Opinion & Analysis
Hole 5: Ben Hogan’s “Prototype” Fly Swatter
One year after Mr. Hogan’s “I had a dream” speech, we gathered for another annual company sales meeting. It had been another good year for the Ben Hogan Golf Company, with sales of our Edge irons going strong and the GS (Gene Sheeley) model under development for the future.
Mr. Hogan’s speech to the sales force that night at TPC Los Colinas was quite memorable, but it only lasted two minutes. In that two-minute address, however, he tipped over the first in a line of dominos that would give me my greatest golf trophy. One year later, that same line of dominos would create a very long and sleepless night for me.
Here’s how it went down. Mr. Hogan once again addressed his worldwide sales force and the corporate leaders from our headquarters in Fort Worth. Like years past, he was impeccably dressed in a suit (we all were) and he was quite stoic. To the best of my memory, here’s what he said:
[quote_box_center]”Men, we are going to make a new golf club. It will be better than our successful Edge. I believe it will change the game of golf. It will help make those golfers who now shoot 100s shoot 90s.“[/quote_box_center]
He paused.
[quote_box_center]”It will make those who now shoot 90s shoot 80s.”[/quote_box_center]
There was another long pause.
[quote_box_center]”It will make those who now shoot 80s shoot 70s. It will be so damn good I may just take it back out on Tour.”[/quote_box_center]
With that, he stepped away from the microphone and sat down. The crowd was not quite sure how to respond, but soon they were giving Mr. Hogan a rowdy round of applause. His speech did not invoke the same response as the year before, but it didn’t take much to please this crowd. If Mr. Hogan had got up and said his ABCs or just counted to 100 everyone would have cheered and been glad they saw the man do it.
The second Mr. Hogan announced he was going to make a new club, I found many eye balls around the room looking at me. New clubs were my thing at the Ben Hogan Golf Company, so they assumed I knew what he was talking about. As soon as the spiller of the beans sat down and the formal part of the night was over, a number of them (including our president) asked me to fill them in on the specifics of the club Mr. Hogan had heralded. More than one jaw dropped as I told them I had no idea what he was talking about.
Maybe Gene was working on something secret with Mr. Hogan, I told them. Gene was not at the sales meeting, so we would be waiting a few hours before we knew what he knew.
I went and saw Gene the next morning and told him what happened. He was confused as I was. Neither of us knew about Mr. Hogan’s secret, and possibly imaginary club! I found company president Jerry Austry, and told him that Gene didn’t know what Mr. Hogan was describing last night. Jerry told me I’d better get up to Mr. Hogan’s office and figure it out.
With no idea what I was walking into, I went into Mr. Hogan office. “What?” he said, as I knocked on the frame of his office door.
[quote_box_center]”Mr. Hogan, you told the company last night you had a new idea for a great club,” I said. “Do you want us to get to work on a prototype? If you will tell me what you have in mind we will get right on it.”[/quote_box_center]
He looked at me for a bit, and then started to describe a low-profile utility club that had everything. To call it a hybrid would not do it justice. This was a time before these types of clubs were in vogue. I’m going to hold out two features, but what I can tell you is that Mr. Hogan’s dream club had a very long, yet lightweight hosel. It also had a heavy keel, turf-riding sole, and the low-profile body had a very low CG. It would shaft up with an extreme offset and inset, and would even have a bent shaft.
At this point, I made a big mistake and talked. I told him that the club he was dreaming up might be non-conforming. He looked at me with those drilling, bright blue eyes and told me that I had better worry about him right now, not the USGA. Just build it and see if it works. We would worry about the USGA later.
He was right. The man known for classic blades was very creative. He knew real innovation requires risk and taking chances. We should prototype early and often. We could learn from the mistakes and move on. And we should never miss a chance to make something better for everyone. Let’s kiss all the frogs and hope a few will turn into something good!
Mr. Hogan knew all these things, and he made sure I understood them that day. It was a way of living and thinking I then chose for the rest of my career. I don’t know from whom or how he got that creed, but he had it and he knew how to pass it on.
