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Arccos Caddie: Golf’s first artificial intelligence platform

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It’s a brave new golf world. Arccos is launching golf’s first artificial intelligence platform, Arccos Caddie.

Arccos, which you know from its shot-tracking app, has integrated the Microsoft Azure cloud platform into the about-to-launch Caddie. The utility uses advanced analytics to help golfers make better, data-driven decisions during their rounds.

We were keen to see the fruits of Arccos partnership with Microsoft (announced in January), and this is their first effort to move connected golf forward.

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Drawing from Arccos data set of more than 61 million shots on over 40,000 courses, Caddie is able to recommend optimal course strategy on most golf holes worldwide. It factors in wind speed, direction, participation, temperature and more. And it doesn’t require a user to have played a course before to make recommendations.

“Every shot in golf involves a decision-making process, and the caddie’s role has historically been to help you make more intelligent choices. Today, however, less than 3 percent of players have access to a caddie,” said Sal Syed, CEO and Co-Founder of Arccos. “Everyone else is missing out on a crucial source of information that can help inform every shot. With Arccos Caddie, we’re democratizing the caddie experience through the power of A.I. and the Microsoft Azure cloud.”

At the end of the day, beyond the undeniable “cool” factor and trendiness of connected apps, Arccos aims to help golfers get better. Per CEO Syed, Arccos users improved their handicaps to the tune of an average of 2.77 strokes last year. Obviously, their expectation is that Caddie will foster even greater improvement.

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Caddie will be will be available via subscription and officially launches May 22nd. Arccos is offering a free promotional window to try the Caddie system from May 22-31. Any user of the Arccos 360 app (with Gen 1 or Gen 2 hardware) who has played at least five rounds will have access to the Caddie platform during that period.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

15 Comments

15 Comments

  1. Matt

    Jun 23, 2017 at 6:59 pm

    Sounds like an excellent product and a good self coaching function for anyone who needs to start thinking about course management to improve their game. Enough to convince me to buy Arccos 360.

  2. Alex

    Jun 2, 2017 at 6:58 am

    Maybe I’m missing something, but when I tried using the Caddy, it wouldn’t give me any information on my shots after the tee shot. So I would hit a tee shot, but then when I would go to the ball for my 2nd shot, I didn’t have the Caddy option any more, just the standard Arccos yardages. The problem with this, obviously, is that if I don’t hit my tee shot to the exact distance and location that the Caddy wanted me to, then the club selection that it told me for my 2nd shot before I teed off is no longer valid. Seems strange to me.

  3. Joe Perez

    May 12, 2017 at 4:56 pm

    Maybe I just don’t “get” it. If the suggestions are made using the data of 61 million shots, where does any recommendations based on MY ability factor in? Is using 61 million shots worth of data going to tell the caddie feature that *I* only hit my x-yards? Will it use the data from the cloud and then access *my* past rounds to see if the club it suggests is a club that I can hit that far?

  4. peter tiearney

    May 12, 2017 at 9:13 am

    Will these “caddies” be allowed in competitions?

    • TR1PTIK

      May 12, 2017 at 11:56 am

      It will likely be up to the rules committee of the event you’re playing. Standard USGA rules would not allow it.

  5. ooffa

    May 12, 2017 at 7:54 am

    it doesn’t.

  6. Egor

    May 11, 2017 at 2:56 pm

    The negativity is strong here …

    I’ve been using Arccos + Caddie for the last 4-5 rounds. It is useful to me because it has club suggestions based on my already tracked arccos rounds. There is room for improvement and it doesn’t currently recognize that I have a giant wall of trees on one hole, but it’s great tech.

    As far as slowing down a round, nah. Not at all. 3 years golfing. Two things have sped up my round – laser range finder, and on-phone GPS.

