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The best booth at the 2013 PGA Show: Welcome to ‘Club TaylorMade’

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By David Phillips Jr., GolfWRX Contributor

TaylorMade’s setup at the PGA Merchandise Show is like any other major equipment company. Just as they have done the last few years, TaylorMade positions its display in an isolated room at the far end of the Orange County Convention Center, distancing itself from its competition — companies like Titleist, Nike, Callaway and Ping, which are clustered together on the other end of the building.

At this year’s Show, TaylorMade’s setup gave visitors the feeling that they were walking into a Miami nightclub — call it Club TaylorMade. The two huge entrances were tunnels, which featured bright lights to let visitors know they were in for something special.

TaylorMade added to the party feeling with booming house music, which was quiet enough to be able to engage in normal conversation without having to yell. The main lights were dim, but there were enough colored spotlights to brighten the party. Check out the video tour below we took that shows the attention to detail.

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Inside Club TaylorMade were about a dozen individual booths that were bigger than most of the booths on the floor. The displays towered to the ceiling, letting visitors know that the latest and greatest from TaylorMade was worth showcasing.

Click here to see the photo gallery and read the discussion in the forums

The first booth inside the entrance was the R1 booth, which was positioned to the right. Click here to read a full review on the R1. There were two white “c” shaped leather couches around a table that was designed as a giant adjustable sole plate that controls the face angle on the R1 driver. TaylorMade also positioned Apple iPad Minis all around with the company’s R1 app that allows golfers to virtually dial in an imaginary driver to what ever specs they choose.

Inside the booth. there were dozens of R1 drivers for visitors to pick up, waggle and say,

“Wow look at that crown.”

Move a little further into this booth and visitors could get their picture taken with TaylorMade’s R1-inspired War Paint superimposed on their face. There was a giant 10-by-20-foot TV that displayed a visitors picture with the likes of Sergio Garcia, Jason Day and Dustin Johnson. What if you wanted to keep your War Paint picture? Well, TaylorMade would print them out and put them in a special folder for you to take home.

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Next was a giant display of TaylorMade’s Rocketballz Stage 2  drivers and fairways woods, which the company claims to be “Rocketballz-ier.” If you wondered what was so different about the new fairways, all you had to do was look up and it told you — last year’s original RocketBallz fairway woods were 17 yards longer, and this year’s Stage 2 models were 10 yards longer than that. It was an impressive display that reached almost 30 feet in the air.

Click here to see the photo gallery and read the discussion in the forums

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The next section bragged of TaylorMade’s new line of golf balls, a sector that TaylorMade has seen steady growth in popularity and performance. The booth was exclusive, with a sign reading: “This ball is for TaylorMade players only.” Remember, it’s Club TaylorMade, so the booth had a velvet rope and a guard checking to see if visitors were on the list of players who play TaylorMade. OK, there was no list, all you have to do was say, “Yes, I play TaylorMade” and you got in. But you get the idea.

Inside there were a six men dressed in suits explaining TaylorMade’s Lethal golf ball. Once you talked to them for a few minutes and understood the evolution of the 5-piece golf ball, they reached behind the desk and pulled out a fresh sleeve of the balls that aren’t available in store yet.

Click here to see the photo gallery and read the discussion in the forums

taylormade Lethal

Remember how I said we were just getting started?  Well we have only covered the first quarter of Club TaylorMade. Next up from TaylorMade is “this little thing” that the company says has changed the iron forever. The booth has a 40-foot tall picture of the speed pocket on the sole of a 7-iron, which had a spotlight positioned behind it that showed through to highlight the speed pocket every few seconds. Click here to read the review and tech videos on the new RocketBladez Irons.

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After covering only four booths, visitors may begin to get tired, so Club TaylorMade had its own lounge and bar area populated with six large flatscreen TV’s playing Golf Channel all day long. If you came at the right time, you may be able to meet Natalie Gulbis, who hung around the area during the show.

Click here to see the photo gallery and read the discussion in the forums

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Are you a tradition blade putter guy, or you like the look of TaylorMade’s new Spider S putter, the higher MOI putter to date that TaylorMade has released? Either way, the putting green was the first chance to get a nice feel for TaylorMade’s new Lethal golf ball. If you started to get an itch to hit some golf balls on the putting green, it was no problem. There was a giant indoor driving range on the other side.

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At the range, TaylorMade had six FlightScopes and every new club in its line-up with shafts galore to help golfers find what they needed. Bob VanSweden, TaylorMade’s two-time fitter of the year, was also on standby. As much as golfers wanted to keep hitting the $900 R1 Super TP with a Oban Kiyoshi White shaft, they needed to keep moving on the velvet carpet that led the way into the Adidas booth, which was essentially a giant TaylorMade-Adidas golf shop. Every bag, towel, hat, visor, glove and accessory TMag fans wanted was there.

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At the Adizero booth, there was combination after combination of the new shoes and clothing lines to match. Maybe the coolest part of the booth, which could be lost in all of the TMag glitz and glam, was the Twitter wall that showed all TaylorMade golf tweets in real time. Simply awesome.

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Click here to see the photo gallery and read the discussion in the forums

GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

4 Comments

4 Comments

  1. Martin

    Jan 30, 2013 at 8:08 am

    TMaG and now Adams are definitely years ahead of their so called competition.

    @ Trevor, dont hate the player, hate the game bro….bet ya you will be hitting one of those soon, when you realize you cant keep with your golf buddies hahaha.

  2. Trevor

    Jan 29, 2013 at 1:12 pm

    RocketBallz, RocketBladez, face-paint, overly designed drivers, jacked lofts and lengths and the “speed pocket that change the tour forever” coupled with a fashion-esque booth with house music. They’ve obviously identified a niche market here and they seem to be between the ages of 5 and 16. Good luck to TMaG and their marketing team but I’ll avoid this type of nonsense like the plague.

  3. J

    Jan 27, 2013 at 11:41 pm

    More Kool-aid.

    • Chappy

      Jan 28, 2013 at 5:42 pm

      Bummer, i so wanted to see Taylormade at the show never thought of going down to the end of the fashion area to find them,the show was scaled down in comparison to other years, i figured they didn’t come to the show this year when i didn’t see their booth in the regular area with the other manufacturers.. Looks like i missed the best part of the show

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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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Equipment

GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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