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The death of the 3-iron and what it means for your bag setup

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The 3-iron is almost extinct. It sounds like an odd statement, but it’s very true. Don’t believe me? Go try and buy one in a set. They are not easily found.

As we evaluate this topic, I’ll refrain from specs from “players” clubs as these are not the irons normally purchased. Yeah, it might skew the data, but even the players capable of playing the long irons are opting out of the 3 iron. And let’s be honest, should any of us be playing a blade 3-iron?

Mizuno only offers 4-PW in the JPX line now. Titleist only offers a 3-iron in T100s, while the rest are void of 3-irons. TaylorMade provides 4-PW in the P790, P790Ti, and P770. Callaway has done the same, only offering a 3-iron in the “players line” of clubs, while the rest is again void of the-iron. Cobra golf has also followed suit.

So are 3-irons just too hard to hit? Is that why no one is buying them, thus causing the OEMs to stop making them? The only ones left to buy are the “players” 3 irons, and those aren’t even reasonable unless you’re a professional.

What if I told you we were being deceived? What if I told you the 3-iron is still very much alive in all the iron sets available but under the guise of a different number?

Let’s hop into the “wayback machine” and take a quick look at the history of iron lofts.

The year is 1970, and the vast majority of irons available are blades. You know, the razor-sharp leading edges that are ready to break your wrist with a deep divot.

The image above is an actual snippet from a catalog from the ’70s. At this point, the 1-iron was virtually extinct, and in 1975, Lee Trevino was immortalized by his joke about how God couldn’t hit a 1-iron, which typically fell in the 18-degree range at the time. 2-irons were standard issue in the set, and the lowest loft you might find is 20 degrees.

Then the ’80s came, and things started to progress. As you might expect, lofts started to decrease. It wasn’t because of flight windows, or launch numbers, because they didn’t have that kind of technology readily available to measure those attributes. It was simply a quest for distance.

Then in the ’90s, you’d pretty much see all iron sets with 21-degree 3-irons, down to 48-degree PW’s, and 21 degrees being the norm for the lowest lofted 3-iron. 2-irons at this time were typically 18 degrees and available by request only.

Then came the 2000’s, an era we all should be familiar with. This is where things started to get interesting. Not only because lofts continued to be strengthened, but because the hybrid became a new option to replace the long irons. Adams Golf made a killing as it perfected this golf club, creating the Idea line that was in the bags of most of the senior tour players and many of the PGA Tour players. These were a fan favorite at retail too. The hybrid was an easy long iron to hit and quickly started to replace 3-irons in golf bags across the country and even on tour.

By this time the pitching wedge lofts started to get pushed to 46 degrees, which was a big jump, to be honest. In the 1970s, MacGregor was making pitching wedges with 49 degrees of loft. So, for the 90’s to be around 48 degrees, it wasn’t too much of a shock. But in the 2000s, we now saw PW’s drop to 46 degrees; a half club stronger. This is where the downfall began, in my opinion.

The first decade of the 21st century needed the gap wedge, also known as the approach wedge or utility wedge or just plain old “wedge.” Now, keep in mind, this club wasn’t anything new. The gap wedge existed ever since the beginning because at 50-52 degrees it was simply a pitching wedge from the ’70s. But it became a necessary element for the bag since the lofts of every iron were starting to move farther and farther away from the sand wedge.

Now in 2020, the average loft of the PW is 43.5 degrees, and the average 4-iron loft is 20.6 degrees. Turns out, the 4-iron from 2020 is .3 degrees stronger than the average 2-iron (20.9 degrees) from 1970. We have come full circle! Instead of maintaining those classic numbers, of 2, 3, 4, 5, 6, 7, 8, 9, PW, the new sets are labeled 4, 5, 6, 7, 8, 9, P, G.

I wonder how many golfers out there carry a 4-iron thinking it’s a club they can hit? Probably too many! Obviously, the 3-iron is dead at this point, since it would actually carry the loft of the elusive 1-iron Trevino claimed was unhittable!

Now, it’s time to discuss how we got to this point. You’ll hear a lot of companies talk about “flight windows” or “launch angles” and how it was changed by engineering, lowering CG’s, and increasing speed through thin faces. Some will talk about how the ball has changed, and it just launches higher, and it requires the lofts to be strengthened, or it will just go too high!

