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The three things that need to correlate for more driving distance

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By now, each of you has heard that if you want to drive the ball farther you must increase your driver’s loft to increase carry distance. And I know what happened to most of you when you went out to the range the next time and tried it. You added loft, teed the ball higher, put the ball more forward in your stance and smacked that ball WAY up into the air expecting 50 more yards!

But what happened from this point forward is something you didn’t expect — the ball did indeed fly higher and it did carry a touch farther than before, but it landed dead with absolutely no roll. So even though you hit the ball higher, your overall distance output was lower than before. What gives?

What people tend to forget is that there are three things you must correlate in order to hit the ball farther:

  1. Impact point on the club face
  2. Dynamic loft at impact
  3. Descent angle upon landing

Impact Point

If you hit the ball on the incorrect portion of the face, you can decrease launch and increase spin. That causes the ball to continue to land with little forward momentum. For the best launch conditions, you MUST hit the ball above the center of the club. If you hit the ball low in the face, regardless if it’s a centered hit or not, you will decrease your launch angle and increase your spin rate.

Use Dr. Scholl’s Odor X spray to audit your impact point with your driver. This will help you to increase your launch without increasing your spin rate.

Photo 01
Low impact equals low launch and high spin

Photo 02
For increased launch with LOWER spin, you must hit the ball above the center-line of the driver. I know these hits are on the toe, but they were my first and second swings of the day!

Dynamic Loft

Most golfers have also heard that they must have “club-head lag” so they can hit the ball farther. If a golfer’s club head lags behind them and the shaft is forward leaning to the extreme, then they will turn a 10-degree driver into a 6-degree driver adding distance, they think. This is 100 percent untrue!

While golfers must have solid impact alignments and control of the club’s actual loft at impact, too much lag or too little lag is a bad thing. I would strive to create an impact when your left arm (for a right-handed golfer) and club shaft are in-line with one another the instant the ball leaves the club head for best results as it pertains to your dynamic loft at impact.

Photo 03
In efforts to create the proper dynamic loft at impact, control the “in-line” relationship between the club shaft and the left arm instantly after impact!

Descent Angle

Pay attention as this is the key to more roll upon landing. Yes, golfers must hit the ball higher into the air for more carry distance, but in order for the ball to roll out when it hits the ground golfers should have the ball landing at about a 40-to-45 degree angle so it has the ability to run along the ground when it lands. Sadly, when most people hit the ball higher they also increase their descent angle as well, and this causes the ball to land dead with no roll.

Photo 04
Flat shots with no height rely on ROLL for increased distance!

Photo 05
The key is to hit the ball higher coupled WITH a descent angle below 45 degrees for additional roll when the ball lands!

So what’s the solution?

I would highly recommend you find a club-fitter or teacher in your area with a Trackman or FlightScope who can correlate these three factors so you can hit the ball farther than ever before. It’s just hard to manage dynamic loft and descent angle without a launch monitor. Believe me, if you do this, you will thank me.

Read More Tom Stickney II : What Flightscope and Trackman can tell you (and me)

Tom F. Stickney II, is a specialist in Biomechanics for Golf, Physiology, and 3d Motion Analysis. He has a degree in Exercise and Fitness and has been a Director of Instruction for almost 30 years at resorts and clubs such as- The Four Seasons Punta Mita, BIGHORN Golf Club, The Club at Cordillera, The Promontory Club, and the Sandestin Golf and Beach Resort. His past and present instructional awards include the following: Golf Magazine Top 100 Teacher, Golf Digest Top 50 International Instructor, Golf Tips Top 25 Instructor, Best in State (Florida, Colorado, and California,) Top 20 Teachers Under 40, Best Young Teachers and many more. Tom is a Trackman University Master/Partner, a distinction held by less than 25 people in the world. Tom is TPI Certified- Level 1, Golf Level 2, Level 2- Power, and Level 2- Fitness and believes that you cannot reach your maximum potential as a player with out some focus on your physiology. You can reach him at tomstickneygolf@gmail.com and he welcomes any questions you may have.

19 Comments

19 Comments

  1. GolferX

    Feb 6, 2014 at 7:18 pm

    Tom, do your numbers work for sweepers? Because I tend to hit under the ball when I tee it high. I hit a 20 year old Big Bertha 10 degree, tried the newer 460’s larger head, don’t like them.

    • Tom Stickney

      Feb 7, 2014 at 1:41 am

      Hitting “under” the ball when it’s higher indicates a plane issue…tee it high and come in more shallow and you’ll be set!

  2. Jim Benjamin

    Feb 5, 2014 at 4:20 pm

    What can a player do to learn to hit higher on the clubface to achieve the optimum strike? Is it just focus or is there a reliable method?

  3. Chris Burke

    Feb 5, 2014 at 2:01 pm

    The big thing that affects distance is angle of attack. see BubbaWatson who has a different angle of attack then Charles Howell 3rd Bubba Watson can use a seven and a half degree driver .Where Charles Howell uses a 10 and a half 11

  4. bryan

    Feb 3, 2014 at 5:04 pm

    I don’t get the descent angle comment. The angle of descent is an effect, not a cause. The cause is a combination of spin and speed.

