19th Hole
USGA introduces new U.S. Open brand platform: ‘From Many, One’
The USGA has unveiled its new U.S. Open brand platform – ‘From Many, One’ – as part of the organization’s ongoing commitment to invest in the U.S. Open and elevate the championship experience for players and fans.
What to expect from the ‘From Many, One’ Brand Platform.
The USGA’s social and digital platforms will feature videos, testimonials and other content that documents golfers’ journeys and allows fans to experience their hard work and determination.
Fans attending this year’s U.S. Open Championship at Winged Foot will be immersed in the brand campaign, with the USGA planning on an “integrated approach to showcasing the championship as a glory-filled spectacle that the world is invited to see, feel and experience.”
Speaking on the ‘From Many, One’ brand platform, Mike Davis, CEO of the USGA said
“The U.S. Open is more than a golf event, it’s more than a test or evaluation, it’s an experience that brings people together to share in the electricity that comes from players pushing themselves beyond their limits to achieve their dreams.
The brand platform will be the perfect vehicle to share the story of the U.S. Open, a celebration of the accomplishments of the players who compete for the championship and everyone who makes the event so special.”
Television and digital video viewers will be provided with multiple ad spots throughout the U.S. Open qualifying process, which begins in April.
Golf fans will also get the chance to see a new series titled “From the Many: The U.S. Open Is…” featuring amateur golfers discussing their qualifying stories and the path that the “many” will take to get there.
Vignettes featuring Jack Nicklaus, Tom Watson and Tiger Woods, among others, highlight a series titled “From the Ones: The U.S. Open is…” which will showcase past champions as they reflect on the significance of the U.S. Open and the moment that they became the “one.”
A preview of the brand campaign dropped earlier this year with the airing of a 15-second U.S. Open tune-in advertisement featuring actor Don Cheadle. Oscar-nominated Cheadle, who serves as a U.S. Open brand ambassador, will continue to voice a variety of video content, including multiple U.S. Open brand television spots running up to the event – including the first: ‘E Pluribus Unum, Baby’
The brand will also feature on print and digital platforms which, per the USGA, will contain “a competitive and gritty aesthetic and take on a sharp and witty tone.”
How was the concept created?
The brand platform was developed in partnership with Culver City, Calif.-based Zambezi. A new take on the motto ‘E Pluribus Unum’, through ‘From Many, One’ the USGA will celebrate the nearly 10,000 golfers who will try to qualify for the championship, the 156 who will play, and the one who will be crowned U.S. Open champion.
The premise ‘From Many, One’ was first seen at the U.S. Open back in 1895 in the first-ever edition of the championship, and speaking on the re-newed brand platform, Gavin Lester, the chief creative officer of Zambezi said
“’From Many, One’ will extend far beyond television commercials, print and digital advertising as fans begin to “live the brand” through the U.S. Open. USGA social and digital platforms will feature videos, testimonials and other content that documents golfers’ journeys and allows fans to experience their hard work, grit and determination.”
In creating the brand platform, the USGA engaged key stakeholders, players, fans, media members, partners, representatives of host sites and volunteers and asked them to share their thoughts on what makes the U.S. Open a one-of-a-kind major championship.
According to the governing body, for many, the answer was that the uniqueness of the event came down to the “open” nature of the championship, as well as “the grit and determination it takes to become a U.S. Open champion and the triumph of the human spirit” – allowing for the creation of ‘From Many, One’.
Tickets for the 2020 U.S. Open Championship, which takes place from June 15-21 at Winged Foot Golf Club, in Mamaroneck, N.Y., can be found at usopen.com.
19th Hole
‘Don’t think I’ll sleep well tonight’ – LPGA pro offers candid take following rough AIG Women’s Open finish
An opening round of 77 left LPGA pro Jenny Shin with a mountain to climb at last week’s AIG Women’s Open.
However, fighting back with rounds of 69 and 67, Shin found herself six shots off the lead and just outside the top 10 heading into Sunday as she went in search of her first major victory.
Shin, who won the US Girls’ Junior at just 13, couldn’t back those rounds up on Sunday, though, and after playing her opening nine holes of the final round in level par, she then bogeyed three holes coming home to slip down the leaderboard and eventually finish T23.
