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TaylorMade reports Q3 sales of $280 million

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TaylorMade-adidas Golf announced third-quarter sales of $280 million worldwide, including increased sales in the iron, footwear and apparel categories. Year-to-date (YTD) sales have now reached $1.3 billion.

The game of golf is currently struggling to attract and retain golfers, which makes TMag’s report of continued growth a breath of fresh air for the industry. Golf has traditionally been perceived as a “rich man’s game,” and as such was greatly affected by the economic downturn.

After an industry-wide struggle during the late 2000s, the golf business has leveled off recently, but an industry that is not growing is bad news. TMag CEO and President Mark King’s statement that the company is on track to reach an unheard of $2 billion in sales by 2015 brings a renewed sense of optimism.

“Strong equipment sales combined with our growth in the footwear and apparel categories have us on track to surpass the unprecedented $2 billion sales barrier by 2015,” said King. “We believe the industry will rebound in 2014 from the 10 percent YTD drop in the U.S. metalwood market size and 6 percent drop in U.S. rounds played that have impacted growth in 2013.”

TaylorMade has been a clear juggernaut in the metalwood and iron categories as the market leader since 2003 and 2011, respectively. It currently boasts a metalwood marketshare of 38 percent YTD, and an iron marketshare of 27 percent YTD in the U.S.

King also that he expects Adidas, which is currently No. 2 in footwear sales behind FootJoy, can overtake the top spot by 2015.

Grant Shafranski is the Program Director for the First Tee of Minneapolis and Head Teaching Professional at Hiawatha Golf Club in Minneapolis, MN. He is a Level 2 PGA Apprentice following a successful amateur career where he played collegiately at Division III University of St. Thomas (St. Paul, MN).

15 Comments

15 Comments

  1. Rich

    Nov 11, 2013 at 6:23 pm

    The snake oil method – promise the gain in distance and the people will swallow it hook line and sinker. The people will figure it out ,at least some will. Their drivers should be reaching about 400 yards for the avg joe swing speed of 94 mph. Maybe tell them the material is new and from outer space and that should boost sales another 20%.
    What goes up will go down at some point.(Edwin Watts)

  2. RealMath

    Nov 11, 2013 at 12:16 pm

    How does the article leave out that they were down 16% year over year Q3 even with SLDR pulled in to buoy sales? This article would lead you to believe that Taylormade is killing it, meanwhile they’re scrambling to pull in launches to 2013 so they can hit their commitments. Pulling forward launches to deliver results is a slippery slope that eventually will increase price movements, lower margin and result in an extremely tough year for Taylormade in 2014 unless they have multiple new tech, home run products.

    BTW, Callaway was up 38% in the same snapshot.

    • johnloft

      Nov 11, 2013 at 3:17 pm

      Up 38% but still taking a hit.

    • bainz69

      Nov 13, 2013 at 3:26 pm

      New irons for 2014 will take care of margins for 2014 and then more drivers for 2015 – result 2 billion in sales 😉

  3. scott

    Nov 11, 2013 at 4:15 am

    Can’t see them overtaking footjoy!

    • NG

      Nov 11, 2013 at 4:17 am

      Footjoy are have lost about 25% market share in last three years…I can.

  4. kwoot

    Nov 11, 2013 at 2:35 am

    Haters gonna hate,

  5. Tmag

    Nov 10, 2013 at 6:06 pm

    How bizarre is this story??? They talk about growth in irons, footwear, and apparel, but not in their dominant wood category, which they are obviously down big this year. Strangely absent is any YOY comparisons???? $2 Billon by 2015???? Wonder if that’s like M. King’s arrogant claim they would make Adams the #2 golf manufacturer within a few years after their acquisition. There is more spin in this story than a night at the ballet.

    • R

      Nov 10, 2013 at 8:23 pm

      You really could use some accounting knowledge…or financial knowledge for that matter

    • NG

      Nov 11, 2013 at 4:18 am

      Numbers are numbers…they don’t lie!

  6. bl21

    Nov 10, 2013 at 11:52 am

    What were their expenses? I would never invest in Taylor Made.

    • R

      Nov 10, 2013 at 8:24 pm

      taylormade is not a public company, Adidas is. do your homework.

    • johnloft

      Nov 11, 2013 at 3:18 pm

      Good thing you can’t invest in TMAG. They aren’t public.

  7. Tallpk

    Nov 10, 2013 at 6:53 am

    Well when you put out the “latest and greatest” club every week and fleece your loyal customers, it’s no wonder you’re making bank.

    • Wouldn't you?

      Nov 10, 2013 at 10:48 am

      I hate tmag as much as the next guy but if they are pushing nearly 2 billion in sales apparently they are just doing what they feel is best for business. Which I disagree with how they go about it, but you cant argue with the numbers…

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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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