Opinion & Analysis
Talking wearables in golf, Apple Watch with Hole19
In a recent piece on Golf Digest’s website, Geoff Shackelford highlighted one benefit of smartwatches in general and the Apple Watch in particular.
“Once at [the course] the phone went into my golf bag and only came out to take a few photos. Otherwise, texts and even a phone call I answered quickly all came to the watch. Nothing was important enough to require action and I was able to enjoy my round much more even though it was during a workday. I never felt disconnected but also felt more free to take in the on-course proceedings.”
Beyond the ability to disconnect and stay connected, to a degree, smartwatches will have on-course applications. Hole19 is a smartphone and smartwatch application that’s available for the just-introduced Apple Watch.
According to Robert Stewart of Hole19, with the release of the Apple Watch, the company is well positioned to capitalize on what is sure to be the growing popularity of wearable technology in golf.
The company’s website describes the product as “an intelligent caddy in your pocket, integrating a GPS rangefinder, Club Tracker, Strokesaver and a mobile Scorecard into one device.”
Hole19 launched in April 2014 and has seen impressive growth since launch. In little more than a year, the company has garnered 500,000 users from 90 countries, 1,000,000 rounds of golf played, and 1,200,000 course map downloads.
Interestingly, the company does all of its mapping in house and has 95 percent of the world’s courses in its database.
According to Stewart, users are engaging with the app in different ways. Some are merely using it to get front/center/back distances. Some people just using it as a digital scorecard. Some using shot-by-shot input. And some users, of course, are going a combination of all three.
Regarding the interplay between smartwatch and smartphone technology, the company believes shot-to-shot functions (distances, shot entry) will be primarily accomplished by the smartwatch with complementary functions achieved with the use of the phone every couple of holes and between holes.
Hole19 endeavors to create the most engaged network of golfers who are more engaged with their games than they otherwise would be. The Hole19 user’s average age is 37.5, which sits at the intersection of two major spheres: the active mobile tech user, who is in his/her mid-20s, and the active golfer, who is 50 on average.
Q&A: Anthony Douglas, Founder and CEO of Hole19
Q: What’s your perspective on the current state of wearables in golf?
A: “Our observation has been that golfers are generally quite tech-savvy. This make sense to us, as tech-uptake people and golfers seems to overlap demographically.
While there are some interesting golf-specific wearable and hardware offerings that have emerged, we continue to believe in focusing on creating amazing software for golfers. Our feeling is, ‘Let’s leave the hardware to the players that are experts in building hardware’ (Apple, Samsung, Sony, LG, Motorola, others).
We think it’s still early for the smartwatch category. With the launch of Apple Watch, we think the category is primed to really take off this year. And based on feedback we’ve received from our user base, golfers are among the most eager to use smartwatches. That’s because an app like Hole19 is so valuable while fitting in so seamlessly on the golf course.”
How does the future of recreational golf look different than the present/recent past?
“At Hole19, we believe that putting the tools you need at your fingertips will drive improved pace of play, on average. We also think ever-improving technology will result in game improvement, which further contributes to faster pace of play.”
Let’s look at a practical example. It’s never been so easy to track your stats. Now marry those stats, and knowing what you need to work on most, with personalized in-app Lessons (a feature Hole19 just launched in English-speaking countries), and you have a recipe for engagement and improvement like never before.
Going forward, we believe wearable and software technology will serve to bring new Millennials into the game, and will more strongly engage existing Millennial players. More players and more rounds is a obviously a huge win for the golf industry, especially since it’s been stalled for a half-dozen years. Interestingly, you’ll also see the inverse as well, whereby golf is an entry point into technology for Baby Boomers.”
Tell me about the origins of Hole19…success since launch?
“While I was living in Sweden a while back, I had picked up golf again after a stint of trying to play semi-professional basketball around Europe and I paid $50 for lesson with a pro. When he asked me what I wanted to work on, I had no idea what to say. After sitting with that discontent for a while, I imagined a tool that would allow me to easily track my playing stats; one that gave me deeper insights into my game. At that time, smartphones and the app ecosystem were just starting to take off, and you saw the massive potential there. That was the seed that developed into the Hole19 you see today.
There were a couple of existing apps in the market, but I thought that nobody had delivered the various functionalities in a way that’s simple and not overbearing while on the golf course. Hence, user experience became, and continues to be, Hole19’s No. 1 expertise. If you look on the App Store and Play Store, our reviews back that up. The clean and simple design, as well as being a free app with no subscriptions, have resulted in quite rapid growth since launching in April 2014.
What’s next for Hole19?
“It’s a busy and exciting time for Hole19. We’ve just launched the Lessons feature in English-speaking countries, and are enthusiastic about its potential because it connects golfers and pros in an all new, streamlined way. That’s a theme that will be integral to the future of Hole19: connecting the world of golf.
We’ve also launched on three smartwatch platforms over the last month — Apple Watch, Android Wear, and Samsung Gear — and are already seeing lots of feedback from golfers who have switched from golf-specific watches and from other apps to Hole19.
Up to this point, we’ve focused on building Hole19 to support an excellent on-course experience. As the on-course experience shifts more to the smartwatch, we feel there is a very interesting challenge that is presenting itself to us: ‘How can we promote stronger and better engagement with the game of golf off the course?’ We’ll have fun answering that question.”
Opinion & Analysis
Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers
PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.
In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.
Check out the full Q&A below.
Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?
Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.
I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.
Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?
Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.
Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.
Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?
Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.
In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.
Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?
Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.
Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?
Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.
Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.
Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?
Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.
The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.
Club Junkie
A putter that I love and hate – Club Junkie Podcast
In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.
We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.
To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.
Opinion & Analysis
From 14 handicap to pro: 4 things I’d tell golfers at 50
This year my 50th birthday. Gosh, where has the time gone?
As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.
I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.
Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.
I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.
It’s been a ride, and I’ve gone both deep and wide.
So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.
1. Think About What You Want
Everyone has their own reason for picking up a golf club.
Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.
For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.
You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.
The point is to give yourself permission to play for your own reasons, and let that be enough.
But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.
None of these goals are better than the others, but each requires a different plan that you can work backward from.
2. There Are Lots of Things That Can Work
One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.
You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.
You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.
I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.
Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.
I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.
3. Get Custom Fit
If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.
If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.
Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.
It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.
Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.
I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.
So if you’re going to get fit, be smart about it.
Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.
Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.
I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.
4. Distance and Strategy Matter
There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.
I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.
Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being realistic opportunities. Later, when I tested the “80%” idea with a radar, it wasn’t 80% at all. For me, and for most golfers I’ve tested, it was more like going above 92 to 96% of max before full swing control started to noticeably drop off.
If you want more distance, there are swing technique changes that can help. See my author profile for previous articles. Technical changes can be dangerous to play with, though. A lot of golfers want consistency too, and it can be disruptive when you constantly change swing thoughts and mechanics.
The low hanging fruit is usually custom fitting, as mentioned above.
From there, if you have a big banana ball swing that’s fairly reliable but you just need more distance, consider swing speed training at Swing Man Golf. If you’re starting from zero, the first level program using driver swings, a radar to measure speed, and simple resistance bands can move the needle quickly to the tune of 12 to 16 mph and 30 to 40 yards, plus what you gain on iron distance as well.
Strategy matters too. For a golfer shooting in the 90 to 100 range, I’ll share a demo I’ve done when golfers have hired me for their golf vacations. I’d play at average golfer speeds and distances, hitting a smooth hybrid off the tee, maybe 190 yards. I wouldn’t aim at the fairway. Instead I’d aim between the biggest trouble, like the center of the tree line. Then I’d cruise a 6-iron about 160 to a safer area short of greenside bunkers or other major trouble. From there it might be a wedge or a simple pitch, depending on hole length. Go middle unless you are almost 100% confident you will keep it on the green by aiming closer. Then it’s a lag putt for par, followed by a tap-in.
It’s not flashy, but if you want to break 90 or 100 more regularly, something that keeps you out of big trouble like this can be super effective.
This is also where a playing lesson can help. If a coach tells you what to do and where to aim, you’d be surprised at how many shots can get dropped just having the coach be your decision maker until you get the hang of it. In some of those cases, you don’t even need to make much if any technical changes. You might already be there with a playable swing. It could just be better decision making that gets you around the course with a lower score.
Okay, I hope something here was useful for you.
Thanks for being with me all these years, and I wish you and your game the best.
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alex
Sep 4, 2015 at 1:16 pm
and what about:
http://www.usga.org/videos/2015/03/05/using-distance-measuring-devices-4095533313001.html
and this?
http://www.usga.org/equipment-standards/frequently-asked-questions-distancemeasuring-devices-21474847525.html
Rick
May 20, 2015 at 3:27 am
I’ve tried a bunch of apps (SBS, Gamegolf and Golflogix) and I used to be loyal to Golfshot. But once I tried Hole19, I deleted all the other apps and stuck with this one. Interface is much easier to use on the course, I just got an Apple Watch and the app does everything I need, real simple and I don’t need to pay a fee to use the Watch app. My buddies & I all switched and actually the pace of play using Hole19 seems faster than it was with other apps. I don’t want “more functions” on the Watch as another commenter wrote, I want it to be quick & simple to give me the info I need & when I need it. Hole19 does this. Really well. Awesome app (still can’t believe it’s free). Ready to break 80 this season!
Vinny
May 19, 2015 at 6:41 pm
I’ve been using Golfshot for a while and switched to Hole19, but it just isn’t as easy to use, especially for the watch. GS is far superior and has been.
Brian D
May 19, 2015 at 1:55 pm
It’s great to see so many different options available to the golfer these days. I use the free Game Golf app and am absolutely hooked. I tried the Hole 19 one first but it’s just not as clean or friendly as the game golf or golfshot but it’s so invaluable to actually see my round as a play or share it with my instructor after my round. keep them coming
James
May 19, 2015 at 11:30 am
I use Golfshot. More functions on the watch and a better interface. I tried Hole 19, but it was a bit clunky.
Tweedie
May 18, 2015 at 10:00 pm
I use the app on my iPhone and it’s really good. Used a few over the years but this one is excellent and I think I’ll be sticking with it.
TR1PTIK
May 18, 2015 at 1:50 pm
I will finally be making the switch from Android to iOS in just a few short days, and an Apple Watch is on my list of “must haves” to accompany it. I really like the variety of products available for assisting the average golfer with their game (i.e. Game Golf, Arccos, Garmin golf watches, Voice Caddie, etc…), but smartwatches will – and in some ways already do – surpass such devices by providing numerous other functions besides, scorecard, gps, or shot tracking. I think as technology improves, we’ll see smartwatches that are able to supplant swing analyzers like Swingbyte, Zepp, or 3Bays with 3rd party app support.