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A former D1 college golfer built a million dollar business in one year
Where do you go when you want to buy, say, a simulator or a launch monitor online? Chances are, if you fire up Google and do a search for your preferred product, you’ll see Rain or Shine Golf in the first page of results.
And if you haven’t shopped for said product in the past three years, you likely have no idea what Shawn Foley’s (no, not Sean Foley) business is. That’s because Foley, a former Division I golfer, didn’t launch his ecommerce golf business until August of 2016…and it’s been massively successful.
As the name suggests, Rain or Shine Golf specializes in every variety of indoor golf product: mats, nets, simulators, GPS watches, rangefinders, launch monitors, putting greens, putting aids, analyzers, etc.
As a Wisconsin native, Foley became accustomed to an environment in which he could only play golf three or four months per year. He was introduced to indoor golf products when his father, a scratch golfer himself, bought the family an indoor putting green.
After college, Foley says
“I worked in insurance for a few years, and I found myself becoming a little bit distanced from the game…working the nine-to-five grind.”
Still, his passion for golf remained strong, and among the many business ideas he considered, one building on his experiences in Wisconsin’s harsh winter. He was kind enough to answer a few questions about starting and sustaining Rain or Shine Golf.
What was your thinking in starting the business, and how did the business develop?
“The main motivation wasn’t even golf necessarily as a starting point, it was more wanting to challenge myself…so I started doing this as a side hustle, so to speak. I started an online business with a friend of mine, and we decided after looking into about 25 different industries. Golf wasn’t the first idea, and we spent essentially a month or two trying to almost prove it wrong, and we kept thinking, “This might really work.” And as we got further along in the process, we just decided we were going to run with it. I’ve been able to stay in an industry that’s so exciting and has an extremely passionate following. That’s helped us see a lot of success.”
What was the decision to pull the trigger like?
“Getting a business off the ground floor, at the time, seems like the most grueling thing in the world. I’ve had the opportunity to start a couple of other businesses, and it’s so intimidating to think of how much time, effort, and money it took to get into this position. It’s a very difficult and slow process.”
What was it like when you started to get some traction?
“I still remember our first sale…it was one of the coolest feelings of my life. I think it took us about a month. We had an ecommerce skill set, my partner and I, we decided we wanted to do golf. We knew we wanted to be in retail…not in wholesale. We were just trying to grind our way into visibility through Google and through social media, and it was a lot of money to get to that first sale.”
“The last year-and-a-half, we’ve been trying to stay out of our own way. The business has grown…I think we saw about 1,000 percent growth in the first year. We’re just keeping our heads down.”
“Starting the business on the side…after we got to Black Friday, I had the feeling I couldn’t keep up with it anymore, and I felt it was time to pull the trigger and do it full time…but I eventually made the decision in April of 2017.”
Tell us about your approach to retail, what’s working, and your approach to stocking products
“The toughest part for us is we are in the high-dollar side, so the toughest part is getting that customer on the front end, so we have to fight to provide the best service and retain every customer we can. We’re almost following a backward model of selling the higher dollar amount item and supplementing it with lower ticket items…we really had to claw our way in and buy our way in with a lot of advertising.”
“As the president of the company, I’m still very involved in the customer service process. We try to provide the best service out there…that’s vital to retaining customers. But we have picked up a lot of one-time customers thanks to our education materials, and we acknowledge the education barrier in golf technology. On the whole, our focus is the long-term customer.
Why the specialization in the product areas you focus on?
“We made the decision to start on the indoor golf side of things, the reason being, my business partner and I both live in Wisconsin. We have been surprised with the amount of traction we’ve gotten with customers who want both the winter experience, but they want the convenience…like customers out in California who don’t want to take the time to go to the course. But we do plan to expand in the future.”
You can find Rain or Shine Golf’s website here.
I’m going to gush in this intro paragraph, to get the emo stuff done early. I’ve not pulled harder for a professional to win, than Cameron Young. I coach golf in New York state, and each spring, my best golfers head to a state championship in Poughkeepsie. I first saw Cameron there as a 9th grade student. I saw him three more times after that. I reconnecected with Coach Haas from Wake Forest, an old interview subject from my days on the Old Gold and Black, the Wake newspaper. He was there to watch Cameron. After four years at Wake Forest, Young won on the Korn Ferry Tour, made it to the big tour, almost won two majors, almost won five other events, and finally got the chalice about 25 minutes from the Wake campus. Congratulations, Cameron. You truly are a glass of the finest. #MotherSoDear
OK, let’s move on to the Tour Rundown. The major championship season closed this week in Wales, with the Women’s Open championship. The PGA Tour bounced through Greensboror, N.C., while the PGA Tour Americas hit TO (aka, Toronto) for a long-winded event. The Korn Ferry lads made a stop in Utah, one of just two events for that tour in August. The many-events, golf season is winding down, as we ease from summer toward fall in the northern hemisphere. Let’s bask in the glory of an August sunrise, and run down a quartet of events from the first weekend of the eighth month.
