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10 things to do (and not to do) before your next fitting

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In the last 10 years, there have been major advancements in both golf equipment and golf equipment fitting technology. Systems such as FlightScope and TrackMan have given fitting professionals the data they need to maximize every golfer’s performance, regardless of their skill set or technique.

As a result, a good fitting professional can help just about any golfer make gains in distance, accuracy or both simply by dialing in their equipment. But the process isn’t completely foolproof. There are several common, completely avoidable things I’ve seen golfers do before, during and after a fitting that will compromise their results.

Take note of these 10 things to do (and not to do) before your next fitting, and you’ll be on your way to an enjoyable, productive fitting session.

No. 1: Do Your Homework

The biggest mistake golfers can make is not doing the research necessary to find an accredited club fitter. There are various club fitting resources that enable consumers to find club fitters throughout the United States. One of them, Golf Digest, publishes a list each year including the Top 100 Club Fitters in the US. The list is based on three criteria:

  1. Location: Must be easily accessible to the public.
  2. The facility must fit clubs from the top manufacturers.
  3. The fitter must receive high recommendations from their America’s 100 Greatest Golf Courses ratings panelists and industry sources.

Another great way to find a good fitter is to ask your friends, golf league members or even a good player in your area where they were fit and what their experience was like. You can quickly get some honest feedback and make an educated decision on whether or not that particular fitter might be a good option for you.

No. 2: Have Realistic Expectations

Before, during and after your fitting, remind yourself that there are no shortcuts in golf. It’s not realistic to expect 30-or-40-yard distance gains just from changing equipment.

On the other hand, most first-time customers gain around one-to-two clubs of distance from a complete fitting, while also minimizing their common misses. As a result, most customers that do full bag fittings often find themselves hitting two clubs less into greens. Hitting a 7 iron into a green is a lot easier than a 5 iron, right?

No. 3: The Pro Can Wait

I think it’s hugely important for golfers to take lessons to improve their games, but I wouldn’t recommend it immediately before a fitting. Think of it this way: Would you take a lesson the morning of the club championship? Unfortunately, many golfers come to me for a fitting and say:

“Well, I just finished my lesson, so I should be hitting it great.”

I cringe when I hear them say that, because the golfer is typically going to be focused on their swing instead of producing quality shots. It’s important to give your fitter an accurate representation of your game, which means you shouldn’t try to mask your flaws with a lesson immediately beforehand. If you regularly take lessons, a good clubfitter will ask you about your golf goals and what you’re working on. Depending on your situation, he might fit you to new equipment that allows you to grow into the planned advancements in your game.

No. 4: Play Your Game

A good club fitter has worked with golfers of all different abilities, from professionals to people who are just learning how to play golf. What I’m getting at is that they’re not going to be overly impressed or discouraged about your skills, because they’ve seen it all. If you normally hit a fade and, don’t try to use your “draw” swing during the fitting. All you’re doing is getting fit to a swing you don’t normally make.

Even if you think you’re lousy, your swing is likely a lot more consistent than you think. Play your own game to see the most improvement from your new sticks.

No. 5: Gear Up!

A lot of our customers forget to bring their current equipment with them to a fitting, which can be a problem for a fitter. The intention is to find something that is better than your current equipment, right?

That’s why it’s important for a fitter to see the shots you typically hit with your old clubs, as well as the improvement you get from the new gear. Hearing you talk about the shots you hit with your old clubs is helpful, but it’s nowhere near as valuable as being able to analyze the numbers the clubs produce on golf radar.

No. 6: What you see is what you get

It is extremely important when you get fit to make sure you have full visual ball flight whenever possible. Hitting indoors or into a net won’t provide you with the necessary feedback to get a solid overall view of the club.

Golfers often tend to swing slightly different when hitting indoors due to the lack of feedback. Having four walls around a golfer will also change the sound of the ball at impact, which for many players is the main source of “feel.” It often alters their ability to accurately judge if a certain club feels good or not.

