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Opinion & Analysis

Which is more important: Your equipment or your body?

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I am asking this question because we as golfers have limited time and financial resources to put toward getting better at the game we love. Therefore, if we want to improve, it’s necessary to be selective about what we choose to invest in. A common dilemma is whether to upgrade our equipment or invest in our bodies. I have gathered the opinions of a variety of experts in the field of golf to help you decide whether your clubs or your body is going to get a tune up this year.

Before we crack on, it’s probably worth defining exactly what I mean by “your equipment” and “your body.”

Equipment: Driver, Fairway Woods, Irons, Wedges, Putter and any custom fitting thereof.

Body: Golf Fitness Assessment, Personal Training, Golf Fitness Training Programs, Fitness Equipment (golf specific or not), Strength Training, Yoga, Pilates, Movement Pattern Training.

Note: Coaching deserves its own category (and article) and is not included in this debate. 

So which is more worthy of an investment of your precious time and hard earned dollars?

Some would argue that without the right equipment, it doesn’t matter how good your body is. Incorrect shafts are going to produce inconsistent ball striking, and too little loft on your driver will reduce your carry distance by 10-15 percent. But even a golfer with a body like Rory McIlroy’s is going to struggle without the right gear.

Others might suggest that you can have all the gear, but if your body doesn’t function well you can’t make use of it properly. You might have a driver that is brand new and custom fit to your swing speed and delivery conditions. If your swing speed is 89 mph, your path is 9 degrees left and your angle of attack is 5 degrees down due to mobility restrictions and a lack of strength, however, then you will always have a pretty low potential for improving your driving distance and accuracy by investing in a driver.

I am quite clearly and unashamedly biased in this argument. As a strength and conditioning coach, I will always say that your body is more important than your equipment and you should invest your dollars and your time into getting fitter, stronger, more mobile and improving your movement patterns. In my opinion, improving your body will raise the ceiling of your golf-related physical capabilities such as strength/power, flexibility, coordination and movement patterns. With bettered athleticism comes the potential to swing the club more effectively and hit better golf shots. You can find out more about my methods for raising your ceiling of potential by clicking here.

I am aware, however, that you probably don’t just want to hear this predictable and one-eyed view of the situation, so I have asked eight of my esteemed colleagues to chip in with their opinions on the matter. I tried to harvest a range of views from people who do various different aspects of golf stuff for a living. There are golf coaches, GolfWRX editors, GolfWRX writers, strength and conditioning coaches and even a former CEO of a famous equipment manufacturer. It’s a pretty broad spectrum!

For each of their responses I’ll award a point to either “Equipment” or “Body,” tally the scores as we go and summarize which category came out as the overall winner.

Chris Gibson: Golf Coach, 2015 Queensland (Australia) Teaching Professional of the Year

“I guess there are several levels to my answer that cover the different types of client that I work with. To start with, obviously if the clubs are grossly out of proportion (i.e. too long/short, heavy/light, game improvement/blade, etc.) then getting them somewhere near suitable is really important.

“If somebody walked through my door as a raw beginner and didn’t have clubs, I would always suggest not to buy them until we can improve their technique, which includes the physical training of movement patterns.

“If we are talking a long-term program for a player and their goals are to be as good as they can be, then physical first. This can determine how much they can practice and play and therefore have a significant bearing on their long term goals.

“If they are players who know they can’t practice due to work commitments or just aren’t motivated to practice more and enjoy the social aspect only, then clubs may be better suited to help them improve.

“If I am talking elite level athletes that have had their clubs fitted, then physical will always out weigh clubs or technology. Elite level athletes will adapt even if they are not spot on with a club fit.”

We start with a halve. 

Scoreboard: Body: 0.5, Equipment: 0.5

Barney Adams: Founder of Adams Golf and the inventor of the iconic “Tight Lies” fairway wood 

“Given decent equipment, meaning that you might favor some older models that play perfectly, well then I say unequivocally that body is more important. I’m 76 and at best exercise might slow down the effects of age, so equating age to condition there is no way I play as well as my younger years. Body, no contest.”

Body takes an early lead with Barney’s full support. 

Scoreboard: Body 1.5, Equipment 0.5

Kane Cochran: Co-founder of Full Glass Labs and creator of Ranger GPS

“For me… the body is more important to lowering your scores. If we assume we’re discussing any of the major, higher-quality pieces of equipment out there, there performance, as we’ve seen, is generally similar. Materials and craftsmanship sets equipment apart, but if we’re talking generally, moving your body the right way will have a bigger impact than say, upgrading your irons from last season’s model to this season. Yes, we all should have clubs fit for our BODY and our swing and it is possible to lower scores simply by getting a proper equipment fit.