LET/LPGA @ Women’s Open: Miyu bends, but she doesn’t break
Royal Porthcawl was not a known commodity in the major tournament community. The Welsh links had served as host to men’s senior opens, men’s amateurs, and Curtis and Walker Cups in prior years, but never an Open championship for the women or the men. The last-kept secret in UK golf was revealed once again to the world this week, as the best female golfers took to the sandy stage.
Mao Saigo, Grace Kim, Maja Stark, and Minjee Lee hoped to add a second major title to previous wins this season, but only Lee was able to finish inside the top ten. The 2025 playing of the Women’s Open gave us a new-faces gallery from day one. The Kordas and Thitikulls were nowhere to be found, and it was the Mayashitas, Katsus, and Lim Kims that secured the Cymru spotlight. The first round lead was held at 67 by two golfers. One of them battled to the end, while the other posted 81 on day two, and missed the cut. Sitting one shot behind was Miyu Yamashita.
On day two, Yamashita posted the round of the tournament. Her 65 moved her to the front of the aisle, in just her fourth turn around a women’s Open championship. With the pre-event favorites drifting off pace, followers narrowed into two camps: those on the side of an underdog, and others hoping for a weekend charge from back in the pack. In the end, we had a bit of both.
On Saturday, Yamashita bent with 74 on Saturday, offering rays of hope to her pursuing pack. England’s Charley Hull made a run on Sunday closing within one shot before tailing off to a T2 finish with Minami Katsu. Katsu posted the other 65 of the week, on Saturday, but could not overtake her countrywoman, Yamashita. wunderkind Lottie Woad needed one round in the 60s to find her pace, but could only must close-to’s, ending on 284 and a tie with Minjee for eighth.
On Sunday, Yamashita put away the thoughts of Saturday’s struggles, with three-under 33 on the outward half. She closed in plus-one 37, but still won by two, for a first Major and LPGA title.
PGA Tour @ Wyndham: Young gathers first title near home
Cameron Young grew up along the Hudson river, above metro New York, but he also calls Winston-Salem home. He spent four years as a student and athlete at Wake Forest University, then embarked on tour. This week in Greensboro, after a bit of a break, Young opened with 63-62, and revved the engine of Is this the week once more. Runner-up finishes at the Open, the PGA, and a handful of PGA Tour events had followers wonder when the day would come.
On Saturday, Young continued his torrid pace with 65, giving him a five-shot advantage over his closest pursuer. Sunday saw the Scarborough native open with bogey, then reel off five consecutive birdies to remind folks that his time had, at last, arrived. Pars to the 16th, before two harmless bogeys coming home, made Young the 1000th winner of an official PGA Tour event (dating back to before there was a PGA Tour) throughout history. What’s next? I have a suspicion, but I’m not letting on. Mac Meissner closed with 66 to finish solo 2nd, while Mark Hubbard and Alex Noren tied for third.
Korn Ferry Tour @ Utah Championship: Are you Suri it’s Julian?
Who knows exactly when the flower will bloom? Julian Suri played a solid careet at Duke University, then paid his dues on the world’s minor tours for three years. He won twice on two tours in Europe, in 2017. Since then, the grind has continued for the journeyman from New York city. At age 34, Suri broke through in Beehive state, outlasting another grinder (Spencer Levin) and four others, by two shots.
Taylor Montgomery began the week with 62, then posted 64, then 68, and finally, 70. That final round was his undoing. He finished in that second-place tie, two back of the leader. Trace Crowe, Barend Botha, and Kensei Hirata made up the last of the almost quintet. As for Suri, his Sunday play was sublime. His nines were 32 and 31, with his only radar blip a bogey at ten. He closed in style with one final birdie, to double his winning margin. Hogan bloomed late…might Suri?
PGA Tour Americas @ Osprey Valley Open presented by Votorantim Cimentos – CBM Aggregates
Some tournament names run longer than others. This week in Toronto, at the Heathlands course at TPC Toronto, we might have seen the longest tournament title in recorded history. The OVOPBVCCBMA was a splendid affair. It saw three rounds of 62 on Thursday, but of those early risers, only Drew Goodman would stick around until the end. 64 was the low tally on day two, and two of those legionnaires managed to finish inside the top three at week’s end. Saturday brought a 63 from Patrick Newcomb, and he would follow with 64 on Sunday, to finish solo fourth.
Who, then, ended up winning the acronym of the year? It turns out that Carson Bacha had the right stuff in TeeOhhh. Bacha and Jay Card III posted 63 and 64, respectively, on day four, to tie for medalist honors at 23-under 261. Nathan Franks was one shot adrift, despite also closing with 63. If you didn’t go low on Sunday, it was about the check, not the championship.
Bacha and JC3 returned to the 18th hole twice in overtime. Card nearly chipped in from the thick stuff for birdie, while Bacha peeked and shoved a ten-feet attempt at the win. On the second go-round, Card was long with his approach, into the native grasses once more. He was unable to escape, and a routine par from the fairway was enough to earn the former Auburn golfers a first KFT title.
