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LA Golf launches new $1,500 putter featuring Descending Loft Face technology

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LA Golf has launched its first putter, which features an all-carbon head, large diameter anti-vibration shaft, stainless steel hosel, as well as Descending Loft Face Technology.

The combination of these components, namely the carbon composite head, allows for an over 50% larger sweet spot when measured against blade putters of the same head weight, according to the company.

To solve for consistency of launch angles, LA Golf acquired SIK Golf – the creator of the Descending Loft Face Technology. This technology features four descending degrees of loft, so regardless of shaft lean at impact, it is designed to yield more consistent and predictable rolls.

The technology is what DeChambeau has used for years, and he credits it – along with LA Golf’s proprietary anti-vibration shaft – for improving his game and bringing him his first major win at the 2020 U.S. Open.

“Most golfers miss the sweet spot the majority of the time, and when they do, it changes the speed and line of the putt. This causes players to regularly miss putts they would otherwise make, even if read correctly. LA Golf solved this issue by creating a putter that gives you a higher probability of hitting the sweet spot.” – Bryson DeChambeau

In addition, LA Golf’s ultra-stiff, large diameter putter shaft aims to prevent wiggle in the head at impact, ensuring the ball rolls straight on the intended line.

The LA Golf Putter, priced at $1,500, will be offered in several lengths with a Jumbo Lite grip. The LA Golf putter is available for pre-sale at LAGOLF.co now.

Gianni is the Managing Editor at GolfWRX. He can be contacted at gianni@golfwrx.com.

9 Comments

9 Comments

  1. Burt

    Feb 18, 2022 at 12:04 pm

    Sounds a lot like the old TEARDROP putters from the 90’s with their “roll face” technology. What goes around, comes around.

  2. Henry R Fitzgerald

    Feb 18, 2022 at 12:04 pm

    You can thank the Master of deception, smoke and mirrors magician, Don T. Cameron.

    From magical inserts held by 3m tape to GSS mystical properties, Cameron has taught other putter makers; BS sells.

    There you have it, more BS without real data to support it.

    But, if Cameronites can list putters on Ebay for 20k because of ther magical GSS properties, I don’t blame other putter makers for adopting the BS marketing people has fallen for.

    Be a sucker or not, the choice is yours.

  3. benseattle

    Feb 15, 2022 at 10:38 pm

    Gianni is skilled at publishing boilerplate promotional language offered by manufacturers. No testing, not even an editorial opinion: just regurgitating whatever the P.R. firm and ad agency says.

  4. Daniel Whitehurst

    Feb 14, 2022 at 10:52 pm

    With Odyssey pretty much dominating the putter market and perfecting a line of putters that covers all styles and aspects of performance for $300 and under, why would any company come out with a $1500 putter . It’s not a high MOI design, the most important factor in the putter helping make putts. It has a variable loft to help miss hits high to low roll better. It does nothing for side to side misses. Plus you can hit the sweet spot all day and miss putts because if you can’t read a green you’re screwed.

  5. phil burner account

    Feb 14, 2022 at 5:41 pm

    this technology makes ZERO sense even by their analytics… “To solve for consistency of launch angles, LA Golf acquired SIK Golf – the creator of the Descending Loft Face Technology. This technology features four descending degrees of loft, so *regardless of shaft lean* at impact, it is designed to yield more consistent and predictable rolls.”

    why so worried about “shaft lean”??? if you’re putting that poorly then the ball will be all over the face and not within that tiny band where the loft is -1 or +1 degree…… this is a marketing gimmick for complete idiots only, who know nothing about golf at all.. thanks for the article gianni… way to go buddy!!!

    • David Landig

      Feb 14, 2022 at 5:55 pm

      Right…..why don’t they just make it $5000.

    • Jack

      Feb 14, 2022 at 8:53 pm

      The whole face is covered with the dlt

      • phil burner

        Feb 16, 2022 at 7:18 pm

        Jack youre missing the point… i am more than aware that the loft on the putter is “dynamic” meaning different lofts for the bottom 1/4, the 1/4 above that, the 1/4 above that, and the top 1/4… if youre hitting poor putts with “shaft lean” then what are the chances that the “shaft lean” is cancelled out by hitting the correct 1/4 sliver of the face?

      • phil burner account

        Feb 16, 2022 at 7:21 pm

        “The whole face is covered with the dlt”…. oh really????? wowowowoooo such a shocker, groundbreaking development, thank you for opening my eyes to this Jack!!!!!!!!!!!

        youre missing the point here bud. if youre putting with “shaft lean”, aka putting very poorly, then what are the chances your mis-hit will be corrected by a thin sliver (25%) of the face having -1 or +1 degree of loft? youre already putting all over the face, why would the thin 1/4 of the face correct your mis-hit at all?

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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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