Connect with us

Opinion & Analysis

My $41 Scotty Cameron putter

Published

on

When it comes to putters, Scotty Camerons are about as good as it gets.

Phil and Tiger used to use one, and even after signing a lucrative endorsement deal with Nike, Rory McIlroyhas spent most of 2013 rolling his putts with a Cameron.

Cameron putters can be custom made, up to the smallest of details. Without a fitting, these babies can retail for as much as $350 or more.

So imagine my surprise and interest when I looked around on the web and found a new Scotty Cameron Newport 2 putter for the amazing price of $41. There it was, problem solved. It could be mine for next to nothing. My mind started racing — what if I bought 10 of these? Surely, I could sell them for more than that on eBay or Craigslist. Suddenly, I was considering a new career as a putter trader.

There was no “click to buy,” or anything like you usually see on Amazon. Just an email address to Natalie Yan. I contacted her and received a reply about a week later. Natalie asked how I was doing and informed me that the putter was still available. And how many pieces did I want? I replied that I only wanted one, but if I was satisfied I would buy more. She emailed me an invoice, and informed me that I could pay with PayPal. With shipping, the total cost came closer to $86. Still a steal.

However, I couldn’t help but be a little suspicious. The site where I found the putter, diytrade.com, is similar to eBay. It is based in China, and allows individuals to sell new or used merchandise. My seller was claiming that I was buying the product wholesale, which is how I was getting it so cheap.

It’s true that a lot of golf clubs are made in China, so maybe it made sense. But I took a closer look at the invoice that Natalie sent me. It came from “Factory 16 building, Shitanbu industry area, Tangxia Town, Dongguan City, China.”

I decided to email the people at Scotty Cameron directly and see what the deal was. Their response was the following:

Please be advised that the website that you provided is not affiliated with Acushnet Company. Please note that there has been an increase in the number of websites that offer counterfeit product for sale, especially at prices that seem “too good to be true.” We recommend that you make your Acushnet purchase through an authorized account.

I decided to forward the email to Natalie and see what she said. She never replied.

I looked into it a bit more, and on the Acushnet site, there was a guide to avoiding counterfeit clubs. Among the warnings was:

“If the goods are shipping from, or located in, China or Hong Kong, they are probably counterfeit.”

Club makers have recognized that this is a serious problem and have acted. A few years ago, Callaway, Cleveland/Srixon, Ping, TaylorMade and Titleist put together an organization called Keep Golf Real. The slick website has extensive information about how to spot fakes, as well as the latest news on the fight against counterfeit. KeepGolfReal estimates that 2 million counterfeit clubs are produced every year.

The organization has had some success. In January 2012, it announced that it shut down 62 websites where counterfeit clubs were sold. A restraining order froze their Paypal accounts, and Joe Nauman, executive vice president for corporate and legal at Acushnet, called it an important message sent to counterfeiters.

However, despite their progress, how much of this fight are they actually winning? Counterfeits can still be bought with relative ease on eBay. And doesn’t shutting down 62 sites mean that more and more of these sites are popping up, and that eradicating all of them is likely impossible?

Officials at Keep Golf Real accepted that it will be a challenge, and acknowledged that the best way to win this fight was through education. The organization’s theory is that if people stop buying counterfeit clubs, counterfeiters will stop making them. Perhaps this is somewhat naive, especially in a tough economy everyone is looking to cut costs, but it is a laudable mission.

Their success or failure will become clearer in the longer term. Meanwhile, they keep fighting, but the factories in China stay busy.

72 Comments

72 Comments

  1. fun and challenging games

    Sep 13, 2023 at 1:46 pm

    Why people still make use of to read news papers when in this technological globe everything is accessible
    on web?

  2. mejor ortodoncista invisalign

    Apr 16, 2023 at 7:28 pm

    Hi there, I read yyour blog like every week. Your story-telling style is awesome, keep doing what you’re
    doing!

  3. Olivia Carpenter

    Feb 5, 2022 at 4:38 pm

    Hi , Thanks a lot . Greeeaaat.

