Instruction
Emotions run the show in golf

How many times have you heard broadcasters say during a golf tournament, “If Rory or Rickie or Stacey or Inbee can control his (or her) emotions today, they can win this event.” That applies to you and me, too; if you don’t have an answer for your emotions, you’ll struggle to win, or not play as well as you’d like.
I know in my own professional golf career, negative emotions were a major cause of grief. I just didn’t have any answers when emotions spiraled, and started to go from hesitation to confusion to frustration and even anger. I was continually knocked off my focus by lingering negative emotions, and in my opinion, it was a game-changing factor in an inconsistent career.
I think we can all agree that golf is a difficult and an emotional game. In fact, understanding emotions may be more important in golf than any other sport.
Why?
Three main reasons
- You are alone. There are no teammates to take the blame or lean on when you aren’t at your best.
- Time is not your friend. There is far too much time in between shots to mull over what happened or what’s going to happen.
- Chemicals don’t help. Stress hormones like adrenaline and cortisol that can help boost performance in other sports won’t help you in golf.
Check Your Emotional Muscles
How prepared are you to deal with the “emotional hazards” in golf? How much “emotional muscle” do you think you have?
Before I explain some simple biology about emotion in golf, and give you a few ideas to help, click here to take a quick quiz and check the level of your “emotional muscle” to see where you are.
Chances are you need to build your emotional muscles to get to the next level in the game. Working on your swing motion and short game is important, but building emotional muscles will help you leverage all of your talent, work and efforts.
So let’s start…
If you find emotions might be keeping you from better performance, a little understanding about performance and the brain may help you. After all, performance starts in the mind.
Some great work by Dr. Joseph Ledoux of the Centre for Neural Science, New York University and Dr. Daniel Goleman, a Harvard educated Psychologist and author of “Emotional Intelligence” has helped highlight the importance and role of the emotional brain in performance in corporate leadership — and now in sports.
The Alligator and the Computer
Generally, two sections of the brain are important to your game. To keep is simple, let’s call them the alligator and the computer. The alligator, or the emotional brain, is the ancient part that has protected human beings from danger through time. It is what leads to “fight or flight.” When threats arise and you need to escape trouble, the alligator kicks in.
The computer, or the thinking brain, makes the decisions. When the alligator perceives a threat and starts snapping, the computer decides on the level of the threat and the action. Is it important enough to respond?
What does this mean to you and your golf game?
When survival was the daily priority for human beings and reacting to threats was a constant reality, the alligator was a caveman’s best friend. But threats are generally not life threatening today. You’re a golfer, not a caveman, and your brain can’t differentiate between a life-threatening situation and a four-foot putt for par and your best score of the year. Your alligator’s threats are a sudden hook out of bounds, a ball buried in the bunker, three putts, a missed green with a wedge and other golf “threats”.
The Little Troublemaker
There’s a little, almond-shaped part of your brain, the control center of the alligator, called the amygdala. It’s the troublemaker, pushing you around on the golf course and causing you to lose your cool. Even if you play like Rory McIlroy on one shot or one hole, the overstimulated alligator can make you play like Charles Barkley on the next.
When the amygdala “hijacks” your brain and the alligator overrides your computer, the computer responds to the threat, and your ability to reason and think logically are reduced. Your working memory becomes less efficient while your blood pressure, adrenaline and hormone levels rise.
Some great work by Harvard trained Brain Scientist Dr. Jill Bolte Taylor highlights that we can manage responses. Within 90 seconds from the initial trigger, the chemical component of your negative emotion dissolves from the bloodstream and the automatic response is over. The emotion is expressed. So, showing some emotion after a bad shot or bad break isn’t bad. After all, you’re human.
But, what’s important is if you allow the negative emotion to heat up past those 90 seconds, you have chosen to allow the circuit to continue to run. Those 90 seconds gives your brain time to engage the computer which has an inhibitory circuit for the alligator (amygdala). You can then choose a more “performance-friendly” response.
If you allow the circuit to run and the negative emotion to continue, it can take 3-to-4 hours (coincidentally the same amount of time it takes to play a round of golf) for the hormones to clear your system, with the possibility of more hijacks being triggered along the way.