Even in our outdoor hitting bays, I will often have players step out of the bay and onto the range to hit a few balls in order to give them an accurate measure of sound. In any fitting, half the equation should always be subjective measures like look and feel. Even if the golf radar results are great, if a golfer hates the looks and feel of the club it’s likely not the one for them.

No. 7: Try The Exact Equipment You’re Getting

It’s important that golfers are able to try the exact club their fitter recommends for them.

Let’s say a golfer wants to try different shafts for his or her driver because theirs is too “spinny.” They head down to their local club fitter with their TaylorMade R11s driver only to find out that the custom fitter only has shafts with TaylorMade’s R1 driver tip. The simple solution is to try some shafts in the R1. Whatever shaft works the best in the R1 should work well in their R11S, right? Wrong!

Most driver heads perform differently with different shafts, even if they’re made by the same company and are only one or two generations apart. The R1 is going to spin less than R11s for most players, and finding a shaft that works well in the R1 means just that–it will work well in R1. Sure, PGA Tour players like Tiger Woods and Adam Scott tend to play the same shafts in their woods year after year, but their drivers are hand-picked to have the loft, face angle and weighting they prefer.

The only way for a golfer to find out what works well for them is to hit the models that they intend to play. There are exceptions to this rule, like when a custom fitter doesn’t have a specific grip, shaft flex or shaft weight, but avoid buying a head/shaft combo that you haven’t tested at all costs.

No. 8: You Can’t Try Everything

It’s unrealistic to think that you’ll be able to hit every club head and shaft combination. A thorough driver fitting session should last around an hour, and typically takes at least 60 balls to dial in the right head and shaft combo. That’s a lot of physical and mental stress packed into an hour, and it’s more stress for golfers who decide to get fit for other clubs on the same day.

That’s why it’s important for you and your fitter to be efficient. Let’s say you wanted to test a Titleist 913 D2 on every setting (there’s 16) and each of Titleist’s six stock shaft options (there’s six not counting the different flex and weight options). If you hit one ball on each setting with each of the different shafts, you’d hit 96 balls, and that’s if you only tested one loft. Typically it takes at least five shots to get a dependable average, so now we’re talking about upwards of 480 shots. If you wanted to try all the different lofts (there’s five) that number swells to 2400 shots, and you haven’t even tried the smaller, lower-spinning D3 model or any aftermarket shafts.

It’s important to try things you’re interested in, but trying everything just isn’t an option for most golfers. Trust that your fitter can recognize what will and won’t work for you, and will tailor your testing accordingly.

No. 9: Embrace The Fall 

Getting fit in the fall is an option many golfers overlook. Around that time, the new equipment photos are starting to leak out on GolfWRX. That’s why  many golfers want to hold out until the spring, when they can swing the latest and greatest from the manufacturers. But getting fit in the fall actually makes a lot of sense, especially for golfers who live in cold climates.

Here’s why: By fall, most golfer have a full summer of golf under their belt. Their swing is grooved and their game is as sharp as it’s going to get that season. And the fact that the 2013 equipment has dropped significantly in price is another bonus.

Many club fitters’ schedules also slow down in the fall, which means he or she will be able to spend more time with you during your fitting and may let you sneak back onto golf radar for tuneups afterward. I know that new club releases are enticing, but how many of us are sharp for a fitting when there’s still snow on the ground?

No. 10: Just Peg It

So you followed my advice, and now you have new clubs that have you hitting the ball farther, straighter and more consistent. Don’t expect your scores to drop immediately, though. Regardless of how good your golf radar numbers were with the new clubs, it’s going to take a little time to adjust.

A fitting will often allow golfers to hit the ball into places they were unable to reach in the past. Getting used to your new yardages, turf interaction, ball flight and course strategy may take some time. Don’t surprised if you find yourself reaching some hazards or flying some greens you may not have had issues with in the past.

At the end of the day, golf is a game of hard work and patience. New clubs can be a huge help, but it’s still up to you to execute the shots. Take the time to learn the distances each of your new clubs fly and do your best to trust those yardages. Be patient with yourself and your clubs, and you’ll find that the game will start to become more enjoyable.

