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Opinion & Analysis

Can jungles survive without the Tiger?

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By Brant Brice

GolfWRX Contributor

There is a fragile balance at work in every life cycle. Every segment of the system is interdependent. If a segment fails or is altered, the entire system goes through a major evolution, it becomes endangered or it could ultimately become extinct. The world of professional golf recently went on the endangered list. This nearly happened to professional hockey and baseball.

So how is golf’s fragile ecosystem performing since “the 9 iron,” “the Foley project” or no new dominant player on Tour? Many experts say the sport completely depends on Tiger Woods’ return. The truth: The sport is better than ever!

Why? Because of the major golf media publications and television using a time honored method of influencing and branding called marketing!

Here’s what happened: Over the last decade the game grew in spite of itself because of Tiger Woods. When Tiger’s injury and his off the green ordeal took him away from the sport, the global game of golf and its sponsors realized they might have forever lost their collective pitchman. What ensued was a little bit of panic. The media had to find new viewers, tournaments have had to find new sponsors and the PGA was looking for new ways to survive. So what happens when a part of an ecosystem goes away? Other parts emerge, meet marketing.

For the uninitiated, golf can be the most boring sport ever invented. In of itself the game has no heart. It’s black and white and seems like it would be incredibly mind numbing, repetitive and simple. Hit a ball with a stick from one point to another into a cup.

No thanks I’d rather eat paper.

Thinking back, can you remember watching golf regularly before you took up the sport? The answer is probably no. Watching golf without ever having played requires a very special person. Fortunately or otherwise, depending on how you look at it, once you solidly hit the first ball with that unmistakable buttery thwack, where the sensation resonates throughout your entire being, you forever become a slave to playing and often watching this seemingly boring black and white game.

The new target audience of golf may or may not ever have picked up a club. Everybody recognizes the cute guy on the tube who wears the $1000 electric orange jumpsuit with matching shoes and hat. Can you name the pro who wears am immaculately tailored all plaid pant suit with matching golf bag and of course the $300 sunglasses that are never worn on the front of his head? Yes you can and all because of brilliant branding that appeals to kids and adults, women and men.

Secretly, I want one of the orange hats; it’s the UT Vol in me.

The big question: Would the sport rather have more people playing golf or watching it on TV? The answer is “both.” We want more people playing and watching the sport. Chicken or egg, we don’t care.

With old views about the game and perceived cost, how do we get memberships up and butts in carts? The average consumer Joe public could care less about the PGA Tour if they have never been introduced to the game. You may never have played due to the stereotype consensus that club golfers and pro golfers are just a bunch of fat, rich upper crust blowhards hobnobbing in restrictive golf club communities. The reality is that most of the PGA Tour guys are in pretty good shape! But times they are a changing.

With the recession, many private golf clubs have seen their once preferential and exclusive membership dwindle to points far below operating cost. The private club pro who had free time, was paid well and gave lessons suddenly became general manager of operations and doing the job of three or four people.

The once lush and yearlong emerald green fairways are now brown in the winter and the greens suffer from minimal amounts of water; about time right? Many have become “semi-public,” whatever that means.

The new online tee time booking services may have single handedly saved many of these courses from extinction and is allowing the average guy to play courses he wasn’t allowed to play without membership and couldn’t play because it was cost prohibitive.

Like Hotels.com and Priceline.com they take unused tee times and advertise them for a small fee to the general public. They also have a few tee times throughout the day that are the special deal at a substantial discount. If you are not using one of these services you’re really missing out.

Do you remember booking a tee time pre-internet? You would get the phone book, pick your favorite three or four courses and have that Ground Hogs Day conversation about what tee times were available, then have the same conversation again and again just to get the right time and price.

Uggghhhhhh! It’s ironic how the non-member hacker public has saved many of these private courses through a dot.com.

The four P’s as taught in Marketing 101 are: Product, Price, Place and Promotion. The websites made it quicker and easier to book a tee time at many more courses (place) and at a more economical (price.) These two diverse media outlets accomplished growing a brand and getting more golfers on the course at an economical level without Tiger and without help from the PGA Tour, USGA or R & A who run the sport (product.)

The most important and final piece was good solid salesmanship (promotion.) In a sport that used to be a very grey in its brand including the equipment, teaching and coverage, we now have amazingly colorful announcers like Nick Faldo and the polarizing Jonnie Miller. We have new teachers with personality like Michael Breed and Martin Hall on a cable channel completely dedicated to golf. There are four or five major publications that employ fantastic writers and PGA professionals who cover every aspect of golf.

These industry magazines show us the equipment and clothing that become the high gloss pin-up blondes of the sport. The PGA Merchandise Show or golf festivals are the Dallas Cowboy cheerleaders or Victoria’s Secret supermodels live in person wanting to get to know you!

The magazines show off and flaunt the OEMs beautiful supermodel creations. Then the festivals give you the ability to actually touch and demo the goods. There are funny trick shot acts, equipment demos, instructional professionals, celebrities and the main attraction, the equipment. It’s a far better trial than at a high pressure brick and mortar store where you are hitting into a vinyl screen with computers telling you what that shot might have looked like.

If you ever get the opportunity to attend one of these equipment events or demo days, do it and really try the new offerings. You’ll learn the marketing can be far more vivid than reality, especially after trying the equipment.

You will find is that the golf OEMs have begun to design clubs and clothing that have form and function to appeal to an ever aging and growing younger sect of the golf industry.  The club manufacturers design visually stimulating works of art packed with technology that appeal to our consumer desires and golfing weaknesses.

We hang pictures of clubs, our “pin-up,” on our dream boards. We buy day glow yellow shirts and hats to look like our favorite players. We are now spending more than ever on golf equipment and clothing because we love the game, not just one single player’s dominance. Marketing has collectively saved golf. In recessed economy golf sponsorships are not only being renewed but many companies are desperate to cash in on the recent popularity.

We owe a tremendous debt to Tiger for bringing the game to where it is. He broke through on many levels shattering race barriers, dominating entire fields with enormous drives and precision iron play, delicate wedge work and marksman like putting. The game survived and flourished in spite of an underwhelming infrastructure.

Who cares if Ricky Fowler, Bubba Watson or Ian Poulter ever ascends to the level of Jack or Tiger. The game has evolved to support every limb of the sprawling golf tree from the ground up. The game has become the star where it should be and not dependant on one guy.

Tiger is always welcome and is due a magnificent debt. He will undoubtedly continue to get paid extravagantly for his services and will certainly regain some semblance of Tiger 1.0 and 2.0. So the question remains, do we have to have the Tiger in the jungle?

Not anymore. It’s beneficial but there are any number of Pumas, Byrds and Rors walking through the manicured grass jungle waiting to take their turn on the high gloss front page of your favorite golf publication.

And speaking of jungles, you know the difference between a jungle and a rainforest? Marketing!

Click here for more discussion in the “Tour Talk” forum.

GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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