Connect with us

Instruction

Q&A with Mark Sweeney, Inventor of Aimpoint

Published

on

The enigma of “reading greens” has puzzled many players over the years. What was once considered just an art — either you could do it or you couldn’t — has now been made into a science. With the invention of AimPoint by Mark Sweeney, anyone young or old can now read greens with the precision of a Tour caddie.

As someone who’s taught green reading to many golfers, it has never ceased to amaze me how differently some of my students read greens. That’s where AimPoint comes in. It’s a system based on quantifiable numbers that allows all golfers to “see” the correct line. In this Q&A, I’m glad to bring you a brilliant mind and a game changer on the greens, Mark Sweeney.

Tom Stickney: Tell me how Aimpoint was invented?

Mark Sweeney: Aimpoint began as a very complex software program that was designed to accurately predict break on any green, and over about 10 years it evolved into the Express Read that you see now. The first product was actually an app for Palm Pilots in 2004 prior to it being used on Golf Channel.

TS: Is this a system that anyone can use? I have noticed the newer versions are much simpler than the earlier ones.

MS: The Express Read is the fouth version of reads that we have taught, and it was specifically designed for children under 10 years old to be a single-factor read. It can be used by anyone because there are no angles and calculations of any kind; it’s simply assigning a slope value of typically 1-3 for any putt. When you use your fingers to see the Aimpoint, you actually get a mathematically correct read.

TS: You have many top tour professionals using your system. How does this make you feel? 

MS: Tour pros using Aimpoint is a nice validation that the read works and is reliable, something that I always knew but was difficult to convey to people who haven’t used it.

TS: Can reading greens really be broken down into a science? Or is there still some art to it using your system?

MS: The read is definitely a blend, much like getting a yardage. It isn’t as simple as just laser-ing it. Club selection always depends on lie, wind, shot shape, etc. Green reading is the same; there are feel variables like how hard you want to hit it, but the majority of break is dictated by the amount of side slope in the putt.

TS: What was the most amazing thing you have learned about reading greens since inventing Aimpoint?

MS: The most amazing thing I learned is how much geometry there is behind how putts break on a green, more than you would ever see or discover simply by putting. The computer can show you every break on the green simultaneously and those always look like macro-geometric patterns, nothing random. 

TS: Is this system really necessary if you play the same course day in and day out?

MS: I think so. I used to play the same course every week and my green reading was still terrible. (With Aimpoint) I can generally get better reads on a golf course than the local players. Every time the angles and green speeds change all the breaks will change and it’s almost impossible to learn them all by experience.

TS: What is the best green reading tip you can give to the average players?

MS: Green reading is actually very simple if you focus on the amount of side-slope in the putt. When they first see Aimpoint reads, most people can’t believe how much break there actually is until they learn to trust it. After learning breaks, they spend most of their time learning speed control. 

TS: What is the answer you give to the people that say your system is too complex or too technical?

MS: The original system using zero lines were highly complex and impractical. The chart system is the most accurate read, but is still too technical for most people. There is nothing technical whatsoever about the Express Read; it was designed for second-grade aged kids. 

TS: What is your greatest player success story?

MS: For pros, I would say Lydia Ko. She fully committed to learning and using Aimpoint and finished first in both putting categories last year. Her putting consistency while using it has been very strong, especially inside 10 feet. On the amateur side, I have loads of players who have improved as much as five putts per round after learning Aimpoint and reached new scoring and handicap levels.

TS: Thank you for your time, Mark!

Tom F. Stickney II, is a specialist in Biomechanics for Golf, Physiology, and 3d Motion Analysis. He has a degree in Exercise and Fitness and has been a Director of Instruction for almost 30 years at resorts and clubs such as- The Four Seasons Punta Mita, BIGHORN Golf Club, The Club at Cordillera, The Promontory Club, and the Sandestin Golf and Beach Resort. His past and present instructional awards include the following: Golf Magazine Top 100 Teacher, Golf Digest Top 50 International Instructor, Golf Tips Top 25 Instructor, Best in State (Florida, Colorado, and California,) Top 20 Teachers Under 40, Best Young Teachers and many more. Tom is a Trackman University Master/Partner, a distinction held by less than 25 people in the world. Tom is TPI Certified- Level 1, Golf Level 2, Level 2- Power, and Level 2- Fitness and believes that you cannot reach your maximum potential as a player with out some focus on your physiology. You can reach him at tomstickneygolf@gmail.com and he welcomes any questions you may have.

