Opinion & Analysis
Tony Hoffman Is More Than A Collector, He’s A Curator Of Golf History

The clock on my truck reads 8:55 a.m. The meeting with Tony Hoffman is five minutes away but there’s 10 minutes of traffic. My phone vibrates with a text at 9 a.m. “You able to find it okay?” Tony asks in reference to his house. Tony’s street is visible, but 50 cars away.
Pulling into the driveway, his home seems almost vacant from the outside if it weren’t for the manicured lawn and landscaping. It’s a beautiful gray, brick home with a two-car garage and a driveway that dips down and forces me to park my truck in a position where the driver’s door swings open as soon as the latch clicks. Tony meets me at the front door with a grand handshake and smile that could convince you to trade your house for a mashie niblick.
“Do you know the difference between a golf collector and a drug addict?” Hoffman asks me as we sit down. There were a couple answers running through my mind, but none seemed appropriate. “There are cures for drug addicts.” Tony chuckles. It’s a warm chuckle. He’s a man of a 78, tall and lanky, but he seems as if he were stout in his younger days.
We’re sitting in Hoffman’s office, more a museum than an office. If you’ve ever seen a picture of Arnold Palmer’s office at Latrobe Country Club then you can imagine the room. He calls it his “I-love-me room.” The wall is littered with vintage putters, niblicks with hickory shafts, and a foray of pictures — some of golf clubs, some with caricatures of golfers from a foregone era. We’re here to talk about his addiction. It’s not an intervention, however; it’s quite the opposite. It would likely more resemble the mentorship session Bubbles gives his partner in the pilot of The Wire.
“I’ve been a member of the Golf Collector’s Society for over 20 years,” Hoffman says. “I think I joined in 1991 or ‘92. I got hooked. I found this old golf club.” He smiles as he tells his origin story. The addiction got him early and being around him would give anyone a contact high.
“After I bought it, I called around to see what they were worth. I found a man who was a distributor of old golf clubs, [his] name was Chuck Furjanic up in Dallas [Texas]. So I called and he said, ‘If you can find some old golf clubs, just give me a call and give me a description and I’ll tell you what it’s worth.’” Another grin appears on his face. “So I started just as a hobby. I’d go out to the antique stores or the flea markets and I’d find one here, one there, and I’d call him and he’d ask what I paid for it. I’d say $5 or whatever, and he’d say, ‘Well, send it to me and I’ll give you $15.’ That started it. And it’s contagious. You have to be careful.”
It’s a friendly warning, but for those of us who are gearheads, the abandoned clubs in our basement or garage are a testament to the truth he’s spitting.
…
I first met Tony almost a year ago now. I was interested in purchasing a set of hickory clubs that I could play with. A few years before that, I’d played in a 9-hole hickory scramble at my club. It was a blast and ignited this desire to find a set of my own. To make matters worse, I stumbled on a video promoting the U.S. Hickory Open. Yes, it’s a real thing. Players from all over the world play a 72-hole stroke play event with hickory clubs. Most are original clubs from the era, but some are exact replicas approved by the Hickory Association. When my initial search began, I reached out to a man named Max Hill. I would later learn he has what is likely the largest collection of hickory clubs in the world. After an email exchange with Max and a quote for a set of clubs north of $1,000, he connected with Tony Hoffman, who just happened to live in San Antonio, my new home. The first morning we met, I bought three clubs from him. Two weeks later, he gave me another for my birthday. He also beat me by four shots on my birthday, from the same tees, at age 78. He shot two better than his age and he was annoyed with himself. A friendship began that day.
…
Tony sits at his desk and his chair squeaks as he leans back to look around the room, pointing at things without explanation. Then he sort of twirls his fingers and it seems to remind him to rewind and start from the beginning.
“Most of my collection focused on everything prior to 1930, and most of my good clubs were from the 1800s,” he says. He stands up and points to the circular rack standing next to my chair. It doubles as a lamp with a statue of a pre-war era golfer that could be anybody from Harry Vardon to Old Tom Morris. Behind the lamp he pulls up a spoon and tells me it’s from “1890 something.” It’s wooden head and shaft have darkened over the years, but the condition is nearly impeccable. He says he’s refinished many of his clubs, but this one is original. It looks more like a sawed off hockey stick than it does a golf club. What’s considered the hosel these days is thicker and makes a more gradual, more graceful, transition from the shaft to the head.
