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Golf Datatech and Yano Research Institute introduce 2021 World Golf Report

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Golf Datatech and Yano Research Institute Ltd. have introduced the World Golf Report 2021, which provides an in-depth global retail market summary based upon geography, size and economic significance of the nearly $14 billion golf equipment and apparel market.

In 2013 Golf Datatech and Yano Research collaborated to introduce the golf industry’s first-ever worldwide market report, a benchmark study designed to capture the global golf retail market’s true size and scope. 

Now in 2021, and on the heels of golf’s shutdown in 2020 due to the COVID-19 pandemic, the two companies have updated and expanded the report, featuring a broader scope of data points while capturing more complete golf retail sales from around the globe. 

Some of the report’s key findings show that the U.S. remains the top dog in the World Golf Market and that Sweden is the fastest growing country in this department.

  • Top 5 World Golf Markets: #1 United States; #2 Japan; #3 South Korea; #4 Canada and #5 the United Kingdom
  • US and Japan responsible for about 2/3 of the world golf equipment market;
  • Korean golfers spend more per capita on their golf equipment and apparel than any other country.
  • Sweden was the fastest growing country, up over 50%.

Speaking on the report and the impact of COVID-19 on the market, John Krzynowek, Partner, Golf Datatech, said

“While the objective of the Worldwide Report has always been to look at long term trends in the sales of golf equipment and apparel, the impact of the coronavirus in 2020 obviously becomes a key focus of this year’s analysis. And despite the worldwide pandemic, golf participation and sales are higher, with 2020 global sales of equipment and apparel up 3%, at $13.93 billion. Consumer demand for golf equipment was higher in the majority of countries around the globe, however our data also shows a broad decline in apparel sales this year.”

Gianni is the Managing Editor at GolfWRX. He can be contacted at gianni@golfwrx.com

19th Hole

How much each player won at the 2026 Masters

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Rory McIlroy made it two wins in as many years at Augusta National, seeing off the challengers on a dramatic Sunday to slip on the green jacket once again. The victory earned Rory a whopping payday of $4.5 million, with Scottie Scheffler his closest challenger earning $2.43 million for his sole runner-up finish.

With a total prize purse of $22.5 million up for grabs, here’s a look at how much each player won at the 2026 Masters tournament.

For players that did not make the cut, they still earned $25k for their efforts at the year’s opening major.

  • 1: Rory McIlroy, $4.5 million
  • 2: Scottie Scheffler, $2.43 million
  • T3: Tyrrell Hatton, $1.08 million
  • T3: Russell Henley, $1.08 million
  • T3: Justin Rose, $1.08 million
  • T3: Cameron Young, $1.08 million
  • T7: Collin Morikawa, $725,625
  • T7: Sam Burns, $725,625
  • T9: Xander Schauffele, $630,00
  • T9: Max Homa, $630,00
  • 11: Jake Knapp, $562,500
  • T12: Jordan Spieth, $427,500
  • T12: Brooks Koepka, $427,500
  • T12: Hideki Matsuyama, $427,500
  • T12: Patrick Reed, $427,500
  • T12: Patrick Cantlay, $427,500
  • T12: Jason Day, $427,500
  • T18: Viktor Hovland, $315,000
  • T18: Maverick McNealy, $315,000
  • T18: Matt Fitzpatrick, $315,000
  • T21: Keegan Bradley, $252,000
  • T21: Ludvig Aberg, $252,000
  • T21: Wyndham Clark, $252,000
  • T24: Matt McCarty, $182,083
  • T24: Adam Scott, $182,083
  • T24: Sam Stevens, $182,083
  • T24: Chris Gotterup, $182,083
  • T24: Michael Brennan, $182,083
  • T24: Brian Campbell, $182,083
  • T30: Alex Noren, $146,250
  • T30: Harris English, $146,250
  • T30: Shane Lowry, $146,250
  • T33: Gary Woodland, $121,500
  • T33: Dustin Johnson, $121,500
  • T33: Brian Harman, $121,500
  • T33: Tommy Fleetwood, $121,500
  • T33: Ben Griffin, $121,500
  • T38: Jon Rahm, $105,750
  • T38: Ryan Gerard, $101,250
  • T38: Haotong Li, $96,750
  • T41: Justin Thomas, $92,250
  • T41: Sepp Straka, $87,750
  • T41: Jacob Bridgeman, $83,250
  • T41: Kristoffer Reitan, $78,750
  • T41: Nick Taylor, $74,250
  • 46: Sungjae Im, $69,750
  • 47: Si Woo Kim, $65,250
  • 48: Aaron Rai, $61,650
  • T49: Corey Conners, $57,600
  • T49: Marco Penge, $57,600
  • 51: Kurt Kitayama, $55,250
  • 52: Sergio Garcia, $54,000
  • 53: Rasmus Hojgaard, $52,650
  • 54: Charl Schwartzel, $51,300

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19th Hole

CBS’s Sunday Masters coverage slammed by golf fans

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While Sunday was a dramatic day at the Masters, many golf fans were left feeling frustrated by the CBS final round coverage.

There were plenty of moments that golf fans took to social media to air their frustrations on Sunday over, including a lack of shots being shown throughout the day, being behind the live action, confusion over the approach shots of the final group on 18, and providing an angle for the winning putt where the cup couldn’t be seen.

Here’s a look at some of the criticisms that were directed at the CBS coverage throughout the day on X:

It’s rare criticism coming in for CBS, who are usually heavily praised for their Masters coverage each year.

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19th Hole

The surprise club Tommy Fleetwood says is key to his Masters chances

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Tommy Fleetwood goes in search for the first major victory of his career again this week, with the Englishman proving to be a popular pick at Augusta National.

Fleetwood’s best showing at Augusta came back in 2024 where he finished T3, and while speaking at his pre-tournament press conference, the 35-year-old emphasized the importance of his 9-wood in his pursuit of the green jacket.

Speaking on Tuesday to media, Fleetwood said:

“It’s a great 9-wood golf course. I think it’s always been — I can’t remember when I first put like a 9-wood in or a high lofted club, but it’s a perfect like 9-wood golf course. I’ve had that in the bag for a few years.”

The Englishman continued, revealing that his strategy for the week won’t just be to hit driver off the tee as much as possible:

“Yeah, it’s funny really because I know Augusta is probably associated with being fairly forgiving off the tee in a way, so you think you can whale around driver a little bit. But I don’t necessarily think that’s always the play for me. I think there’s holes that set up really well where I can draw it with the mini driver if I’m feeling less comfortable with the driver and things like that.”

That strategy he believes will make his TaylorMade Qi10 9-wood extra critical this week in Georgia:

“The biggest thing is the 9-wood for me. If I can put myself in position on the par-5s or the 4th long par-3, like it — for me, I can’t really hit that high 4-iron, so 9-wood helps me a lot.”

Tommy Fleetwood WITB 2026

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