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Q&A: Chuck Evans on why The Golfing Machine still matters

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In today’s Q&A I want to introduce Mr. Chuck Evans, one of the leading, if not the leading authority on The Golfing Machine, written in 1969 by Homer Kelley. As we know (in the business), Homer’s great work is the foundational blueprint for all the modern teaching styles today, and its concepts have been used by world-class teachers from David Leadbetter to Sean Foley.

So I want to help you understand more about Chuck, his philosophies, and his golf academy that you can find at www.chuckevansgolf.com. I hope you enjoy our conversation below.

Tom Stickney: How you were introduced into The Golfing Machine?

Chuck Evans: Years ago, my teaching varied by what was in that month’s golf publication. My players were getting better, but I thought I could help them reach their potential faster. I heard about another young teacher in the area that had some “interesting” views of the golf swing, so I booked a lesson with him. When I showed up for my lesson the young pro introduced himself: Ron Gring. As we progressed through the lesson he used terminology that I had never heard, but he explained as we went along.

After that initial session, he told me about a fascinating book called The Golfing Machine by Homer Kelley. When I got home I made a few calls to local bookstores — we didn’t have Google, Amazon, or any of the things we have today –- and found a place nearby that had a copy. I rushed out to get it and once home became completely enthralled with it! Now, I’m not the smartest guy in the world so in quite a few places I was stuck. I couldn’t figure out what Mr. Kelley was talking about.

After several throws across the room I decided to give Mr. Kelley a call. That was in March of 1983. Mrs. Kelley (Sally), answered the phone and told me that Homer had passed on Valentine’s Day of 1983. I was shocked she would answer the phone when I heard that! We talked for over an hour, and I asked her where the nearest authorized instructor was located. She told me Atlanta, Georgia, and his name was George Kelnhofer. I called George but he was booked 3 months out, but recommended one of the other teachers, Danny Elkins.

I got to Atlanta that weekend and spent time with Danny and then decided I should to seek out the other “top” Golfing Machine Instructors to get their understanding. I went to see Ben Doyle, Tom Tomasello, Alex Sloan and walked away more confused than ever. They ALL had a different interpretation of the book and its writings.

I thought how can this be?

They ALL had gone to the SAME classes with Mr. Kelley yet they all had different “ideas” of how to understand the book. So, I called Sally and arranged to spend time with her and go through all of the audio and writings that Homer had left behind.

TS: Why were you so drawn to the book?

CE: It made sense to me. Here was an outline, a catalog of things that a player could do and how the pieces fit together, or didn’t fit. Every chapter tells its own story. For instance, If I wanted to learn more about power I would simply go to chapter 6. Want more about how the wrists work? Go to chapter 4 and so on.

In the 4th edition there were four ball striking patterns and two putting patterns. I’m fortunate to have all the editions, including a copy signed by Mr. Kelley. After you became authorized and taught, you became the leading authority on teaching the thoughts in the book to the teachers interested in using it.

TS: How did this happen? Who did you go to when you had questions?

CE: Sally and I always stayed in touch. We talked weekly and would chat for hours! After several years, Sally called one day to ask if I would help her get the 7th and final edition out. That was 1994.

Cathy Schmidt and I were in Florida working and we looked at each other said, “What the hell, Sally needs help and Homer needs to get this final edition published!” So, we saddled up and headed to Seattle. Once we got there we found out that Sally had reached out to others as well, but no one else either had the time or inclination to give back.

We spent six months going through all of Homer’s handwritten notes, which I still have the originals, and when we finally got it ready to print, Sally couldn’t raise the money! To produce the minimum number of books the publisher wanted $25,000.

Sally appointed me the Director of Education for The Golfing Machine and even offered me the use of Homers studio, which I declined. I mean, come on, WHO could possibly fill those shoes! Anyway, my task was to hold AI classes, certifications, and “grade” the exams. During this time, Sally started talking about the possibility of one day selling the rights and company. In just a few years, and after many conversations, Danny Elkins and I finally negotiated the buyout.

Originally, I had wanted a group that included Ron Gring, myself, Danny Elkins, Martin Hall and you (Tom Stickney). For various reasons, all but Danny and myself dropped out; they just couldn’t’ make it work. I then brought in the current owner Joe Daniels so that we had an odd number for voting purposes.

When I came across something I wasn’t sure about, I would call Alex and he would provide input. But for the most part, all the answers were in Homers audio tapes and notes.