I hate to be the bearer of bad news, but that is all a bunch of baloney, and here is why: They started making gap wedges as part of the set. If the launch was too high or the window was too different, why make a matching gap wedge with the same technology and have the loft of a pitching wedge from the 1990s? Wouldn’t that launch or window then be too high for that club too? And yet you still need to buy another gap wedge to fit the 52-degree range. If the average golfer bought a 2020 game improvement set today, they would find the set make up to be 5, 6, 7, 8, 9, PW (43.5 degrees), Gap #1 (48.6 degrees), Gap #2 (52 degrees). That means if you happen to carry a 56 and a 60 degree, you now have the same amount of label wedges (5) as you do irons (5)!

Five wedges in the bag! Does anyone think this is weird?

Furthermore, when was a higher launching iron shot a bad thing? Wouldn’t average golfers benefit from a steeper angle of descent so the golf ball stops quicker on the green?

I conducted a study where I tested a Titleist 716 MB 8-iron with 39 degrees of loft to a TaylorMade P790 9-iron with 40 degrees of loft. All the data was captured on the Foresight GC2 launch monitor. It wasn’t a perfect test since they didn’t have the same shaft or loft, but my findings were surprising none the less. They went the same distance, almost down to the decimal. The Titleist went 165.2 yards, and the TaylorMade went 165.1 yards. Launch was only .6 degrees different while peak height was less than four feet different. So, unless you are Tiger Woods, you are not noticing a difference out on the golf course.

Some of you might think, “so, the label on the bottom of the club changed, it’s all going the same distance. So, what’s the big deal?” To me, it’s the confusion it creates more than anything. By decreasing the lofts, you’re just making the numbered iron go farther, and you are creating even bigger problems by having large gaps with the sand wedge when all amateurs need those clubs. It’s also putting clubs into the hands of golfers when they have no business hitting, like the 4-iron with 20 degrees of loft. Titleist has already made a T400 5-iron with 20 degrees of loft, and that’s just silly.

There also is the argument that golfers love distance, and when they start playing and can hit a 7-iron relatively far, it helps grow the game. Growing the game isn’t a bad thing, but if they are new to the game, they shouldn’t have any preconceived notions of how far to hit a 7-iron, and that means loft at that point becomes irrelevant.

I will not refute that a 40-degree lofted game improvement iron will be slightly longer than an identical lofted players club, but I think you’d be surprised to see the actual difference is a maximum of about three yards longer. The technology works, but by no means is it so substantial that we need to change the label on the bottom of the golf club.

The bottom line is that loft is king, regardless of the technology involved, and I have seen, but one equipment company make a change backwards! This is TaylorMade with their P770 irons. In comparison the P790, they increased the loft by one degree in the short irons and up to two degrees in the long irons, to add height and spin to the irons to improve performance. Imagine that, more spin and height are an advantage! And that was backed by their testing and their data.

Now to even further nail down my point, it is worth noting that TaylorMade Golf offers the highest lofted Pitching Wedge in the industry at 49 degree, which are in the Tiger lofts of the P7TW irons. That same iron set has a 22.5-degree 3-iron. At 22.5 degrees, it is typically the lowest-lofted iron in the golf bag of the best iron player on the PGA Tour in 2019. Of course, he has the skill to play an iron with lower loft, but the point that history reveals to us is that the effective loft of playability for an iron is about 22 degrees and higher. Anything lower lofted than that is typically replaced with a hybrid. This is not just a trend for the amateur golfer either, and it is even happening on tour with the best players in the world.

We will probably never see the lofts rolled back, but the least we can do is update Lee Trevino’s quote, “if you ever find yourself in a thunderstorm, lift up your 4-iron, because not even God can hit a 4-iron.”

Weston Maughan is a golf equipment designer and collegiate champion golfer who has played the game for over 20 years. He worked in the golf industry for over a decade as a golf professional, PGA Tour caddie, custom fitter, and technical staff representative for a major manufacturer. He was a final contestant on the Golf Channel's Wilson's Driver vs Driver season one, and a guest on the Gear Dive podcast from GolfWRX. He received his undergrad from Brigham Young University in business management and his graduate degree from the Academy of Art University in Digital Communications. Now an amateur golfer with a +1.3 handicap, he resides in Utah and works as a software sales manager at Awardco while raising 5 children with his amazing wife. You can find Weston on Instagram at @westonmaughangolf where he posts about golf equipment, products, tips, and experiences.