The club Mr. Hogan was describing to me that morning was hard to put into words at the time. He could see my confusion and he got frustrated that I didn’t see it as clearly as he did. He needed something to use as an example, so he spun around to his credenza and came back with a very old fly swatter. It looked like the one my grandfather used. He then told me to “come here.” I had to step around the corner of that huge desk, a place where I had only seen Gene go. I never expected to go back there. When I did, he gave me the fly swatter and told me to “grip it and address the ball.”
[quote_box_center]Huh? I thought. What? What ball? Address it with a fly swatter?[/quote_box_center]
He was dead serious. With Mr. Hogan sitting in a chair two feet in front of me, I gripped the bug weapon and stood there frozen, pretending that his right knee was the ball.
“Is that your grip?” he asked.
By the way he asked the question, I knew I was in trouble. He reached up with an open right hand and swatted my hands on the swatter. It wasn’t hard enough to constitute an assault, but hard enough to get my attention. It was like one of the times my football coach would slap the side of my helmet, grab my face mask and pull me in face to face so I could experience up close his booming voice and a few sprays of screaming spit as he coached me up to be and play better. Mr. Hogan was a great coach, so the shock effect worked for him, too.
There must have been something about my grip he just couldn’t stand, and he was determined to fix it before we could go on. Those super strong hands of his came up and pushed, pulled and repositioned my hands on the swatter’s wire handle. I was getting a hands-on grip lesson from the Wee Ice Mon, Mr. Ben Hogan. Wow oh wow!
After he had my hands to a minimum acceptable grip, he told me again to address the ball. “Yes sir,” I said. I went into my pre-shot routine, shifting my weight from foot to foot as I waggled the pretend club a few times. I then glanced down the imaginary fairway, which was the north wall of his office. I didn’t want to screw up again, and I settled into what must have been an acceptable address position.
Mr. Hogan then went to the neck of the fly swatter I was gripping and started to twist and shape the wires — the imaginary shaft and hosel — the way he wanted the new club to be made. If these bends were put in a real club it would help promote a natural closing rotation at impact, I noticed. I didn’t think it would help someone who had a tendency to hook the ball, as Mr. Hogan did, but for those who hard cut or sliced the ball it would be cool feature. Mr. Hogan had the physics right, but I still doubted the USGA would go for it. I kept my mouth shut, however.
“Do you understand what I want?” Mr. Hogan asked. “Yes, sir,” I said.
“Now, just go do it!” he said.
Mr. Hogan probably didn’t realize what he had just said, but my future Nike brothers and sisters would have been proud.
Without changing my hands or taking them off the high-speed insect whacker, I walked out of his office gripping the world’s most unique prototype golf club. This one was hand crafted by Ben Hogan himself. I did not want to let go of my new grip, so I shoulder bumped all the doors open on the way back to my office. When I got there, I sat down to think about what had just happened.
It wasn’t until I went to lunch that I released my new Hogan grip on the wires. I never gave the swatter back to Mr. Hogan, and he never mentioned it. I used it to describe to the design team what we would build and prototype, and I’ve still got it. It’s old, rusty, and bent out of shape, and it will never kill another fly. I know it wouldn’t mean anything to anyone else but me. Through the last three decades, I’ve kept hundreds of keepsakes and clubs — even some clubs played and hit by major champions — but that old fly swatter is by far my favorite trophy.
Over the next 12 months, we would build several prototypes based on that fly swatter. One of those prototypes would be at the center of a memorable, sleepless and wild night. On the next hole I will tell you what happened.
Related
Opinion & Analysis
Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers
PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.
In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.
Check out the full Q&A below.
Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?
Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.
I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.
Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?
Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.
Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.
Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?
Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.
In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.
Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?
Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.
Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?
Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.
Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.
Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?
Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.
The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.
Club Junkie
A putter that I love and hate – Club Junkie Podcast
In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.
We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.
To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.
Opinion & Analysis
From 14 handicap to pro: 4 things I’d tell golfers at 50
This year my 50th birthday. Gosh, where has the time gone?
As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.
I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.
Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.
I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.
It’s been a ride, and I’ve gone both deep and wide.
So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.
1. Think About What You Want
Everyone has their own reason for picking up a golf club.
Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.
For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.
You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.
The point is to give yourself permission to play for your own reasons, and let that be enough.
