19th Hole

USGA introduces new U.S. Open brand platform: ‘From Many, One’

Published

6 years ago

Feb 29, 2020

The USGA has unveiled its new U.S. Open brand platform – ‘From Many, One’ – as part of the organization’s ongoing commitment to invest in the U.S. Open and elevate the championship experience for players and fans.

What to expect from the ‘From Many, One’ Brand Platform.

The USGA’s social and digital platforms will feature videos, testimonials and other content that documents golfers’ journeys and allows fans to experience their hard work and determination.

Fans attending this year’s U.S. Open Championship at Winged Foot will be immersed in the brand campaign, with the USGA planning on an “integrated approach to showcasing the championship as a glory-filled spectacle that the world is invited to see, feel and experience.”

Speaking on the ‘From Many, One’ brand platform, Mike Davis, CEO of the USGA said

“The U.S. Open is more than a golf event, it’s more than a test or evaluation, it’s an experience that brings people together to share in the electricity that comes from players pushing themselves beyond their limits to achieve their dreams.

The brand platform will be the perfect vehicle to share the story of the U.S. Open, a celebration of the accomplishments of the players who compete for the championship and everyone who makes the event so special.”

Television and digital video viewers will be provided with multiple ad spots throughout the U.S. Open qualifying process, which begins in April.

Golf fans will also get the chance to see a new series titled “From the Many: The U.S. Open Is…” featuring amateur golfers discussing their qualifying stories and the path that the “many” will take to get there.

Vignettes featuring Jack Nicklaus, Tom Watson and Tiger Woods, among others, highlight a series titled “From the Ones: The U.S. Open is…” which will showcase past champions as they reflect on the significance of the U.S. Open and the moment that they became the “one.”

A preview of the brand campaign dropped earlier this year with the airing of a 15-second U.S. Open tune-in advertisement featuring actor Don Cheadle. Oscar-nominated Cheadle, who serves as a U.S. Open brand ambassador, will continue to voice a variety of video content, including multiple U.S. Open brand television spots running up to the event – including the first: ‘E Pluribus Unum, Baby’

The brand will also feature on print and digital platforms which, per the USGA, will contain “a competitive and gritty aesthetic and take on a sharp and witty tone.”

How was the concept created?

The brand platform was developed in partnership with Culver City, Calif.-based Zambezi. A new take on the motto ‘E Pluribus Unum’, through ‘From Many, One’ the USGA will celebrate the nearly 10,000 golfers who will try to qualify for the championship, the 156 who will play, and the one who will be crowned U.S. Open champion.

The premise ‘From Many, One’ was first seen at the U.S. Open back in 1895 in the first-ever edition of the championship, and speaking on the re-newed brand platform, Gavin Lester, the chief creative officer of Zambezi said

“’From Many, One’ will extend far beyond television commercials, print and digital advertising as fans begin to “live the brand” through the U.S. Open. USGA social and digital platforms will feature videos, testimonials and other content that documents golfers’ journeys and allows fans to experience their hard work, grit and determination.”

In creating the brand platform, the USGA engaged key stakeholders, players, fans, media members, partners, representatives of host sites and volunteers and asked them to share their thoughts on what makes the U.S. Open a one-of-a-kind major championship.

According to the governing body, for many, the answer was that the uniqueness of the event came down to the “open” nature of the championship, as well as “the grit and determination it takes to become a U.S. Open champion and the triumph of the human spirit” – allowing for the creation of ‘From Many, One’.

Tickets for the 2020 U.S. Open Championship, which takes place from June 15-21 at Winged Foot Golf Club, in Mamaroneck, N.Y., can be found at usopen.com.

2020 U.S. Open 'From Many, One'

19th Hole

How much each player won at the 2026 Masters

Published

1 month ago

Apr 13, 2026

Gianni Magliocco

Rory McIlroy made it two wins in as many years at Augusta National, seeing off the challengers on a dramatic Sunday to slip on the green jacket once again. The victory earned Rory a whopping payday of $4.5 million, with Scottie Scheffler his closest challenger earning $2.43 million for his sole runner-up finish.

With a total prize purse of $22.5 million up for grabs, here’s a look at how much each player won at the 2026 Masters tournament.

For players that did not make the cut, they still earned $25k for their efforts at the year’s opening major.