Taking to X following the final round, Shin offered a frustrated and honest take on how she was feeling, posting: “Don’t think I’ll sleep well tonight. What a crappy way to finish.”
Don’t think I’ll sleep well tonight. What a crappy way to finish
— Jenny Shin (@JennyShin_LPGA) August 3, 2025
Shin has made 11 cuts in 13 starts on the LPGA Tour this season, but has been plagued by frustrating Sunday finishes throughout the year. Shin ranks 102nd on tour this year out of 155 for Round 4 scoring in 2025.
Miyu Yamashita won the 2025 AIG Women’s Open with a composed final round of 70 to win her first major of her career by two strokes.
Cameron Young won the Wyndham Championship on Sunday for his first victory on the PGA Tour.
Young dominated all weekend at TPC Sedgefield, running away from the pack to win by six strokes and put himself in contention for a Ryder Cup pick in September.
Ahead of the event, the 28-year-old switched to a Pro V1x prototype golf ball for the first time, following recent testing sessions with the Titleist Golf Ball R&D team.
Interestingly, Young played a practice round accompanied by Fordie Pitts, Titleist’s Director of Tour Research & Validation, at TPC Schedule early last week with both his usual Pro V1 Left Dot ball and the new Pro V1x prototype.
Per Titleist, by the second hole Young was exclusively hitting shots with the Pro V1x prototype.
“We weren’t sure if he was going to test it this week, but as he was warming up, he asked to hit a couple on the range,” Pitts said. “He was then curious to see some shots out on the course. Performance-wise, he was hitting tight draws everywhere. His misses were staying more in play. He hit some, what he would call ‘11 o’clock shots,’ where again he’s taking a little something off it. He had great control there.”
According to Titleist, the main validation came on Tuesday on the seventh hole of his practice round. The par 3 that played between 184 and 225 yards during the tournament called for a 5-iron from Young, or so he thought. Believing there was “no way” he could get a 6-iron to the flag with his Left Dot, Young struck a 5-iron with the Pro V1x prototype and was stunned to see the ball land right by the hole.
“He then hits this 6-iron [with the Pro V1x prototype] absolutely dead at the flag, and it lands right next to the pin, ending up just past it,” Pitts said. “And his response was, ‘remarkable.’ He couldn’t believe that he got that club there.”
Following nine holes on Tuesday and a further nine on Wednesday, Young asked the Titleist team to put the ProV1x balls in his locker. The rest, as they say, is history.
Rickie Fowler fired an opening round of one-under par on Thursday at the Wyndham Championship, as the Californian looks to make a FedEx Cup playoff push.
Fowler is currently 61st in the standings, so will need a strong couple of weeks to extend his season until the BMW Championship, where only the top 50 in the standings will tee it up.
Heading into the final stretch of the season, Fowler has made an equipment switch of note, changing into new iron shafts, as well as making a switch to his driver shaft.
The 36-year-old revealed this week that he has switched from his usual KBS Tour C-Taper 125-gram steel shafts to the graphite Aerotech SteelFiber 125cw shafts in his Cobra King Tour irons, a change he first put into play at last month’s Travelers Championship.
Speaking on the change to reporters this week, Fowler made note that the graphite shafts offer “something that’s a little easier on the body.”
“I mean, went to the week of Travelers, so been in for, I guess that’s a little over a month now. Something that’s a little easier on the body and seemed to get very similar numbers to where I was at. Yeah, it’s gone well so far.”
Fowler has also made a driver shaft change, switching out his Mitsubishi Diamana WB 73 TX for a UST Mamiya Lin-Q Proto V1 6 TX driver shaft in his Cobra DS-Adapt X, which he first implemented a couple of weeks ago at the John Deere Classic.
However, according to Fowler himself, the testing and potential changes are not done yet.
“Probably do some more testing in some different weight configurations with them once I get some time. Yeah, I feel like we’re always trying to search, one, to get better but are there ways to make things easier, whether that’s physically, mentally, whatever it may be. So yeah, I thought they were good enough to obviously put into play and looking forward to doing some more testing.”
Fowler gets his second round at TPC Sedgefield underway at 7.23 a.m ET on Friday.
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