TS: Over time, how has your ideas of the book changed with the new technology that has come out?

CE: You know, there are some things that don’t quite fit. For example, the “Plane.” Science now tells us that golf isn’t planar at all. That doesn’t stop me from explaining to a player how the club head, club face, and club shaft work. Now I may talk more about the sweet spot “plane.”

There’s a lot of talk nowadays about wrist angles, alpha, beta, gamma, torques and forces. But the player certainly doesn’t need to know about those. It’s OUR job to explain things in a way that the player can understand what is or isn’t going on.

Mr. Kelley wrote that the ball will start practically at a right angle to the club face and square to the leading edge of the club face. FlightScope tells us that this is not what happens and it varies with different clubs. I think that number is up to around 85 percent of the club face, depending on the club being used. A lot of people are more than willing to call out TGM. But from my standpoint there is MORE than enough great information in there to produce tour caliber play, that is, IF someone really knows how to glean the info out of the book!

I know a lot of AI’s and former AI’s that truly do not have the understanding they need to have. Some have come up with their own “hypothesis” telling the world they have discovered something when in fact, it’s just a “rehash” of something out of TGM.

In my own education, I spend more time these days studying biomechanics. I’ve attended classes with Dr. Kwon, Phil Cheetham, Mike Duffey and read a lot of Sasho MacKenzie and Steven Nesbit. If Mr. Kelley were alive today, I know he would embrace the new technology and the study of biomechanics.

TS: Do you feel that the book or parts of the book are maybe outdated?

CE: Yes, but I truly believe that if Mr. Kelley was alive today there would be several more editions. These would be because of new findings using the latest technology. He didn’t have the things we have to day to accurately measure the club and the body.

TS: Why do players never mention their work with TGM principles other than Bryson?

CE: My belief is that they are either afraid of mentioning it, OR they simply don’t know any better. The long-time poster child for TGM was Bobby Clampett.

When he played poorly, it was TGM’s fault. Today, Bobby has his own school, “Impact Zone,” and he uses the principles that he was taught by Ben Doyle.

Players are being told that TGM doesn’t make players better. Like I said earlier, there is enough good stuff in there to produce tour caliber players. But, you need the RIGHT instructor to help wade through all of the negative bs being put out about TGM.

TS: What is the most important thing the book has taught you personally?

CE: That there is certainly a swing for everyone! So many variations and combinations, I think the number is 546 quadrillion. Also, that there are no “fundamentals” that apply to every player. Sure, we all must grip the club, but the style is variable. Just like the posture, aim, alignment, foot flairs — you name it. We all do those things, but we do them in a way that fits us. Mike Bennett and Andy Plummer have a great description for fundamentals and I think they nailed it!

TS: If you could ask Homer one question, what would it be?

CE: Why did you have to leave us so early? Your work wasn’t done! He dedicated almost 30 years to finding the “secret” to golf. Did he find it? We’ll never know, but he might have.

Tom F. Stickney II, is a specialist in Biomechanics for Golf, Physiology, and 3d Motion Analysis. He has a degree in Exercise and Fitness and has been a Director of Instruction for almost 30 years at resorts and clubs such as- The Four Seasons Punta Mita, BIGHORN Golf Club, The Club at Cordillera, The Promontory Club, and the Sandestin Golf and Beach Resort. His past and present instructional awards include the following: Golf Magazine Top 100 Teacher, Golf Digest Top 50 International Instructor, Golf Tips Top 25 Instructor, Best in State (Florida, Colorado, and California,) Top 20 Teachers Under 40, Best Young Teachers and many more. Tom is a Trackman University Master/Partner, a distinction held by less than 25 people in the world. Tom is TPI Certified- Level 1, Golf Level 2, Level 2- Power, and Level 2- Fitness and believes that you cannot reach your maximum potential as a player with out some focus on your physiology. You can reach him at tomstickneygolf@gmail.com and he welcomes any questions you may have.