  4. adult freidn finder

    Oct 19, 2020 at 7:19 am

    An impressive share! I’ve just forwarded this onto a colleague who has been conducting a little homework on this.
    And he in fact ordered me dinner simply because I discovered it for him…
    lol. So allow me to reword this…. Thank YOU for the meal!!

    But yeah, thanks for spending some time to talk about this
    topic here on your site.

  5. href="https://gjuwa.com">?????????

    Sep 1, 2020 at 10:48 pm

  6. https://webhostusabest.com/tulsa

    Mar 16, 2020 at 5:09 am

    What i do not realize is in truth how you’re not
    really a lot more smartly-appreciated than you may be now.

    You are very intelligent. You understand therefore significantly in terms of
    this subject, made me in my view consider it from numerous various angles.
    Its like men and women don’t seem to be interested except it is something to accomplish
    with Woman gaga! Your own stuffs great. Always take care of it up!

  7. jasagol88.me

    Feb 27, 2020 at 3:01 pm

    all the time i used to read smaller content that as well clear their motive, and
    that is also happening with this article which I am reading at
    this place.

  8. Joseph

    Feb 14, 2020 at 3:45 pm

    ogrodzenia betono?e dwustronne sztachety kompozytowe producent

  9. Cannablend cbd Oil Drops

    Jan 31, 2020 at 5:26 pm

    Yeah bookmking this wasn’t a bad determination outstanding post!

  10. slot deposit pulsa tanpa potongan

    Jan 3, 2020 at 10:46 pm

    Awesome post.

  11. casino

    Dec 12, 2019 at 3:32 pm

    What’s up to all, the contents existing at this website are really amazing
    for people experience, well, keep up the good work fellows.

  12. creative

    Oct 19, 2019 at 2:38 am

    It’s our favourite time of the week FASHIONFRIDAY ! This week’s weeks stylish feature is Brieann.
    She is a Fashion Arts and Business student who loves to shop at
    Zara, Urban Outfitters, and Aritzia. Swipe right to find out more about this fashionista!
    OotdStyle 90sstyle style https://inspacelocations.com/

  13. médicaments en ligne

    Oct 18, 2019 at 5:09 am

    This is a really good tip particularly to those new to the blogosphere.
    Simple but very accurate info… Appreciate your sharing this one.

    A must read article!

  14. pokervgames888

    Sep 30, 2019 at 4:27 am

    I have read so many content concerning the blogger lovers except this piece of
    writing is genuinely a nice article, keep it up.

  15. Merchant Cash Advance

    Sep 26, 2019 at 11:26 am

    This is my first time go to see at here and i am actually impressed to
    read all at single place.

  16. The Referral System

    Sep 19, 2019 at 8:13 am

    This system is great if you want signups and sales for…

    * Any Affiliate Program
    * Business Opportunities
    * List building and social connections
    * Backlinking purposes

    Limited time only.

  17. ADCHEM - GAS. MADE EASY.

    Sep 16, 2019 at 6:29 am

    great publish, very informative. I ponder why the other experts of this sector do not understand this.
    You must continue your writing. I am confident, you’ve a huge readers’
    base already!

  18. 66bandarqiu.com

    Sep 15, 2019 at 10:43 pm

    I’m no longer positive the place you are getting your information,
    but good topic. I must spend some time finding out more or figuring out more.
    Thanks for fantastic info I was searching for this information for
    my mission.

  19. https://smellgood.se/

    Sep 14, 2019 at 10:18 pm

    Bra skäggoljor går att köpa både i butik och online.

  20. Jami

    Sep 12, 2019 at 11:27 am

    This site definitely has all of the information I wanted concerning this subject and didn’t know who
    to ask.

  21. Milagros

    Aug 29, 2019 at 5:22 pm

    Thank you for some other great article. The place else could anyone get that kind of info
    in such an ideal manner of writing? I have a presentation subsequent week, and I’m on the look for such info.

  22. Joe

    Aug 3, 2014 at 12:12 pm

    I’m sorry, was this article written by a grandparent/parent of someone who works here?
    These are generally the kind of people who wouldn’t know that something that is being sold from China at a stupidly low price is fake.

