Equipment
Latest patent filings: Sound-tuning, sound-analysis and adjustable irons
It’s been a few months since we took a peek at the technologies major OEMs are working on. In an ever-increasingly competitive space amid an industry in contraction, OEMs seem to be digging deeper and going bolder to attract consumers (Callaway’s driver with a spoiler from the July edition of this series comes to mind here).
In a survey of what’s recently been made available for public consumption, that trend continues.
Let’s take a look at how our friends in Fairhaven, Carlsbad, Fort Worth and Phoenix are pushing the envelope.
TaylorMade: Multi-layer face insert
TaylorMade is working on a driver with a multi-layer face insert that includes the prepreg plies technology we discussed in a previous installment in this series. The filing also makes mention of an “undercut fill structure,” which “can include at least three ribs equidistantly spaced from each other.”
TaylorMade: Contrast-enhanced club heads
TMag is also looking at “contrast enhanced” crowns. As the company’s filing states, “new approaches that permit more accurate and repeatable alignment are needed.” The filing also makes clear that the both black and white crowns are being developed.
Callaway: Adjustable iron-type golf club head
Callaway is exploring a highly adjustable iron head. As you can see from the image above, multiple sections can be adjusted. The filing refers to “features that allow for the adjustment of the principal moment of inertia angle and/or turf interaction, including an adjustable weight cartridge or an adjustable sole plate and a lightweight face.”
Callaway: Multi-material putter
The Carlsbad-based company is also working on a “multiple material putter having a high moment of inertia and a low center of gravity,” according to another filing.
The filing further states: “Most putters are constructed in such a way that the head is made from a single type of parent material, such as steel. There is a need for putters that have increased moments of inertia and low centers of gravity.”
Titleist: A workable and forgiving iron
Moving on to Titleist’s R&D efforts: The company is continuing to work on cavity-backed players irons that offer more forgiveness and more workability at the same time. A lengthy paragraph from the filing lays this out in detail.
Previous game improvement club heads have relatively higher MOI-Y, at the expense of a higher MOI-SA because they are relatively large. Generally, better players have a tendency to prefer golf clubs having a lower MOI-SA so that they can control the orientation of the club head throughout the swing with greater ease….There remains a need in the art for an improved iron-type golf club. In particular, there is a need for an iron-type golf club that provides a lower MOI-SA in combination with a higher MOI-Y.
Titleist: Optimizing club heads for sound
Titleist is also working on a driver that’s sound is “is aesthetically pleasing when the golf club head impacts the golf ball.” The filing indicates that today’s large, flat driver typically produce lower frequency sounds, which golfers, according to Titleist, don’t like.
Ping: Tuneable everything
The denizens of Phoenix are toying with irons with multiple adjustable weights, as a recent filing makes mention of. The filing further suggests that loft can be tinkered with.
Nike: Actually analyzing impact through sound
If you remember the “microwavable golf ball” Nike applied for a patent that we mentioned a few months ago, then this might not surprise you: Nike is working on technology to analyze impact sound to “determine one or more characteristics of the impact, and generating an output based on the determined impact characteristic.”
What does that mean? A few paragraphs in the filing sheds a little light on what Nike’s up to:
“The amplitudes and frequencies of the audio signal may be analyzed to determine various characteristics such as a magnitude of compression of the golf ball, an impact location on the surface and/or a speed with which the surface impacts the golf ball.
“The determined characteristics may be used, in some arrangements, to determine a golf ball impact location on the surface of the golf club head. Alternatively or additionally, the characteristics may be used to identify a type of golf ball best suited for a particular user (and/or, e.g., golf club head speed). In yet other arrangements, the determined characteristics, such as golf ball compression, may be used to insure the quality of a golf ball.
“According to other aspects, a mobile communication device may be configured to detect golf ball impact sounds and to determine the various impact characteristics. In one example, a mobile communication device may record the sound of a golf ball impact and to visually indicate the golf ball impact location against a golf club head.”
Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!
Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX
3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX
Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X
Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)
Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7
Putter: Scotty Cameron Phantom 9.5 Tour Prototype
Grips: Golf Pride Tour Velvet Cord
Ball: Titleist Pro V1x Prototype
- Peter Malnati what’s in the bag accurate as of the Wyndham Championship. More photos from the event here.
Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX
3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X
7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X
Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100
Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1x Yellow
We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.
Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.
Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.
