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Learn From the Best: Golf Coach Adam Young

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My name is Richard Cartwright, and I’m a PGA Professional in the UK. I’m excited to announce a new series that I’m working on with GolfWRX called “Learn from the Best,” and I think GolfWRX readers will enjoy it very much.

I teach golf for a living, and I’ve always made it a point in my career to seek out the best and brightest minds in the game so I can pick their brains. I thought, why not share what I learn with the GolfWRX Community?

For my first installment, I spoke to Adam Young, an internationally renowned golf coach and author of the best-selling golf book, The Practice Manual: The Ultimate Guide for Golfers. He’s known for his research and expertise in helping golfers of all skill levels lower their scores.

Richard Cartwright: What should golfers be focusing on when they practice?

Adam Young: The concepts. They need to be aware of what they’re doing in three key areas:

  1. Ground Strike: Their ability to strike a divot in the correct place with an iron and control the height of their swing arc with a driver.
  2. Face Strike: Are they hitting their shots off the toe, heel, center, bottom or top? It’s very important to recognize where the ball is struck.
  3. Controlling Club Face Aim at Impact and Swing Path. They need to be able to use ball flight to determine what happened at impact.

We can all recognize when we’ve hit a poor shot, but rarely can a high-handicap golfer indicate exactly what happened at impact to produce that shot. I’ve had golfers shank the ball during sessions. I’ve asked them what they think they did with the shot, and they believed they’ve topped it as it didn’t get airborne.

A lower-handicap golfer needs to focus on face and path relationships, as they generally have learned better turf and sweet spot strikes… although not always.

I recently had a good player who was pull-hooking it, but I noticed the path was anywhere between 5-10 degrees right; he was shutting the face down substantially. His answer to fix the ball from going left was to swing even more to the right. This is an example of poor concept, where his correction caused the ball to curve more left and also affected the low point of the swing (resulting in more fat and thin shots). Often, giving the player more accurate feedback on the true cause of their poor shot can help them automatically solve the issue.

RC: Let’s talk skill versus technique. What’s the difference and why is it important to distinguish between?

AY: Throwing a ball into bucket. The skill is getting the ball in the bucket. Technique would be the bending of the arm or the angle you released the ball; it’s the method employed to produce the skill. A skilled person can get the ball into the bucket with numerous techniques.

Too much stock is put in the swing motion and not enough in the skill. Very commonly, when I ask an amateur what they need to do to hit the ball better, they mention things such as turning shoulders to 90 degrees or following through. They often don’t understand that they can still miss the ball with gross motor patterns (big movements), which look pro-like. Working on skills such as ground contact, centeredness of strike and club face control will always improve results, regardless of their current swing technique.

I change technique when it correlates to inhibiting skills. For example, if someone is moving their head around all over the place and struggling to strike the ground correctly, we may look at changing this directly, although a better head movement can often be reverse engineered from improvements in the skill of ground contact.

When working on club face control, I would tend to favor more external feedback when helping achieve better face position at impact such as a constraint (e.g. a gateway), which shows the starting direction of the golf ball.

Higher-handicap golfers and beginners need to develop awareness of concepts and coordination. Take the example of a beginner who tops it all the time. Something as simple as identifying if they are able to strike the tee and watch that fly in the air: that will enable the ball to also fly in the air. Guiding their concepts through better feedback is very important. Better players often know what to do, but I have found they are often poor at knowing whether they have done it. Seeing what their weakest link is (skill, technique or concept) helps me guide their improvement process.

To the coaches out there: never overestimate what a pupil knows. Always test them to gain insight into their current concepts and ideas behind why the ball did what it did. Always question to gauge their current beliefs.

RC: What two or three things do you feel are the magic formula to break 80?

AY: It completely depends on the individual. I’ve seen some great swings, but their strategy is terrible. They often don’t know how far they hit the ball. That’s probably the first thing; you have to know how far you hit each club.

The second is to play as safe as you can, and that doesn’t mean not using driver. Aim to different parts of fairway: aim away from trouble; miss in the right place; play to the heart of the green. For example, if you hit a shot into the green away from hole, you might three-putt 20 percent of the time, which will cost you 0.2 shots. Now let’s say you hit it into water and drop; the average player will get up and down 20 percent of the time, which will cost you 1.8 shots. That’s nine times the value (going in the water) compared to going for the heart of the green with the risk of a three-putt. Even if you hit it close to the hole, say 10 feet away, the average amateur is only holing 10 percent of those.

Let your mistakes work for you and not cost you. Avoid the big numbers, don’t necessarily go for the hero shot. Patience pays off. Those are the big two.

RC: When golfers ask you, “What level can I get to,” what do you say?

AY: I would look at their athleticism and awareness. You can often tell who will be the quicker learners just from how they can move their body, as well as how well they can identify something as simple as where they struck a shot on the face of the club. There are so many factors involved in reaching your potential, but one of the biggest I see is patience.

A person who understands how to learn things can go a long way in any endeavor, but many people are so wrapped up in wanting to hit their best shots now that they are unable to learn how to hit something better than their current best. A player who can deny the pitfalls of instant gratification and who knows how to learn a movement pattern will usually have a good success rate in the game.

RC: Thank you for your time, Adam.

Adam Young is also a widely GolfWRX Featured Writer; you can read his GolfWRX here. You can also learn more about Adam Young and his coaching philosophies at www.adamyounggolf.com

Richard is the Head Golf Instructor at Whittlebury Park Golf and Country Club in Northamptonshire, UK. He's on a journey to discover why he couldn’t achieve success as a Tour Pro at a young age, and is helping golfers understand what they can do to reach their potential. He uses using Trackman and GASP LAB video analysis, and well as his own experience, to help his students discover the "why" in their games.

