Connect with us

Opinion & Analysis

GolfWRX Fitters Survey 2018: The ultimate golf-fitting survey

Published

on

Recently, we asked some of the top fitters in the country burning questions that golfers have about golf club fitting. Their responses were eye-opening. Top fitters from the following fitting locations participated in this extensive survey:

Thank you to all of the fitters who took the time to help us with this survey, and took the time to answer.

Here are the questions we asked, and the answers from the top golf fitters in the nation.

1) What percentage of golfers need more loft on their driver?

2) What percentage of golfers need LESS loft on their driver?

  • Average answer: 35 percent

3) What percentage of golfers play shafts that are too stiff?

  • Average answer: 50 percent

4) What percentage of golfers play shafts that are too whippy?

  • Average answer: 35 percent

5) What percentage of golfers need to play with more forgiving irons?

6) What percentage of golfers need to play with LESS forgiving irons?

  • Average answer: 14 percent

7) What percentage of golfers play the wrong wedge grind?

  • Average answer: 64 percent

8) What percentage of golfers have an adjustable driver that’s setup incorrectly for their swing?

9) What’s the one part of the bag that golfers would benefit most from after a proper fitting?

  • Driver: 8.33 percent of answers
  • Fairway wood/hybrid: 0 percent
  • Irons: 0 percent
  • Wedges: 16.67 percent
  • Putter: 75 percent

10) With the choice of only one to fill a yardage gap, should a high-handicap golfer choose a fairway wood, hybrid, or driving iron?

11) What will lower scores more quickly, a fitting or a lesson?

  • Fitting: 75 percent
  • Lesson: 25 percent

12) In your own words, is grip size important to the fitting process?

  • Yes, but it can be tricky. I think incorrect sizing can cause a player to “hang on” to the club or limit their release. At the end of the day, the player needs to have a grip that gives them the “warm and fuzzy” feeling. If the club feels good in their hands, they are more likely to produce a better swing.
  • Yes, grip size influences grip pressure. Grip pressure can influence face angle, club head speed, and other factors that directly lead to ball flight. Grip style may be mostly player preference, but grip size should be constant and correct on all your full swing clubs.
  • Yes, it can have a dramatic effect on performance depending on the circumstances.
  • Grip size is important. Having a grip that allows you to feel more comfortable or relaxed results in better shots.
  • Grip size is important because it is the only thing that we touch while swinging a golf club. Traditional grip sizing metrics might be a little out of date. I do believe golfers have a misconception on what grip size does to ball flight (oversized grips fade/undersized grips draw). Everyone is unique and you can see different results by testing size.
  • For sure it is important. Over 75 percent of my fittings play the wrong size grips.
  • Very, but no proof that hand size measurements are exactly what the player needs.
  • Yes, it is the only connection to the club.
  • Very important.
  • Yes it is extremely important. It will allow you to hold on to the club with the proper pressure and still maintain control. Also grip size can help you let your hands be more active to help square the face or slow them down to help slow down a draw.
  • Of course. Though the traditional trend that big grips prevent hooks and little grips prevent slices is a very broad and inaccurate generalization. Grip fitting is very important and has a huge effect on swing weighting.
  • Somewhat. It depends on the player and their tendencies… doesn’t have to be spot on, but needs to be close.

13) In your own words, how often should golfers change wedges?

  • Depends on how much they play, but an avid golfer who practices a few days a week should likely switch once a year. Most tour players switch 3-4 times per/year.
  • When distance and spin are noticeably affected.
  • Once every 100-150 rounds
  • Every 50 rounds or even less. For golfers who practice a lot, even sooner.
  • Depends on how the golfer enjoys the game. Someone who is playing in local events or club events would usually want pure performance. In that instance, I would change out what ever club they use around the green every 75-100 rounds.
  • For those playing 50+ rounds a year, changes wedges every other year can help consistency with short pitches & chips.
  • Every year.
  • Depends on how much golf they play, but every year is a good time frame.
  • Every 100 rounds + 40 Range sessions.
  • Depends on how many rounds they play. Just keep an eye on the grooves and as long as they are playing the correct bounce.
  • When the groove texture on the face is no longer effective, or if their playing conditions or angle of attack change significantly, which would change the bounce and grinds they need to play.
  • When their wedge stops hitting the shots they intended to hit.

14) In your own words, how often should golfers change drivers?