1: Rory McIlroy, $4.5 million
2: Scottie Scheffler, $2.43 million
T3: Tyrrell Hatton, $1.08 million
T3: Russell Henley, $1.08 million
T3: Justin Rose, $1.08 million
T3: Cameron Young, $1.08 million
T7: Collin Morikawa, $725,625
T7: Sam Burns, $725,625
T9: Xander Schauffele, $630,00
T9: Max Homa, $630,00
11: Jake Knapp, $562,500
T12: Jordan Spieth, $427,500
T12: Brooks Koepka, $427,500
T12: Hideki Matsuyama, $427,500
T12: Patrick Reed, $427,500
T12: Patrick Cantlay, $427,500
T12: Jason Day, $427,500
T18: Viktor Hovland, $315,000
T18: Maverick McNealy, $315,000
T18: Matt Fitzpatrick, $315,000
T21: Keegan Bradley, $252,000
T21: Ludvig Aberg, $252,000
T21: Wyndham Clark, $252,000
T24: Matt McCarty, $182,083
T24: Adam Scott, $182,083
T24: Sam Stevens, $182,083
T24: Chris Gotterup, $182,083
T24: Michael Brennan, $182,083
T24: Brian Campbell, $182,083
T30: Alex Noren, $146,250
T30: Harris English, $146,250
T30: Shane Lowry, $146,250
T33: Gary Woodland, $121,500
T33: Dustin Johnson, $121,500
T33: Brian Harman, $121,500
T33: Tommy Fleetwood, $121,500
T33: Ben Griffin, $121,500
T38: Jon Rahm, $105,750
T38: Ryan Gerard, $101,250
T38: Haotong Li, $96,750
T41: Justin Thomas, $92,250
T41: Sepp Straka, $87,750
T41: Jacob Bridgeman, $83,250
T41: Kristoffer Reitan, $78,750
T41: Nick Taylor, $74,250
46: Sungjae Im, $69,750
47: Si Woo Kim, $65,250
48: Aaron Rai, $61,650
T49: Corey Conners, $57,600
T49: Marco Penge, $57,600
51: Kurt Kitayama, $55,250
52: Sergio Garcia, $54,000
53: Rasmus Hojgaard, $52,650
54: Charl Schwartzel, $51,300

19th Hole

CBS’s Sunday Masters coverage slammed by golf fans

Published

1 month ago

Apr 13, 2026

Gianni Magliocco

While Sunday was a dramatic day at the Masters, many golf fans were left feeling frustrated by the CBS final round coverage.

There were plenty of moments that golf fans took to social media to air their frustrations on Sunday over, including a lack of shots being shown throughout the day, being behind the live action, confusion over the approach shots of the final group on 18, and providing an angle for the winning putt where the cup couldn’t be seen.

Here’s a look at some of the criticisms that were directed at the CBS coverage throughout the day on X:

This has been a brutal broadcast for CBS. When the folks from Augusta sit down with them this year, you can bet they’ll talk about this 15 seconds where we have no idea where Rory’s ball went, and Dottie moans. #TheMasters pic.twitter.com/ak3mkpIN7V

— Ryan (@PossiblyRy) April 12, 2026

It’s rare criticism coming in for CBS, who are usually heavily praised for their Masters coverage each year.

19th Hole

The surprise club Tommy Fleetwood says is key to his Masters chances

Published

1 month ago

Apr 7, 2026

Gianni Magliocco

Tommy Fleetwood goes in search for the first major victory of his career again this week, with the Englishman proving to be a popular pick at Augusta National.

Fleetwood’s best showing at Augusta came back in 2024 where he finished T3, and while speaking at his pre-tournament press conference, the 35-year-old emphasized the importance of his 9-wood in his pursuit of the green jacket.

Speaking on Tuesday to media, Fleetwood said:

“It’s a great 9-wood golf course. I think it’s always been — I can’t remember when I first put like a 9-wood in or a high lofted club, but it’s a perfect like 9-wood golf course. I’ve had that in the bag for a few years.”

The Englishman continued, revealing that his strategy for the week won’t just be to hit driver off the tee as much as possible:

“Yeah, it’s funny really because I know Augusta is probably associated with being fairly forgiving off the tee in a way, so you think you can whale around driver a little bit. But I don’t necessarily think that’s always the play for me. I think there’s holes that set up really well where I can draw it with the mini driver if I’m feeling less comfortable with the driver and things like that.”

That strategy he believes will make his TaylorMade Qi10 9-wood extra critical this week in Georgia:

“The biggest thing is the 9-wood for me. If I can put myself in position on the par-5s or the 4th long par-3, like it — for me, I can’t really hit that high 4-iron, so 9-wood helps me a lot.”