Card III and Bacha both miss their birdie tries on the first playoff hole.
We’ll play 18 again @OspreyOpen. pic.twitter.com/vNpHTdkHDg
— PGA TOUR Americas (@PGATOURAmericas) August 3, 2025
GolfWRX is live this week from the final event of the PGA Tour’s regular season, the Wyndham Championship.
Photos are flowing into the forums from Sedgefield Country Club, where we already have a GolfWRX spirit animal Adam Schenk WITB and plenty of putters for your viewing pleasure.
Check out links to all our photos below, which we’ll continue to update as more arrive.
General Albums
- 2025 Wyndham Championship – Tuesday #1
- 2025 Wyndham Championship – Tuesday #2
- 2025 Wyndham Championship – Tuesday #3
WITB Albums
- Chandler Phillips – WITB – 2025 Wyndham Championship
- Davis Riley – WITB – 2025 Wyndham Championship
- Scotty Kennon – WITB – 2025 Wyndham Championship
- Austin Duncan – WITB – 2025 Wyndham Championship
- Will Chandler – WITB – 2025 Wyndham Championship
- Kevin Roy – WITB – 2025 Wyndham Championship
- Ben Griffin – WITB – 2025 Wyndham Championship
- Peter Malnati – WITB – 2025 Wyndham Championship
- Ryan Gerard – WITB – 2025 Wyndham Championship
- Adam Schenk – WITB – 2025 Wyndham Championship
- Kurt Kitayama – WITB – 2025 Wyndham Championship
- Camilo Villegas – WITB – 2025 Wyndham Championship
- Matti Schmid – WITB – 2025 Wyndham Championship
Pullout Albums
- Denny McCarthy’s custom Cameron putters – 2025 Wyndham Championship
- Swag Golf putters – 2025 Wyndham Championship
- Karl Vilips TM MG5 wedges – 2025 Wyndham Championship
- New Bettinardi putters – 2025 Wyndham Championship
- Matt Fitzpatrick’s custom Bettinardi putters – 2025 Wyndham Championship
- Cameron putters – 2025 Wyndham Championship
See what GolfWRXers are saying and join the discussion in the forums.
Kurt Kitayama just won his 2nd PGA Tour event at the 3M Open. Kurt is a Bridgestone staffer but with just the ball and bag. Here are the rest of the clubs he used to secure a win at the 2025 3M Open.
Driver: Titleist GT3 (11 degrees, D1 SureFit setting)
Shaft: Graphite Design Tour AD VF 7 TX
3-wood: Titleist GT1 3Tour (14.5 degrees, A3 SureFit setting)
Shaft: Graphite Design Tour AD DI 8 TX
7-wood: Titleist GT1 (21 degrees, A1 SureFit setting)
Shaft: Graphite Design Tour AD DI 9 TX
Irons: TaylorMade P7CB (4), TaylorMade P7MB (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM10 (52-12F, 56-14F), Vokey Design WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron Studio Style Newport 2 Tour Prototype
Grip: SuperStroke Zenergy 1.0PT
Grips: Golf Pride Tour Velvet
Ball: Bridgestone Tour B XS (with Mindset)
‘Why would anybody want to change that swing?’ – Brandel Chamblee says PGA Tour star was wrong to change his swing
‘The stupidest freaking thing I’ve ever heard’ – Billy Horschel slams Open idea suggested by Padraig Harrington
WITB Time Machine: Brandt Snedeker’s winning WITB, 2018 Wyndham Championship
Golfer proudly posts photo of ball mark on iron, receives immediate roasting
WITB Time Machine: Matthew Wolff’s winning WITB, 2019 3M Open
Oakmont Country Club bans Wyndham Clark over locker incident; Reveals specific conditions to earn reinstatement
Adam Scott puts Callaway blades in the bag at Wyndham Championship
Report: LIV star fires caddie and coach in shock shake up
Rickie Fowler makes equipment change to ‘something that’s a little easier on the body’
The championship formula: How 3 key stats separate winners from the field
Peter Malnati WITB 2025 (August)
Peter Malnati what’s in the bag accurate as of the Wyndham Championship. More photos from the event here. Driver: Titleist...
Cameron Young’s winning WITB: 2025 Wyndham Championship
Driver: Titleist GT2 (9 degrees, A1 SureFit setting) Buy here. Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX 3-wood: Titleist...
Camilo Villegas WITB 2025 (July)
Camilo Villegas WITB accurate as of the Wyndham Championship. Villegas was undecided on a 3-wood when we shot his bag. ...
WITB Time Machine: Brandt Snedeker’s winning WITB, 2018 Wyndham Championship
Brandt Snedeker fired a final-round 65 at the 2018 Wyndham Championship to outlast Webb Simpson and C.T. Pan. His 5-under...
MAGA
May 5, 2018 at 2:24 pm
Make America Golf Again … 😀