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Not making the college golf cut

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Golf participation for the Millennial demographic (ages 18-to-34), has decreased 30 percent in the past 20 years, and the remedy to bring the game back to us remains largely unsolved.

I relish the hot summer days when I’d bang range balls for a few hours, play nine holes and caddy during the afternoon. Life was good, life was golf. My circle of friends lived a similar lifestyle, played junior tournaments and some of us moved onto the college ranks. And then something funny happened. The game tied to our personal being somehow separated as we started careers in different cities. My golfing buddies and I aren’t alone.

The problem begins in the transition between high school and college. In 2012, 152,725 students played competitively in high school, yet only 12,147 students played varsity college golf that year, according to scholarshipstats.com. If you are part of the lucky 8 percent playing golf for a college team, you play for free and get handed school-logoed Pro V1’s. But what happens to those not on varsity who are forced to pay for their own golf, find transportation and courses that actually welcome their business? Some students attend one of the 100 or so universities that have courses on campus, but for many, the clubs don’t make it to the dorm room and students drop the game temporarily.

On the bright side, there has been a significant uptick in number of collegiate club golf teams from 50 to over 200 in the past year alone.  Many of these club golf teams now compete in student-led weekend tournaments in the National Collegiate Club Golf Association (NCCGA). The organization takes a proactive role—a grassroots effort of sorts—in recruiting and working with students to start school-recognized and funded club golf programs off the ground. While the NCCGA has carved out a niche for competitive non-varsity golfers, it struggles to assist more recreational players or students brand new to the game.

At Michigan State’s club golf fair in the fall of 2011, nearly 500 students signed up with an interest in joining the club, but only a few dozen ultimately remain on the competitive club team roster. The gap could be filled by finding a solution to keep more of these fringe college golfers in the game by getting PGA professionals to teach lessons on campus, helping them improve and stay interested.

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The problem—specifically with Millennial golfer participation—begins in college but exacerbates as a young professional.

“Consistently keeping up a golf game has been very difficult since moving to Manhattan,” says Ryan Down, a 26 year-old former Yale varsity golfer. “Transportation is the main issue: most people don’t have cars in the city, which sometimes means two trains and a cab to get to a course. The other difficulty is the lack of availability of decent courses that aren’t constantly packed with weekend golfers. All in all, it can easily be an 8 hour commitment including the ride to and from the course.”

With often 60+ hour workweeks and a lack of transportation options, golf is just not feasible on weekends like it was back in high school. Young professional golfers in cities such as New York, Boston, DC, San Francisco and Chicago face serious barriers in making it out the links on any regular basis.

I live in Boston where I can’t afford to own a parking spot, so I’m left stranded if I haven’t secured one of the few public spaces before 7 p.m., thereby making playing golf after work a serious challenge. Improving or sharpening my game is a thing of the past. For the modern young professional, playing golf requires planning, commitment from friends and some serious dollars if you’re looking to play a decent track with the rest of the masses on summer weekends.

Is golf officially dead for college students and young professionals? Does the industry just need to wait until we turn 40, own a house with a white fence and join the local country club? The answer is no, however, the industry needs to make changes in becoming more relevant to younger consumers. The explosive growth of the NCCGA proves the demand for competitive golf for single-digit handicap players at the non-varsity collegiate level.

So why is nobody extending competitive golf into the young adult space? As a former D3 golfer who plays twice a month, I have zero business spending $125 trying to shoot 74 and qualify for the state amateur. That said, I’d love to compete against other serious golfers around my age in a more relaxed environment.

Theories exist — including foot golf, 15-inch cups and actually using media effectively — to help Millennials keep golf fun and accessible, but it doesn’t seem to be enough. If you have thoughts on ways to engage the next generation of golfers, shoot a note to Mike@nextgengolf.org or better yet, tweet to @MikeBelkin11.

Mike Belkin is a Co-Founder of Nextgengolf & Director of College Golfer Happiness. Mike played varsity golf at Amherst College, currently resides in Boston, and is passionate about growing the game for millennials. Contact Mike on Twitter @MikeBelkin11 or Mike@nextgengolf.org

25 Comments

25 Comments

  1. Tom

    Jul 7, 2014 at 10:38 pm

    You’ve brought up some good points and as a single digit who didn’t start playing until I was in my late twenties I have to disagree with the premise that another person or organization should be involved in motivating the “latent” 12m+ population. Unfortunately golf is very hard and time consuming. IMHO this is a cultural issue that runs deep in the “millennial” population – I’m not a sociologist but I think there needs to be a more comprehensive study of what is driving this population. I took up golf because of the challenge and because I wanted to play. It was a singular, individual decision. Even if you motivate 10% of that 12m you’re referencing to play you’re only replacing the losses from the older generation. Socially and culturally things have shifted and the CC lifestyle along with 4.5 hr rounds on weekends (assuming you live somewhere close to a golf course) just aren’t feasible for the Millennial populations. Forgive me if I’m coming across in a negative light. I respect your article and the points you raise but this may be a problem that can’t be solved. It may just be part of the natural expansion/contraction life cycle that everything goes through. I think we should question the question – why should we grow golf?

