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What’s the most important factor in golf club fitting?

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Trackman is a wonderful tool for instructors and club fitters alike. With more than 25 data parameters, it offers extensive insight into what’s really happening between the club and golf ball at impact, and why the golf ball flies how it does. That’s why Trackman is such a powerful part of fitting and instruction; it answers the question “What’s really going on?”

Here’s a look at the typical feedback gathered by just one shot on Trackman.

StickneyFitting1

I was asked a great question the other day, however, which became the inspiration for this article. What is the most important Trackman data parameter in regards to fitting?  Hmm… I had my ideas. As you might know, I’m a Top-100 teacher (Golf Magazine) and Trackman University Master Partner, but I am not a full-time fitter. So I asked a few of my fitter friends to see what they had to say.

Below are my opinions, as well as the input of a few club-fitting specialists on what they believe is most important factor in fitting. 

My Thoughts

In my opinion, the most universally important data parameter on Trackman for fitting golfers is Landing Angle.

Trackman defines Landing Angle as the angle in which the ball impacts the ground.

StickneyFitting2

There are many factors that go into creating landing angle, such as angle of attack, dynamic loft, spin rate, spin loft, launch angle, etc., and for this reason I feel that landing angle is the most important, and most telling for fitters.

My ideal fitting result would be to carry the driver as far as possible, yet still land the ball at an angle that’s flat enough to produce run out and cause the ball to “chase” as far as it can. That strategy will create the most distance on the majority of golf courses. 

With the irons, I like to see as steep of a landing angle as possible so the ball will quickly stop on the green, without adding too much dynamic loft and/or spin, which will cause the ball to come up short of the target. Therefore, if I can fit someone into a certain landing angle with their irons based on their needs then I have created maximum distance, with maximium stopping power as well.

Here’s what the fitters say!

Kirk Oguri (@kirkoguri)

  • Club Fitter at Pete’s Golf Shop
  • Golf Digest Top-100 Clubfitter

StickneyFitting3

“Personally, I like to audit ball speed off the face of the club … you can visually determine if the ball is flying farther, apexing around the correct height, or launching correctly, but you cannot “see” the ball’s speed off the face. If I can maximize the speed and the other factors “look” ok, then I know I am moving in the correct direction with my fit.”

Scott Felix (@felixclubworks)

  • Felix Clubworks, club-fitter
  • Golf Digest Top 100 Clubfitter

StickneyFitting4

“I like to look at the Trackman “optimizer” screen as golfers are warming up. Now I know that this is not just one data point, but I can tell you that this data will let me know very quickly how close (or not close) the player is to their potential in a few shots. From that point, I determine the one number I need to adjust in order for them to play better. So I use the optimizer each time to pick my one number.”

Nick Arthur

  • Club Performance Specialist
  • Ely Callaway Tour Performance Center

StickneyFitting5

“If I had to choose one parameter only, it would be backspin. The bulk of my clientele are tour pro’s and they have high ball speed. At those higher speeds, spin has a more direct correlation to total performance than launch angle. This is not necessarily true for golfers with lower swing speeds. Also, launch angle is easier to discern with the naked eye than backspin, so having Trackman’s measurement of that parameter isn’t as critical as the spin measurement.”

Tom F. Stickney II, is a specialist in Biomechanics for Golf, Physiology, and 3d Motion Analysis. He has a degree in Exercise and Fitness and has been a Director of Instruction for almost 30 years at resorts and clubs such as- The Four Seasons Punta Mita, BIGHORN Golf Club, The Club at Cordillera, The Promontory Club, and the Sandestin Golf and Beach Resort. His past and present instructional awards include the following: Golf Magazine Top 100 Teacher, Golf Digest Top 50 International Instructor, Golf Tips Top 25 Instructor, Best in State (Florida, Colorado, and California,) Top 20 Teachers Under 40, Best Young Teachers and many more. Tom is a Trackman University Master/Partner, a distinction held by less than 25 people in the world. Tom is TPI Certified- Level 1, Golf Level 2, Level 2- Power, and Level 2- Fitness and believes that you cannot reach your maximum potential as a player with out some focus on your physiology. You can reach him at tomstickneygolf@gmail.com and he welcomes any questions you may have.

