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Best Grips: A company that lives up to the name?

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As a boy growing up in Texas, Zach Sewill didn’t want to be a firefighter or football player. He wanted to be a professional golfer. Hands bloodied from hours of practice led to a realization — he needed better grips. What he found was both an answer and the foundation for a career.

In 2003, Sewill and his father (Harry) started a small company in Conroe, Texas, that distributed leather grips as the U.S. arm of Grip Master. Everything was hunky-dory until 2008 when what Sweille termed, ahem, “creative differences” led the companies to part ways.

In 2010, Sewill decided to go it alone and started BestGrips.com. With the support and guidance from his dad, he set out to produce the best golf grip in the world.

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From left to right: MicroPerf, Gridiron and Classic

The company’s first grip, the Classic ($17 each) is a firm grip with a smooth surface. The MicroPerf ($18 each) is slightly softer and more textured than the Classic. The Gridiron ($19 each) has the most texture and is made from the exact same material as collegiate and professional footballs. Both the Classic and MicroPerf are available in oversized as well.

Each grip has a leather chassis and is produced from 100 percent genuine leather, a key component to being the best, Sewill says.

Best Grips also use “Pro Taper,” which adds more size — approximately three wraps underneath the golfer’s dominant hand — to the bottom of the grip. There’s also “Pro Tac,” which infuses a blend of food-grade materials directly into the leather. The result of Pro Tac is the only grip in golf that truly gets tackier as it gets wetter.

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Best Grips also offers two different putter grips (Pistol and the D), which are offered in a variety of textures, colors and styles. Designer and exotic options (think ostrich and sea snake) drive the price north, but are still quite a bit less than similar products from other niche companies.

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The Gridiron putter grip uses the same material as footballs.

Sewill prides himself on a willingness to provide customers custom options on every product, without any bulk order requirements.

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Best Grip’s custom Puttershoe headcover in Black Carbon Fiber.

To be successful, you have to be committed to a vision of who you are and what you can do, Sewill says. He bases this stance on some advice he received from his father, Harry.

[quote_box_center]“You can’t out Wal-Mart, Wal-Mart, but they can’t out Harry, Harry,” his father says.[/quote_box_center]

Point being, the big box volume sellers may move a lot of product, but they can’t give you the same personal experience and access that a company like Best Grips can.

Don’t mistake the lack of presence on the major tours as anything significant. For now, Sewill isn’t interested in selling as many grips as he can. While the company has grown in excess of 20 percent each of the last four years, he says it’s more important that his company “continue(s) to produce everything in house, even if that means we someday can’t produce as much as we’d like to.”

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To that end, Best Grips only publicly advertises on GolfWRX and depends on word of mouth for the rest. The company does work with putter maker TP Mills, as well as several other smaller companies that Sewill describes as “more appreciative” of the business relationships they establish.

Best Grips is a small company that pushes authenticity and customization in an arena of larger companies that thrive on volume sales. Excuse Sewill if that seems a bit rigged, if not disingenuous.

For now, Best Grips is committed to living out Sewill’s credo to provide “an unparalleled customer experience and one-off customized products made from the highest quality materials at a reasonable price.”

Hard to argue with that.

I didn't grow up playing golf. I wasn't that lucky. But somehow the game found me and I've been smitten ever since. Like many of you, I'm a bit enthusiastic for all things golf and have a spouse which finds this "enthusiasm" borderline ridiculous. I've been told golf requires someone who strives for perfection, but realizes the futility of this approach. You have to love the journey more than the result and relish in frustration and imperfection. As a teacher and coach, I spend my days working with amazing middle school and high school student athletes teaching them to think, dream and hope. And just when they start to feel really good about themselves, I hand them a golf club!

18 Comments

18 Comments

  1. James g

    Mar 19, 2015 at 11:23 am

    I ordered a head cover for my 3 wood and it is amazing. I get so many great comments on it. I have not broken down to get the grips yet. Part of the reason is I have been going back and forth between iron sets but now have settled on the gamers so I will be ordering grips. Only issue for me is there is no mid-size. The standard seems too small and the oversize too big.

  2. Tom K.

    Mar 18, 2015 at 6:26 pm

    Wanted to say thank you to Harry and Zach at BestGrips for going the extra mile in helping with my leather grip selection. Awesome grips, awesome service!