“Better (lower handicap) golfers will, in my opinion, see a bigger benefit from getting their body to work more efficiently through better conditioning/fitness, which will let them get in better positions and fire everything in a better sequence.

“Higher-handicap golfers who have not been fit for their clubs or are using older technology can lower their scores with properly fit clubs or better technology (more forgiving drivers and irons for instance). But they will still see a bigger benefit from having a body that can get in the correct positions more easily, allowing them to swing the club better and improve at a faster pace.”

This is looking bad for equipment. 

Scoreboard: Body 2.5, Equipment 0.5

Zak Kozuchowski: GolfWRX Editor

“Equipment changes are best for short-term improvement, by which I mean your next few rounds. Simple things such as establishing proper wedge gaps and dialing in playable lofts and lie angles can create huge improvements in consistency for golfers of every level, and they aren’t usually that expensive. A shaft swap can also really help if golfers find themselves not being able to hit a certain type of club (driver, irons, wedges) as well as others in their set.

That being said, if it was either this or that, most golfers should probably invest in their bodies first, because they’ll only use new clubs for limited amount of time. They’ll need their bodies for their rest of the lives.

The best advice I can give to junior golfers and aspiring professionals is to understand what parts of their bodies could be limiting them and what they can do on a day-to-day basis to prevent injuries. Seek out the smartest coaches and fitters in your area, and you might learn what I did — some of the work I was putting in at the gym and on the range was not really helping, and in some cases hurting me.

Another halved point. Can equipment hang in there?

Scoreboard: Body 3, Equipment 1

Tom Stickney: Director of Instruction at The Vidanta Golf Academies

“Obviously the body is a huge part of the success of the player, but I feel at the lower levels of playing ability the clubs are more important. This is because the higher handicapper struggles to make up for poorly fit or inappropriate clubs. At least we can alter the clubs to aid the improper body motions for golfers with less ability.”

A full point for equipment. Start of a comeback maybe?

Scoreboard: Body 3, Equipment 2

Andrew Tursky: GolfWRX Assistant Editor

“I would say equipment short-term and fitness long-term. Equipment can help a golfer shave strokes without changing their technique. But improvement has a ceiling by strictly getting a set of custom-fit golf clubs.

Fitness, however, can help a golfer achieve a golf body (flexibility, stronger core, etc.) that allows them to practice more, while reducing the risk of injury. Also, they can possibly achieve movement patterns they wouldn’t have been able to without a golf-specific fitness regimen.

A new set of clubs isn’t much good if a bad back and tight hamstrings keep you from spending the proper time on the practice tee.”

A great argument in favor of body. 

Scoreboard: Body 4, Equipment 2

Richard Woodhouse: Director Of Instruction at KDV Sport

“In regards to priority, I will always address how the body is functioning first and foremost. The golf swing requires both mobility and stability. If one or both of these functions are compromised, an equipment change may only “Band Aid” over the true cause of the inefficiency in the golf swing.

“Regardless of age, gender, ability, or time availability, we can all work toward a more efficient functioning body; this might mean incorporating dynamic mobility/stability, dynamic balance and/or strength and conditioning program.

“When I have my students applying themselves with structured programs as listed above, I see a dramatic increase in acceptance of swing/technique improvement. I always believe that time spent working on an efficient mobility/stability pattern will decrease the time required to implement swing improvements on the range.

“As the pattern of the swing becomes consistent regarding sequencing, we can then address the equipment and fit the player to equipment that will in turn compliment the players development.”

The first golf coach to go all out for body. This is turning into a one-sided contest. 

Scoreboard: Body 5, Equipment 2

Nick Buchan: Founder of Stronger Golf / Co Founder of the Association of Golf Strength and Conditioning (AGSC)

“Obviously, what your body is physically able to do and the equipment you use can directly affect your swing mechanics. Getting properly fitted for your clubs can have you walking out of a 30-minute custom fitting sessions swinging better and ultimately playing better very quickly!

“Improving the function of your body in golf swing by addressing weak points in your movement chain, correcting movement patterns and alignment, etc., will optimise biomechanics and also allow improvements in swing mechanics albeit will considerably more effort and time investment. This approach has two advantages; first, the law of diminishing returns will impact physical training much more slowly or even be non-existent. There will almost always be physical issues affecting a golfer, which we can work to improve.