  23. Jimmy Wu

    Jun 7, 2014 at 2:42 am

    When I originally commented I seem to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I receive 4 emails with the exact same comment. There has to be a way you are able to remove me from that service? Thanks!

  24. jc

    May 22, 2014 at 1:43 pm

    so scuuty camelon is not a real person?
    thank goodness I have authentic bin Horgan and Calaweigh clubs from china.

    • Klondiko

      Aug 6, 2014 at 2:52 pm

      Would go perfectly with the Ray Ben sunglasses I bought in mexico for $5.

      • Ryan

        Aug 13, 2014 at 7:42 pm

        You got ripped off! Your Ray Bens are probably fake. I, on the other hand, got some SWEET Oaklee sunglasses for 4 dollars on Ebay.

  25. TLE

    May 14, 2014 at 10:11 pm

    I bought a $50 knock off putter from China, and to be honest it’s better than the $400 SC putter I bought from Golftown

    • Justin

      Aug 17, 2014 at 11:29 pm

      It’s all about how it fits, and if it’s pleasing to you. The du jour designer name, the price, the metal used, how it was milled… the only time all that matters is if it matters to you. If you tied a red brick to a shovel handle and averaged <35 putts a round, wouldn't that be your "it" putter?

    • elpatoreal

      Sep 7, 2014 at 10:16 am

      If you like the cheaper putter better, why didn’t you just buy a similar looking putter from Tiger Shark or Tour Edge or some other company? Why support counterfeiters? I’m not trying to provoke you, I’m just genuinely curious.

  26. Renee

    Apr 24, 2014 at 11:47 am

    You will not hear me crying for the transnational corporations exploiting cheap labor pools and shipping jobs overseas. This is part of the consequences or ‘cost factor’ their bean counters forgot to factor in. In addition, Intellectual property is free game overseas. Hindsight is always 20/20 right.

  27. jim

    Mar 16, 2014 at 11:00 am

    the chineese labour regulations for a smelter lets titleist and most club makers function over there rather than here western so why should we not buy the back street ex-factory worker not make a living?how many ethics minded businesses have put employees out of the system ie work related persuits.

  28. Eligio

    Mar 6, 2014 at 10:53 am

    I too sent away for one of these $41 specials, knowing full well it was too good to be true. It looks real from 10′ away but as you get closer, it is a really bad knock off but for a total of around $80 I couldn’t resist.
    For all of those complaining about the cost of an authentic SC, no one is holding a gun to your head. Just say no!

    • john

      Mar 29, 2014 at 2:15 pm

      Why would you buy it, if you know its fake?

  29. swingspeed

    Jan 3, 2014 at 3:50 pm

    “If the goods are shipping from, or located in, China or Hong Kong, they are probably counterfeit.” Maybie i’m wrong here but aren’t that model of scotty’s made in china and shiped from china?

    • Joseph

      Mar 28, 2014 at 7:08 pm

      No “real” Scotty Cameron putters are made in China. Everything is made in the US. Made in Southern California.

  30. JaMarcus

    Aug 30, 2013 at 12:15 am

    How could the author not realize he was really purchasing a $41 Scotty Camwong putter?

    • Christian

      May 6, 2014 at 11:44 pm

      Ha! got me laughin hard on the Scotty Camwong…

  31. Kevo

    Aug 5, 2013 at 7:23 pm

    Why would you even waste your time thinking a $41 dollar Scotty is legit? This article was a waste of time to read.

  32. Mike

    Aug 1, 2013 at 8:02 pm

    Writer left one thing out…………
    How did the putter perform?

    BTW…….Karsten Solheim was the putter design genius. Scotty has been riding on his coattail for years.

    I don’t blame him though. Whatever it takes to make a buck or two.

    • Keith

      Aug 1, 2013 at 10:43 pm

      I have never used the Scotty Cameron counterfeit putter. I have about 200 putters in my modest collection.
      Right now I am using a Ping Kushin Scottsdale that I bought for less than $100 and it seems to be working just now.
      You know that it is often the puttee and not the putter!