  3. Hernán Lazarde

    Mar 17, 2015 at 11:10 pm

    Zach is an amazing guy, personally, as a friend of mine, but much more importantly, from a professional and customer service point of view. His work ethic is great, his attention to detail is stupid awesome and his willingness to work with each client, whether a next door neighbor, a golf buddy or a guy from across the Atlantic, is priceless. I’m been to his shop and the way both his dad and Zach care about their equipment, the machines that, alongside their craftsmanship, make Best Grips what they are, is immeasurable. They really love what they do and it shows… in every single product they make.

  4. kess

    Mar 16, 2015 at 1:46 pm

    Currently using the major leaguer on my putter. Love it. Great communication from the owner too.

  5. Adrian

    Mar 16, 2015 at 12:28 pm

    I too am a very satisfied customer of Best Grips (micro perf). I previously had the high-end Grip Masters installed but they were too tacky and the butt end of the grip had excessive wear. It made no sense to be paying $20-25 per grip premium only to have the rubber end-cap wear out way before the grip. The Best Grips have a better composition they’re slightly more rounded on the end-cap which I suspect prevents the issues I was experiencing with Grip Masters.

    Separately, the “feel” of the Best Grips (I’ve only tried/used the Micro Perfs) is perfect no pun intended. Slightly less tacky than the Best Grips but more over, there’s no residue that stays on your hands or gets all over your shafts… something else that was a tad annoying about my priors.

    The fact that Zach’s product is slightly less expensive is pure upside. I can’t say they are the best grips available because that’s subjective and some rightly prefer the feeling of a rubber/compound grip. But, I can say they are indeed the best leather grip available and after one year showing 0% sign of wear. I reckon these will have a minimum of 3 years life.. which easily justifies the price/grip.

  6. Brendon

    Mar 16, 2015 at 5:34 am

    I use the the grip master grips from Australia,so happy with these and when it rains they grip so well,good to see another leather grip manufacturer out there,will check them out.

  7. RG

    Mar 15, 2015 at 10:30 pm

    Thank you soooooo much! I have been dying to try a leather putter grip for ages and now I know where to go.

  8. Dave

    Mar 15, 2015 at 8:30 pm

    I have worked with this company since 2004 and can attest to the quality of the products and the integrity of the folks who work there. I have yet to get any product from them that was less than they offered, and in most cases got a better grip/putter cover/head cover than what they said it was.
    I would go so far as to say that any product offered by this family will be superior to any other.
    If you can find another group of individuals who are more dedicated to serving the golfing public please let me know. Smiles, Mad Honk

    • Curt

      Mar 15, 2015 at 9:52 pm

      A lot of companies start out with this much care and pride, then go down the slippery slope of all profits.

  9. Brian

    Mar 15, 2015 at 4:21 pm

    I have one Best Grip Black Ostrich putter grip that I bought used and its a piece of crap. It feels like plastic instead of Ostrich and the quills barely go half way down.

    What the article doesn’t say is that their cowhide putter grips start @ $35. For that you can get The Grip Master Pittards Cabretta Tour Stitchback @ $35. Or you can get their closeout Kangaroo Putter Stitchback for just $25. That is an awesome grip.

    Sorry to dump on a sponsor, but The Grip Master is the better grip.

    • Chris Nickel

      Mar 15, 2015 at 4:56 pm

      Certainly everyone is welcome to their opinion – but if I read your post correctly, you said you bought a used grip – correct? Not really and apples-apples comparison. FWIW, I’m sure Grip Master makes nice grips as well – but you can’t compare a used product to a new one.

      • Curt

        Mar 15, 2015 at 9:54 pm

        Well said Chris! Someone sold him a used grip for a reason?!?!

      • Brian

        Mar 18, 2015 at 7:08 am

        Fair enough, but it was a ‘new’ pull off of a tour putter. It was my one and only experience with a Best Grip and frankly, I was disappointed.

    • Awedge333

      Mar 16, 2015 at 8:56 pm

      I have a black ostrich on my Low Tide putter – it is simply great!

  10. Scott

    Mar 15, 2015 at 9:46 am

    I used the leather grips from Australia for a few years. I ended up replacing m clubs before the grips wore out. I need a Jumbo or a mid size that I can build up. Let me know when You guys have those. Thanks.