  2. Peter Kratsios

    Jul 7, 2014 at 8:06 am

    First and foremost, I’d like to say that NextGenGolf and NCCGA are the types of initiatives the golf industry needs in their effort to grow participation amongst millennials. I too played collegiate golf at a D3 college, which provided me many benefits that my friends were unable to take advantage of. However, it were those benefits that have made me realize how unrealistic it is to play competitively at age 25 in local tournaments. Events range from $125-200, which is a steep price for someone simply looking to enjoy a competitive round of golf.

    I look forward to seeing how these organizations develop in the future.

  3. Dave

    Jul 6, 2014 at 10:37 pm

    Great picture of South Station in Boston. That picture could have been of me a few weeks ago.

  4. Neil

    Jul 4, 2014 at 6:25 pm

    It’s definitely a time issue with me, having two young kids; I practice way more than I get out.
    Hopefully one or both them are interested in getting out on the course with Dad as that will
    increase my course time ten fold.

  5. Bobby

    Jul 3, 2014 at 3:19 pm

    Great article, Mike. I never thought that I would be playing golf regularly in college, but being on a club golf team allows me to play competitively while still focusing on academics and maintaining a healthy social life. Practices are optional, tournaments are held twice per semester, and no classes are missed. Playing club golf certainly helps student golfers get the most out of their college experience.

  6. Peter Klemperer

    Jul 3, 2014 at 12:34 pm

    Great article. Club sports are a great opportunity for college students to get involved in athletics without the pressure or time commitment of varsity sports. I didn’t own a car in college but the team provided great opportunities for group training and rides races all over the midwest. I’m sure the same thing could be replicated with golf.

    As a younger professional having recently moved to Northern California I find the courses plentiful but generally packed. I tend to play my 18-hole rounds as early as possible to avoid the crowds or seek out par-3/9-hole courses for after work golf.

    • Mike Belkin

      Jul 3, 2014 at 12:43 pm

      Thanks Peter. Going out and playing early is way to do it so long as you can get some friends to join you! I used to play a Newton Commonwealth, a city course in Boston, with may dad on weekends and tee off at 5:15, we’d be off the course by 8am and have the whole day free (with a brief nap, of course).

  7. Allen Freeman

    Jul 3, 2014 at 11:00 am

    Speaking of the costs of playing in tournaments, check out the petition to the USGA to make playing in national championships more affordable: http://chn.ge/1xu0WNX

    • Mike Belkin

      Jul 3, 2014 at 11:10 am

      Very interesting, Allen. As a young professional I personally I struggle more with the time to keep my game sharp and having access to places to practice and play. The median greens fee across courses nationwide is $26 so that $100+ entries fee (albeit at high-end) courses is certainly not cheap.

  8. WarrenPeace

    Jul 3, 2014 at 10:41 am

    Book time at the local Golftech and work on your game- they have simulators and instructors. That’s what I would do if I couldn’t get out to play regularly. Practice more-play less if inconvenient to get to a course. That way when you do play- it’s enjoyable to watch the progress you’ve made.

  9. AJ

    Jul 3, 2014 at 9:45 am

    Again, I think this is a real problem with the USA sports model in general. Looking outside in (from the UK) it would seem that once you cease to play any competitive sport, the general infrastructure isn’t there to enable meaningful amateur play in any field.

    My point here is that there is no established organised amateur sport, and this extends to golf. Basically, once you are out of your high school / university sports team, you don’t play that game competitively, ever again.

    Is that right or have I got that completely wrong?

    In Europe certainly, if you don’t make the cut as a professional in any given sport, you can join a local club and play competitive soccer/rugby/cricket for as long as your body will allow, and there is always a level for you.

    It’s the same with golf. In general clubs are more accessible, more affordable and there is a whole heap more organised competitive golf for amateurs. I play at least one competitive round each week, usually two or more in the summer (mixture of medal play and match play).

    I think we have it pretty sweet over here, and I speak as somebody who lives in central London yet can still afford to be a member of a top 100 course and get there pretty easily by car or public transport. I had the chance to move to NYC a few years ago and the prospect of only playing golf a few times a year really did put me off. There was simply no way I could afford to be a member of a decent private members club over there like I can here.