“Second, and most importantly, improving equipment choice and even swing mechanics through coaching is the equivalent of fine-tuning a cars engine. Increasing strength and power through physical training is the equivalent to making the cars engine bigger. A bigger engine simply has more potential for speed.”

The S&C coach predictably drives home the knife with another point for body.

Scoreboard: Body 6, Equipment 2

There we have it folks, a resounding four-point victory in favor of “your body.” The best custom fit equipment will take you right up to the ceiling of potential for improvement of your game, and there is no doubt that up-to-date and properly fit equipment can help you lower your scores — but increasing your level of (golf specific) athletic ability can raise that ceiling higher than you ever thought possible.

It’s well worth noting that quality coaching plays a huge role in game improvement. Often the best physical adaptations aren’t worth much without being told how to apply them to the swing, and every contributing member to this article massively advocates committing to some level of professional instruction if you want to get better.

As always, I would love to hear your thoughts on the comments above and will encourage my fellow contributors to respond if they can find the time.

For more info on raising your ceiling with quality golf fitness info, you can take a look at my website: www.golffitpro.net

Nick Randall is a Strength and Conditioning Coach, Presenter and Rehab Expert contracted by PGA Tour Players, Division 1 colleges and national teams to deliver golf fitness services. Via his Golf Fit Pro website, app, articles and online training services, Nick offers the opportunity to the golfing world to access his unique knowledge and service offerings. www.golffitpro.net

20 Comments

20 Comments

  1. Semi

    Jul 30, 2015 at 8:06 am

    I am in my 50’s and decided to start playing golf again after 4 years but before I pick up a club – I’ve decided to hit the gym for a month to build some muscle and flexibility up that I have lost. I have a good set of clubs that are about 4 years old which I will not be upgrading. I know for the most part new clubs will not improve my game as much as being able to get in positions that I want or need to get into. Besides the physical side of things, knowing that I will be more capable of swinging the club better will give me confidence which helps with the mental side as well.
    So for me, it’s the Body.

  2. marcel

    Jul 29, 2015 at 8:49 pm

    dont be lazy hit the gym. lose the beer belly and enjoy your intimate life again and golf!

  3. Larry

    Jul 29, 2015 at 2:37 pm

    I have always taken pride in being in good physical shape. It has definitely helped my golf game. However there are plenty of overweight and out of shape players who are much better than me. Why? They have better swings especially at impact. How do you get a better swing? I don’t know. I’ve tried lessons and practice. Still an 8- 10 handicap. Recently switched my 10 year old Irons for new Taylormade aero burners and instantly picked up 12 to 14 yards. May not affect the handicap much but it sure is more fun. Equipment changes especially if your equipment is old are the quickest and most certain way to improve.

    • MHendon

      Jul 29, 2015 at 3:37 pm

      Larry you’re probably right. I’m one of those overweight and out of shape guys you refer to. I can out play most people I come across. Could I improve by getting in better shape, yeah probably but my guess is not much. I’ve always said golf is the most athletic game that no one wants to accept is a sport and I’ve always been very athletically gifted. I am planning on starting a work out program soon so hopefully I’ll be able to better answer this question in 6 months to a year.

      • Nick Randall

        Jul 29, 2015 at 4:50 pm

        Good on you for considering the physical side MHendon, if you need a bit of advice getting started then don’t hesitate to get in contact

    • Nick Randall

      Jul 29, 2015 at 4:53 pm

      Larry golf is still a predominantly skill based sport. The most skilful person will almost always beat the most athletic person so it’s about maximising your skill potential. As we have seen in the arguments put forward, some people in some scenarios get a bigger boost from equipment – no question.

  4. Tom Wishon

    Jul 29, 2015 at 11:22 am

    My son has a B.S. in Exercise Science, is a multiply certified personal trainer too, and from his supervision I have been committed to a golf specific training program for 7 yrs. I’m 64 now and no matter what, this year I am seeing my clubhead speed drop for the first time. No question the training staved that off, but it is a fact that at some point the body is going to break down and with it, a loss of swing capability comes that none of us can avoid. In turn that means I have to shift some of the fitting specs of my clubs so as to have my equipment get the most from the body and swing characteristics I now have.

    At the same time, with younger people, no question the right training program can open the door to enhance/improve your swing characteristics. And in that positive direction of training result, that too is going to require the person to be properly fit so their equipment best matches to their improved body.