So, simply, the control center of the alligator can undo all of your preparation and sabotage your (and my) golf score. If you’ve ever heard the saying “I was so mad I couldn’t think straight,” this means the alligator is in charge, the computer is over-run and rational decision-making goes out the window. You might know the feeling during a round when things start going south and you can’t reverse it.
Build Your Emotional Muscles
Emotional discipline is like a muscle you can build. In order to build your emotional muscle, here are a few simple ideas that can help you keep the alligator in its cage and make sure the computer is making clear, stress-free decisions.
Know yourself, Know You!
It is very common for you as a golfer to consistently play to your weaknesses and to the course’s strengths. Clearly understand your own strengths, limitations and triggers in the game. What do you do well, what is not so comfortable for you, and what bothers you and triggers a negative reaction?
A lack of awareness can push you to do things you can’t do in your game. How many times have you tried to do things on a golf course that you know you can’t do, but tried them anyway and ended up frustrated and frazzled? Clearly understand what you can and can’t do and always to play to strengths.
The 90-second rule
Tame the alligator with the 90-second rule. The ability to notice what’s going on as it arises, and to slow down before you respond, is a crucial emotional skill. Brain experts tell us an emotion is expressed in about 90 seconds. It’s fine as a golfer to feel and express the emotion within reason in that 90-second window. But, when you feel the emotion building, take a breath and be aware. This awareness will help you control your feelings and soften them before they damage the rest of your game.
Stay in the Moment to Stay Calm
The future and past are distractions for you and stir emotion. Unfortunately, on the golf course there is little you can do about either one. Carrying the past with you will also distract from the current moment and can have a major impact on your execution. Your destiny lies in the present moment. While the future is where your goals and achievements live, you achieve them through playing in the moment.
Emotions are the engine in the vehicle of performance, and the skills associated with building emotional muscle are indispensable to achieving competitive advantage for you in the game of golf.
If you want to enjoy the game more, activate your potential to bring your game to the next level, and be more effective in everything you do, spend some time building your emotional muscles.
References
Bolte-Taylor, Jill (2008). My Stroke of Insight: A Brain Scientist’s Personal Journey. New York, NY: Penguin Group USA.
Goleman, Dr. Daniel, (1995). Emotional Intelligence. New York, NY: Bantam Books.
Ledoux, Dr. Joseph, (1998). The Emotional Brain: The Mysterious Underpinnings of Emotional Life. New York, NY: Simon and Schuster.
Instruction
The Wedge Guy: Beating the yips into submission

There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.
And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.
But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.
When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.
Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.
For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!
Instruction
Looking for a good golf instructor? Use this checklist

Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.
Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.
If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.
1. Cultural mindset
What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!
It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.
2. Coping and self-modeling can beat role-modeling
Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.
3. Learning theory basics
It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.
As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.
So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!
Instruction
What Lottie Woad’s stunning debut win teaches every golfer

Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.
The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).
But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.
Precision Beats Power (And It’s Not Even Close)
Forget the driving contests. Woad proved that finding greens matters more than finding distance.
What Woad did:
• Hit it straight, hit it solid, give yourself chances
• Aimed for the fat parts of greens instead of chasing pins
• Let her putting do the talking after hitting safe targets
• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”
Why most golfers mess this up:
• They see a pin tucked behind a bunker and grab one more club to “go right at it”
• Distance becomes more important than accuracy
• They try to be heroic instead of smart
ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.
The Putter That Stayed Cool Under Fire
Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.
How she responded to pressure:
• Fired back with consecutive birdies at the 13th and 14th
• Watched Kim stumble with back-to-back bogeys
• Capped it with her fifth birdie of the day at the par-5 18th
• Stayed patient when others pressed, pressed when others cracked
What amateurs do wrong:
• Get conservative when they should be aggressive
• Try to force magic when steady play would win
• Panic when someone else makes a move
ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.
Course Management 101: Play Your Game, Not the Course’s Game
Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.
Her mental approach:
• Focused on her process, not the competition
• Drew on past pressure situations (Augusta National Women’s Amateur win)
• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”
Her physical execution:
• 270-yard drives (nothing flashy)
• Methodical iron play
• Steady putting
• Everything effective, nothing spectacular
ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.