57 Comments

57 Comments

  1. HfJeff

    Feb 23, 2023 at 2:10 pm

    I am a below average golfer and love the 3 iron. Not getting into the weeds of angles and loft and shifting weight, I hit it straighter and further than hybrids on the long fairway shots. I know it is a matter of practice makes perfect, but this old Dunlop 3 iron is coming along for the ride if I get a new set.

  2. Kevin

    Feb 9, 2022 at 1:01 am

    What does it all matter.Just use the club that goes the required distance no matter what the number on the bottom of the club says.It seems that most club makers are selling to your ego .

  3. Pingback: The 7 Best Golf Irons For High Handicappers In 2021 - DunedinGolf

  4. Pingback: 2 Hybrid Vs 4 Wood – Which Club Is Better To Carry? - (MUST READ Before You Buy)

  5. Todd

    Apr 15, 2021 at 4:56 am

    Best thing I’ve read in awhile. I’ve been trying to tell people this when we stand on a par 3 and I grab my Ping Eye 2 5-iron and they are pulling 7 and looking at me funny. People just don’t get it. This quest for “who can hit their irons the longest” is beyond silly. After driver (and arguably 3-wood, to reach long par 5’s in two), it’s distance CONTROL that is most important. If I need the ball to travel 165 yards to the pin, I don’t care if it says 6,7,8,9 or elephant on the bottom. It’s whatever implement gets the job done. If I knock my “6” iron stiff, and your “8” iron (which is the same club as my 6 with a different number stamped on the bottom), and you blow it over the green or sideways, what good did that do you?

  6. TW

    Mar 4, 2021 at 5:59 pm

    I think they need to stop making sets in numbers. An ideal set for me would be driver, 3 wood at 14 degrees, 5 wood at 18 degrees. Then irons spaced out in 5 degree gaps, 20 25 30 35 40 45 50 55 60.. Putter to finish! I think that is 13 clubs but who cares, lighter for the caddy! It would remove ego as golfers would accept that some use the 40 degree iron to reach that 150 whereas some use the 35 or 30 iron! If golfers wanted to stop their set with the longest iron being 25 or 30 thats fine they can adopt a 25 degree fairway wood/hybrid! no marketing & no ego, simple really!

  7. AMG PUMA

    Feb 15, 2021 at 7:08 pm

    A cavity back or whatever head shape golf club set with PW or GW stamped in the sole wont ever be a wedge. A wedge club has its own design.

  8. HKO

    Feb 13, 2021 at 1:44 am

    almost the best article on WRX ’til the P770 part. why’d you ruin such good one with a silly shill at the end?

  9. Mo

    Feb 2, 2021 at 12:12 pm

    @Taylormade for shame 42* pw? 18* 4i iron?
    Utter joke

  10. Tony Wright

    Feb 1, 2021 at 7:40 am

    Great article thanks!

  11. Shallowface

    Jan 31, 2021 at 2:15 pm

    Perhaps it is time we did away with the terms woods, hybrids, and irons, and just referred to everything as a “club.” Driving club. 2 club, 13 degrees. 3 club 15 degrees. 4 club 18 degrees, whether wood, hybrid or iron. 5 club, 21 degrees, which is where some current 5 irons are starting to fall, and so on until you get to the wedges.

  12. Benjamin Hendricks

    Jan 31, 2021 at 9:04 am

    I hit long irons well and have the speed to use them. My current 4 iron is 1* weak of standard at 23* and it goes as far as my 2 iron did in the 90’s. It at times is tough to stop on greens because the ball we play doesn’t spin as much on longer shots AND greens have gotten firmer and faster in the last 20 years. I used to hit 2 iron into greens and not worry about stopping the ball (balata days). Really the issue is #1 the ball doesn’t spin enough on long iron shots #2 greens are firmer and faster than ever and a WAY distant #3 is the clubs themselves. the reason good players are ditching long irons are #1 and #2, not the clubs themselves. irons are more accurate for high speed/high spin players usually, a hybrid or high lofted wood is only necessary because of the ball and conditions. We are being forced to stop the ball with height/angle of descent more and more every year.

