Opinion & Analysis
The best bets for the 2023 Porsche European Open

Green Eagle hosts the European Open for the sixth consecutive time, missing only the pandemic year of 2020.
Known for its potential to stretch to 7800 yards, this monster course in Hamburg is able to reduce itself to around 7300, a far less insurmountable proposition that allows the non-bombers to make use of their pin-point iron play.
Of the top 16 players last year (top 10 and ties) nine fell into the top 12 for tee-to-green, split into those that made it off-the-tee (six in the top-12) and those from approach play (total of four players). Go back to 2021 and champion Marcus Armitage won the shortened three-round event with a ranking of 40th off-the-tee, whereas four of the remaining top-10 ranked in single figures for the same asset.
It’s a real mix, and whilst I’m definitely on the side of those that hit it a long way, there are more factors at work here, particularly a solid relationship with the Italian Open, as well as events in the Czech Republic and Dubai, weeks that allow drivers to open up a tad.
Last year’s winner Kalle Samooja has a best of 2023 at the Marco Simone Club, a tournament won by Adrian Meronk, and with a top-10 containing the big-hitters Julien Guerrier, Nicolai Hojgaard and Daniel Van Tonder, with Armitage a couple of shots away in ninth place.
Like Armitage, the Finn also boasts a win in China (although at differing courses) where solid driver Sean Crocker (third) carries a link between the Czech Masters, being runner-up to Johannes Veerman (10th here, eighth Italy), and another bomber Tapio Pulkkanen, whose best effort this year has been at the Ryder Cup venue to be.
Of the 35-year-old Englishman, his only other victory came in the 2018 Foshan Open, where his nearest victims included Alexander Knappe, Mattieu Pavan and Ryan Fox, all constantly there in the lists for top driving, with Bernd Ritthammer (tied runner-up here 2019) in ninth place.
Amidst plenty of Crans and Alfred Dunhill form on various cards, 2022 Italian Open winner Robert Macintyre was the second of three that tied in second place here behind the classy Paul Casey in 2019, as well as tying with Matthias Schwab at Olgiata, Italy, in the same year.
The Austrian, now plying his trade on the other side of the pond, also brings in the third of three players that ran up here, a seventh place at Green Eagle, two top-10 finishes at Albatross and top finishes at the Dubai Desert Classic and China.
Current favourites Victor Perez and Rasmus Hojgaard both disappointed last week at the Dutch Open, and whilst that occurred in completely differing circumstances, they give nagging doubts to what would otherwise be solid claims on class alone.
The Frenchman hadn’t recovered from a week away at Oak Hill when missing the cut, but probably should have won here last year when eventually third, and his ball-striking doesn’t quite have the same sound at the moment. On the other side, the Dane star again had a chance to prove best last week, but for the fourth time in nine months, failed to go through with his effort after entering Sunday in the final two groups.
If wanting a player to link up all the chosen comp tracks, then Jordan Smith would be the selection, even at 20/1 or thereabouts. However, having been safely in the draw for the weekend after 12 holes of his second round at Bernardus, the 2017 Green Eagle champ completely lost control of his tee-to-green game, dropping nine shots in his last seven holes. The 30-year-old is made for this place, as his two further top-11 finishes indicate, but last week’s effort needs a large bunker of forgiveness and I’ll instead nail my colours (again) to Alexander Bjork, the man that beat Smith in China in 2018.
I was with the Swede last week based on crossover form, and this week he makes similar appeal being able to back up that Asian form with top finishes in Dubai, Abu Dhabi (see Casey) and Crans (Armitage and shock winner of this event Richard McEvoy). Of that sole victory at Topwin, it has to be of interest that former China Open specialist Alex Levy won the last running of the European Open at Bad Griesbach before finishing second and 13th here, whilst impossible-to-read HaoTong Li, the 2016 Topwin champ, was 18th on his only try around the monster that is Green Eagle.
Last week’s top-30 made it 10 cuts in a row for 2023, with some impressive displays through this first half of the year, including top-20 in Dubai, second in Ras and back-to-back fourth placings at both the Soudal and Italian Opens.
The 32-year-old ranks fifth for overall performance over the last 12 weeks comprising 32nd in total driving, 24th for ball-striking and 12th for putting. He is exploiting his excellent tee-to-green game, and now ranking in third for scrambling, remains one of the rare players that can recover well when missing their target – although at 19th for greens-in-regulation, this isn’t that often.
Bjork has made all four cuts here, with his last three finishes in the mid-20s, but is in probably the best form of his life. With doubts surrounding many of the rivals at the top, his constant barraging of the short stuff should see him challenging over the weekend.
Home favourite Yannik Paul has been well backed from a far-too-big early price, and there is a case for making him still value at 30+, but Jorge Campillo needs forgiving for an awful display from the front last weekend, even if that was an outlier to his otherwise excellent run, that includes a victory and top-10 in Italy.
There seem to be an awful lot of doubts about the top lot in the market (save a mere handful) so take a trip downtown and try nabbing a bit of value prices that will pay nicely should they nab a place.
Whilst Gavin Green would seem to be an obvious place to go, he sits in the range between 50/1 and 100/1, full of untapped talent and players, that have least not had too many chances to put their head in front.
Jordan Smith won on debut here, so it’s not impossible, and whilst Jeong Weon Ko may need another year or two to reach his peak, he is one that appeals as a ‘watch’ for the rest of 2023.
The French-born Korean dominated his home junior scene before taking his time through the Alps and Challenge Tours, eventually settling in during the second half of 2022. From July to September, Ko played 14 times, recording four top five finishes, two further top-10s and a pair of top-20s, those results including a fourth place finish at the Challenge Tour finale.
His rookie season at this level started well with a 30th and fourth place in Africa, and he has since progressed steadily as the DPWT ramped it up a level.
Top-20 finishes in Korea, India and Belgium, where he was in second place at halfway, suggest he should soon be competing on a Sunday, whilst in-between those, a third-round 67 was enough to launch him to inside the top 10 at St. Francis Links.
