Instruction
What to look for in a golf instructor: The difference between transformative and transactional coaching

Golf instruction comes in all different styles, methods, and formats. With that said, you would think this would be a good thing due to there being so many different types of people in the world. However, it is my opinion that the lack of standardization within the industry makes it confusing for the athlete to determine what kind of golf instruction they should seek out.
Before we can discuss what may or may not be the best type of instruction for yourself, first we need to know what our options are. Whether we are taking a “broad-spectrum approach” to learning or a more personalized approach, it is important to understand that there are differences to each, and some approaches are going to take longer than others to reach goals.
Broad-Spectrum Approach
Welcome to the world of digital golf instruction, where tips from the most famous coaches in the world are a click away. The great thing about the internet and social media for a golfer is there has never been more access to the top minds in the field—and tips and drills are plentiful. With that said, with there being so many choices and differing opinions, it can be very easy to become distracted with the latest tip and can lead to a feeling of being lost.
I would describe “internet coaching”—or YouTube and Instagram surfing—as transactional coaching. You agree to pay, either a monthly fee or provide likes or follows and the professional provides very generalized tips about the golf swing. For athletes that are new to golf or golf instruction, this tends to be the first part of their process.
There are people who prefer a more transactional approach, and there are a ton of people having success working together over the internet with their coach. With that said, for someone who is looking for more of a long-term individualized approach, this may not be the best approach. This broad-spectrum approach also tends to be the slowest in terms of development due to there being a lot of trial and error due to the generalized approach and people having different body types.
Individual Transactional Coaching
Most people who are new to golf instruction will normally seek out their local pro for help. Depending on where you live in the country, what your local pro provides will vary greatly. However, due to it being local and convenient, most golfers will accept this to be the standard golf lesson.
What makes this type of instruction transactional is that there tends to be less long-term planning and it is more of a sick patient-doctor relationship. Lessons are taken when needed and there isn’t any benchmarking or periodization being done. There also tends to be less of a relationship between the coach and player in this type of coaching and it is more of a take it or leave it style to the coaching.
For most recreational or club-level players, this type of coaching works well and is widely available. Assuming that the method or philosophies of the coach align with your body type and goals athletes can have great success with this approach. However, due to less of a relationship, this form of coaching can still take quite some time to reach its goals.
Individual Transformative Coaching
Some people are very lucky, and they live close to a transformative coach, and others, less lucky, have had to search and travel to find a coach that could help them reach their goals. Essentially, when you hire a transformative coach, you are being assigned a golf partner.
Transformative coaching begins with a solid rapport that develops into an all-encompassing relationship centered around helping you become your very best. Technology alone doesn’t make a coach transformative, but it can help when it comes to creating periodization of your development. Benchmarks and goals are agreed upon by both parties and both parties share the responsibility for putting in the work.
Due to transformative coaching tending to have larger goals, the development process tends to take some time, however, the process is more about attainment than achievement. While improved performance is the goal, the periods for both performance and development are defined.
Which One is Right for You?
It really depends on how much you are willing to invest in your development. If you are looking for a quick tip and are just out enjoying the weather with your friends, then maybe finding a drill or two on Instagram to add to your practice might be the ticket. If you are looking to really see some improvement and put together a plan for long-term development, then you are going to have to start looking into what is available in your area and beyond.
Some things to consider when selecting a coach
- Do they use technology?
- What are their qualifications when it comes to teaching?
- Do they make you a priority?
As a golf coach who has access to the most state-of-the-art technology in the industry, I am always going to be biased towards a data-driven approach. That doesn’t mean that you should only consider a golf coach with technology, however, I believe that by having data present, you are able to have a better conversation about the facts with less importance placed on personal preference. Technology also tends to be quite expensive in golf, so be prepared if you go looking for a more high-tech coaching experience, as it is going to cost more than the low-tech alternative.
The general assumption is that if the person you are seeking advice from is a better player than you are, then they know more about the golf swing than you do. This is not always the case, while the better player may understand their swing better than you do yours, that does not make them an expert at your golf swing. That is why it is so important that you consider the qualifications of your coach. Where did they train to coach? Do they have success with all of their players? Do their players develop over a period of time? Do their players get injured? All things to consider.
The most important trait to look for in a transformative coach is that they make you a priority. That is the biggest difference between transactional and transformative coaches, they are with you during the good and bad, and always have your best interest top of mind. Bringing in other experts isn’t that uncommon and continuing education is paramount for the transformative coach, as it is their duty to be able to meet and exceed the needs of every athlete.
Instruction
The Wedge Guy: Beating the yips into submission