    • Chris

      Mar 12, 2021 at 5:05 pm

      Your 4 iron is weak of standard. What standard is that? There your issue. There is NO standard in golf. It’s the worst used word ever.

  13. iLovett

    Jan 29, 2021 at 6:19 am

    Also, that quote wasn’t about a 4 iron

  14. iLovett

    Jan 29, 2021 at 6:17 am

    That’s weird, I have a new Taylormade P770 3 iron… it’s 19.5 degrees stock.

    With the post-modern lofts it’s arguable that at 20-22 degree 4 irons are actually high launching 3 irons that stop. If you have speed and want some roll, you need a low spin 2 iron these days

  15. James

    Jan 26, 2021 at 6:04 pm

    I absolutely love my Mavrik Pro 21 degree loft 4 Iron. Absolute go-to fairway finder. Way easier to hit and launch than older gear.

  16. Bud

    Jan 25, 2021 at 3:47 pm

    Thank you for doing this article. I get tired of golf club sales people trying to compare my Ping eye2 + to there modern 7iron and telling me I hit theirs further.

  17. Beeno

    Jan 25, 2021 at 4:52 am

    A few points as a counter argument:
    1. You are still limited to 14 clubs in your bag and except for the driver and putter, the rest of the clubs need to travel an exact distance every time and all the time. The only thing the driver needs to do is travel as far as possible and land in a good spot for a second shot.
    2. You mention most clubs sold in the 70’s were MB blades. The lofts on blades have not changed much even for today’s modern blades. These clubs are meant for good ball strikers and the reason elite golfers prefer to play them is distance and direction control. (There might be other reasons)
    3. Your so called loft jacked clubs (GI and SGI) are meant for mid to high handicap players that need help with distance and elevation. If all these modern clubs with higher MOI and lower CG still had traditional lofts, the ball would go nowhere and too high for a slow swinging high handicap player and an elite player will struggle to get consistent yardages.
    4. If you removed the numbers on all the irons and just added degrees of loft, your set make-up will still look the same as you are only allowed 14 clubs. Depending on your skill level, the type of club will obviously perform different for different types of players.
    5. Because elite golfers are murdering golf courses, today’s courses are playing much longer for the average golfer. The modern golf ball can be blamed for this. The modern golf ball is designed for elite players with high swing speeds.
    6. I’m sure if you have a bit of talent, put in the time to practice and hone your skills, get properly fit for your clubs and get lessons so someone can keep you in check, you will be able to hit any club produced (even a 1970’s 2-iron). Unfortunately we live in an era where we want things easily and we want it now and we don’t care about the cost to get it.

    • Shallowface

      Jan 31, 2021 at 2:08 pm

      The thing is, CGs are not lower today than they were several years ago. Check out the MPF measurements on The Golfworks website. Regardless of whether or not you agree with how they weigh the various factors to compe up with a points rating, the actual physical measurements of the clubheads DO NOT LIE.

  18. Euan Hardman

    Jan 22, 2021 at 11:20 am

    Basically, what this excellent article is saying is that all the irons should have been re-stamped 2 numbers lower. The PW is actually an 8 iron and we have to buy a 48 AW (9 iron) and 52 GW (PW) to fill the gap.
    Now I know why I have trouble with my 4 (2!) iron.

  19. ChipNRun

    Jan 18, 2021 at 7:30 pm

    I carry a 22* CB Pro Tungsten set 4i (hollow head) refitted w/ a hybrid shaft. It’s a driving iron now, and gives a low fairly hot draw – one club that flies low when needed.

  20. Kevin Ricciardelli

    Jan 18, 2021 at 7:20 pm

    The clubs could not be “jack-up” if the ball didn’t fly higher. Balata balls from the 70’s back, simply flew lower. Blade clubs flew lower due to higher COG. The lofts are stronger because they can still be playable. Look at the 3 iron lofts available from Ping. Standard, Power and Retro.

  21. Karaten’s Ghost

    Jan 18, 2021 at 4:17 pm

    Everyone talks about loft-up like distances aren’t different.

    Why does no one address that the ball goes further today all on its own? Test some of the jacked lofts with balata, and you may realise this isn’t just marketing.

    Also, there’s more margin on a $300 hybrid than a $130 iron.

