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Finding the ideal impact point on your driver

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A few weeks ago, I found myself in Eastern Canada teaching an AimPoint Express clinic at Fox Harb’r in Nova Scotia, followed by a PGA of Canada Fitting Workshop where I train our young professionals on best practices for club fitting.

I had one day of downtime in between the two events, and decided I would bring out my new Sony DCS-RX10M II Cyber Shot digital camera and my Trackman IIIe launch monitor. The new camera from Sony films at an astounding 960 frames per second, and I think most of the readers here are familiar with Trackman. I thought it would be a pretty cool piece if I used the camera to film the impact interval, and then measured the resultant ball flight data with Trackman. All I needed now was a victim… I mean guinea pig… I mean test subject… I mean volunteer. Thankfully my AimPoint clinic was a success, and I had a willing and excited volunteer. Thanks, Bob.

After watching a couple planes take off from the course’s private runway and touring the sporting lodge and shooting grounds the next morning, I met Bob over on the range and walked him through what I needed him to do. I wanted him to try and hit one drive off the toe, one off the heel and one off the sweet spot. For those of you that have never tried to consciously manipulate your impact location, it is not as easy as it sounds.

Bob’s driver was a TaylorMade SLDR 460 (12 degrees), and he had the weight set all the way to fade. Resident gear head and PGA of Canada Professional at Fox Harb’r Devin DeBay gave me the low down on what to expect from Bob. He was a pretty consistent ball striker and consistently hit his shots a little high on the club face and a little on the toe.

Bob was a little surprised when we showed him that the impact point of his best drives was high on the face and on the toe. He was also surprised at how difficult it was to consciously move his impact point, let alone move the impact point and have a quality shot. After a couple adjustments, Bob was able to hit the few shots I needed to communicate the concepts for this story.

The first idea I would like to present, and question I would like readers to ask themselves is: “Do you hit your best shots off the sweet spot?” Just to be clear, I define hitting the sweet spot as have the center of gravity (CG) of the club head impact in alignment with the CG of the golf ball. I think this is important to define in this way, as moveable weight technology means that the CG of the club is not always in the geometric center.

When Bob hit the geometric center of the club face, his launch angle and spin loft were lower than on the high toe strikes. To see how this worked take a look at the table below.

Screen Shot 2015-08-28 at 2.23.06 PM

A combination of club delivery, swing speed and type of driver combine to give golfers an ideal impact point, and that is not always the sweet spot. Bob did have one of his best drives come off the sweet spot, as you will see in the video at the end of the story, but the vast majority of his best shots were struck high on the toe. If you go to the range, do some testing and find out that your best results come when you contact shots somewhere other than the sweet spot, I recommend seeking a quality club fitter with a launch monitor to find out why. You may not have the right driver.

The second idea I want to communicate is perhaps more relevant for the mid-to-high handicapper. It is the simple concept of the importance of impact point as it pertains to distance. I have been running power golf training programs for years now, and also am one of the instructors for TPI’s Power Coach Certification Program. As much as I love high-level club fitting, 3D motion analysis and training to increase speed, the simple reality is that the majority of golfers generate enough speed to hit the golf ball as far as they want. The reason they don’t get the maximum distance has to do with the fact that most of them contact their shots all over the face.

My simple recommendation for golfers who want to hit the ball farther is to first learn to hit the ball solidly at least 75 percent of the time. From there, if you are not getting the distance you are looking for then find a coach with a launch monitor and have them analyze your driver fit and driver delivery. They should be looking at the head, shaft, flex, swing weight, etc., and also at the angle of attack, impact point and spin loft. If all of those factors are optimized and you still need to hit it farther, then it’s time to start working on building speed and efficiency. These types of changes often take a lot more time and effort on the part of the golfer, so make sure you pick the low hanging fruit before tackling the more difficult challenges.

Impact Meaurement from Liam Mucklow on Vimeo.

M1 vs M3 Full Video https://vimeo.com/ondemand/m1vm3 Discount Code "golfwrx" Liam is Canada's Senior Aimpoint Instructor, the PGA of Canada's first Trackman Master, TPI Power Coach Instructor, K-Vest Advisory Board Member, Boditrak Advisory Board Member, and PGA of Canada Technical Advisory Panel Member. You can find out more about Liam by visiting his website, http://mucklowgolf.com/, and can find him in Toronto at King Valley Golf Club.

8 Comments

8 Comments

  1. Liam Mucklow

    Sep 12, 2015 at 12:52 pm

    Alex,

    That is exactly my point in the article. If you find your best shots come somewhere other than the Center of the face then I recommend a driver fitting.