6 Comments

6 Comments

  1. Steve Wozeniak

    Apr 30, 2017 at 11:38 am

    I just love how the guy admits the book is outdated and he would change it………HELLO, it means the guy was WRONG !!!!!!
    This garbage has ruined so many swings over the years it’s sad. This is exactly why the average score is STILL 101…….101 people because of poor instruction and actually thinking hitting a golf ball is hard. Oh well it sure keeps me busy fixing swings……
    Steve Wozeniak PGA

  2. 8thehardway

    Apr 30, 2017 at 3:05 am

    Editorially speaking, the book is an $80 joke. Format, grammar, punctuation, layout… you’ll find obstacles and roadblocks to comprehension on every page. Laboring through assembly instructions set in 6 point type, written by someone for whom English was a second language with drawings shrunk beyond recognition is an apt comparison and after7 editions of this crap I doubt anyone involved in publishing version 8 is concerned about clarity, comprehension or, by extension, their intended audience.

  3. Kenneth

    Apr 29, 2017 at 12:34 am

    Chuck, do you still have the designation of GSED – Golf Swing Engineer Doctor?
    If so do you fully understand Chapter 2 of TGM – Statement of Principle – Introduction to Mechanics and where Homer provides the scientific basis for his Star System of G.O.L.F.?
    Homer was not a graduate engineer nor scientist of any kind and I wonder if his science is legitimate. I have the 1982 edition of TGM.

  4. Dan

    Apr 28, 2017 at 8:06 pm

    There have been some very fine golf teachers/instructors and Mr. Kelly was one of them. I have read his book and did get some ideas from it. It isn’t the easiest book to understand as Mr. Evans says. The best instruction book on golf I’ve ever read and understood was written by the best teacher of all IMHO and that was Practical Golf by John Jacobs.

  5. Michael

    Apr 28, 2017 at 3:36 pm

    Ben Hogan’s 5 Fundamentals, Harvey Penick’s Little Red Book, and Doak’s Confidential Guide to GC’s will teach you how to play golf, how to think about golf, and how to read a golf course.

  6. Bob Jones

    Apr 28, 2017 at 10:07 am

    For the 8th edition, please hire a professional writer. Homer Kelley’s syntax and words choices are the reason why this book is such a head-scratcher. Some critical concepts, for example, In-Line, are poorly defined. The book presents many choices, but does a poor job of saying which ones work together and which ones conflict. Etc.

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Instruction

The Wedge Guy: Beating the yips into submission

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There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.

And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.

But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.

When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.

Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.

For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!

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Looking for a good golf instructor? Use this checklist

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Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.

Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.

If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.

1. Cultural mindset

What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!

It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.

2. Coping and self-modeling can beat role-modeling

Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.

3. Learning theory basics

It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.

As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.

So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!

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What Lottie Woad’s stunning debut win teaches every golfer

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Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.

The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).

But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.

Precision Beats Power (And It’s Not Even Close)

Forget the driving contests. Woad proved that finding greens matters more than finding distance.

What Woad did:

• Hit it straight, hit it solid, give yourself chances

• Aimed for the fat parts of greens instead of chasing pins

• Let her putting do the talking after hitting safe targets

• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”

Why most golfers mess this up:

• They see a pin tucked behind a bunker and grab one more club to “go right at it”

• Distance becomes more important than accuracy

• They try to be heroic instead of smart

ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.

The Putter That Stayed Cool Under Fire

Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.

How she responded to pressure:

• Fired back with consecutive birdies at the 13th and 14th

• Watched Kim stumble with back-to-back bogeys

• Capped it with her fifth birdie of the day at the par-5 18th

• Stayed patient when others pressed, pressed when others cracked

What amateurs do wrong:

• Get conservative when they should be aggressive

• Try to force magic when steady play would win

• Panic when someone else makes a move

ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.

Course Management 101: Play Your Game, Not the Course’s Game

Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.

Her mental approach:

• Focused on her process, not the competition

• Drew on past pressure situations (Augusta National Women’s Amateur win)

• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”

Her physical execution:

• 270-yard drives (nothing flashy)

• Methodical iron play

• Steady putting

• Everything effective, nothing spectacular

ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.

Mental Toughness Isn’t Born, It’s Built

The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”

Her winning mindset:

• Didn’t put winning pressure on herself

• Focused on playing well and contending

• Made winning a byproduct of a good process

• Built confidence through recent experiences:

  • Won the Women’s Irish Open as an amateur
  • Missed a playoff by one shot at the Evian Championship
  • Each experience prepared her for the next

What this means for you:

• Stop trying to shoot career rounds every time you tee up

• Focus on executing your pre-shot routine

• Commit to every shot

• Stay present in the moment

ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.

The Real Lesson

Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.

The fundamentals that won:

• Hit more fairways

• Find more greens

• Make the putts you should make

• Stay patient under pressure

That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.

FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.

 

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!

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