  11. slider

    Mar 14, 2015 at 9:21 pm

    nice but hard to find I will stick with my GP patriot grips

    • RI_Redneck

      Mar 15, 2015 at 9:45 am

      What’s hard to find about them. Go to the website and there they are.

      BT

    • Chris Nickel

      Mar 15, 2015 at 4:50 pm

      I can tell you Zach is very easy to work with and would be happy to help you create whatever it is you like – Most grips like this aren’t readily available at your local Golfsmith, but that’s pretty true of most niche products.

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Why Rickie Fowler is switching to a shorter driver at the PGA Championship

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In a golf world where players are looking to eke out every yard possible, usually by lengthening their drivers to add clubhead speed, there’s one player at the PGA Championship who’s going in the opposite direction. In fact, for Rickie Fowler, his goal off the tee is not about gaining extra distance or yards north to south, but rather about shrinking the misses from east to west. 

Ahead of the PGA Championship and the week prior at the Truist Championship. Fowler mentioned to Cobra Tour Rep Ben Schomin that the driver didn’t quite swing feel the same as everything in the bag. As a result, and with Schomin’s suggestion to try and sync everything up with the big stick, Fowler decided to test out a shorter length shaft. 

“He’s been at 45 (inches), and he’d been at 45 for a few weeks, 44 1/8 (inches) is really is where he is been living really for the most part, for the last couple of years, and is where he is been comfortable,” Schomin told GolfWRX. “It just felt like it was a little long and loose on him.”

Interestingly, Fowler ranks 40th in Driving Accuracy this year on the PGA Tour. It’s his most accurate season with the driver since the start of the decade. But sometimes for players, feel is more important than statistics.

“It was really more of a trying to get the swing to feel the fluidness from club to club to club to try to get it to feel the same,” Schomin added. “And so we took it down to 43 and a quarter, and it was a touch of a ball speed loss, just based on that overall club head speed. But honestly, he squared it up probably a little better. The right miss wasn’t nearly as far. So really, overall down-range dispersion tightened up a fair amount, and he felt confident in swinging it.”

The change in length had Fowler’s caddie, Ricky Romano, beaming at how well he had driven during Tuesday’s practice round at Aronimink. So much so, he was asking Schomin not to suggest changes anymore.

Fowler’s shaft-shortening is one of a few driver adjustments he’s made this season, and to Schomin’s credit, it’s thanks to the fact that he and the rest of the Cobra team had Fowler fit very well into three of the four heads in the Cobra OPTM lineup.

“He had three distinct drivers and the biggest decision was trying to decide which worked best at that time,” Schomin told GolfWRX previously. “He’s played the majority of the season with OPTM X, but has also played a couple of tournaments with OPTM LS. His overall driving stats have been good.”

At the RBC Heritage earlier this spring, Fowler switched drivers, changing from his Cobra OPTM X and into the Tour, low-loft Max K model that Gary Woodland used to win just a few weeks prior.

Now for the PGA Championship, Fowler’s back in the X head, but still using the UST Mamiya LIN-Q PowerCore White 6TX shaft, just a little bit shorter.

“Will he stay there? I’m not sure,” Schomin added. “Could we end up say at like 43 and 7.5 (of an inch). If it’s giving him the same feel of consistency through the bag, then I think we might end up just a touch longer. But if he likes where he is at, he’s confident where he is at, that’s really all that matters.”

If there’s more testing, though, just don’t tell his caddie.

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GolfWRX Launch Report: 2026 Titleist GTS drivers

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What you need to know: As is customary for the Fairhaven-based company, Titleist officially announced today that its GTS drivers are headed to retail, following a successful tour release. The GTS2, GTS3, and GTS4 drivers will be available in golf shops June 11.

Since debuting at the Texas Children’s Houston Open, the new GTS lineup has quickly gained traction on the PGA Tour, with more than 50 players already making the switch to a GTS2, GTS3, or GTS4 driver. Among them are Justin Thomas and Jordan Spieth.

Justin Thomas’ Titleist GTS2 driver (Greg Moore, GolfWRX)

According to Titleist, the GTS series builds upon the performance foundation established by the GT Series, while introducing several major technological advancements, including a new Split Mass Frame construction, refined aerodynamics, and an updated Speed Sync face design.