Pete currently works at Carl's Golfland in Bloomfield Hills, Mich., as a Certified Performance Club Fitter. He is one of 33 TrackMan Masters worldwide, and has spent almost four years focusing on advanced club fitting techniques to properly fit equipment for golfers of all levels. "I've been fortunate to learn from some of the best club fitters, instructors, and various industry leaders in and around the golf business," Pete says. "I continue to learn each and every day and strive to be the best." Pete can be reached at petef@carlsgolfland.com

27 Comments

27 Comments

  1. Doc

    Dec 19, 2014 at 2:09 pm

    These are my comments based on what I have learned regarding fitting:

    Money drives golf, money drives everything here in the good old USA.

    So why would anyone be amazed that money drives golf equipment and the industry involved with golf equipment.

    I’m new to this club fitting industry, 10 years now, and know diddly squat compared to the gurus here that even I am in awe of when they produce an equation that I can really follow and understand, much more get something out if it for my customers. My hats off to them always.

    BUT:
    I have fitted golfers/hackers/duffers/high handicappers almost exclusively since day one simply because 90-95% of all golfers fall into this category. At 63 years of age, they are my ‘peeps’.

    According to the PGA the average round of golf is still @ 100. So equipment has not helped the average golfer at all except to lighten their wallets.

    What I have seen help golfers that I have built clubs for is what has made a second pass these days. It’s the idea that the standard half inch increment per club is/was wrong for the ‘average’ golfer. This goes back to that 50-70 year old ’38-24 rule’. Don’t know where it came from but back in the late 70’s/early 80’s when I first got interested in working on clubs just for fun, it was told me by a pro at Las Colinas in Irving, Texas. It’s simple. The average hacker (the 90-95% group) cannot regularly hit a ball consistently with a club over 38 inches in length or with less loft than 24 degrees. Hitting consistently is meant to mean hitting a specific club a specific distance and straight (within a 10 yard right or left of dead center of the fairway). And it’s true still today! Now isn’t that amazing? (Sure if you are 6 foot 6 inches you would require a longer club. We’re talking about the average height golfer.)

    Once you weed out past/present/future pros-semipros-college athletes-high school athletes-club pros-students in a pga program; you, end up with the 90-95% percent of golfers (men and women).

    I build one club for a person and then send them off for lessons at a really great place here in Arlington Texas. They return with a write up of their results and I tweak the club and have them hit a small bucket of balls and send them back. After 2 lessons and one club built for their ability they are hitting the ball so well they are smiling like a possum eating poop. We then talk about what clubs they really need, not want, and which clubs will help them score the best without putting them into debt for life. Some times I just continue building one club at a time till they feel like they have all distances covered.

    It’s not the name brand that makes a good golf swing or game or score. It’s having a person understand their limits, accept those limits, understand their possible scoring accomplishments down the road and having them learn to play golf with the mind as much as with the body. Teach them to take a shot so that the ball ends up where the next preferred shot will be taken from instead of just standing up there and taking a swing at it. This in no way means a high dollar club won’t help a person with a good to great swing and the means to afford a more expensive set of clubs. But this person is in the minority of the 95%. There are always a bunch of guys or gals that just swing naturally and hit the ball better than the rest. Who knows why? In my opinion they are just natural athletes that have a golf club in their hands at the moment.

    Bubba Watson said a while back that the club head is the least important part of the club for weekend players. The actual size of the grip fitting your hands in a comfortable manner so that you felt you had control of the club was number one, next was a shaft that was correct for your swing speed and physical ability. He said if these two were correct that any brand would do since these days manufacturing is so close from one to the other that a hacker/weekend player would never be able to feel or tell the difference and performance would not differ.

    Same thing for spining and puring, the weekend hobbyist would never feel it until they have a grooved swing they can repeat and can hit the ball with excellent results. And even then they may not feel anything. They may notice straighter shots from time to time and even some greater distance at times. But the average weekend player does not have a swing they can repeat over and over again. That’s why they are high handicappers. And that’s okay, most golfers really are in the 95% group. It’s okay.