He hands me the club and I set it on the ground as if I’m going to address a ball. It’s a beautiful piece of equipment, resembling more a pretty vase on a shelf than a club. He grabs the spoon back and says that everything in the office he’s accumulated in the last three months.
“I’m going to give you a book when you leave to let you borrow, and you can look through and see what all is out there,” he says. “It was one of the few things I managed to keep when a collector friend of mine from Canada came and bought my whole collection. We loaded up an entire 8-foot by 12-foot U-Haul with the collection. He cleaned me out, so I basically started all over.”
It’s hard to fathom everything in this room has been accumulated in such a short time. There are 10 or 12 putters around the top of the wall encircling the office, 10 or so spoons and woods older than the U.S. Open Championship, a mint set of Wilson Staff Tour Blades, a mint set of Ping Eye 2 irons that includes the 2-iron, all the woods, and the vintage Ping staff bag. And then there’s a giant, exact replica Callaway Big Bertha Steelhead 5-iron that was a promotional product when Callaway launched its best-selling iron ever. On another rack in the corner, there are 10 or 12 Ping Anser putters. Tony is one of those Ping guys.
Tony gets up when a set of Wilson Staff Tour Blades is mentioned, and he walks me around the office. When we get to the Ping set, his eyes light up. He pulls an iron from the bag and says, “These are great, but if you ever find a set of the first ones he made, these are cast, but the first ones he made were called Dynamic, and there were forged cavity backs,” he says. “If you can find a set of those they’re worth about $9,000. The last set I saw was at a golf show, they were asking $7,500 and it was missing the 2-iron, and it sold! For $7,500!” The joy on his face is reminiscent of when my son sees a new WWE Wrestler at Wal-Mart that he doesn’t yet possess. If playing golf brings a man to his knees, collecting golf clubs turns him back into a boy again. It’s a childish glee Tony bears, and it rubs off on you. “Are you familiar with the Scottsdale, Redwood City differentiation with the Ping Anser putters?” he asks.
“No,” I tell him. He pulls one of his putters from the rack. It’s an old Anser, but it’s in good shape. Not mint, but good.
“You see how this one says ‘Scottsdale.’ Well, this one says ‘Phoenix’,” he says. “But if it says Scottsdale on it, in rough condition it’s worth about $125. In good condition, it depends, but could be much higher. Scottsdales are good, but if it says Redwood City, it’s real good.” He goes on to describe the ski slope differences among all the models of Ping Ansers. Some of the early Anser models had a steep slope instead of the gradual slope on the back of the putter between the sweet spot.
“If you see a putter with a steep slope, it’s worth anywhere from $125 to $150,” he says. “If you see one that has a gradual slope, it’s worth about $15.” He laughs. “If it says ‘Scottsdale’ and has a steep slope, it jumps up to about $600.”
“You’re kidding!” I say.
“No!” he says, “It’s collectors! It’s collectors! We’re crazy!” Hoffman laughs and replaces the putter.
“Something is worth what people will pay for it, I guess,” I tell him.
“Exactly! That’s exactly right,” he says.
We sit back down and he settles into his chair again. “The wooden clubs are starting to go away now,” he says. “People are just holding on to them or they’re getting lost in estate sales or whatever.”
Hoffman points to a picture on his wall; it’s the biggest picture in the room. The picture is of 20 different persimmon drivers, all with different designs on the face. Some of them have different color dots and a couple have a single design right in the center. One even has a cartoonish silhouette of a golfer. Tony is telling me another part of his origin story as he continues to point, and then he pivots to the picture and stands.
“You see these right here, these were called fancy faces,” he says. “They were all made in the early twenties. They made a billion of them, all with different faces. They were art deco and people wanted something different.” He sits back down and grins once again.
“I ran across a retired Army sergeant, just when I first started, in a flea market,” he says. “He had a few of these [fancy faces] and I asked him how much he wanted for them. He said ‘Oh, $4 each,’ I said, OK. I asked him if he knew anybody who had more of them. He said, ‘Do I?’ Then he told me that he had a whole locker full of them. He said, ‘I was in the service for 25 years and this is what I collected. I can’t repair them or do anything with them.’ I asked him how big his foot locker was. He said, ‘No, not foot locker, storage locker.’ I bought about 500 of them from him for $2 a piece, and I sold them for $35 a piece. I had to clean them up and refinish them, but that was my hobby.” He laughs again.