9 Comments

9 Comments

  1. Jim A

    Mar 28, 2019 at 7:15 pm

    Adam Young is the most ingenious golf mind I’ve ever encountered.

    I started to play the game at the age of 20 and played obsessively until the age of 38. Never took a lesson, but had worked my handicap down to an 12. I am now 54.

    A few years ago I started going to the range again to introduce the game to my young son (now 9). Around that time I discovered The Practice Manual and read it intermittently while finishing a dissertation.

    When my son started playing PGA Junior League two seasons ago, I started to play again, but the swing that got me by in my 30s wasn’t there in 50s. So I decided to build something new (and better) from the ground up.

    I dusted off The Practice Manual, finished it, and invested in Adam’s The Strike Plan videos. Within 10 months, after incorporating his drills in my practice sessions (1-2 hours a day, 5-6 days a week) and playing at least once a week, I was carrying a 4 handicap. It has crept up a little since then, but I know I control it’s fate.

  2. Ben

    May 10, 2017 at 5:46 am

    Have you actually read the book? At no stage does he ever suggest it’s a quick fix, in fact it’s quite the opposite. Working from ball flight backwards is fine, you can determine why the ball is going a certain direction based on club path, AoA, face to path, and all the other factors he lists. From there you can work on how to change the way you think or retrain the brain to use new motor patters. He’s well renowned and doesn’t work on swing aesthetics like a lot of the older generation coaches, it’s all about being functional and working with what you have to achieve the most you can out of your own game.

  3. birly-shirly

    May 7, 2017 at 6:06 pm

    If you were right, Young wouldn’t/couldn’t have given the example of a student hitting pull hooks with a rightward path.

  4. acemandrake

    May 7, 2017 at 5:27 pm

    Clubface control
    Know your distances
    Play safe (smart)
    Be patient

    Where’s the first tee & what’s the course record? 🙂

  5. acemandrake

    May 7, 2017 at 5:17 pm

    Clubface control
    Know your yardages
    Play safe
    Be patient

    Where’s the first tee and what’s the course record? 🙂

  6. Ian

    May 7, 2017 at 10:29 am

    Wow. Analysis paralysis buddy

  7. Ben

    May 6, 2017 at 9:42 pm

    I’m reading his book now and it’s unreal. Gives so much good insight in to how to go about your game better. Make the game simple, focus on the right learning patterns and you’ll improve your game quick smart.

    • golfraven

      May 8, 2017 at 2:29 am

      As far I know reading his book “The Practice Manual” (believe the only book he wrote so far) this is fairly focused on practice, learning and understanding your game. He is focusing on technical aspects of the golf swing as much. Hence you could learn from him even if he had no arms or legs.

    • Ben

      May 10, 2017 at 5:34 am

      Your statement isn’t what your name would suggest. Are archaeologists good at their job because they lived in the same time as the things they study? No of course not. Just because you don’t play the game at the highest level doesn’t mean you can’t study the game and have knowledge of the highest level. You are so incredibly ignorant to suggest otherwise.

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Instruction

The Wedge Guy: Beating the yips into submission

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There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.

And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.

But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.

When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.

Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.

For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!

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Looking for a good golf instructor? Use this checklist

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Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.

Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.

If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.

1. Cultural mindset

What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!

It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.

2. Coping and self-modeling can beat role-modeling

Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.

3. Learning theory basics

It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.

As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.

So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!

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What Lottie Woad’s stunning debut win teaches every golfer

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Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.

The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).

But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.

Precision Beats Power (And It’s Not Even Close)

Forget the driving contests. Woad proved that finding greens matters more than finding distance.

What Woad did:

• Hit it straight, hit it solid, give yourself chances

• Aimed for the fat parts of greens instead of chasing pins

• Let her putting do the talking after hitting safe targets

• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”

Why most golfers mess this up:

• They see a pin tucked behind a bunker and grab one more club to “go right at it”

• Distance becomes more important than accuracy

• They try to be heroic instead of smart

ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.

The Putter That Stayed Cool Under Fire

Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.

How she responded to pressure:

• Fired back with consecutive birdies at the 13th and 14th

• Watched Kim stumble with back-to-back bogeys

• Capped it with her fifth birdie of the day at the par-5 18th

• Stayed patient when others pressed, pressed when others cracked

What amateurs do wrong:

• Get conservative when they should be aggressive

• Try to force magic when steady play would win

• Panic when someone else makes a move

ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.

Course Management 101: Play Your Game, Not the Course’s Game

Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.

Her mental approach:

• Focused on her process, not the competition

• Drew on past pressure situations (Augusta National Women’s Amateur win)

• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”

Her physical execution:

• 270-yard drives (nothing flashy)

• Methodical iron play

• Steady putting

• Everything effective, nothing spectacular

ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.

Mental Toughness Isn’t Born, It’s Built

The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”

Her winning mindset:

• Didn’t put winning pressure on herself

• Focused on playing well and contending

• Made winning a byproduct of a good process

• Built confidence through recent experiences:

  • Won the Women’s Irish Open as an amateur
  • Missed a playoff by one shot at the Evian Championship
  • Each experience prepared her for the next

What this means for you:

• Stop trying to shoot career rounds every time you tee up

• Focus on executing your pre-shot routine

• Commit to every shot

• Stay present in the moment

ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.

The Real Lesson

Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.

The fundamentals that won:

• Hit more fairways

• Find more greens

• Make the putts you should make

• Stay patient under pressure

That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.

FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.

 

PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.

 

Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!

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