    A pro? Sure they would/could appreciate and feel the difference, maybe.

    According to a club fitting vendor that does puring, Tiger Woods was given several sets, 2 had been pured. He chose two sets that he said felt/hit best, one was a pured set, one was not. So? Here is Tiger Woods and he could not pick out the two pured sets. But for the vast majority of golfers that want to play and enjoy the game, they would never know if it’s a ping or a callaway. They’d only know it was a good or bad shot.

    I’m always reading, asking, looking for the best info on golf equipment and places like this forum are great. I just can’t imagine them not being here for the masses to read. You do a great job for golf.

    Doc

  2. John kuczeski

    Nov 6, 2013 at 2:59 pm

    First off, while I tend to agree that being fitted is not( at every players point an time) worthwhile, I do believe that for most or all individuals who aspire to learn an perform better that it has merit!

    The beginner who is just learning needs proper instruction first an foremost before ever considering a fitting. Like what I believe most commenters are saying, unless you work on your game an put in the time a effort a fitting is not going to cure your swing ills. However, for those who like me started out as a 20+ handicap an has continued to read an study an practice the game! I do believe a crossover occurs where the fitting is warranted.

    Earlier this year I was fitted(by Pete Farner) who wrote this article. I learned a great deal during this fitting an I did select new irons an a new hybrid. My handicap has gone from a 12 to a 9. Would I say it is all due to the fitting? No, but I also know that once Pete provided the fitting it gave me the confidence to know that I had the proper club in my hands based on my current swing tendencies. My faults were minimized as well(dispersion of my shots) an I am more consistent with my swing.

    I truly believe like many people, that we are not able to be knowledgeable in everything an I see fitters as the experts to help individuals like myself! I found the investment to be worthwhile an if through continued effort on my part( time and more lessons) I feel a need for a new set again, I would certainly make the investment again!

    For what it is worth, Pete was great to work with an I would highly recommend him!

  3. Eric

    Oct 16, 2013 at 4:18 am

    Hi, I work at FlightScope. We have a map called “Find a FlightScope near you”. Here’s the link if you’d like to have a look – http://flightscope.com/index.php/component/option,com_phocamaps/Itemid,83/id,1/view,map/

  4. Jason

    Sep 29, 2013 at 11:22 pm

    Great article. Thanks for emphasizing bringing your current clubs to the fitting. I do about 250 fittings on average per year and at least 20% don’t bring their current clubs, which makes it difficult to know whether or not we are really accomplishing our goals.

    Also, thanks to the last commenter about committing to a new set of clubs.

  5. Steve

    Sep 27, 2013 at 5:50 am

    I’ve been suffering from an elbow injury for many months, and my doctor’s advice was quite simple : either stop playing golf for at least 6 months, or switch to graphite shafts. However, none of the “off the shelf” clubs with graphite shafts worked for me (feel, ball flight way to high, …), so scheduled a 2h fitting with the thought of finding the ideal graphite shaft to put into my Ping i20s – was thinking Aerotech Steelfiber, or some other high-end graphite iron shafts

    The fitting itself was an eye opening experience on many fronts. First one was that even though I’d been fitted for the i20s at a big brand golf retailer, the both lie angle and club length were still off. Second surprise was that the clubhead characteristics on the Ping i20 were all wrong for me, independent of shaft (backspin way too high, smash factor too low, …). Third surprise was the impact shaft flex, weight, shaft kickpoint, … have on overall club performance.

    I ended up ordering a set of clubs with slightly smaller head, less offset, and a significantly lighter shaft than what I had before, and given the clubs were on sale and the fitter gave me a good price on my i20s, the total cost was less than if I’d just put the graphite shafts in my existing clubs.

    The lofts on the new clubs are stronger than my older ones, but I’ve still gained over 1.5 club lengths comparing a 6 iron in the new clubs to a 5 iron in the old ones (now shoot an 8-iron on a par 3 where I used to be between a 5 and a 6 iron), with a significantly better ball flight and obviously less strain on my elbow.