19 Comments

19 Comments

  1. Pingback: The Most Important Factor in Club Fitting | Honourable Society of Golf Fanatics

  2. jackthegolfer

    Dec 25, 2015 at 11:02 am

    According to Ping, who know a thing or two about fitting, lie angle is most important. I personally think that there is more than one point that is important and this will depend on who you are fitting and what they want to achieve. The ball speed, spin and trajectory are all important, as is consistency and, for most players, finding a club or clubs that will be forgiving enough and that the player actually likes. Getting to this stage involves lie, loft, shaft, type and flex and grip. Probably listening to the wishes of the person in front of you may be the most important thing of all. At the end of the day they are the ones who are paying…

  3. Dan Sueltz

    Dec 24, 2015 at 6:14 pm

    For higher handicap golfers, we fit primarily to smash factor (ball speed divided by club speed). This means we are getting the golfer the best possible performance out of their swing. From there, we look at launch angle, spin and maximum height to make sure the driver and fairway woods carry and roll the farthest and irons do not roll out too much.

    For our lower handicap players, it is really all about spin rates and trajectory to make sure they get the most out of their equipment. Another big factor is distance gapping of their set.

  4. Deuce

    Dec 23, 2015 at 6:27 pm

    Two most important aspects to a good fitting are:
    A good fitter
    A good non-egotistical customer without an attitude.

    Both need to be patient, understanding and cordial.

    What else would you need

    • ShankMaster

      Dec 24, 2015 at 2:54 am

      Great post!! I went in with my specs in mind ready to be fitted for some G-25’s, after about 10 swings I told the fitter (Roger Dunn store) I was “ready”, he said “no your not” he had me hit another 2 dozen with 3 different clubs. These were before and after specs:
      Shaft flex- I “knew” I was stiff, nope! Regular
      Length- + 1/4 inch, new 1/2 inch
      Lie- 2 degrees flat, new 2 upright
      Old 6 iron 165-170 carry , 15 yard average dispersion, new average 170-175 7-8 yard dispersion.

  5. Doug

    Dec 23, 2015 at 3:52 pm

    I wish there was a place that could fit you, like a pro gets their clubs fit to their specs.

  6. Smitty

    Dec 22, 2015 at 2:48 pm

    I would believe all the fitting in the world can go south depending on how good a golfer you are and can repeat the same swing (contact, speed, angle of attack etc.) and let us not forget the ball we are playing that day, what a difference between a distance ball and a premium ball….

    • NM

      Dec 24, 2015 at 1:50 pm

      You might as well not play golf. Go fishing, you’ll be frustrated and disappointed less.

  7. Christestrogen

    Dec 19, 2015 at 10:09 am

    I live in Texas….we absolutely soak our fairways every day or they die..
    There is typically almost no roll in summer…
    So, oddly enough, I am about 20 yards longer in winter when the fairways are dormant and not saturated..

    Great article btw…

  8. Dennis clark

    Dec 18, 2015 at 6:14 pm

    I don’t do a lot of fitting either simply because I can’t carry enough inventory to do it justice. The sheer number of shafts, heads, balls etc needed is prohibitive and without testing all combinations I’m not really doing it justice. Good article Tom.

    • You Pal

      Jan 9, 2016 at 3:46 pm

      Why not get a Mizuno fitting cart- they have all the heads available and all the shafts they offer (60+ Shafts)- they ship in like 3 days-

  9. Cliff

    Dec 18, 2015 at 8:31 am

    I want my results to be accurate and repeatable. Don’t see how you can get there if you are only looking at one variable.

