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All-new Titleist Tour Speed golf ball builds on EXP•01 lineage

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When you are the maker of the number 1 ball in golf, it could be easy to become complacent, but the engineers at Titleist aren’t known for resting on their laurels. Instead, they are constantly looking for ways to innovate and provide performance benefits to golfers across categories, and today Titleist introduces the all-new Titleist Tour Speed golf ball.

Titleist Tour Speed golf ball: The details

Although the Tour Speed is new, many golfers might be familiar with the prototype ball that lead to the Tour Speed becoming a full-blown release—the EXP•01. It was through that extensive testing process, conducted on a scale that Titleist had never done before, that the team—including designers and engineers—had the opportunity to get valuable feedback from golfers of all skill levels. It was that direct feedback, along with controlled player testing, conducted at Titleist’s Manchester Lane R&D facility that lead to the final product.

“Every new Titleist golf ball must exceed our stringent machine and player testing targets in order to advance from the R&D phase,”  -Scott Cooper, Titleist Golf Ball R&D’s lead implementation engineer for Tour Speed.

Although the EXP•01 was released only 10 months ago, the Tour Speed has been years on the making as Titleist worked on producing a new proprietary thermoplastic urethane cover to produce the fastest ball in its market segment.

Not only is the cover material different, but the process to create the new ball involved a 4,300 square foot expansion of the Titleist Ball Plant 2, which demonstrates a huge commitment to the new Retractable Pin injection molding process and a belief in the product.

“Our golf ball scientists and engineers have gone to extraordinary lengths in the development of Tour Speed – testing numerous core formulations and aerodynamic patterns, while formulating and analyzing hundreds of TPU cover blends – to deliver on that promise. We have made every investment necessary in these new technologies, including a significant expansion of our manufacturing facility and process.” – Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

Let’s talk about that performance

The Titleist Tour Speed is a three-piece thermoplastic urethane (TPU) covered ball designed to deliver distance and greater green stopping power. Titleist still believes that a cast urethane cover like those found on the Pro-V1 series offers the absolute best short game control and performance, but TPU allows them to combine enhanced distance with precise scoring control. The TPU formula used in the cover is proprietary and was formulated by Titleist’s team of R&D chemists to enhance distance while still maintaining feel.

The last piece of the cover puzzle is the new 346 quadrilateral dipyramid dimple design that provides a lower, more penetrating flight, so the ball is less affected by the wind.

Underneath the TPU cover sits a what Titleist calls its fastest ionomer casing layer ever, designed to create maximum speed leading to more distance.

Availability and price

The Titleist Tour Speed will be available in the U.S. at Titleist accounts beginning Friday, August 7, and they will be priced at $39.99 a dozen.

 

Ryan Barath is a club-fitter & master club builder with more than 17 years of experience working with golfers of all skill levels, including PGA Tour players. He is the former Build Shop Manager & Social Media Coordinator for Modern Golf. He now works independently from his home shop and is a member of advisory panels to a select number of golf equipment manufacturers. You can find Ryan on Twitter and Instagram where he's always willing to chat golf, and share his passion for club building, course architecture and wedge grinding.

7 Comments

7 Comments

  1. Mike

    Aug 8, 2020 at 9:38 am

    With all the options out there, if you’re paying new-ball prices for the major OEM balls, you’re nuts. Everyone OEM has their own ball in different ‘categories; unless you’re a ‘player’ (single-digit index in my book) you probably can’t tell much difference between brands. Best thing is to test them out on the course.

  2. Chuck

    Aug 6, 2020 at 6:15 pm

    Every time I see ball manufacturers market a new golf ball design to players with lower clubhead speeds, what I think is that there must be a way to design golf ball testing specs such that the highest swing speeds will see a distance rollback while lower clubhead speeds will be barely affected. I have little doubt that the design and engineering knowledge to accomplish that exists right now.

  3. jgpl001

    Aug 6, 2020 at 4:44 am

    Every year I buy a few sleeves of the new balls form all the well known OEM’s out there and trial them through a round or two, but I keep coming back to the ProV1 or TP5.

    The last time I switched was for TM’s LDP Red, and boy that was a good ball, I was devastated when they dropped it

    I’ll add these to the list…

  4. Rich

    Aug 5, 2020 at 9:08 pm

    Golf balls have been on a distance-spin continuum ever since the first 2-piece Surylyn balls were introduced. Yes, the gaps have been closed due to (a) solid cores and (b) multiple layers. But the basic dynamics haven’t changed at all.

    And this ball doesn’t change it, either. It just slides a bit down the spin scale from the ProV1 and a bit up from those re-branded Pinnacles they sell for 20 bucks a box. In other words, it fills a gap, it’s a tweener.

    So? Seriously, who cares? A ton of companies are doing it. Everyone’s got a distance ball, a tour ball (usually two) and a tweener ball. Ho-hum. Unless….

    This is just a marketing ploy to get those distance ball players to fork over some extra bucks for a ball closer to the ProV1. Yeah, that’s the ticket.

  5. Bridgestoner

    Aug 5, 2020 at 6:13 pm

    So they came out with a Tour BX?

  6. DukeOfChinoHills

    Aug 5, 2020 at 11:12 am

    I like the fact it has a urethane cover, for short game control. I would consider testing this ball to see how much of a difference there is from ProV1.

  7. JT

    Aug 5, 2020 at 9:40 am

    So between tour soft and the new tour speed, it appears NXT and NXT S are back, at a higher price point. I’ll try it and will probable like it, Tour Soft is a quality ball, but the price points are high.

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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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Equipment

GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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