    • Mike Belkin

      Jul 3, 2014 at 11:15 am

      Great points, AJ. College golfers in the states–be it on varsity of NCCGA club teams–have organized methods to actually play competitive golf. But once they enter the working world, and especially in major cities, it’s nearly impossible to find solid competitive golf outside of USGA & State Am like tournies that are pretty expensive to begin with. I agree with you that NYC is the most difficult for young professionals to play golf competitively, let alone just keeping the game sharp. I am always thinking about ways the industry can become more friendly to young professionals to help keep them in the game. It’s the future and the golf needs to innovate here!

      • AJ

        Jul 4, 2014 at 6:38 am

        Mike, that is very interesting to hear. Example from the UK: this weekend I am playing in a Men’s Open event (typically for handicaps 10 and below) which costs £50, includes 36 holes and all food for the day. It’s on a Saturday so working guys can play. There will be a scratch prize and a handicap prize so it’s fair. UK handicaps are also more tightly regulated because we play so much competition golf and handicaps aren’t adjusted unless in a competition.

        Most golf clubs in the UK will host such an event (be it individual, pairs, mixed golf) once a year at a minimum.

        In August I will play in a further one day 36 hole event and two separate 72 hole events (with a halfway cut), all around the £50 mark to enter and providing great competitive golf.

        I see no reason this model can’t be adopted in the states?

  10. DoWhat

    Jul 3, 2014 at 9:14 am

    How does a 15 inch cup make the game more accessible?

    Oh, wait. Maybe the dude can park his car there.

    • Mike Belkin

      Jul 3, 2014 at 11:19 am

      We actually hosted a big cup tournament at Newton Commonwealth, a local Boston course. We had a nice mix of somewhat competitive to fairly novice golfers attend the event. https://nextgengolf.org/boston/social-and-competitive-events/ The ability to play golf in a new way helped bring folks out the course who ordinarily wouldn’t have played.

      To your point, however, do 15 inch cups make the game more accessible? No. It was actually more expensive to play that day. That said, more people came out at least!

  11. Gibbyfan

    Jul 3, 2014 at 9:07 am

    Sorry for the confusion with your article, but what was the point you were trying to get across? Is it that you are not able to play when living one of the major cities? That you chose to live in a densely populated area after graduating college? What did you expect? Did you think right down the street next to your corporate office was the company funded Donald Ross designed club where everyone would cut out at 5 PM and hit the links? You made the choice to live there. There are trade offs with living in major cities; golf is one of them.
    As for competition, there are plenty of outlets for competition Golf Channel Tour comes to mind, your local/regional golf associations run a number of events, you are part of one of the largest internet GOLF forums. There is golf to be played, YOU are the one that needs to make the choice whether it is important to ignore the bars on Friday, Saturday nights.
    I mean heaven forbid, you drive out to the burbs where you can practice and play. If you are 20 years old and older it is time to grow up and decide what is important to you. I’m a professional that works a lot,a parent, live near a large metro area, and I golf 2x a week from May -August. Maybe the ” Millennials” that are too perplexed with living in the overcrowded city and just can’t figure out how to keep their game in shape hit the net and blog how our system is broken. Or, you could get into a cab, take a train, move out of the city where you can afford to live, park a car, and golf, or, as many of your Millennials have chosen to do, move back in with their parents.

    • Mike Belkin

      Jul 3, 2014 at 11:40 am

      I wish that my friends in Boston enjoyed golf enough to take public transportation after work and play nine at Fresh Pond in Cambridge. The fact of the matter, however, is that playing golf for most young professionals is just top of mind or a high enough priority to be a regular activity. But don’t take my word, let’s look at Project M from the National Golf Foundation: http://ngfdashboard.clubnewsmaker.org/map7zilj8gqvvn6t1exxr4?a=5&p=2341869&t=410871

      The fact that you suggest that young adults should pass up a job in the city to live in the burbs where they can play golf more easily demonstrates that you are completely out of touch with the Millennial generation. Project M looks at the “latent demand” or 12M+ Millennial golfers who are interested in playing but on the fence. If the golf industry projected your attitude toward this generation, you can kiss those 12M golfers goodbye.

      It’s not easy getting good jobs these days, and America’s best and brightest college graduates will continue move to Boston, NYC, SF, DC and dozens of other metropolitan areas. If the industry does not innovate–and I mean take progressive steps to get young adults playing their courses–America’s finest will continue to keep golf on the backburner.