  • If launch, spin and speed numbers are as good, they may not need to upgrade. In general, I’d say they should entertain new technology every 18-24 months.
  • When a player can see evidence of improved ball flight, consistency, or feel and upgrade is appropriate. Until then, keep what you have and work with a fitter to determine what changes will benefit your tee game.
  • Only when they find one that can beat what they have.
  • To have more noticeable gains, every 2-3 years. Technology is improving way too fast to not keep up.
  • If they are playing something from 2012 or newer, they should only be looking to switch if their ball speed, launch or spin are out of whack.
  • As a fitter, if I am able to maximize ball speed, optimize launch angle & the spin rate it could be every year. Most often I find 85-90 percent of players are able to gain accuracy & distance when taking part in a fitting.
  • 3-year check up.
  • When they find something that is an improvement.
  • Every 2500-3000 hits.
  • Every 2 to 3 years if they were originally fitted correctly.
  • Only after testing and fitting all available options to see if it is better than their current driver.
  • When performance starts decay, or their swing has changed enough that they aren’t hitting their desired shot.

15) In your own words, how often should golfers change irons?

  • Similar to the wedge answer, it really depends on how frequently they play/practice. Assuming all things are equal, a player should entertain new irons every 2/3 years.
  • When distance and ball flight become unreliable, and as a result your confidence in hitting greens suffers, it’s time to look at different irons. Consider set make-up and even combo sets to improve long and short irons appropriately. Look for consistency, and stopping power, not just distance.
  • Depends on how often the golfer plays, but about every two years, or once significant wear is appearing on the face and effecting backspin.
  • Most golfers should change every 4-5 years.
  • Tournament players every 3 years Competitive golfers 5 years. Weekend warrior every 10 years.
  • Depends on what the player is looking for. If they want distance over accuracy, it can be done. If they are trying to gain accuracy, that can me a bit more of a challenge, but I’d suggest every other year is a good place to start.
  • 2-year check up; irons are changing quicker than drivers.
  • Grooves wear out after a season or 2, or when they find something that is an improvement.
  • 150-200 rounds.
  • Again depends on how many rounds they play and how their game changes, but I would say 3 to 5 years.
  • Only after testing and fitting all available options of irons and shafts and identifying which could be better than what they currently play.
  • When performance starts decay, or their swing has changed enough that they aren’t hitting their desired shot.

16) In your own words, what is the biggest mistake golfers have in their bag when they come to you for a fitting?

  • Set makeup. Often times players arrive with the wrong configuration of golf clubs for their game.
  • Too many clubs that go a similar distance. Either too many head covers or too many longer irons. Often too much neglect for wedges and putter design.
  • Driver shafts that are too long, irons with incorrect lie angles, and too many clubs that do the same thing in the top of their bag.
  • Most golfers are typically playing one to two longer irons vs having more hybrids in their bag.
  • Typically they have clubs that just aren’t useful. Usually you will find 3 clubs in the bag that all carry the same distance. Most of my fittings never have had a gapping analysis. When you can show them how everything carries and how everything stops, it is eye opening for them and helps build a set where all the clubs have a purpose.
  • Too many long clubs such as fairway woods or hybrids. Many would shoot lower scores by taking out a low lofted fairways and add a wedge.
  • Long irons.
  • Loft and lie gapping.
  • Loft selections on their wedges.
  • Gapping issues, clubs that are similar, not having clubs that help them correctly for their misses, trying to match every club from the same OEM.
  • Set makeup, and a set that is not built consistently.

17) In your own words, when is swing weight incorporated into the fitting process?

  • Throughout.
  • Feel and tempo changes.
  • All the time with every club. It is vital for feel and making the golf club perform properly!
  • Throughout the entire process… from start to finish it needs to be considered.
  • From the start.
  • The player will initially give you feedback when you are comparing current vs new. We find swing weight is an important part of the process.
  • Great question… only if my customer seems to very tech-y or if we go longer or shorter than standard. Most OEM’s do a wonderful job with swing weight.
  • Not always a specific time. Would depend on which club we are using. The biggest thing is during the fitting process when you find the setup that works is to make sure that the build matches those specs.
  • Swing weight is a tough road to go down. Most players can adapt to how different clubs feel without discussing why. Once you start going into a lot of detail as to why or how swing weight is changed it becomes more complicated then it needs to be. I would say that swing weight is discussed about 25 percent of the time.
  • Swing weight should be considered during the entire process. The fitter should be looking for constant feedback on how the weight of the club feels.
  • Once the winning combination of head, shaft, lie and loft are established. Swing weight can help create confidence in feel, and consistent swing weights help players replicate their swing and tempo from club to club.
  • Swing weight is a result of the overall fitting process. There are too many variables to mention that can influence swing weight.

