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Only 24 percent of golfers are women. 18Birdies, LPGA Tour partner to do something about it.

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Women make up 50 percent of the population but only 24 percent of golfers. Why is this? A joint effort between the LPGA and 18Birdies attempts to understand what limits women’s participation in the game and how to do something about it.

Announced today, the 18Birdies-LPGA partnership seeks to leverage the two organizations’ resources to boost the number of female players.

18Birdies and research firm, Fusion Hill, conducted a joint ethnographic research study, “It’s His Game, Not Her Game,” that underpins the partnership. The study looks at barriers to women’s golf participation and motivations among women who do play.

Among the study’s findings…

  • Many women golf under the guidance of someone more experienced and thus don’t have a passionate sense of “ownership” of their games.
  • Many women often lack the social network that’s key to enjoying golf for many men.
  • Many women feel guilty prioritizing golf over traditional family needs.
  • Women often enter the game knowing less about golf and sports in general, making them less confident.
  • Most women learn golf from a significant other who is relatively advanced, thus from the start, golf is “his thing.”
  • Many women say golf is an expensive sport in terms of greens fees and investing in equipment/clothes for infrequent play is a barrier to entry.

Based on these data points, 18Birdies and Fusion Hill put together the following recommendations to engage and retain the female golfer.

Even ardent skeptics who would suggest the company is merely trying to find a way to get more women to download its app have to acknowledge the value of the heavy lifting 18Birdies has done for the golf industry.

Heck, even if you disagree with the specific recommendations (which I think are on point), at worst, industry organizations, club manufacturers, courses, and pretty much everyone under the “golf biz” umbrella now has a heap of actionable data at their disposal for dealing with something few would say isn’t a big problem.

What do you think, GolfWRX members?

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

19th Hole

‘Don’t think I’ll sleep well tonight’ – LPGA pro offers candid take following rough AIG Women’s Open finish

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An opening round of 77 left LPGA pro Jenny Shin with a mountain to climb at last week’s AIG Women’s Open.

However, fighting back with rounds of 69 and 67, Shin found herself six shots off the lead and just outside the top 10 heading into Sunday as she went in search of her first major victory.

Shin, who won the US Girls’ Junior at just 13, couldn’t back those rounds up on Sunday, though, and after playing her opening nine holes of the final round in level par, she then bogeyed three holes coming home to slip down the leaderboard and eventually finish T23.

Taking to X following the final round, Shin offered a frustrated and honest take on how she was feeling, posting: “Don’t think I’ll sleep well tonight. What a crappy way to finish.”

Shin has made 11 cuts in 13 starts on the LPGA Tour this season, but has been plagued by frustrating Sunday finishes throughout the year. Shin ranks 102nd on tour this year out of 155 for Round 4 scoring in 2025.

Miyu Yamashita won the 2025 AIG Women’s Open with a composed final round of 70 to win her first major of her career by two strokes.

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19th Hole

How a late golf ball change helped Cameron Young win for first time on PGA Tour

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Cameron Young won the Wyndham Championship on Sunday for his first victory on the PGA Tour.

Young dominated all weekend at TPC Sedgefield, running away from the pack to win by six strokes and put himself in contention for a Ryder Cup pick in September.

Ahead of the event, the 28-year-old switched to a Pro V1x prototype golf ball for the first time, following recent testing sessions with the Titleist Golf Ball R&D team.

Interestingly, Young played a practice round accompanied by Fordie Pitts, Titleist’s Director of Tour Research & Validation, at TPC Schedule early last week with both his usual Pro V1 Left Dot ball and the new Pro V1x prototype.

Per Titleist, by the second hole Young was exclusively hitting shots with the Pro V1x prototype.

“We weren’t sure if he was going to test it this week, but as he was warming up, he asked to hit a couple on the range,” Pitts said. “He was then curious to see some shots out on the course.  Performance-wise, he was hitting tight draws everywhere. His misses were staying more in play. He hit some, what he would call ‘11 o’clock shots,’ where again he’s taking a little something off it. He had great control there.”

According to Titleist, the main validation came on Tuesday on the seventh hole of his practice round. The par 3 that played between 184 and 225 yards during the tournament called for a 5-iron from Young, or so he thought. Believing there was “no way” he could get a 6-iron to the flag with his Left Dot, Young struck a 5-iron with the Pro V1x prototype and was stunned to see the ball land right by the hole.

“He then hits this 6-iron [with the Pro V1x prototype] absolutely dead at the flag, and it lands right next to the pin, ending up just past it,” Pitts said. “And his response was, ‘remarkable.’ He couldn’t believe that he got that club there.”

Following nine holes on Tuesday and a further nine on Wednesday, Young asked the Titleist team to put the ProV1x balls in his locker. The rest, as they say, is history.

Check out Young’s winning WITB here.

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19th Hole

Rickie Fowler makes equipment change to ‘something that’s a little easier on the body’

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Rickie Fowler fired an opening round of one-under par on Thursday at the Wyndham Championship, as the Californian looks to make a FedEx Cup playoff push.

Fowler is currently 61st in the standings, so will need a strong couple of weeks to extend his season until the BMW Championship, where only the top 50 in the standings will tee it up.

Heading into the final stretch of the season, Fowler has made an equipment switch of note, changing into new iron shafts, as well as making a switch to his driver shaft.

The 36-year-old revealed this week that he has switched from his usual KBS Tour C-Taper 125-gram steel shafts to the graphite Aerotech SteelFiber 125cw shafts in his Cobra King Tour irons, a change he first put into play at last month’s Travelers Championship.

Speaking on the change to reporters this week, Fowler made note that the graphite shafts offer “something that’s a little easier on the body.”

“I mean, went to the week of Travelers, so been in for, I guess that’s a little over a month now. Something that’s a little easier on the body and seemed to get very similar numbers to where I was at. Yeah, it’s gone well so far.”

Fowler has also made a driver shaft change, switching out his Mitsubishi Diamana WB 73 TX for a UST Mamiya Lin-Q Proto V1 6 TX driver shaft in his Cobra DS-Adapt X, which he first implemented a couple of weeks ago at the John Deere Classic.

However, according to Fowler himself, the testing and potential changes are not done yet.

“Probably do some more testing in some different weight configurations with them once I get some time. Yeah, I feel like we’re always trying to search, one, to get better but are there ways to make things easier, whether that’s physically, mentally, whatever it may be. So yeah, I thought they were good enough to obviously put into play and looking forward to doing some more testing.”

Fowler gets his second round at TPC Sedgefield underway at 7.23 a.m ET on Friday.

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