  2. Alex

    Sep 11, 2015 at 8:01 am

    It seems like Bob’s driver is not very well fit if his center strikes with a 12* head are producing 11.5* launch and 1400 rpm spin. Instead of intentionally missing the center of the club to produce a good shot, maybe he should find a driver that produces the higher launch and spin of the toe strike, but on center hits. Just a thought.

  3. Chuck

    Sep 10, 2015 at 8:18 am

    I’ve found that the right left of center on the crown, just short right, being left of right of center to be the ideal sweet spot on my callaway x-hot driver… What?

  4. other paul

    Sep 10, 2015 at 1:51 am

    This isn’t very complicated, toe moves faster, and high on the face gives greater launch angle and usually less spin. However, once you move much more then a half inch from center all bets are off.

  5. Liam Mucklow

    Sep 9, 2015 at 11:00 pm

    Antonio,

    The way I look at is this.

    The Sweet Spot is is the geometric centre of the club face, which is also the apex of the bulge and roll. The moveable weights move the Centre of Gravity. Gear effect is caused by impact point relative to Centre of Gravity, not Sweet Spot.

    I feel it is important to make this distinction in my language as many golfers may consider Sweet Spot to be the impact point of which the get the best results. I would agree in principle to Jeremy Chell’s comment.

  6. Tom

    Sep 9, 2015 at 12:50 pm

    Valuable info. to know. Thanks for the write up.

  7. antonio

    Sep 9, 2015 at 9:53 am

    Nice artcle. If I understood you correctly what you mean is that with modern movable weights drivers, CG location changes depending on the weights position thus you change the swing spot as well. CG moves towards the position of the weights so if you tend to hit towards the toe putting weight on the heel, looking for a right to left curve as manufacturers advise, will probably affect impact negatively

  8. Poppa

    Sep 8, 2015 at 4:52 pm

    Please do this write up on several real driver (IE not TM). Who did not know that TM drivers had their sweet spot on the toe? It’s been like that since the R7 AT LEAST

    Really nice article. I would love to see it expanded!

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Instruction

The Wedge Guy: Beating the yips into submission

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There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.

And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.

But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.

When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.

Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.

For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!

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Looking for a good golf instructor? Use this checklist

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Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.

Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.

If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.

1. Cultural mindset

What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!

It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.

2. Coping and self-modeling can beat role-modeling

Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.

3. Learning theory basics

It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.

As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.

So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!

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What Lottie Woad’s stunning debut win teaches every golfer

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Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.

The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).

But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.

Precision Beats Power (And It’s Not Even Close)

Forget the driving contests. Woad proved that finding greens matters more than finding distance.

What Woad did:

• Hit it straight, hit it solid, give yourself chances

• Aimed for the fat parts of greens instead of chasing pins

• Let her putting do the talking after hitting safe targets

• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”

Why most golfers mess this up:

• They see a pin tucked behind a bunker and grab one more club to “go right at it”

• Distance becomes more important than accuracy

• They try to be heroic instead of smart

ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.

The Putter That Stayed Cool Under Fire

Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.

How she responded to pressure:

• Fired back with consecutive birdies at the 13th and 14th

• Watched Kim stumble with back-to-back bogeys

• Capped it with her fifth birdie of the day at the par-5 18th

• Stayed patient when others pressed, pressed when others cracked

What amateurs do wrong:

• Get conservative when they should be aggressive

• Try to force magic when steady play would win

• Panic when someone else makes a move

ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.

Course Management 101: Play Your Game, Not the Course’s Game

Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.

Her mental approach:

• Focused on her process, not the competition

• Drew on past pressure situations (Augusta National Women’s Amateur win)

• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”

Her physical execution:

• 270-yard drives (nothing flashy)

• Methodical iron play

• Steady putting

• Everything effective, nothing spectacular

ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.

Mental Toughness Isn’t Born, It’s Built

The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”

Her winning mindset:

• Didn’t put winning pressure on herself

• Focused on playing well and contending

• Made winning a byproduct of a good process

• Built confidence through recent experiences:

  • Won the Women’s Irish Open as an amateur
  • Missed a playoff by one shot at the Evian Championship
  • Each experience prepared her for the next

What this means for you:

• Stop trying to shoot career rounds every time you tee up

• Focus on executing your pre-shot routine

• Commit to every shot

• Stay present in the moment

ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.

The Real Lesson

Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.

The fundamentals that won:

• Hit more fairways

• Find more greens

• Make the putts you should make

• Stay patient under pressure

That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.

FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.

 

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!

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