  33. Keith

    Jul 31, 2013 at 5:22 pm

    I bought a Scotty Cameron putter complete with head cover from China for $53 Canadian all in and of course knew it was a fake.it looks just like the real thing but I wanted to see the counterfeit for myself. It was delivered to my home in Toronto 10 days after placing the order.
    The head is light in weight and I have never used it.
    Speaking of counterfeit who does Scotty copy with a lot of his famous over priced putters. Ever compare the heads with a Ping Anser?

    • John

      Aug 1, 2013 at 12:55 pm

      THERE IS NO SUCH THING AS AN ORIGINAL DESIGN IN THE GOLF EQUIPMENT INDUSTRY!!!…not only did Scotty cameron LICENSE the design when it was patented (which it hasn’t been for over 25 years now) but so did every other company that has ever made a putter…tell me Keith, what would you do to improve the design and functionality of the original Ping Anser…maybe mill it, check for Scotty…how about add weight to increase moi?…check for Scotty…there aren’t original designs anywhere any more, only small tweaks to existing ones.

  34. Bob

    Jul 31, 2013 at 12:56 pm

    The sad thing is, $41 is the price that an authentic cameron should be. The most over-rated putters on the market.

    • John

      Jul 31, 2013 at 1:21 pm

      Couldn’t agree more…my uncle works for a company that supplys raw metal to kitchen-aid, I’m sure you’ve all heard of them…guess where the RECYCLED 303 stainless gets sent???…any guesses, that’s right Scotty Cameron (Acushnet) gets the metal that kitchen-aid doesn’t want to use for their knives. I can’t help but laugh at anyone out there that truly believe the materials cost more than $41…I won’t give numbers out of respect for business ethics, but the most expensive parts of ANY cameron putter (including some circle t’s for all you big spenders out there) is the shaft and grip combined…then whatever labor they have to pay the guy in the factory who has to stare at the Cnc mill…thanks and have a good day, boom

      • Mike

        Jul 31, 2013 at 4:20 pm

        i agree with you john, however i think it’s poor form to “boom” yourself. thanks and have a good day.

      • Mike

        Jul 31, 2013 at 4:20 pm

        BOOM! that’s for john.

        • John

          Jul 31, 2013 at 5:01 pm

          Actually mike, it is intended to be used yourself, in its origination, the person made a groundbreaking comment followed by “boom!”…don’t tell people what is or isn’t “good form”, who do you think you are the Internet comedy etiquette investigation bureau?

          • Will

            Mar 28, 2014 at 9:54 pm

            Wow. He just said he thought…I mean it’s how he feels.

            Just an opinion. He didn’t say you used it wrong.

      • J

        Aug 7, 2013 at 11:00 pm

        Why in the world would you think that anybody else thinks that the materials are worth $41???
        What finished product do you buy that the retail price = the cost of the materials? I don’t care if a putter is made from recycled rabbit turds and bottle caps from raspberry SnApple as long at it performs.

        Just try and make a putt with your Kitchenaid since it obviously is made from superior materials.

        • Brandon

          Apr 20, 2014 at 11:04 pm

          Probably the best comment I have ever read on GolfWrx. Freaking Hilarious

      • J

        Aug 7, 2013 at 11:03 pm

        And those other pesky costs of doing business like….maybe say…a building, insurance, administration, advertising, r&d, etc.

        • John

          Apr 25, 2014 at 3:44 pm

          lol! r&d for putter designs that don’t change. Every single golf company has the same typical putter designs and they all just add their unique touch to it. White, circles, logos, etc.

          I could be wrong, but I don’t think there’s a ton of r&d going on in the SC camp.

          That original comment is awesome.

      • Justin

        Aug 17, 2014 at 11:35 pm

        I laugh at that stuff, too. The cost of the metal is but a small fraction of the overall cost. The hype (demand) and Tour usage are bigger contributors to the cost. If everyone decided one day to stop buying SC’s, I’d bet you could get them for no more than $50.

    • Rixirox

      Mar 25, 2014 at 9:50 pm

      Well, maybe in your humble opinion. I think my SC GoLo is the best thing since my old beat-up, Acushnet Bullseye Blade. And better than my White Ice and Daddy Longlegs.

      So I don’t care whos says what. By the time I got done buying all the junk that didn’t work, I was in a bit more than the price of a Scotty.