    No one can optimize their descent angle. The descent angle is optimized when people optimize their spin, launch angle, for their speed.

    Am I crazy?

    • Tom Stickney

      Feb 3, 2014 at 7:28 pm

      You are mostly correct but impact point can alter your angle of descent as can the ball you play.

  5. Ponjo

    Feb 3, 2014 at 2:19 pm

    Hi Tom. I recently seen a teacher for a lesson using my Nike Covert 10.5 degree driver. These are my figures based on your screen shots above from trackman.

    Thoughts would be appreciated please

    DL. H. C. T. LA
    14.8. 49. 187. 228. 24.6
    13.1. 46. 193. 235. 23.1
    16.8. 64. 201. 234. 30.2
    18.7. 78. 207. 234. 34.6
    17.6. 65. 198. 233. 30.o
    14.0. 52. 199. 237. 25.5

    • Tom Stickney

      Feb 3, 2014 at 7:29 pm

      Looks like the 18.7 one is best. What’s the spin rate on that shot?

  6. mark

    Feb 3, 2014 at 8:46 am

    Two different clubs?

  7. DK

    Feb 2, 2014 at 10:23 pm

    Tom,
    For clarification: high launch isn’t the enemy, spin is. You can launch it high with spin at or below 2000 rpm and descent angle will be decently shallow…

    Find yourself a very low spinning driver head and you’ve found a winner!

    • Xreb

      Feb 3, 2014 at 7:50 am

      Too low spin will result in the ball falling out of the sky reducing carry if you do not have sufficient club head speed. Blanket statements such as these tend to confuse people….

      • Tom Stickney

        Feb 3, 2014 at 10:04 am

        Agree, but we can’t discuss every nuance in a quick tip article.

    • Tom Stickney

      Feb 3, 2014 at 10:07 am

      How is high launch bad? Don’t understand your statement. There isn’t a low spinning head that can recover from a low hit in the face due to vertical gear effect. Sure these heads can help but vertical impact point is the key.

  8. Sean

    Feb 2, 2014 at 10:04 pm

    I am just really impressed with your ability with your first 2 swings of the day to hit the ball on the face of the club to show 2 different shot shaps for the example’s that you did.
    Golf Clap ))(( awsome

    • Tom Stickney

      Feb 3, 2014 at 10:02 am

      Thx. Slow motion swings do wonders. 🙂

  9. Martin Chuck

    Feb 2, 2014 at 8:56 pm

    Tom, great job! Keep up good work.

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Instruction

The Wedge Guy: Beating the yips into submission

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There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.

And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.

But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.

When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.

Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.

For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!

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Instruction

Looking for a good golf instructor? Use this checklist

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Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.

Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.

If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.

1. Cultural mindset

What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!

It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.

2. Coping and self-modeling can beat role-modeling

Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.

3. Learning theory basics

It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.

As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.

So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!

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What Lottie Woad’s stunning debut win teaches every golfer

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Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.

The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).

But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.

Precision Beats Power (And It’s Not Even Close)

Forget the driving contests. Woad proved that finding greens matters more than finding distance.

What Woad did:

• Hit it straight, hit it solid, give yourself chances

• Aimed for the fat parts of greens instead of chasing pins

• Let her putting do the talking after hitting safe targets

• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”

Why most golfers mess this up:

• They see a pin tucked behind a bunker and grab one more club to “go right at it”

• Distance becomes more important than accuracy

• They try to be heroic instead of smart

ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.

The Putter That Stayed Cool Under Fire

Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.

How she responded to pressure:

• Fired back with consecutive birdies at the 13th and 14th

• Watched Kim stumble with back-to-back bogeys

• Capped it with her fifth birdie of the day at the par-5 18th

• Stayed patient when others pressed, pressed when others cracked

What amateurs do wrong:

• Get conservative when they should be aggressive

• Try to force magic when steady play would win

• Panic when someone else makes a move

ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.

Course Management 101: Play Your Game, Not the Course’s Game

Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.

Her mental approach:

• Focused on her process, not the competition

• Drew on past pressure situations (Augusta National Women’s Amateur win)

• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”

Her physical execution:

• 270-yard drives (nothing flashy)

• Methodical iron play

• Steady putting

• Everything effective, nothing spectacular

ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.

Mental Toughness Isn’t Born, It’s Built

The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”

Her winning mindset:

• Didn’t put winning pressure on herself

• Focused on playing well and contending

• Made winning a byproduct of a good process

• Built confidence through recent experiences:

  • Won the Women’s Irish Open as an amateur
  • Missed a playoff by one shot at the Evian Championship
  • Each experience prepared her for the next

What this means for you:

• Stop trying to shoot career rounds every time you tee up

• Focus on executing your pre-shot routine

• Commit to every shot

• Stay present in the moment

ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.

The Real Lesson

Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.

The fundamentals that won:

• Hit more fairways

• Find more greens

• Make the putts you should make

• Stay patient under pressure

That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.

FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.

 

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!

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