On the tour-tips.com 12-week tracker, Ko ranks 12th with positions inside the top-30 for all the relevant stats.
15th for distance, 25th for greens, and top-10 for par-5s, he has a bit of Green about him but without the question marks. Whilst he hasn’t won on the professional stage, his second to bomber Daniel Hillier at the Swiss Challenge reads nicely, as does his top-15 at the Di-Data in 2021 when surrounded by longer hitters, and he appears to be of the quality that will leave these results behind in time.
Hillier himself can be fancied, especially after last week’s fifth at the Dutch Open, but I’ll go with the man that beat him by a single shot last week in the shape of Deon Germishuys.
The DPWT rookie has already had a season to remember, leading home fellow South African Wilco Nienaber at U.S Open qualifying at Walton Heath at the beginning of May, and securing his ticket to his first major.
Interestingly, two of the other five qualifying spots were won by Alejandro Del Rey and Matthieu Pavon, all four names being some of the longest drivers on the tour.
That may well have been the boost that pushed the 23-year-old to record his best effort on the DPWT so far, his third at the Dutch Open marking another step up from the 15th in Belgium just two weeks previous, and a top-10 in Japan when just behind Macintyre, Paul, Smith and Campillo.
In what is a fledgling career, this event starts just a few days after the anniversary of his first victory on his home Sunshine Tour where he beat some of the country’s longest hitters to the biggest prize for a non co-sanctioned tournament, before nabbing his DPWT card via a 20th place ranking at the end of the Challenge Tour season.
The three mentioned top-15 finishes have all appeared on his card since the beginning of April, and this rapidly-improving player now has last weekend’s finish fresh in the mind, finishing in front of Meronk et al, despite not being able to buy a putt on Sunday.
A lot of what Deon is doing on the course reminds me of compatriot Dean Burmester, who had a terrific record at the Di-Data at Farncourt, something being repeated by the younger man (20th and 7th). Now signed by LIV, Burmy also had a solid record at Albatross and in Italy, where a best of fifth place should have been higher at the bizarre Chervo track, biased towards long-hitters but won by a demon putter instead.
I’m tempted by the names Tom Mckibbin, nowhere near a finished article and keen to attack this course, flusher Dan Bradbury, and bomber Marcus Helligkilde (still not convinced he is absolutely one-hundred percent), but they may only make the top-10/20 bets.
Kalle Samooja should go well in his bid to defend his crown, but I’m taking fellow Finn Tapio Pulkkanen to improve on his 18th here last year with the chance to again make his length count.
Having won both the Nordic League (2015) and the Challenge Tour Order of Merit (2017), the be-hatted one was always going to be a player to look out for and, in truth, it hasn’t really happened.
However, his case lies with the best of his efforts, all of which combine to believe that should organisers stretch this course to over 7500-yards at any point, then he is one of a few that could handle the layout.
Silver and bronze at the Czech Masters, Pulkkanen thrived on the open layout of the Dunhill Links, finishing top-10 twice since 2019. Add those to a second (Hainan) and 14th in China, top-20 finishes in Dubai and Himmerland, as well as good finishes at the classier BMW at Wentworth and he just needs to show something to make appeal at one of only half-a-dozen tracks that he could be fancied around.
The 33-year-old led in Chervo in 2019 before showing he enjoys Italy with his best-of-the-season 16th at the Marco Simone at the beginning of May, where he should have done better, having been in the top five for all the first three rounds.
By no means one to place maximum faith in, he is similar to the likes of Veerman and Joakim Lagergren in that they suit certain types of tracks, and they are the only ones they could be backed at. This one, Green Eagle, together with Pulkkanen, seems like one of those times.
Recommended Bets:
- Alexander Bjork
- Dean Germishuys
- JW Ko
- Tapio Pulkkanen
Opinion & Analysis
The 2 primary challenges golf equipment companies face

As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!
Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.
Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.
One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?
Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.
Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.
Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”
For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…
Different strokes in the game of golf, in my humble opinion.
Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…
That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.
Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.
@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic
Podcasts
Fore Love of Golf: Introducing a new club concept

Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!
Opinion & Analysis
On Scottie Scheffler wondering ‘What’s the point of winning?’

Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.
View this post on Instagram
“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”
Ironically — or perhaps perfectly — he went on to win the claret jug.
That question — what’s the point of winning? — cuts straight to the heart of the human journey.
As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.
I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.
One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.
The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.
If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.
Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.
As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.
It’s a necessary stage, but often a turbulent and unfulfilling one.
David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.
In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:
“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”
Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”
Eventually, though, something shifts.
We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.
Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.
Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.
Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.
So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.
I see someone evolving.
He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.
It’s about awakening and evolving to something more than winning could ever promise.