      So buy your Scotty up front and save money and time by not buying everybody else’s BS.

    • Joseph

      Mar 28, 2014 at 7:11 pm

      The putters are milled from a 10 pound billet of stainless steel. No other putter on the market is made this way. And they’re made in the US. Sorry, but these putters are anything but over-rated.

      • adrian

        Apr 9, 2014 at 1:50 pm

        totally agree, Ive been through 2-balls and #7’s, Ive tried ping zings and none compare to the SC’s I’ve had and have just bought a new one!

        People who say they arent worth the money are the kind of people who wear velcro trainers cutting cost or use a ten quid putter from sports direct and blah blah about the same materials!

        Try an SC love it, put it down because your missus will have a fit if she finds out what the stick cost!

        • adrian

          Apr 9, 2014 at 1:52 pm

          although that said, I always try to source a bargain, buying from shops is always way over what you can pick up a brand new putter for nearly new or *mint*!

  35. Joel

    Jul 31, 2013 at 12:32 pm

    wow…it seems if someone was trying to track down counterfeit clubs to stop companier that diytrade has it all… mostly all from the same small handful of companies but I cant help but feel like $140 ap2’s and $150 r1’s arent legit lol.

  36. Bart

    Jul 30, 2013 at 6:42 pm

    I have a Scotty Cameron and I putt so bad with it I’m just about ready to pay someone $41-00 to take it away. I’ll stick with my old Anser 2.

  37. c masty

    Jul 30, 2013 at 4:30 pm

    Whoever is trying to stop the counterfeiting is doing a knock out job stopping the counterfeit too. You can still go to diytrade.com and buy Scotty putters for 40 bucks.

  38. Rogier

    Jul 30, 2013 at 4:57 am

    I purchased a few “limited” Scotty Cameron headcovers this year for $20 a peace from a Chines website.
    They look and feel exacly the same as the originals

    • Nick

      Jul 30, 2013 at 10:35 am

      Aside from the fact you are helping a scam artist profiteer off the Cameron name, I would be much more inclined to buy a headcover I thought was fake then a club or ball where there is going to be an impact on performance that translates into hurting your game. Theres is obviuosly still the ethical element to contend with but at least the club/ball performance won’t suffer.

  39. Josh C

    Jul 29, 2013 at 3:12 pm

    “And doesn’t shutting down 62 sites mean that more and more of these sites are popping up, and that eradicating all of them is likely impossible?”

    Shutting down ALL of them? Yes, thats impossible. But if Keep Golf Real has shut down 62 sites in two years, you have to think that will deter some folks from making new counterfeit sites if they know they will just get shut down sooner rather than later. Sounds like a solid job by Keep Golf Real.

  40. mark

    Jul 29, 2013 at 12:46 pm

    Great article not only club making but golf balls have been counterfeited also.

  41. Matt

    Jul 29, 2013 at 11:17 am

    It really took you an email to Scotty to figure out a $41 putter isn’t real? Not only is Scotty much more expensive wholesale…the materials alone cost more than $41 to make it.

    • John

      Jul 29, 2013 at 2:30 pm

      Lol I was thinking the same thing…life lesson when something sounds “too good to be true” it usually is…emailing cameron about that = ROTFL

    • Mateo

      Jul 29, 2013 at 11:07 pm

      I’ll agree that wholesale is much more but the cost of the materials is much less.

  42. Cj

    Jul 29, 2013 at 11:13 am

    My uncle bought me this brand new r11 once and you could not believe how happy i was, but when i first took it to the range to try it out I realized that the sound of it was like of an empty can that sounded nothing like the ones i hear normally so i checked it online and fount out it was counterfeit you could not believe the disappointment in my face but i was happy because when i was hitting it i lost a good 50 yards

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Opinion & Analysis

The 2 primary challenges golf equipment companies face

Published

on

As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

Continue Reading

Podcasts

Fore Love of Golf: Introducing a new club concept

Published

on

Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

Continue Reading

Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

Published

on

Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

View this post on Instagram

 

A post shared by BBC SPORT (@bbcsport)

“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

Continue Reading

WITB

Facebook

Trending