Instruction
Q&A with instructor Zach Heusser

Zach Heusser, 41, has been ranked as a top-20 teacher in California since 2005 by Golf Digest, which also honored him as one of the top-20 teachers under the age of 40 from 2007 to 2010. Heusser is also a self-admitted equipment junkie, and has been a forum moderator on GolfWRX since 2006.
Heusser took the time to answer a few questions from our staff about instruction, his college team and of course, equipment.
WRX: The hottest issue in the golf instruction world right now is the use of technology. Some teachers swear by it, while others swear it off. What’s your stance?
ZH: Technology is great, but teachers need to be careful about how much they use it and what students they use it with. I have a FlightScope X2 and high-speed cameras at my facility, Crystal Springs, but I don’t use them for every lesson. The most important part of teaching is figuring out how each of your students can learn best. Sometimes technology is part of that. But for most of my students, all I need to do is video a few of their swings to get them on the right track. My goal is to get my students playing better as fast as possible. Why would I complicate things and risk confusing them if I didn’t have to?
WRX: What kind of golfers have you needed to use your FlightScope for?
ZH: I always use it when students want to compare clubs, but I wouldn’t say I use it for any one type of golfer. Kids love to use it, as do good players. As an instructor, I like technology because it takes out a lot of the guess work and allows me to give my students facts.
WRX: True or false: There’s a right and a wrong way to swing the club.
ZH: Absolutely false. When I was a young teacher, I worked for Jim McLean, who trained me. He stressed that there are a lot of “right” ways for golfers to swing the club, and I still believe that today.
The most important responsibility a teacher has is not to give their students “the perfect swing,” but to give them a swing that helps them play their best. That’s why teachers should go through an interview process with their students. They’ll learn what ball flight a player desires and how much time they have to play and practice. That’s crucial information for an instructor to know before they look at video or FlightScope numbers.
Above: Heuser with one of his NDNU players at a college tournament.
WRX: How are the college golfers you coach at Notre Dame de Namur University (NDNU) different than the other golfers you teach?
ZH: It sounds silly, but the primary responsibility an instructor has with talented young golfers and college golfers is not to make them worse. It’s easy to do, and unfortunately I see it happen all the time. College coaches and instructors have to think long and hard about changing something about a good golfer’s game. They should ask themselves, “Is the risk of this change worth the reward for them down the line?” Often, the answer is no. But for less-skilled golfers, the answer is often yes.
One particular red flag for working with good players is changing the positions of their club face. It’s likely that a young player has delivered the club face to the ball a certain way his whole life with good results, so trying to alter the angle of the face can be devastating, particularly if it’s a big change. On the other hand, I’ve been able to help young golfers improve tremendously by educating them on the relationship between the face and path, and how they can adjust that relationship to hit different shots. Imagine fighting a hook your whole life and not understanding why, and then someone tells you. That’s powerful stuff.
WRX: What’s the best advice you’ve ever heard about the golf swing? What’s the worst?
ZH: The worst advice? That’s easy. If you’re fighting a hook, swing farther right. And if you’re slicing, swing farther left. And that’s not just friends telling friends. I’ve heard instructors tell their students that. Nothing comes to mind for the best bit of advice I’ve ever heard, but I was lucky to have worked for Jim McLean and be trained by unbelievable teachers like Jerry Mowlds and Carl Welty. They taught me that if a golfer is out of whack and doesn’t practice much, it’s easier for him to fade the ball with a club face that’s closed at the top and draw the ball with a club face that’s opened at the top. Carl especially emphasized that in putting, the only thing that really matters is that a golfer can start his ball on line. How he does it is less important, as long as he does it consistently.
WRX: You’ve been teaching full time for 20 years. Is it hard for you to keep up a level of excitement for teaching golf?
ZH: It’s not hard at all. I love golf and golf clubs, which is how I first became involved with GolfWRX. Golf for me is 24/7. There’s always something new to learn, and there’s always another hole to play. I’m also very proud to be a college coach, because it’s very rewarding to help talented young golfers achieve their goals.
WRX: Tell me more about your love of golf clubs? I’ve heard you have a man cave full of them (click here to see photos of Heusser’s favorite clubs).
ZH: I started collecting putters when I was in high school, mainly blades like Arnold Palmer’s 8802’s, 8813’s, older ping Anser putters and Tommy Armour IronMasters. I have also always enjoyed trying new clubs and working on them. I’ve been fortunate to have been with TaylorMade a long time, which is fun because they always come out with great new clubs to play around with.
Above: A few of Heusser’s favorite putters in his “man cave.”
WRX: Is there a right time for golfers to change equipment, particularly better players like the college golfers you coach?
ZH: As good as fitters are at places like TaylorMade’s The Kingdom, it’s never a bad time for a golfer to make a change. Respected fitters can almost perfectly match a golfer’s old equipment, and in most cases they can make it better. Today’s clubs are so much better than what I grew up playing, and fitters use technology that golfers from my generation could have never imagined. If one of my students thinks that a new driver is going to help him, it probably will. So I never advise against trying something new, as long as it’s been properly fit.
WRX: Thanks Zach!
Instruction
The Wedge Guy: Beating the yips into submission