      If anything comes out of this article and conversation, it is to open up the eyes to all in golf–the PGA of America & the Professionals, USGA, the TOUR, course owners and operators–that the industry can’t sit back on our heels and let this generation leave their clubs behind. We need to take proactive measures to get people on the course. Opening up the cash register and expecting people to come out and play won’t cut it forever.

      Let’s innovate together and make golf relevant again for our Millennial Golfers.

      • Gibbyfan

        Jul 3, 2014 at 2:11 pm

        To begin, thank you for the response. I see that this is something that you are passionate about. Seeing that this is your profession and working with Nextgengolf. First, your job takes you to Boston metro area. Could you do your job if you lived in an area where you could commute into Boston? My guess is yes. BUT, you chose to live in the city where costs are high, parking is a premium, and you lack some green areas like golf courses. So, it is a little unfair when you imply it’s not fair or you ( Millennials) are not being catered to by the golf industry.
        Chicago ( which I live near) has a number of park district/ public courses within the city limits. Are they type of course where you want to travel to and spend your money? That is for the individual to decide. But if keeping your game sharp is important to your age group, then the answer is yes. Will getting there be easy? Doubtful. That is the tradeoff of living a metro area. You are going to have to make some concessions.
        In my earlier post, golf is there to be had. If golf is that important, then the Millennials will need to decide how they are going to play. Golf can be economical. I play at the same course and they give me the twilight rate almost anytime I play. Why? Because I am a returning customer. Some golf clubs and courses are hurting for play. Here is a link to the public courses that are around Boston http://www.golflink.com/golf-courses/city.aspx?dest=Boston+MA. I am sure that one will meet your needs as a practice site or place where your group can play on a routine basis. As the song goes ” you can’t always get what you want. But if you try sometimes well you might find you get what you need.”

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  13. Straightdriver235

    Jul 2, 2014 at 9:17 pm

    Mr. Belkin is correct here. I played some college golf, but as grades got more important, and law school loomed, it became a more special occasion to play. Because I did public service law, and now teach at the undergraduate level, I never made enough money or needed the contacts to consider club memberships. I’ve always been a public course player since becoming an adult… I resent, however, as does Mr. Down, the idea of moving from something pretty competitive, to struggling around waiting on six around rounds near weekend golfers. I miss the competition, the camaraderie of a few close expert and knowledgeable golfing friends, and more associates from younger days of competing. City clubs need to seek out young professionals and cultivate them, but so many seem caught up with the white picket fence, real estate on the course type of mentality. I lived in a major NE city and for ten years just couldn’t even find a public course where I could store my clubs at safely that I might take public transit to. If you can solve this problem you are a genius. It’s not my baby, but I have reflected the same sort of thoughts… and with great regrets. As I grow near retirement now, I am an excellent golfer who is a complete loner. My game is entirely within myself, my rounds are exercises in self control and meditation. I’m eventually heading to France where my wife is from and all but giving up the game. For now, fortunately my university is one with its own course, and it is often not too crowded, but golf clearly now lacks the social foundations I grew up with. I have not had a “golfing friend” in many years. I have given to golf, but I do not feel it has given back so well… still I love her. I’m a liberal, and see it as a capitalist problem in so many ways, but so many golfers are not neo-Marxists, and it makes no sense to them. Golf put to the excesses of the free markets only stretches so far… to cultivate serious play from lifetime committed players who might happen to be middle class and don’t see golf as a tax write off, a different model is necessary.

    • Mike Belkin

      Jul 3, 2014 at 11:44 am

      Very thoughtful response here. Can you please expand on what you mean by “a capitalist problem in so many ways”?

  14. SW

    Jul 2, 2014 at 9:05 pm

    Boohoo. Move to the South or SouthWest, why dontcha?

    • Mike Belkin

      Jul 3, 2014 at 11:46 am

      I started my career out in Buckhead, GA where it was DEFINITELY easier to get around and play. That said, it was my first year after graduating college in a totally new city so getting acquainted to my job, meeting a totally new friend group, and budgeting all got in the way. That said, I did manage to play once every other week.

  15. Phil C.

    Jul 2, 2014 at 7:19 pm

    Prioritize the player to player competition aspect of the game and let match play format take center stage. Let it be the primary format on TV, that we teach to new players, and that we play with our friends on the weekends.

    Also, Break up the match play of 18 holes into 3 separate 6-hole sets, with the winner decided after a player has won 2 sets.

    • Mike Belkin

      Jul 3, 2014 at 11:48 am

      Competition is a key ingredient to getting folks interested. Look at the explosive growth of PGA Junior Leagues which anticipates having 14,000 kids involved this year, nearly double y/o/y growth. They wear jerseys and play team golf against other clubs.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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