    One final point : if the results of a club fitting is a set that’s completely different from what you had in mind (as it was in my case), you have to be open minded about it, and you have to commit to the new clubs – it took me 6-8 rounds and quite a few range sessions before I was really seeing the benefits of the new clubs.

  6. Radar

    Sep 27, 2013 at 4:38 am

    Nick Faldo said something along the lines – you know if a club is wrong after 5 swings. No need to try to force something to work 🙂
    Good article.

    I feel for you Soul.

  7. Matt

    Sep 27, 2013 at 1:34 am

    Hmm I guess I’m just not sold on club fitting. I’ve said this before on another post, I believe it’s just another sales ploy. I remember 20 years ago when I took up the game club fitters would honestly tell you a player couldn’t really be fit until they developed a consistent swing. The thing is once you develop a consistent swing you can or at least should be able to fit yourself simply from knowing what feels good and what to look for. Just out of curiosity I got on a launch monitor to see what my numbers where on the driver I selected through feel and visual reference. It only backed up what I already knew. Club head speed averaged 112, ball speed 166, launch angle 12 degrees, spin rate about 2300, average carry 280, average total 305. I feel the launch monitor exaggerated those last two numbers but they are close to what I see on the course. My point I knew that driver was right for me with out a fitter and the launch monitor only backed it up. I seriously doubt any fitter could improve on that!

    • TJ

      Sep 27, 2013 at 10:22 am

      Sounds like you have a pretty good swing, if you were a high to mid handy and were in the market for a new set as you are using clubs that are 20 years old (blade or CB) you wouldn’t want some help with purchasing a new set? Talking with A CPGA pro I know had a customer come in that suffered from the Duck Hooks (quack!) his swing was had a severe inside to out move with a lower swing speed. his club had a mature (lite) shaft in it, the only way to get rid of the quack hook was to put a stiff shaft in it. id say in this case the fitting worked as I would assume that most shops including myself would have put this individual in a lite flex shaft just based on swing speed.

      • Matt

        Sep 28, 2013 at 12:43 am

        TJ I guess I’m just expecting anyone who’s serious enough about the game to consider a custom fitting to take the time to read the articles on different equipment and how it affects ball flight. That’s what I did when I was new to the game. I remember having a driver that was really ballooning on me and wondering why. I read an article on how shafts affect ball flight. I learned shafts have different kick points and heavier shafts tend to reduce spin. From that I had my driver re-shafted with a Graphite Design YS-7 at the time a real high end shaft. It had a high kick point to bring down launch and was an upper 70 gram shaft to bring down spin, it transformed that driver and I loved it for a long time. Probably around that same time I read an article from some pro I don’t recall who that said he only gives a club 7 swings if he doesn’t like it he moves on to the next. His reasoning was if you swing a club much more than that you’ll begin to adjust your swing to that club. I’ve used that same method ever since. And from what you said about the guy with the quacks I’m not a bit surprised they put him in a stiff that’s what I would expect based on the fact he had a light senior shaft. It sounds like he was probably flipping his hands and the stiffer shaft slowed the club head down.

    • Andy B

      Sep 27, 2013 at 5:52 pm

      Are you seriously that naive. You may one of the select few who can just pick up a stock club and play a great game and have great numbers on trackman. BUT, the 99 percent of golfers would benefit from a professional fitting. Height and wrist to floor measurement are almost always different for every golfer. So lets just say that every golfer has the perfect swing, the length and lie angle would still need to be adjusted to fit properly. The best players in the world get custom fit for every single club in the bag. Dont you think if anyone can tell based of feel alone, the professionals would be the ones to do this. Every pro also has clubs based on their height, wrist to floor measurement, and swing characteristics. You may be good enough to pick a club and make it work for your swing and tell which one feels best and therefore produce pretty good numbers. But if a pga touring professional wants to be measured to find the correct length shaft and lie angle, I will probably benefit from the same custom fitting even more due to more swing flaws and less eye hand coordination.

