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Report: Jason Day signs shoe, apparel and hat deal with Nike

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ESPN’s Darren Rovell is reporting that Nike has signed World No. 1 Jason Day to an endorsement deal that will have him wearing the company’s shoes, apparel and hat. The deal is worth approximately $10 million per year, according to Rovell.

This year (2016) was the final year of Day’s endorsement contract with TaylorMade-Adidas, which had the golfer wearing Adidas golf shoes and apparel and using TaylorMade’s golf balls and clubs.

According to Rovell, Day re-signed with TaylorMade to use its clubs and balls, but was able to negotiate an outside apparel/shoe deal with Nike because of two factors:

  1. Adidas’ decision to sell its TaylorMade golf brand (read more).
  2. Nike’s decision to exit its golf ball and club business (learn more).

We’ll update this story as more information becomes available. See what GolfWRX Members are saying about the Day/Nike signing in our forum

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41 Comments

41 Comments

  1. Pingback: ????????????f2??????????? – ???????????????????

  2. Dave r

    Sep 14, 2016 at 3:23 pm

    money talks

  3. Lef

    Sep 14, 2016 at 9:58 am

    What a dumb move. Chasing the $$$ and switching equipment when you’re at the top. I’ve worn those Nike hats and shoes. No feel whatsoever. And Lunarlon, are you kidding me! Give me Climacool any day. It’s worth at least 3 strokes a round.

    • Grizz01

      Sep 14, 2016 at 11:25 am

      You didn’t read the article. Day is not changing equipment. He is changing apparel. Adidas’ decision to sell its TaylorMade golf brand (the equipment), so they are no longer connected. He is just moving from Adidas clothing and footwear to Nike clothing and footwear. Getting 10million in the process.

      As to the shoes. They will custom fit his shoes to his liking.

    • Phil Knight

      Sep 14, 2016 at 12:09 pm

      I think maybe you didn’t read his post, he was being facetious, lol

      • Lef

        Sep 14, 2016 at 12:35 pm

        I was 1) making fun of the high-end $200 a pair tour issue golf shoe racket with all it’s underwhelming tech, and 2) poking at all the 20 hdcp duffers who come out of the woodwork to chastise a pro when they switch equipment. Because, you know, these duffers can totally tell the difference in feel between Nikes and Titliest forged blades.

        • Poh's law is alive and well

          Sep 15, 2016 at 1:16 am

          It’s always a sad day when a good dose of sarcasm has to be explained. Oh dear me.

          • JThunder

            Sep 15, 2016 at 4:00 am

            No anonymous internet poster left behind.

  4. Leftienige

    Sep 14, 2016 at 9:21 am

    If you believe that donations to “charities” ever get to the people in need , I’m afraid you’re sadly deluded . In most cases 99% goes to the administrators , the directors on HUGE salaries , and filters down through people working in charity shops , 1/2 of whom take all the best stuff home for next-to- nothing .
    Sad but true , folks , 50 years experience speaking .

    • Al Czervik

      Sep 14, 2016 at 3:52 pm

      This is an absolutely true statement. Goodwill in Seattle has a headquarters on the waterfront in downtown Seattle- some of the highest priced real estate in the country. How would a non-profit be able to manage that?

      • Lift, Clean and Cheat

        Sep 14, 2016 at 6:05 pm

        Goodwill a non-profit? Better check that again. Best that can be said is that they do employ a lot of people with disabilities. You may also find salary structure and worker compensation another interesting topic.

        • JThunder

          Sep 15, 2016 at 3:41 am

          Greed isn’t limited to capitalism only – it’s just most widely encouraged there.

  5. Mike Honcho

    Sep 14, 2016 at 9:13 am

    How will this effect his other endorsement deals, CONCUR, RBC and Lexis? Nike only allows the Swoosh head to toe in apparel deals.

  6. Nath

    Sep 14, 2016 at 3:00 am

    TW has certainly got the world number 1 beat now ehehehehe

  7. JThunder

    Sep 14, 2016 at 12:25 am

    Nike’s got to sell a LOT of hats to recoup $10 million. Tiger (supposedly) brought the big money to golf, but it didn’t do a lot of good for Nike’s clubs. I would think, all things considered, companies would start to scale way back their sponsorship money – if people are buying less stuff (since the middle class is flat broke with no hope of improvement) – then those contracts are worth less and less.

    If all the companies dropped from $10 mil down to $1 mil, do you think tour players would turn it down and go logoless?

    Maybe then they could pay the kids who make this crap $1 a day instead of 25¢.

    • Grizz01

      Sep 14, 2016 at 11:27 am

      10 million to Nike is just a drop in the bucket.

      • JThunder

        Sep 15, 2016 at 3:56 am

        Brilliant reply – so you’re saying Nike is a successful company by making investments that aren’t profitable, because $10mil is “just a drop in the bucket” to them? Right. So why did they continually cut their sales reps for golf equipment over recent years – surely those salaries were far smaller drops in your bucket, and every single one of them needed the income FAR more than Jason Day needs another $10 f-ing million. (For doing more work than wearing a hat.)