Best driver of 2025: The top 5
5. Callaway Elyte Triple Diamond: 6.02%
Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.
4. Ping G440 Max: 6.86%
Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.
3. Ping G440 LST: 9.53%
Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”
@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.
2. Titleist GT3: 16.55%
Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”
@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.
1. Titleist GT2: 22.91%
Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”
@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”
You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.
Other drivers receiving >2% of the vote
| Driver | Vote percentage (%) |
|---|---|
| Cobra DS Adapt Max K | 4.85% |
| Ping G430 Max 10K | 3.85% |
| Callaway Elyte Triple Diamond | 3.68% |
| TaylorMade Qi35 | 3.51% |
| Callaway Elyte | 3.18% |
| Cobra DS Adapt X | 2.34% |
| Cobra DS Adapt LS | 2.17% |
| TaylorMade Qi35 LS | 2.17% |
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Peter Malnati WITB 2025 (August)
Peter Malnati what’s in the bag accurate as of the Wyndham Championship. More photos from the event here. Driver: Titleist...
Cameron Young’s winning WITB: 2025 Wyndham Championship
Driver: Titleist GT2 (9 degrees, A1 SureFit setting) Buy here. Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX 3-wood: Titleist...
Camilo Villegas WITB 2025 (July)
Camilo Villegas WITB accurate as of the Wyndham Championship. Villegas was undecided on a 3-wood when we shot his bag. ...
WITB Time Machine: Brandt Snedeker’s winning WITB, 2018 Wyndham Championship
Brandt Snedeker fired a final-round 65 at the 2018 Wyndham Championship to outlast Webb Simpson and C.T. Pan. His 5-under...
Joe Golfer
Oct 16, 2014 at 1:13 am
Ralph Maltby of Golfworks has been selling irons for quite some time that have adjustable weights in the heel and toe.
I think their latest is the Maltby KE4 iron head, which can be seen at the Golfworks site.
I’m not advocating it, as I don’t know anyone who has ever tried one.
I’m just saying that adjustable irons in this weighting respect have existed already for many years now.
Archie Bunker
Oct 14, 2014 at 4:26 pm
These patents are technically worthless, and only provide marketing direction to sell more product. I can only imagine the absurd claims that will be made for these “breakthroughs” in the future.
nikkyd
Oct 12, 2014 at 8:39 pm
I like the adjustable bounce on the callys. I was just thinking that the other day. Why couldnt a guy weld a flange on the sole of an old set of blades ? Callaway has done it. Bravo.
BigBoy
Oct 12, 2014 at 6:31 pm
the sheer stupidity of manufacturers today, it knows no bounds to that stupidity.
Tom
Oct 12, 2014 at 11:50 am
From the looks of the design concepts, it would appear that there is more on the clubs that can break or fall off.
Jay
Oct 12, 2014 at 10:47 am
Adjustable irons are ridiculous. Get fit for length,loft and lie and call it good. More does not equal better.
Tom
Oct 12, 2014 at 11:48 am
Amen brother…..amen.
moses
Oct 11, 2014 at 8:18 pm
Hmmm. If only the USGA would let us have COR .860 it would save the golf equipment industry for the next 10 years.
No
Oct 12, 2014 at 2:50 am
No, it wouldn’t. It would make it worse.
Joe Golfer
Oct 16, 2014 at 1:08 am
@No
the comment by @Moses was meant to be sarcastic.
Shelton Cooper
Oct 11, 2014 at 7:38 pm
So Nike will just be using the Mizuno harmonic impact technology then. Does Mizuno not have a patent on that already?
Josh
Oct 11, 2014 at 7:52 pm
That is different. Mizuno’s tech is about making the feel and sound good to the player. Nike’s idea is about actually determining where the ball hit on the club face or how much compression a player got from the ball. From what it reads it sounds like it will be an app based on sound. So instead of using impact tape or a high speed camera to determine where the ball hit on the face, the app will determine it based on the impact sound.
RAT
Oct 11, 2014 at 9:23 pm
I can do this myself. I can tell by sound and feel that it was a good strike or not.
MHendon
Oct 11, 2014 at 9:49 pm
Patents have become a joke and are virtually worthless.
1badbadger
Oct 18, 2014 at 4:18 am
I think some of these IDEAS are a joke, but patents can be very valuable. Golf equipment companies will aggressively protect their intellectual property, and if a competitor infringes on another manufacturer’s patents the settlements can be in the hundreds of millions of dollars.