    While it is certain every person on the planet will benefit from exercise and should commit to a good program, in the relationship in golf of the body to equipment it is the body and its swing characteristics that will forever dictate what the equipment needs to be. To work out and just buy off the rack clubs is a waste of time and money. To not train the body and be custom fit will at least optimize the equipment for the state of the body and its swing characteristics. To work out properly AND be correctly custom fit is of course the ultimate.

  5. Ken Pierce

    Jul 29, 2015 at 10:47 am

    This article and the testimonials from some of the top teaches and coaches confirms that improving your body with golf specific exercises and training will have a more positive affect on your game than any of the newest “gear”. We have been helping golfers improve their motor pattern memory and golf specific movement patterns with resistance based swing training products since 1986. Thanks Nick for presenting this information. Ken Pierce GolfGym.com

  6. Christosterone

    Jul 29, 2015 at 10:22 am

    Body 99
    Equipment 1
    Take a look at any of tigers sawgrass U.S. amateur with a 43″ TTDG X100 driver that looks about 280cc…
    He was piping 330 yard drives with wound balatas…..
    While the equipment has helped, it pales in comparison to aging….
    Another reference is Jack’s swing circa 1966 vs 1976 vs 1986…..he swung out of his shoes through about 1972 and his age required him dial it back incrementally….
    Heck, look at how Jack was putting in ’86 vs ’66…..his age required him to stand up more which really affected his distance control…
    Had Jack had a 20 year old back he would’ve won 15 majors between 1980 and 1990 IMHO
    -Christosterone

    • MHendon

      Jul 29, 2015 at 3:48 pm

      You are using the best golfers in history as proof that exercise is more important than equipment. I believe you’re missing the point of the article. It’s what will help the average golfer more, equipment or exercise. Jack or Tiger in they’re respective primes could’ve beat anyone with just about any equipment but that’s because of their skill level not conditioning. Jack was always know for being a little pudgy and Tiger was at his best before he got so serious in to conditioning. As Larry stated above he’s always taken pride in keeping in shape but a knew set of irons did more for him than his exercise.

      • Christosterone

        Aug 1, 2015 at 12:35 pm

        I never made a reference to exercise….my point was that AGE is the factor paramount importance in golf.
        Yes fitness helps….but being Peter Lonard doesn’t make you great….
        Trevino, Casper, Monty and Floyd are all saw no issue with their lack of physical fitness….it was AGE that saw them lose their hall of fame greatness…
        I can name 30 others of the top of my head that prove age is the determining factor in a golfers decline to an exponentially higher degree than any other factor.
        -Christosterone

  7. That guy

    Jul 29, 2015 at 9:51 am

    Depends. Pros have maximized both body and equipment. For the average person I think it depends on where their game is at, and how well they preform.

    If they are scoring as low as they can and have a consistent repeatable swing, than maximizing their equipment could give them an edge to score lower.

    If they aren’t scoring well and don’t have a consistent repeatable swing, than maximizing their body could give them an edge to score lower.

    There is no right or wrong, but it starts with a true assessment of your current skill, and your consistency with your swing. If your not consistent with your swing, absolutely no equipment will make it better. Therefore; you must start with your body first, before maximizing equipment…

    • Nick Randall

      Jul 29, 2015 at 4:55 pm

      Absolutely, it’s worth mentioning again that quality instruction trumps both of these factors hands down!

  8. Todd

    Jul 29, 2015 at 7:38 am

    I think people buy equipment too frequently. Equipment does improve but not to the degree that manufactures tout. As people get older I think their overall fitness declines more rapidly than the equipment. People should focus more on their health and functional fitness.

    • Nick Randall

      Jul 29, 2015 at 4:57 pm

      Thanks for your comments Todd, I agree with you that manufactures overstate the positive effect their equipment will have. There is almost certainly an element of that in the fitness side too. I think what we have seen is that both are very important, but like you say – get the body right first!

  9. Balle

    Jul 28, 2015 at 8:39 pm

    All of the above

  10. Bobby Mqarshall

    Jul 28, 2015 at 6:15 pm

    Niether. Your mind is the most important.

    • Patricknorm

      Jul 31, 2015 at 6:42 pm

      You’re not wrong. So if you include mental, physical and then equipment, I’d always put your brain number one. But that wasn’t the question.
      Given the context of
      From the article it’s always physical and then equipment. The qualifier being a good, positive, confident attitude. And with Tiger knowing his body is a wreck because of surgeries, it clearly affects his confidence.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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