  10. john

    Dec 17, 2015 at 11:41 pm

    fitting tour pros who already have the right clubs is easy lol

    the most important part of a club fit is lie, length, weight and flex – fine tuning things like spin is totally an after thought for the majority of golfers.

    • .?????

      Dec 20, 2015 at 9:51 pm

      You couldn’t be more wrong.

      • kloyd0306

        Dec 22, 2015 at 6:56 pm

        John is correct. Fitting begins and ends with being able to make solid contact with a square club face. If the shaft is too short or long, the lie angles (irons) too flat or upright, the shaft is too flexible or too stiff and the shaft weight is too light or too heavy, the golfer is always going to have problems in achieving solid contact.

        Trackman is a nice tool but it ONLY tells you what happened and has absolutely no idea if you are using the correct specs for YOU.

        Everyone of us is different and if you truly believe that off the rack clubs fit everyone and anyone, then don’t bother with your adjustable car set, adjustable, steering wheel and adjustable mirrors. You won’t need any of those things and neither do you need to specify your shoe size when next you buy shoes.

        • Jay Turner

          Dec 23, 2015 at 1:46 pm

          In my 30+ years fitting golfers of all abilities I believe 3 things are most important with regard to iron fit: length, lie angle and grip size. When these variables are fitted properly to the individual, proper swing motion is rewarded with a good shot and sustainable improvement becomes possible.

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Instruction

The Wedge Guy: Beating the yips into submission

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There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.

And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.

But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.

When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.

Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.

For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!

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Looking for a good golf instructor? Use this checklist

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Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.

Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.

If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.

1. Cultural mindset

What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!

It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.

2. Coping and self-modeling can beat role-modeling

Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.

3. Learning theory basics

It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.

As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.

So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!

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What Lottie Woad’s stunning debut win teaches every golfer

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Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.

The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).

But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.

Precision Beats Power (And It’s Not Even Close)

Forget the driving contests. Woad proved that finding greens matters more than finding distance.

What Woad did:

• Hit it straight, hit it solid, give yourself chances

• Aimed for the fat parts of greens instead of chasing pins

• Let her putting do the talking after hitting safe targets

• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”

Why most golfers mess this up:

• They see a pin tucked behind a bunker and grab one more club to “go right at it”

• Distance becomes more important than accuracy

• They try to be heroic instead of smart

ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.

The Putter That Stayed Cool Under Fire

Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.

How she responded to pressure:

• Fired back with consecutive birdies at the 13th and 14th

• Watched Kim stumble with back-to-back bogeys

• Capped it with her fifth birdie of the day at the par-5 18th

• Stayed patient when others pressed, pressed when others cracked

What amateurs do wrong:

• Get conservative when they should be aggressive

• Try to force magic when steady play would win

• Panic when someone else makes a move

ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.

Course Management 101: Play Your Game, Not the Course’s Game

Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.

Her mental approach:

• Focused on her process, not the competition

• Drew on past pressure situations (Augusta National Women’s Amateur win)

• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”

Her physical execution:

• 270-yard drives (nothing flashy)

• Methodical iron play

• Steady putting

• Everything effective, nothing spectacular

ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.

Mental Toughness Isn’t Born, It’s Built

The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”

Her winning mindset:

• Didn’t put winning pressure on herself

• Focused on playing well and contending

• Made winning a byproduct of a good process

• Built confidence through recent experiences:

  • Won the Women’s Irish Open as an amateur
  • Missed a playoff by one shot at the Evian Championship
  • Each experience prepared her for the next

What this means for you:

• Stop trying to shoot career rounds every time you tee up

• Focus on executing your pre-shot routine

• Commit to every shot

• Stay present in the moment

ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.

The Real Lesson

Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.

The fundamentals that won:

• Hit more fairways

• Find more greens

• Make the putts you should make

• Stay patient under pressure

That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.

FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.

 

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!

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