      • Matt

        Sep 28, 2013 at 12:09 am

        Andy I’m hardly naïve and was getting ready to point out the same thing Radar commented on below. Actually most pro’s don’t select their equipment from using trackman, or whatever other radar ball flight systems there are. Most actually use the 10 swings or less method. Basically if they don’t like what they see within 10 swings or less they 86 that club and go to the next. Now I will point out that off the rack equipment fits me pretty well since I’m 5’11” with a normal arm length and hand size but only people significantly shorter or taller will be adversely affected much by standard length, loft, and lie equipment. And like the pro’s I don’t pick a club and make it work for my swing it either fits my swing or it doesn’t and if I don’t like it within 7 swings I move on to the next. I think the point I’m trying to make is people want to believe they can buy a game instead of practicing the right way and if a fitter putts them in equipment that promotes a flawed swing he’s really doing them a disservice!

        • Alex

          Sep 30, 2013 at 1:11 pm

          I fully agree with this. Sorry for my harsh words, but all these hacks are getting fitted, if you are a 20 handiacapper you are not going to be 10 just because you got fitted, you will stay the same 20, that is how it is. Lessons will make you imrpove your handicap and practice after you take the lessons and know exactly what you are doing wrong. Hitting 1000 balls on the range with an incorrect move will not make you any better. Might as well make 1000 putts that will bring down anyone’s handicap.
          Fitting is a huge marketing game. I’ve done that mistake once, i got fitted before i took lessons. I got WORSE. The fitter put my driver into a draw setting, to what they call it “help” my fade. Well my good swings started hooking and then i changed my swing to accomodate then. I got sick of spraying the ball all over, took 3 lessons went from shooting all oover the place to consisntely being in the high 70s to low 80s.
          GET LESSONS, thats all there is to it. Get fit after.
          If anyone wanna prove me wrong, show me anyone who went from 20 to even 15 after a fitting.

          • Matt

            Sep 30, 2013 at 4:22 pm

            Thanks Alex you validated my point. A high handicapper simply can’t be fit because their swing is so inconsistent. Say they show up at the fitter swinging a certain way that day, the fitter determines based on how much the toe of their club is digging they need clubs 2 degrees upright. By the time they get their new clubs in the mail due to their inconsistency they don’t realize they’re standing an inch farther away from the ball or they’re dipping more now on the down swing. Now suddenly they’re new clubs are too upright. Even the pro’s swings change a little over time but it’s minor compared to your average 20 plus handicapper. What so many of these high handicappers want to believe is a custom fitting will be that magic in a bottle but its not and never will be. Yes the pro’s get fit because they’re playing for they’re lively hood and the couple of feet closer to the pin of custom fit set makes for them really matters but a custom fitting won’t correct a 30 yard over the top slice and won’t make the difference from not hitting the green to hitting the green. Your right if someone truly wants to get better then they need to take lessons and practice but now a days people are so lazy they look for technology to do the work when it comes to everything. I’m afraid technology maxed out when it comes to golf equipment a little over ten years ago and if anyone doesn’t believe that then just check the stats over the last 15 years on the PGA tour. It’s funny how with every new driver introduction from Taylor Made they claim 5, 10, 17 more yards but yet the average driving distance on tour has actually gone down a little over the last 5 years and the longest average for a season was all the way back in 2004 thanks to Hank Kuene averaging 324. The truth sometimes hurts but you ain’t gonna get it from the big OEM’s or the guys they pay millions to endorse their equipment!

        • Mike

          Oct 22, 2013 at 8:12 am

          A good fitter will pick out several options based on the golfers needs and then the golfer takes some swings with each to see which feel best. From there you can see the numbers and compare models. The pros may put a lot of emphasis on look and feel, but they know the numbers and make decisions based on them. Not to mention the fitting is more than just getting the best swing speed and spin rate. Once the best feeling and most efficient clubs are chosen the length, lie and grip size are adjusted to fit the individuals measurements. Lofts are also adjusted to fill distance gaps. Trackman is only piece of the fitting. Being properly fit is also on piece of total game improvement.