There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.
And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.
But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.
When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.
Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.
For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!
Instruction
Looking for a good golf instructor? Use this checklist

Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.
Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.
If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.
1. Cultural mindset
What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!
It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.
2. Coping and self-modeling can beat role-modeling
Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.
3. Learning theory basics
It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.
As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.
So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!
Instruction
What Lottie Woad’s stunning debut win teaches every golfer

Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.
The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).
But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.
Precision Beats Power (And It’s Not Even Close)
Forget the driving contests. Woad proved that finding greens matters more than finding distance.
What Woad did:
• Hit it straight, hit it solid, give yourself chances
• Aimed for the fat parts of greens instead of chasing pins
• Let her putting do the talking after hitting safe targets
• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”
Why most golfers mess this up:
• They see a pin tucked behind a bunker and grab one more club to “go right at it”
• Distance becomes more important than accuracy
• They try to be heroic instead of smart
ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.
The Putter That Stayed Cool Under Fire
Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.
How she responded to pressure:
• Fired back with consecutive birdies at the 13th and 14th
• Watched Kim stumble with back-to-back bogeys
• Capped it with her fifth birdie of the day at the par-5 18th
• Stayed patient when others pressed, pressed when others cracked
What amateurs do wrong:
• Get conservative when they should be aggressive
• Try to force magic when steady play would win
• Panic when someone else makes a move
ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.
Course Management 101: Play Your Game, Not the Course’s Game
Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.
Her mental approach:
• Focused on her process, not the competition
• Drew on past pressure situations (Augusta National Women’s Amateur win)
• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”
Her physical execution:
• 270-yard drives (nothing flashy)
• Methodical iron play
• Steady putting
• Everything effective, nothing spectacular
ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.
Mental Toughness Isn’t Born, It’s Built
The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”
Her winning mindset:
• Didn’t put winning pressure on herself
• Focused on playing well and contending
• Made winning a byproduct of a good process
• Built confidence through recent experiences:
- Won the Women’s Irish Open as an amateur
- Missed a playoff by one shot at the Evian Championship
- Each experience prepared her for the next
What this means for you:
• Stop trying to shoot career rounds every time you tee up
• Focus on executing your pre-shot routine
• Commit to every shot
• Stay present in the moment
ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.
The Real Lesson
Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.
The fundamentals that won:
• Hit more fairways
• Find more greens
• Make the putts you should make
• Stay patient under pressure
That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.
FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!
ChipNRun
Mar 29, 2021 at 5:17 pm
Transformational or transactional? A couple of factors to consider…
Some beginning golfers just want the basics – get the ball in the fairway enough to stay in the Friday PM workplace nine-hole league.
So, part of this depends on how dedicated the player is. A big complaint of teaching pros? Player X shows up every two months for a lesson, but has made no effort to practice in between. “I get tired of giving the same lesson over and over,” is a familiar refrain.
I have worked with a couple of different pros the last few years. They are transformational, in that they remember where I was at last lesson. Also, I will tell them the progress on major points of previous lesson. I do my part, they do theirs.
These pros would walk out on the practice range and ask me how I’m doing. I’ll say I’m pushing drives, and they’ll give me a five-minute tuneup to get things back on line.
And, the “…used technology…” can be misleading. Some people learn well from seeing video replay – before and after. Others learn from feeling the swing at different points. Ask any teacher – most students have a preferred learning style that works better than others.
Thunder Bear
Mar 28, 2021 at 10:18 pm
Nothing could be harder to find than a transformative coach. In addition, those coaches that are transformative are likely overly busy so the only way to get their time is to pay a lot or be exceptional.