Mental Toughness Isn’t Born, It’s Built
The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”
Her winning mindset:
• Didn’t put winning pressure on herself
• Focused on playing well and contending
• Made winning a byproduct of a good process
• Built confidence through recent experiences:
- Won the Women’s Irish Open as an amateur
- Missed a playoff by one shot at the Evian Championship
- Each experience prepared her for the next
What this means for you:
• Stop trying to shoot career rounds every time you tee up
• Focus on executing your pre-shot routine
• Commit to every shot
• Stay present in the moment
ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.
The Real Lesson
Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.
The fundamentals that won:
• Hit more fairways
• Find more greens
• Make the putts you should make
• Stay patient under pressure
That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.
FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!
John Haime
Apr 5, 2015 at 11:09 pm
Hi Bernard,
Yes, the 90 second rule is helping alot of athletes – recreational and professional. Really be aware of what can trigger the negative emotion, express it and quickly move your focus to what needs to be done to perform well on the next shot. As I mentioned above, mistakes are a big part of golf and it’s very difficult to control when a mistake will happen. But, you can control if you compound the mistake by managing your responses.
This will help you enjoy the game more and, in the long-term, really help your performances.
Ned J
Apr 5, 2015 at 8:11 pm
“Keep your alligator in its cage” – Thats brilliant! Definitely going to give this a try in my game.
John Haime
Apr 5, 2015 at 10:45 pm
Thanks for the comment Ned.
Yes, think about keeping that ancient part of your brain from taking over. Golfers don’t have to be robots – you can express emotion – but managing that 90 seconds is important. You’ll have more fun playing – and will really keep you balanced on the course. Mistakes are a big part of the game – they will happen – but compounding mistakes is something you can control.
Tom Duckworth
Apr 5, 2015 at 2:54 pm
This is just what I have been thinking about lately. I decided this is what I need to work on to take that next step in my game. No pressure on the range just work on the swing. I love doing that. Hit a bad shot, no problem just figure it out and hit again until it’s right.
How many times do we go to the driving range and hit the ball like a champ only to wonder why we don’t take that game to the course? No penalties (no alligators) on the range.
John Haime
Apr 5, 2015 at 10:50 pm
Stay with us over the coming months Tom and I’ll help you really take your game from the practice tee to the course.
Golfers have two choices – either intensify your practice or change the intensity on the course. It’s important that the feelings on the practice tee parallel feelings on the course. Most players are very loose on the practice tee and then can’t adjust to the mindset required on the course “when it counts.”
Mike J
Apr 5, 2015 at 1:35 am
I think this article is a hit. I like your quiz, and found it very itneresting. Obviously we all go out there for the fun of golf, and if we can remember that, I think it helps with the emotions. That being said, nothing ruins competition like (subjective) poor performance.
John Haime
Apr 5, 2015 at 10:55 pm
thanks for the comment Mike – pleased you liked the quiz. It’s a simple exercise to highlight what you might need to work on and to create some awareness about levels of emotional muscle.
I agree that we must keep golf in perspective. Enjoyment must be the priority – when we enjoy something – it is often reflected in the performance. Just think about JB Holmes this week – I’m sure he is bringing great perspective to the game after life-threatening brain surgery not long ago. He’s loving his time on the course and that is reflected in his results.
jim
Apr 4, 2015 at 9:18 pm
dufner stays calm on the course and hes got one more major than most guys on tour
John Haime
Apr 5, 2015 at 10:58 pm
Hi Jim,
Emotion is OK – we are all human and golf is a very human game. But, we must manage the emotion and stay balanced. Frustration and anger can really destroy performance if we allow it.
I agree that a very calm approach has helped Jason in the majors.
Double Mocha Man
Apr 4, 2015 at 4:30 pm
“You are alone. There are no teammates to take the blame or lean on when you aren’t at your best.”
But if you’re Bubba Watson you can blame and berate your caddie.
John Haime
Apr 5, 2015 at 11:03 pm
Hi DMM …
Thanks for the comment. Interesting observation about Bubba. I agree that this type of behavior directed to caddies crosses the line and emotions get the best of the player. I have seen it happen with a number of players. You could certainly say emotions get the best of the player at this time – an amygdala hijack – and it often results in poor performance.
Bubba has obviously found a sweet spot for himself at tournaments like Augusta – his manner is calm and he is really able to play “Bubba Golf”.
Bernard
Apr 4, 2015 at 12:52 pm
I find the 90 second thing pretty interesting. I will utilize this on the course, especially when I ‘prepared’ and things are not panning out.