“I had a Master’s fancy face that was worth about $150-$200, I sold it for $35,” he says. Hoffman buries his face in his hands with a chuckle. “I was warned one time, golf collectors are funny. You could have this five-karat diamond you’re asking $2,000 for, they’ll pick it up and say to you, ‘You realize this is worth more than $2,000?’ They won’t tell you it’s worth $50,000; they’ll just tell you it’s worth more than you’re asking. Again, you have to be careful.”
Collectors have always been the keepers of history, whether it’s golf clubs or Egyptian antiquities. As our conversation draws to a close, the question comes up, “Why do you collect and what do you think collectors contribute to the history of the game?”
“I collect for the satisfaction I get from looking at these old clubs, seeing where we were and now, where we are,” he says. “The fascination is the same as collecting old cars. You buy an old car and fix it up. I do the same thing with clubs. I find these clubs and they are beaten and battered, and I bring them back to life and put them back out there for someone else to discover. People look at them and say ‘Oh! This is really neat looking.’” He’s the most serious he’s been all morning. “Plus it’s just an addiction.” He pauses and takes a deep breath.
“The satisfaction comes from the addiction as much as anything. Just like Max [Hill], he started with five clubs and now he’s got 17,000. You start and you just have to have more.” When he pauses this time, it’s almost as if he knows he’s telling a cautionary tale. “It’s the satisfaction of walking into an antique store and not really knowing what you’re looking for, but knowing when you’ve found it. But yes, it is an addiction. I’ve thought many times through the years that I could give up golf if I had to, but I don’t think I could ever give up golf collecting.” He leans forward in his chair. “It’s like a constant mystery story. Every time you walk into a golf show or a flea market, you’re almost uncovering this hidden mystery that is begging you to solve it.”
With that final word on his problem, feeling confident he’d admitted there was one, he asks me to join him in the garage. His tall, lanky gait heads down a short hallway and through his pristine kitchen.
“We have deer that come up in the back yard nearly every day,” he says. “My wife and I will be eating breakfast and look up and there’s a fawn staring in through the french doors. When we first moved here, it was sort of creepy. Now I just feed the damned things every day.”
He chuckles again and opens the garage door. He reaches down into a bag of cracked corn deer feed, fills an old whipped cream container, and walks out the back door of the garage into his yard. “Usually as soon as they hear the corn rattle they show up,” he says. He smiles at me again. This time in the antique store, he knows what he’s looking for. Tony rattles the bowl again. We look out into his yard that becomes woods about 30 yards behind his house. “Come on. This never fails,” he says. He rattles the bowl again. We wait a few seconds, maybe a minute. No deer. Tony reaches into the bowl and grabs a handful, then throws it out into the yard. Another minute. No deer. “Oh well. Figures they’d disappear today,” he says. He doesn’t say it, but it’s obvious he relates the feeling to hunting for golf clubs as well.
Opinion & Analysis
The 2 primary challenges golf equipment companies face

As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!
Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.
Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.
One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?
Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.
Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.
Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”
For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…
Different strokes in the game of golf, in my humble opinion.
Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…
That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.
Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.
@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic
Podcasts
Fore Love of Golf: Introducing a new club concept

Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!
Opinion & Analysis
On Scottie Scheffler wondering ‘What’s the point of winning?’

Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.
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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”
Ironically — or perhaps perfectly — he went on to win the claret jug.
That question — what’s the point of winning? — cuts straight to the heart of the human journey.
As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.
I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.
One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.
The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.
If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.
Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.
As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.
It’s a necessary stage, but often a turbulent and unfulfilling one.
David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.
In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:
“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”
Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”
Eventually, though, something shifts.
We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.
Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.
Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.
Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.
So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.
I see someone evolving.
He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.
It’s about awakening and evolving to something more than winning could ever promise.
John
Jul 31, 2017 at 7:44 am
Have large collection of classic clubs, cards, cards mags for sale!
Ude
Jul 30, 2017 at 7:43 pm
historian (noun): an expert in or a student of history; a person who thinks backwards.
JD
Jul 29, 2017 at 3:10 pm
Incredibly well-written for a GOLFWRX article. You should be writing books. Enjoyed it, thanks.