There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.
And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.
But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.
When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.
Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.
For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!
Instruction
Looking for a good golf instructor? Use this checklist

Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.
Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.
If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.
1. Cultural mindset
What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!
It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.
2. Coping and self-modeling can beat role-modeling
Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.
3. Learning theory basics
It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.
As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.
So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!
Instruction
What Lottie Woad’s stunning debut win teaches every golfer

Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.
The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).
But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.
Precision Beats Power (And It’s Not Even Close)
Forget the driving contests. Woad proved that finding greens matters more than finding distance.
What Woad did:
• Hit it straight, hit it solid, give yourself chances
• Aimed for the fat parts of greens instead of chasing pins
• Let her putting do the talking after hitting safe targets
• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”
Why most golfers mess this up:
• They see a pin tucked behind a bunker and grab one more club to “go right at it”
• Distance becomes more important than accuracy
• They try to be heroic instead of smart
ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.
The Putter That Stayed Cool Under Fire
Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.
How she responded to pressure:
• Fired back with consecutive birdies at the 13th and 14th
• Watched Kim stumble with back-to-back bogeys
• Capped it with her fifth birdie of the day at the par-5 18th
• Stayed patient when others pressed, pressed when others cracked
What amateurs do wrong:
• Get conservative when they should be aggressive
• Try to force magic when steady play would win
• Panic when someone else makes a move
ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.
Course Management 101: Play Your Game, Not the Course’s Game
Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.
Her mental approach:
• Focused on her process, not the competition
• Drew on past pressure situations (Augusta National Women’s Amateur win)
• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”
Her physical execution:
• 270-yard drives (nothing flashy)
• Methodical iron play
• Steady putting
• Everything effective, nothing spectacular
ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.
Mental Toughness Isn’t Born, It’s Built
The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”
Her winning mindset:
• Didn’t put winning pressure on herself
• Focused on playing well and contending
• Made winning a byproduct of a good process
• Built confidence through recent experiences:
- Won the Women’s Irish Open as an amateur
- Missed a playoff by one shot at the Evian Championship
- Each experience prepared her for the next
What this means for you:
• Stop trying to shoot career rounds every time you tee up
• Focus on executing your pre-shot routine
• Commit to every shot
• Stay present in the moment
ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.
The Real Lesson
Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.
The fundamentals that won:
• Hit more fairways
• Find more greens
• Make the putts you should make
• Stay patient under pressure
That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.
FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!
PJ
Dec 4, 2013 at 6:32 pm
I have had the pleasure of working with Zach many years ago. He is a great instructor and an awesome guy. I highly suggest anyone who lives near the bay area to head up to Crystal Springs Golf Course and check him out.
Xerpro
Dec 3, 2013 at 5:19 pm
Valuable contributions to the forum Zach. Thanks for all you do.
Billy
Dec 3, 2013 at 4:59 pm
I live near the bay area, how much for a lesson, Zach?
Thanks.