But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.
None of these goals are better than the others, but each requires a different plan that you can work backward from.
2. There Are Lots of Things That Can Work
One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.
You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.
You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.
I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.
Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.
I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.
3. Get Custom Fit
If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.
If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.
Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.
It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.
Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.
I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.
So if you’re going to get fit, be smart about it.
Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.
Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.
I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.
4. Distance and Strategy Matter
There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.
I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.
Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being
-
Equipment2 weeks agoJustin Rose WITB 2026 (April): Full WITB breakdown with new McLaren irons
-
Equipment1 week agoWhat’s the story behind Webb Simpson’s custom-stamped irons?
-
Equipment2 weeks agoCadillac Championship Tour Report: Spieth’s sizable changes, McLaren Golf launches, and more
-
Whats in the Bag3 days agoKristoffer Reitan’s winning WITB: 2026 Truist Championship
-
Whats in the Bag1 week agoCameron Young’s winning WITB: 2026 Cadillac Championship
-
Whats in the Bag3 weeks agoNelly Korda WITB 2026 (April)
-
Equipment2 weeks agoJustin Rose on the switch to McLaren Golf, learnings from previous equipment moves
-
Tour Photo Galleries2 weeks agoPhotos from the 2026 Cadillac Championship


FredWomble
Aug 19, 2015 at 10:34 pm
Great series. I was afraid reading it.The Hogan mystique came through in this story!
Steve Thomas
Aug 19, 2015 at 2:50 pm
Tom:
Can you make this a 72 hole tournament? I can’t get enough of these stories!
Zach Mayo
Aug 18, 2015 at 10:28 am
Keep us dangling for installment # 6. !!!!
Like Ive said before Mr Stites….. your story telling matches the quality of the clubs you’ve made . SPECTACULAR.
The first 5 holes were birdies on my scorecard..keep it up and you could have the perfect round of 18 birdies that was the dream of the man whose stories you engage us with.
Wiley
Aug 16, 2015 at 11:30 am
Definitely will need an emergency nine!
Philip
Aug 13, 2015 at 11:48 pm
Great story telling. Don’t forget that there is always the 19th hole, and that one never ends …
Ken
Aug 13, 2015 at 4:32 pm
When it comes to the wisdom of Mr. Hogan, maybe we could play 36? Great article. Thanks.
Tom Wishon
Aug 13, 2015 at 11:49 am
TS, keep these up because I’m really enjoying these as well. And when you finish 18, think about creating a second 18 as well !! Hope all is well with you these days.
tom stites
Aug 13, 2015 at 4:22 pm
Thanks Tom. Hope to see you again soon.
rymail00
Aug 13, 2015 at 9:14 pm
Yup agree with Mr. Wishon. I really hope to read more stories after this 18. I’m sure your time at Nike could fill a book (which would be very cool too). If there’s one I really hope there’s another 18 to help past the wait. We’re equipment junkys and I believe that’s why reading yours, Mr. Adams, and Mr. Wishon articles are so interesting.
Keep them coming.
Ryan
Howard
Aug 13, 2015 at 10:19 am
Tom, These stories are great and this one is the best so far. I never grow tired of reading about Mr. Hogan. One of my most treasured mementos is a letter I received from him about a week after I wrote him to tell him how much Five Lessons had improved my golf game. I’ve been hooked ever since.
Ronald Montesano
Aug 13, 2015 at 7:35 am
Also, Did Anthony Ravelli draw the image you used of grip and fly swatter?
RM
tom stites
Aug 13, 2015 at 8:30 am
The art was done by a good friend of mine who happens to be a very gifted illustrator and artist. I asked him to help me tell the story. There are just no photos on the internet of someone golf gripping a fly swatter. He did a great job. I can say however we were both inspired by the great works of art in the Five Lessons Book.
Ronald Montesano
Aug 13, 2015 at 7:30 am
Tom, I simply cannot wait for each successive installment. You are gifting all of us with rare insight, the type that we would never be able to acquire on our own. Thank you.
RM
gvogel
Aug 12, 2015 at 8:26 pm
What?!!! I have to wait until hole number 6?!!!!!
Aghhhhh.