        To put that in perspective, family man Jason’s $10 mil hat-wearing deal is the equivalent of 200 median family incomes in the USA. Nike factory workers make well under $100 per month.

        If $10 mil is “just a drop in the bucket”, maybe someone should punch some holes in it, so we finally get the “trickle-down” the world’s been promised for so long.

  8. Jason

    Sep 14, 2016 at 12:05 am

    Breaking news! Ellie Day was just taken to the emergency room. Apparently she just got a nasty paper cut from the check from Nike.

    • RedX

      Sep 14, 2016 at 4:02 am

      Jason do you think it is Day who pushes these happenings or the press hungry for a story (or non story in many cases). The guy just comes across as being honest in responding to questions put to him but the press over reporting every trivial occurrence is painting a picture other than the nature of the man.

      Ps – Very much doubt a paper cheque is involved so Ellie should be fine. Maybe RSI logging onto an internet banking platform to check the bank balance incessantly?

  9. Jengus

    Sep 13, 2016 at 10:32 pm

    Haha!

  10. Tina

    Sep 13, 2016 at 4:48 pm

    Onto the next conspiracy theory … Nike buys TM!

    • Judge mental

      Sep 14, 2016 at 10:49 am

      Nike not making golf clubs any more,
      Taylormade selling a golf club company .
      If you can’t beat the competition,just buy it.

      Simple ????????

    • Grizz01

      Sep 14, 2016 at 11:28 am

      It is believed that Nike really doesn’t make thier clubs anyway. They were a different manufacturer that ‘stamped’ Nike on to the clubs.

      • JThunder

        Sep 15, 2016 at 4:04 am

        None of these companies “makes their own clubs”. They’re run by folks in suits in the US, built by kids in factories in Asia. I doubt the CEO of any of them could re-grip a 7 iron. And they sure wouldn’t do it for the wages they’re paying!

        If we wish really hard, maybe these buyouts can leave us with just one giant OEM. Then they can jack the prices up 3000% like the drug companies!

  11. Pingback: Jason Day Reportedly Signs Shoe And Apparel Deal With Nike Golf, Brings adidas Yeezys With Him | Sneaker Kat

  12. Sam

    Sep 13, 2016 at 10:57 am

    WOW!! This is going to be exciting to see how many players Nike will be signing to wear their apparel.

    • Jimmy Banks

      Sep 13, 2016 at 12:15 pm

      Confusing with Nike clothes and TM clubs…don’t like it.

      • Sam

        Sep 13, 2016 at 1:15 pm

        Agree. But TM players have always been a bit confusing, as they probably play the most mixed bags on tour. They play whatever they want essentially, but they just have to use the bag (mostly) and put on a few head covers. So this will just only add more to the confusion.

        • $80shirts are now $90

          Sep 13, 2016 at 4:25 pm

          what on earth are you talking about? seriously

        • JD

          Sep 13, 2016 at 6:29 pm

          I think you meant to say they have the most flexibility in their contracts unlike a Ping or some of the others. The one stipulation in all TM contracts is the Driver. but a lot of players use SC putters or the ProV1 for example. The more TM gear the more money you can potentially earn.

        • Teaj

          Sep 14, 2016 at 8:43 am

          So you do realize that there are different types of sponsorship’s in golf, I hope. The amount of money paid out to the contractor (PGA Pro) is based on what they are putting in their bags, how they perform. There are basic hat and bag deals all the way to full sponsorship’s such as Jason Days current deal. You will find that some players such as DJ and others have a 13 club deal which allows him to game a Scotty Cameron along with the clothing, hat, bag and balls. Also with what was mentioned in the write up was that Adidas is selling Taylormade which leaves Taylormade players available for apparel deals once their contracts are up with Adidas. Anyways I hope Days back is not a series issue and if it is that he take the time to take care of it as we do not need another great golfer leave the game to soon.

  13. rich tran

    Sep 13, 2016 at 10:49 am

    awesome deal, great clubs to play with and nice swagger clothes to wear

  14. BoomCannon

    Sep 13, 2016 at 10:49 am

    The rumors…were true. A win for the WRX conspiracy theorists!

  15. desmond

    Sep 13, 2016 at 10:47 am

    I’m certain his charitable foundation will do great things… with a lot of that money. Although it will look odd at first with Nike Apparel and TM Equipment. We’ll get accustomed to it. Rory and Tiger are next….

    • fc

      Sep 13, 2016 at 11:27 am

      Not when he’s getting $10 million just to wear clothing. Why not just give like $9 million of that to charity. It’s not like he needs that much money. Faak the charities if they let players make this much money

      • leon

        Sep 13, 2016 at 1:33 pm

        The charity is just a “format” of avoiding the tax. The charities across the states are more like investment companies that only 3% of the money donated will pass to the people who really needs it. All the remaining are used for making investments in all sorts of forms.

  16. Jafar

    Sep 13, 2016 at 10:29 am

    First to comment….

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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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