2026 Titleist GTS drivers: What’s new, key technology

Split Mass Frame and thermoform body

At the center of the new GTS lineup is a redesigned internal structure: the Split Mass Frame. This technology works with a full-thermoform body made from Titleist’s Proprietary Matrix Polymer (PMP), a lightweight composite that enables engineers to reposition mass more efficiently throughout the head. Compared to the previous GT generation, GTS drivers feature nearly double the PMP material, increasing from 13 grams to 26 grams, while maintaining the sound and feel preferred by better players.

The weight savings from the thermoform construction allowed Titleist engineers to strategically separate mass placement inside the head. Specifically, more weight is pushed rearward to improve stability and forgiveness, while additional mass is positioned low and forward to optimize speed, launch, and spin.

In short, golfers are able to maintain ball speed and consistency across both centered and off-center strikes.

Faster aerodynamics

Titleist also refined the aerodynamic shaping of the GTS heads to help players generate more clubhead speed.

The tails of the new GTS2 and GTS3 heads have been raised compared to previous models, helping airflow stay attached to the crown and sole longer during the swing. According to Titleist, the improved airflow reduces drag and increases speed without affecting launch conditions or center of gravity placement.

Typically, aerodynamic gains can compromise forgiveness or launch characteristics, but the weight savings from the Split Mass Frame allowed engineers to preserve preferred CG locations.

New Speed Sync face

The new Speed Sync Face design is engineered to improve ball speed retention across a larger portion of the face. A reinforced perimeter structure helps maximize face deflection and COR on centered strikes, while the upper portion of the support ring is opened up to increase speed on high-face impacts, a common strike location for many golfers. The face also features a variable thickness design to preserve speed and performance across a wider impact area.

Expanded adjustability

Each GTS model includes a dual-weighting system to fine-tune launch, spin, and shot shape more precisely than previous generations. GTS2 uses interchangeable forward and aft weights, while GTS3 and GTS4 combine a rear weight with an adjustable forward track weight system.

Tour-inspired face graphics

The new lineup features redesigned high-contrast face graphics to improve alignment and framing at address, according to Titleist. Sharp visual lines are designed to make it easier to center the golf ball and to perceive loft more easily at setup.

Additional model details

GTS2

  • The GTS2 is the most forgiving model, designed for golfers seeking maximum stability and consistent speed across the face.
  • It produces high launch with mid spin and features a larger, confidence-inspiring profile behind the ball.
  • Standard weighting includes an 11-gram forward weight and a 5-gram rear weight, with additional fitting configurations available.

GTS3

  • The GTS3 is aimed at players who want more control over launch, spin, and shot shaping.
  • Compared to GTS2, the GTS3 offers lower launch and spin while featuring a more compact profile and deeper face design preferred by many stronger players.
  • The head features an adjustable forward-track weight system to further fine-tune center of gravity placement.

GTS4

  • The lowest-spinning option in the lineup, GTS4 is built for golfers looking to reduce excessive spin and maximize total distance.
  • Unlike previous “4” models from Titleist, the new GTS4 features a full 460cc profile that improves forgiveness and stability while retaining its low-spin DNA.
  • Like GTS3, it includes a forward track weighting system for precise fitting adjustments.

What Titleist says

“When we talk about driver design, it’s never about the one feature or benefit — it’s about all of them,” said Stephanie Luttrell, Titleist’s Senior Director of Metalwood R&D. “Ball speed, forgiveness, spin stability, adjustability, exceptional sound and feel… these are all attributes that golfers care about. It’s our job to design a lineup that elevates performance across the board without sacrificing in key areas, and we feel we’ve done that with GTS.”

“We know that forward CGs drive speed with great launch and spin characteristics, but you need to be able to do that with an inertial stability that still preserves ball speed, launch and spin consistency on off-center hits,” Luttrell said. “We’ve never before been able to hit these CG positions and inertia properties at the same time, and we’re achieving that because of GTS’ construction.”

Club Junkie’s take

I feel like every time there is a new Titleist wood release, I figure they can’t outdo their previous driver. And every year, I am wrong and impressed with the performance. The GTS fits right into that narrative again, as I didn’t know where Titleist could go from GT, but they pushed the limits again, and my fitting proved the smart people there found ways to improve.