    Sure, I could walk off yardages, take into account my distance off fairway, do some math in my head, guess at the pin placement, look up the yardages from the tee to certain landing spots in yardage books that every course always has available and free (sarcasm) and hope that their tee positions are not too far off from the standard, but pulling out my phone for ~10 seconds on the tee and identifying actual yardage from my spot to my desired landing spot is much easier. Guessing at pin placement and walking off yardages potentially costs me more strokes. Is it 120yd to carry the front bunker or 125yd? Maybe it’s only 110yd, but I’d know for certain if I had my phone and a GPS app.

    You can hate on-course phone GPS apps all you like, but if the player knows how to use the tool quickly, they are much more efficient, time saving, and stroke saving than walking off sprinkler heads that *ALWAYS* have accurate yardages on them.. 🙁

    Get behind me when I’m walking off yardages for a round, and then get behind me with a GPS Phone App. You’ll change your opinion.

    As far as RandA legal – doubt it. Caddie has current wind data pulled from weather reports which it factors in. It’s awesome, but I don’t use it if I’m posting for Hdcp or playing in a stipulated tournament round.

    Arccos does have a “tournament legal” app for tracking shots.

  7. SV

    May 11, 2017 at 8:33 am

    Wonderful!! Something else to slow a round down. GPS/rangefinders, sprinkler heads or other course markers give the yardage. Make a decision and hit the shot. A player should be able to make a decision without having to consult an electronic device.

    • TR1PTIK

      May 11, 2017 at 12:59 pm

      In theory, this would actually help with pace of play because if a golfer trusts the information provided by Arccos they would simply grab the recommended club and play on rather than grabbing a club, second guessing themselves, and going back to their bag for another. However, I do agree that a player should be making these decisions on their own. It’s part of the “art” of golf. I think it’s similar to the deal on green reading books that provide detailed topographical information. I don’t mind if a player does it on their own accord by rolling a few putts and visually inspecting the contours of the green to jot down in their notebook, but that’s it. Using technology to take all of the skill and instinct out of it is paramount to cheating in my mind. You can do data analysis and all that nonsense off the course, but when you’re on it just play golf.

  8. MFJ

    May 11, 2017 at 1:56 am

    Is it ‘legal’? I don’t see any reference to being approved by the RandA/PGA. That would be an important factor for me.

    • MSchad

      May 11, 2017 at 8:29 am

      May be wrong, but I don’t think this is meant to be used “on course”. I believe using your data, it will analyze how you should play a hole/coarse to achieve the best score for your game a head of time. I’m looking forward to seeing if it recommends if I should use different club selections on particular holes on the courses I play.

    • TR1PTIKE

      May 11, 2017 at 12:52 pm

      Because Arccos requires a phone to be on your person (from what I’ve read, specifically in your front pocket) and it provides GPS distances to various points on the golf course, it is illegal to use in competition where full USGA/R&A rules apply. This is one place where Game Golf has a distinct advantage as you can use the device with or without your phone. I own GG Live and despite what some reviewers have said, you do not have to have your phone in order to use it. You can simply turn it on, clip it to your belt, and play as you would with the old device.

      • Scott

        May 11, 2017 at 5:54 pm

        This is incorrect, at least to a degree. You can use GPS devices on course so long as they don’t have weather and elevation (there may be a local rule requirement for competition). I’m guessing the Arccos caddie app won’t be legal because it takes those into account. Hopefully they will make an app that takes elevation and weather out of it.

        • TR1PTIK

          May 12, 2017 at 10:07 am

          See Rule 14-3
          “Except as provided in the Rules, during a stipulated round the player must not use any artificial device or unusual equipment, or use any equipment in an abnormal manner: a. That might assist him in making a stroke or in his play; or b. For the purpose of gauging or measuring distance or conditions that might affect his play; or c. That might assist him in gripping the club”

          As far as USGA rules go. You cannot use a GPS or Laser Rangefinder on the course during play.

      • Alex

        Jun 2, 2017 at 6:50 am

        Arccos has a “Restricted” version of their app available on the App Store that does not give yardage during the round so that you can use the GPS tracking for your round without getting any assistance from the app.

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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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