  22. Cody Reeder

    Jan 18, 2021 at 1:02 pm

    Well written Weston,

    Thanks!

  23. Mark Paschal

    Jan 18, 2021 at 7:00 am

    This article ignores the other changes that go along with modern clubs that allow for higher launch angles and steeper descent angles. If you really just changed the numbers on 70’s clubs you would have much lower ball flight, less forgiveness, less solid contact due to the longer shafts. There is much more to an iron than loft, and comparing irons from different manufacturers with similar lofts doesn’t render the other variables moot. This was an enjoyable read but definitely from the “equipment hasn’t improved” camp.

    • Weston Maughan

      Jan 19, 2021 at 11:33 am

      I would probably need to write another 2 or 3 articles to cover all the aspects, but to say I’m from the camp that golf clubs haven’t improved is a stretch. It wasn’t an article discussing forgiveness of iron design, which we both know countless studies confirm low CG and perimeter weighting has become better each year.

      Take into account all the other changes… golf ball, improvement of irons designs, low CG’s and shaft lengths increasing… regardless of all the factors you throw at it, every golf club since the inception of the game has had a loft between 8° and 62° and you can call them what ever you want, but you still need them in a consistent gapping.

      Lastly, the rational of needing to preserve flights and trajectories appears to be a logical discussion. But how has this necessary change never touched the sand wedge. It’s some how avoided the changes all together and sits at 56°. If the preservation of flight due to ball changes and club design are true, we would need to have 50° sand wedges by now. Thoughts?

      • Ken

        Jan 26, 2021 at 5:25 pm

        Weston, you are spot on. I had two sets of irons, CDI 990 and JPZ-EZ identical lofts through the set just different numbers on the sole. I hit them the same distances even though one was an all steel players cavity and the other had plutonium embedded somewhere. Anyway truth be told the old clubs flew straighter because the lower MOI made them easier to square up at impact. Resistance to twisting at impact also means resistance to squaring up at impact. That’s why even pros don’t like to turn over their current drivers and use a 3 wood for that instead.

        An additional issue with new clubs, an amateur does an online club fitting and they are asked how far they hit their 7 iron and they respond with the yardage their current 7-iron, which was a 5 iron at the time the fitting algorithm was created and they wind up with a shaft flex that is too stiff.

  24. gregory aziz

    Jan 17, 2021 at 9:04 pm

    Well researched and enjoyable article but the author omitted the BEN HOGAN FORT WORTH 15 model,
    which addressed this weighty subject of loft strengthening in 2015.
    I am on my 2nd set and have not looked back.

    • Al Fiscus

      Jan 25, 2021 at 9:42 am

      Exactly- still on my first !! The undiscovered blessing of sets with 44 degree PW’s is that we GET TO fill in the 48 & 52, hopefully matching our 56 & 60.. Blades are far superior in ALL 4 of the upper lofts.. SCOR proved that, & they’re still in my bag..

  25. Roy

    Jan 17, 2021 at 9:00 pm

    Best article on WRX in a long time – thanks!

    • Jake DeJong

      Jan 18, 2021 at 10:07 am

      Agreed. Thoroughly researched and well written.

      Anyone in disagreement is just an ostrich.

  26. Milo

    Jan 17, 2021 at 8:28 pm

    I’m gonna buy a 12.5° Lynx Prowler driving iron. Thoughts?

  27. Micheal

    Jan 17, 2021 at 2:43 pm

    Your information is incorrect, I just bought a set of Taylormade P790’s 3 iron though pitching wedge.

  28. Bob

    Jan 17, 2021 at 1:15 pm

    The 3-iron didn’t die. It was just given a different number. Please stop with the drama.

  29. Dwight L. Cramer

    Jan 17, 2021 at 11:08 am

    The same thing has happened with fly fishing line weights. If you fly fish, you know that the line and the rod must match up (i.e., a 4 wt. line for a 4 wt. rod, a 6 wt. line for a 6 wt. rod). But, in the universal quest for distance (not just golfers have that obsession), the line manufacturers have embraced ‘technology’ to create a marketing advantage, and it’s taken them in one direction, while the rod manufacturers have done the same, and headed off elsewhere. In other words a brand xx line rated as 4 wt. and a brand yy rod rated at 4 wt. may not be compatible. This creates real confusion for the fisherman, especially the newbie, or the guy who’s more into fishing that gear. (Free hint for newbies to fly fishing–buy the Orvis entry level set up and be done with it.)