My past four Titleist drivers have been a 2 series as my swing typically requires a little height, spin, and forgiveness so I figured I would just get a new GTS2 and be on my way. During the fitting, I was impressed by the new GTS construction, its added PMP material, and the advanced adjustability on each model. My fitter, Joey, got to work putting together a GTS2 and we started there. The launch and spin were great, and the consistency on misses was very tight. My average ball speed with the GTS went up a little bit as the new Speed Sync face creates more speed away from the center.

Joey then built up a GTS3 in 11 degrees, but I figured this wouldn’t have the stability I needed for tight dispersion on my miss hits. That thought was quickly erased after a few shots, and I really liked the more center start line and reduced draw on the misses I was seeing. We tried a few different settings and shafts to dial in the details in order to get the best fit. Having a forward and rear weight in the head allowed Joey to set up the GTS3 with a heavier rear weight to keep the launch and spin up, while the Sure Fit hosel set flat created a more center start line for me. My misses were not nearly as far left, and I was really impressed with the consistency on the spin and launch when I didn’t hit it in the center.

Titleist again created a wood line in GTS that delivers improvements over previous drivers while keeping the traditional look and feel you expect. More adjustability, better off-center speed, and 3 drivers that are playable over a wider range of players should make these extremely successful in fittings.

Pricing, specs, availability

GTS2 lofts: 8, 9, 10, 11 degrees (RH/LH)

GTS3 lofts: 8, 9, 10, 11 degrees (RH/LH)

GTS4 lofts: 8, 9, 10 (RH/LH)

Featured shafts

  • Project X Titan Black
  • Mitsubishi Tensei 1K White
  • Mitsubishi Tensei 1K Blue
  • Mitsubishi Tensei 1K Red

Premium shafts

  • Graphite Design Tour AD DI
  • Graphite Design Tour AD VF
  • Graphite Design Tour AD FI

Available for fittings and pre-sale now.

In golf shops worldwide beginning June 11.

Price: $699 (standard), $899 (premium)

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Titleist launches new GTS2 and GTS3 fairways

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Titleist has today introduced its new GTS2 and GTS3 fairways.

Lower and deeper center of gravity (CG) positions, new adjustable heel-toe weights and advanced clubface innovations drive total performance in the two tour-proven models.

New GTS fairway technology:

  • Wraparound composite crowns: Unlock lower CG positions for higher launch and lower spin as well as more CG depth for added forgiveness.
  • Refined shapes and profiles: With two distinct setups, with GTS2 featuring a shallower face height and larger address profile compared to GTS3’s deeper face and more compact profile. Both models feature flatter sole designs for better performance off the turf.
  • Dual-weighting systems: The dual-weighting systems allows for personalized performance, with interchangeable heel-toe flat weights helping to fine-tune CG location across the face.
  • A forged L-Cup face design: The new face design is optimized for GTS and works to preserve ball speed, maintain launch conditions and enhance sound and feel on low-face impacts.
  • Tour-inspired polished clubfaces: To help players see more of the clubface at address.

GTS2 Fairway

 

The new GTS2 fairway is designed with a shallower face and a larger profile than GTS3, ideal for players with more sweeping deliveries with their fairway metals.

 

GTS2’s new face height, inspired by tour feedback, was designed shallower than the prior generation GT2 model and more in line with the GT1 fairway. Each loft in GTS2 leverages a shallower profile except for the 13.5-degree, which maintains a slightly taller face.

 

With its new dual-weighting system, the ‘2’ model now has heel-toe CG adjustability.

Lofts: 13.5, 15.0, 16.5, 18.0, 21.0

Dual-weight system: 11-gram weight in heel, 5-gram weight in toe (standard)

GTS3 Fairway

 

The new GTS3 fairway is designed with a deeper face and a more compact profile, ideal for players who hit down on the golf ball more with their fairway metals.

 

New to the GTS3 family is a 21-degree offering, giving players two distinct profiles in Titleist’s 7-wood loft.

 

Instead of the track weight system featured in prior generation ‘3’ models, GTS3 now benefits from adjustable heel-toe flat weights.

Lofts: 15.0, 16.5, 18.0, 21.0

Dual-weight system: 11-gram weight in heel, 5-gram weight in toe (standard)

Price & Availability

The new GTS fairways are available for fittings and pre-sale now and will be in golf shops worldwide beginning June 11 priced at $399 (standard) and $599 (premium).

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