18) In your own words, what are the signs that a golfer has the wrong sole width on their irons?

  • If the club doesn’t go through the ground properly, typically the club will stick in the ground.
  • Hit location is consistently high or low on the face. Turf interaction has too much bearing on the ball flight.
  • The sound of impact will be off, often times sounding muted or heavy. A low flight despite a wide sole.
  • The most telling sign is turf interaction. Swing speed with Angle of Attack tell me a lot. Slower and more shallow players can benefit a lot from more width.
  • If the set is more experienced, you can show them the wear patterns on the old set. When I start talking about sole widths/bounce of irons and how it can change the contact point on face, I will usually start talking about wedges. Most golfers understand why is important in wedges but do not realize that the same applies to irons.
  • If they struggle getting the ball in the air or we see several shots being hit heavy or fat. Also depends on turf conditions.
  • Turf interaction and impact location (launch/spin).
  • How high or low on the face.
  • Attack angle, divot and trajectory are producing inconsistent distance control.
  • When their attack angle is too steep or shallow. Finding out what course conditions they play mostly. Bad ball position.
  • Improper turf interaction and ball contact.
  • Inconsistency at impact.

We share your golf passion. You can follow GolfWRX on Twitter @GolfWRX, Facebook and Instagram.

17 Comments

17 Comments

  1. Chisag

    Jun 29, 2018 at 11:33 am

    99% of the 65% that should be playing more forgiving irons can be found in the MB threads on RX.

  2. Mike Mason

    Jun 27, 2018 at 11:55 pm

    I have attempted to get fitting/evaluation at 2 local SoCal fitters and all they wanted to was to sell me a new set right away. I have XR pro irons and XR16 driver it’s hard to believe they need to be replaced. Tuned or adjusted yes but replaced..? If any honest fitters are in the Inland Empire,Orange County or San Deigo and are willing to evaluate/adjust rather then just replace every thin I’m Willing to try again.

    Mike

  3. Bob Jones

    Jun 27, 2018 at 4:48 pm

    I average 83 for 18 holes. The new technology would have to cut that down to 77 or 78 by itself for me to be interested in investing $1,400 for new irons and a new driver. I know that’s asking a lot, but if the difference would be only two or three strokes, I have much better uses for that $1,400.

    BTW, I play a Titleist 975D driver and Hogan Apex Red Line irons.

  4. John

    Jun 27, 2018 at 2:28 pm

    Not buying that irons need to be replaced every 2 years. I just bought a set of 1970 hogans and honestly they fly the same distance and have better dispersion than my “fitted” callaways.

    • The Dude

      Jun 27, 2018 at 8:15 pm

      you and you only…………. are the exception. Can I ask WHY!!!>>>you bought a set of 70s BH’s..???

  5. Spitfisher

    Jun 27, 2018 at 1:41 pm

    ” In your own words, what is the biggest mistake golfers have in their bag when they come to you for a fitting?”

    Noticeably absent to this question and one that I get a lot as a fitter of 1000s per year. Amatuers need the eradicate the idea of what a set make up is. Clubs need to be gaped accordingly. An inline 50* gap wedge ( part of a set) may go 12-15 yards longer than a vokey , cleveland wedge in the same loft. An amateur may have both a 5 hybrid and 5 iron Players have the misconception that a new driver or irons will always go further than their last. I’m looking at consistency and dispersion which is far more important than long and inaccurate. Head, shaft, lie, loft, length all play a role in this.

  6. joro

    Jun 27, 2018 at 10:23 am

    Having been a club maker, fitter, teacher and player I have found and believe that a well fitter set does more for the game than a lesson. I would and did recommend that a player get his/her clubs fitted properly and then take some lessons. After that retune the clubs to adjust to whatever the swing has become. As for the Driver, it changes and they get better year after year. If you like the head, and they are all up to max, a shaft change could do the trick without the expense of a whole new club.

    these fixes can make a big difference but depends on your time and desire to play better. You have to practice what you have been taught and most don’t.