9 Comments

9 Comments

  1. Fat Perez

    Apr 16, 2017 at 4:19 am

    I’m holding up 1 fing’a

  2. Braxton strong

    Apr 14, 2017 at 11:37 am

    Uh.. How about Justin Rose who almost won the masters???I started using aimpoint express and its not perfect but I feel much more confident putting which has led to more holed putts

  3. JIm

    Apr 14, 2017 at 10:27 am

    Having Adam Scott be your poster boy for AimPoint is not good. He is a horrendous putter by tour standards and I saw a stat that he missed 50% of his putts at the Masters from 5-10ft.

    • george

      Apr 14, 2017 at 11:19 am

      I remember a time Adam Scott won the Masters. Good times then.
      A good read does not lead to a good putt (I have to know). Since he isn’t putting with his broomstick anymore, he’s not a great putter anymore. Just proves to me that banning the broomstick technique he used was the right thing to do. It’s just too easy.

    • Richie Hunt

      Apr 14, 2017 at 12:10 pm

      Adam Scott went from 150th in Strokes Gained – Putting to 54th when he started using AimPoint. He struggled in 2015 due to trying to change from an anchored stroke to a non-anchored stroke but is now 78th in Strokes Gained – Putting.

    • Joe

      Apr 14, 2017 at 2:50 pm

      And yet he’s 100 places better in his Total Putting ranking, for the year, then when he was using a long putter and not using Aimpoint.

    • Connor

      Apr 14, 2017 at 4:24 pm

      A very invalid statement. Since we’re talking “tour standards”, why don’t we discuss how far from “tour standard” Augusta’s greens are? A downhill, 7ft slider that breaks a foot and a half and is on a surface that is stimping at 13-14 is different than many “tour standard” surfaces on tour.

      • yttihS

        Apr 15, 2017 at 3:17 am

        Bingo. That’s why you saw Scott and Rose miss those silly shortish putts with the aim point. They didn’t compute the speed enough to their fingers

      • Desmond

        Apr 18, 2017 at 4:37 pm

        There is more to the express read that slope – you also calibrate for speed before, and during the round if the greens are getting softer or harder.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Instruction

The Wedge Guy: Beating the yips into submission

Published

on

There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.

And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.

But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.

When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.

Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.

For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!

Continue Reading

Instruction

Looking for a good golf instructor? Use this checklist

Published

on

Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.

Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.

If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.

1. Cultural mindset

What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!

It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.

2. Coping and self-modeling can beat role-modeling

Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.

3. Learning theory basics

It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.

As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.

So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!

Continue Reading

Instruction

What Lottie Woad’s stunning debut win teaches every golfer

Published

on

Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.

The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).

But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.

Precision Beats Power (And It’s Not Even Close)

Forget the driving contests. Woad proved that finding greens matters more than finding distance.

What Woad did:

• Hit it straight, hit it solid, give yourself chances

• Aimed for the fat parts of greens instead of chasing pins

• Let her putting do the talking after hitting safe targets

• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”

Why most golfers mess this up:

• They see a pin tucked behind a bunker and grab one more club to “go right at it”

• Distance becomes more important than accuracy

• They try to be heroic instead of smart

ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.

The Putter That Stayed Cool Under Fire

Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.

How she responded to pressure:

• Fired back with consecutive birdies at the 13th and 14th

• Watched Kim stumble with back-to-back bogeys

• Capped it with her fifth birdie of the day at the par-5 18th

• Stayed patient when others pressed, pressed when others cracked

What amateurs do wrong:

• Get conservative when they should be aggressive

• Try to force magic when steady play would win

• Panic when someone else makes a move

ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.

Course Management 101: Play Your Game, Not the Course’s Game

Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.

Her mental approach:

• Focused on her process, not the competition

• Drew on past pressure situations (Augusta National Women’s Amateur win)

• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”

Her physical execution:

• 270-yard drives (nothing flashy)

• Methodical iron play

• Steady putting

• Everything effective, nothing spectacular

ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.

Mental Toughness Isn’t Born, It’s Built

The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”

Her winning mindset:

• Didn’t put winning pressure on herself

• Focused on playing well and contending

• Made winning a byproduct of a good process

• Built confidence through recent experiences:

  • Won the Women’s Irish Open as an amateur
  • Missed a playoff by one shot at the Evian Championship
  • Each experience prepared her for the next

What this means for you:

• Stop trying to shoot career rounds every time you tee up

• Focus on executing your pre-shot routine

• Commit to every shot

• Stay present in the moment

ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.

The Real Lesson

Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.

The fundamentals that won:

• Hit more fairways

• Find more greens

• Make the putts you should make

• Stay patient under pressure

That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.

FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.

 

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!

Continue Reading

WITB

Facebook

Trending