  30. A golfer

    Jan 17, 2021 at 10:54 am

    This is a great article and I really appreciate the historical data provided. The one counter argument I would make is that the “long irons” in many of these sets look and behave very similarly to hybrids. I would bet that a 20* Hot Metal or Mavrik, for example, would launch materially higher than a 20* blade, unlike the 39-40* example provided.

    • A golfer

      Jan 17, 2021 at 11:12 am

      The other important counterpoint is that jacked lofts in game improvement sets are a way of helping offset the early extension and flip that poor players almost universally exhibit. These players present way too much loft at impact, so they may actually have less of an issue launching the ball up at any given loft and swing speed level.

      • Paolo

        Jan 25, 2021 at 1:48 pm

        This is the only advantage . To strengthening lofts .
        Forget numbering irons just put the lofts on them .

  31. A Golfer

    Jan 17, 2021 at 10:49 am

    This is a great article and I really appreciate the historical documents pulled out. The one counterpoint I would make on the long end, is that many of these sets have “long irons” that look and behave very much like hybrids. I think if you took a 20* Hot Metal or Mavrik and put it against a 20* blade you would see a material difference in launch angle, unlike with the 39-40* example you provided.

  32. Webster

    Jan 17, 2021 at 9:07 am

    It’s all about the loft/length relationship to me. My 150 yd club has pretty much always had 40* loft and 36″ length. Started playing seriously in the mid-90’s and that was pretty much the std for an 8 iron. Today I’m playing X-hot Pros that have a 40*, 36″ club…it just happens to have a 9 stamped on it; still goes 150yds.

  33. John Little

    Jan 17, 2021 at 6:52 am

    Instead of iron numbers why not just stamp loft numbers. 4 degrees apart. A typical conversation might be.I made the par 3 7th with my 38 degree. Oh really! I did it with my 42.

  34. Munter

    Jan 17, 2021 at 4:16 am

    Not sure about all this “loft jacking” ballyhoo.

    I replaced half my AP2s with Mizuno JPX Hot Metal Pros a few months ago – 4i to 7i. Best upgrade I’ve ever made. Literally. Period.

    OK, so actually now I have two 7 irons. The AP2 is still used a lot, it goes about 145m. Pretty standard for a 14 handicap, right?

    The amazing thing is this: the JPXs go loooong. I now pull out 4i on any hole where I need to go 180-190m. Sometimes it rolls out past 200m. Where I would have sprayed my 3-hybrid, now I pull out my 5i, with a LOT more confidence it will go straight and looong.

    So, with all respect, i now play much better golf, not because my lofts are jacked, but because the “hot” technology actually works. Forgiveness + cranking distance when you middle it. This *cannot* simply be about lofts, otherwise I would have been getting the same results with my AP2s, just one club less.

    • Jake DeJong

      Jan 18, 2021 at 10:09 am

      Anecdotal. No facts. Come back with launch monitor results?

  35. Nate

    Jan 17, 2021 at 1:21 am

    I read a lot of these articles from Golfwrx. This is a stand out. Nice work.

  36. Reece

    Jan 16, 2021 at 11:40 pm

    I bought a brand new set p790’s this last week and it came with a 3 iron. In left hand no less.

  37. Lefthack

    Jan 16, 2021 at 9:21 pm

    Great article. My newish irons were a 5-PW set of Nike Vapor Pro Combos and I’ve been on the search for the 3 and 4 (the 2 is only available in right hand). I scored a 3 off the classified that is 20 degrees and can’t wait to hit it. I have no issues hitting my 3h and 4h but they take up more room in the bag than irons would.

  38. Rich Douglas

    Jan 16, 2021 at 7:02 pm

    I’ve always maintained the theory of “loft deflation,” even when countered with the launch angle issue.

    But if you keep your head about you, it really doesn’t matter. The numbers on the clubs have shifted, but it’s still the same 14 clubs, more or less. So I don’t have a 3-iron, but everything is shift down and I fill the gap between the PW and the SW with a wedge. It’s still the same number of clubs doing the exact same things.