  8. naflack

    Sep 26, 2013 at 11:36 pm

    so what im hearing is that in a driver fitting i need to have the exact model i want decided before i even start.
    if thats the case, i wont bother…

    • Nick

      Sep 27, 2013 at 12:40 am

      I would agree with you that it’s silly to only try one manufacturer’s clubs!

      BUT… I don’t think that’s what they intended by the “You Can’t Try Everything” section. It was stating it would be impossible to try every driver permutation from one manufacturer, and that you should trust your fitter to narrow down the variables you end up trying across manufacturers.

  9. kloyd0306

    Sep 26, 2013 at 10:45 pm

    #2: Often hitting two clubs less into par 4s!!!!!!!

    What is realistic about that?

  10. ironhand

    Sep 26, 2013 at 10:38 pm

    I think you are a little quick to criticize. The author states: “Another great way to find a good fitter is to ask your friends, golf league members or even a good player in your area where they were fit and what their experience was like. You can quickly get some honest feedback and make an educated decision on whether or not that particular fitter might be a good option for you…”

    So it would seem that the three fitters in your area you refer to might fall into that category?

    Mr. Farner never says it’s essential for the fitter to be associated to a top rated course. He says this is how Golf Digest assesses the Top 100 Fitters, which is ONE source the golfer may use to determine a fitter to meet his or her needs.

  11. B

    Sep 26, 2013 at 7:48 pm

    Wow!!! What a bunch of elitest B. S. I am really said to see that $$$ has gotten in the way of what I use to consider a wonderful place for information about golf equipment. Top rated courses in america to find a good fitter!!! Get real, I can find about three in my area who work from their a small shop and have oem accounts. Get over your self wrx and stop acting like a bunch of elitest snobs!!!

    • Andy B

      Sep 26, 2013 at 9:03 pm

      First of all, the article clearly stated that GOLf DIGEST selected a list of top fitters, not WRX. WRX simply is writing a story about club fitting and referenced a place to find out where great club fitters are located. They then listed the criteria Golf Digest uses. I also dont think they meant the fitter had to be at a top 100 rated course. They stated that the list is selected by the same panelist and industry sources that selects the top 100 courses. Golf WRX is still a great place to find out new and useful information about golf. Yes, it has grown and changed over the years, but it has been for the overall well being of the website and golf lovers. Their are still great articles and resources about custom fitters and clubs that are not mainstream. Hell, Tom Wishon is a main contributor and he is not an OEM elitist fitter at all. He sells his own brand of clubs, which however well fitted or customized for me, I would never play nor buy. (Wishon is still and encyclopedia of club knowledge) Call me elitist on that, but not Golf WRX.

  12. birly-shirly

    Sep 26, 2013 at 3:50 pm

    What does “The facility must fit clubs from the top manufacturers.” mean?

    If someone is fitting and building custom clubs with good quality components, say Wishon, but doesn’t have an account with the major OEMs – can they qualify as a top fitter on the Golf Digest list?

  13. Soul

    Sep 26, 2013 at 2:34 pm

    I did an iron fitting recently… I got the shanks during it… it was a waste of money, I just got so nervous…. it was unbelievable

    • paul

      Sep 26, 2013 at 2:47 pm

      I did a driver fitting in 10 minutes. guy had me pegged right away, 913 d3 ahina stiff. i have never hit the ball so well in my life. fitted on a launch monitor indoors into a screen. i have played enough indoor that i don’t ease up like a lot of people do. and feel was great indoor and out.

    • naflack

      Sep 26, 2013 at 11:32 pm

      sorry to hear that

      • Soul

        Sep 27, 2013 at 1:03 am

        lol thanks

        I was telling the fitter “i swear its not like this on the course” if i could read his mind it’d like “sure buddy”

        • TJ

          Sep 27, 2013 at 10:05 am

          “Sure Buddy”
          you nailed it.

          I fully understand though as I get the shanks once in a while, while practicing pitches, “They don’t make grooves on the hosel”

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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