  7. Tourgrinder

    Jun 27, 2018 at 9:34 am

    Not all fitting pros and clubfitters are simplistic, but many are. As an advertising and promotional writer, I used to work with many pros helping to write and create some ads and brochures for their services. Head pros and teaching pros at courses are still the best in my opinion. As an injured player who now only plays 6-10 times a year, I already know my clubhead speed probably doesn’t “fit” with a stiff shaft, either woods or irons. Yet, I’m willing to give up some distance for the definitely improved accuracy and dispersion pattern. However, recently I went into one of the “big box” golf retailers just for fun. The “fitting pro” was a young 20-something who asked me to take one or two swings with a couple demo clubs, then told me I was XX mph on the clubhead speed monitor and THIS (whippy regular shaft) was the ideal shaft for me. Then he told me the specific brand of driver I should buy, (most likely because that was the brand that needed moving that day). And that was my more recent fitting experience. I didn’t buy anything. On the other hand, my first fitting experience was with a pro at a major golf club in the area…out on their grass range with an entire set of demo fitting clubs and various shaft flexes. It took about an hour and even then the customizing of the lie angle still needed tweaking. I would say proper fitting rarely happens that way today and probably happens more like the big-box store experience. Lesson to be learned: golfers still should be trying various clubs and shafts on grass ranges, looking at carry distance; launch angle and “window” by sight, not just monitor; and also dispersion pattern by shaft and clubhead type. Computer monitor stats are a good place to start, not start and finish.

  8. Matt

    Jun 26, 2018 at 8:21 pm

    Geeeezus, who did the graphic design for this article? A serial killer?

  9. SV

    Jun 26, 2018 at 2:12 pm

    It is not a surprise fitters think clubs should be replaced every 1-3 years, you have to keep the money coming in. Other than maybe wedges, I would think a 5 year turn on clubs would be sufficient for most people. A putter could last forever(or 1 round depending on how faithful it is). I am thinking of an average golfer with a 15-20 handicap playing 15 to 25 times a year, not a tournament player.

  10. juststeve

    Jun 26, 2018 at 10:45 am

    Question 11. What a surprise, fitters thing fitting will result in quicker improvement than lessons. I wonder what teachers would think.

    • SG

      Jun 26, 2018 at 1:11 pm

      Even knowing they are biased, it’s telling that 25% don’t think equipment will lead to fast improvement.

    • Thomas A

      Jun 26, 2018 at 3:43 pm

      Well, quicker is the key word. Carrying out the result of a lesson could take time.

    • Bobtrumpet

      Jun 26, 2018 at 5:51 pm

      Considering that (1) many teachers are also fitters, or at least understand the importance of clubs that fit the player, and see the improvement when the player is using properly fit equipment, and (2) knowing how most students don’t bother practicing what they are taught in lessons, many (most?) would probably agree with the fitters. 🙂

    • joro

      Jun 27, 2018 at 10:26 am

      A lot of “Teachers” I have seen have no clue how to really teach or fit.

      • The Dude

        Jun 27, 2018 at 8:20 pm

        what’s “A Lot??”

        • Tom Wishon

          Jul 10, 2018 at 5:36 pm

          Based on having taught many educational seminars on clubfitting to PGA pros around the world during my career, I will put the number of teaching pros who cannot fit properly at 90% at least. And that’s being kind, it really is. It’s because the vast majority of pros get very poor fitting instruction in their training curriculum for membership. But another problem with that is the fact that so many pros think they know how to fit just because they themselves are good players. Wrong.

          Europe is getting better at this but not the US PGA. When OEMs donate money to the US PGA sections for the pros to be able to tee it up in sectional events for a little cash, that buys the PGA’s loyalty to not seek out proper fitting instruction in their member training curriculum. The other way is by giving the pro a nice big bag with his name on it. Why piss off the hand that feeds you by teaching the pros how bad 45-46″ drivers are, how bad 43+” 3-woods are, hybrids that are too long, irons that are too low in loft and custom programs that mainly feature $200+ shafts and little else.

          You’d think pros would at least be trained and encouraged to fit and bend lie on irons. If you told me 10% of the pros owned a LL machine, I’d raise the eyebrows in serious skepticism at that. If 10% own an LL machine, I’ll bet less than half use it or know how to. If the pros knew decent fitting knowledge there would be no such thing as 45-46″ drivers, adjustable hosels, iron sets with anything lower than a 5 iron and on and on.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Opinion & Analysis

The 2 primary challenges golf equipment companies face

Published

on

As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

Continue Reading

Podcasts

Fore Love of Golf: Introducing a new club concept

Published

on

Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

Continue Reading

Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

Published

on

Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

View this post on Instagram

 

A post shared by BBC SPORT (@bbcsport)

“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

Continue Reading

WITB

Facebook

Trending