    Two advantages here: First, it’s not just lower lofts. A 4-iron with a 3-iron’s loft is still a 4-iron in length. It’s 1/2-inch shorter and, thus, easier to hit on center. That makes the entire set easier to hit than before.

    Second, low-lofted irons are being replaced with hybrids, which have better perimeter weighting, lower CGs, and are easier to hit and to loft.

    But if everything shifts down, doesn’t that create a gap between the 3-wood and the rest of the set? Yes, but who cares? Most players cover it with a hybrid, better to hit than a true 3-iron. Besides, most players can’t hit the ball well enough for that gap to matter anyway.

    I haven’t carried a 3-iron in nearly two decades, and I dumped my 4-iron recently. That’s because I went to single-length irons built at 36.5″ (8-iron length). You just can’t generate enough clubhead speed to get a 4-iron to gap properly anyway. But the advantages of single-length irons–so much more consistent–outweigh having to swap the 4-iron for the hybrid.

    • Frank

      Jan 16, 2021 at 7:07 pm

      I beg to differ on the 4-iron length with 3-iron loft, I have a set of Hogan blades from the 60s and the 2-iron is 38.75″ which is in between today’s 3-iron and 4-iron “standard” length. They’re not just decreasing the loft, they’re increasing the length, too.

      • Rich Douglas

        Jan 16, 2021 at 7:08 pm

        Not if you’re paying attention. And it certainly isn’t an industry trend.

  39. KP

    Jan 16, 2021 at 5:00 pm

    Great article. I always feel like manufacturers use their marketing to trick people into thinking that they’ve engineered something special that gives players more distance and forgiveness. Fact is they’re bs’ing us into buying new equipment every year. Crossfield and Shiels have done many videos that demonstrate how little difference there is in golf equipment year to year.

    • Rich Douglas

      Jan 16, 2021 at 7:07 pm

      Especially in irons. There have been only a handful of useful developments since the days of forged blades and nothing else:

      — Perimeter-weighted cast irons (starting with Ping)

      — Perimeter-weighted forged irons (starting with Hogan Edge)

      — Multi-metal designs (allowing for higher COR on faces, more extreme perimeter weighting, and altered CGs)

      — Graphite shafts good enough for irons

      That’s about it. That Nike sling thingy, the twice-a-year TM bouncy clubs, or anything else are just derivatives from the above.

    • Jon Barton

      Jan 16, 2021 at 7:20 pm

      The manufacturers have been very clever. They have slowly turned a set of 3iron to SW (9clubs) into a set of 5,6,7,8,9.W. (6 clubs) with an option to add a 4i and in some cases a 3i. Great deal for them 6clubs for the price of 9.
      The SW is usually not included in a modern set.
      So we golfers also get to choose an extra 3 wedges, lucky us. But just a minute, that means we now buy an extra 3.
      So the original 9 shrinks to 6. With an option of buying an extra 5.
      So we now buy 11 for the price 14!
      Oh, and maybe a utility or two as well. ?

  40. Brandon

    Jan 16, 2021 at 4:43 pm

    In my opinion, a set that starts with a 22* 4 iron and stops at a 46* pw is perfect. 4 degree gaps between each club. Carry a 18 or 19* 5w,hybrid, or utility iron. Whatever 3 wedges you want above your pw. If I played a set with a 43* pw I’d need 2 gap wedges, which is just ridiculous. I think loft jacking is just to pad the ego of the short hitter who thinks he is hitting his pw as far as a player hits their 8 or 9 iron.

  41. Ben Wallace

    Jan 16, 2021 at 4:37 pm

    True. However, it doesn’t matter what the club is designated so long as the player can hit the club and knows the carry numbers for the club. I don’t care if the clubs have a number, symbol, degree listing, letters of the alphabet, or names of rock and roll bands as the club’s designation so long as I know which club I am pulling out the bag. I won’t be reaching for a long iron anyway. I play driver, 3w, 5w, 7w, 4h, 5i-PW, 54, 60, and putter.

    • Bas

      Jan 19, 2021 at 5:17 am

      Same, but I play 4w, 7w. And my irons are GI, so the lofts are probably a bit stronger, so they are 6i-AW (26-49 degrees).

      I can’t hit an iron with a loft below 26 degrees.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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