19th Hole

Good signs in golf equipment sales in latest Golf Datatech report

Published

8 years ago

Jun 26, 2018

Consider this brass tacks analysis of the golf equipment industry from World Golf Foundation CEO, Steve Mona: “As long as we keep that committed number of stable golfers at around 20 million, the spending will follow.”

Golf Digest’s Mike Stachura got a peek at Golf Datatech’s May sales report…and it seems with respect to the month of May at least, “spending is following.” Stachura reports good signs in equipment sales relative to last year and a 12 percent increase in golf ball sales (in both units and dollars).

Irons sales were up 17 percent in terms of dollars and nine percent with respect to units sold. Woods were up three percent in dollars but down three percent in units. Wedges were up almost 12 percent in units and 10 percent in dollars, and putters were relatively flat.

Stachura points out,

“While unit sales across all categories aren’t anywhere near record levels, what is changing and improving the health of the golf equipment business is the increase in average selling price.”

Shoe sales ticked upwards more than 20 percent, and glove and bag sales were both up more than 10 percent.

While all of this is well off from industry record levels, positive momentum and further evidence of the “new normal” of the golf equipment industry after it dusted itself off from the ramifications of the 2008 financial crisis.

Callaway CEO Chip Brewer conveyed that sentiment earlier this year

“From a business perspective, the industry is getting a lot healthier. It’s a lot more rational, healthy environment for equipment companies and our customers now relative than it was a few years ago – longer life cycles and improved innovation, etc…The innovations that have been coming have been continuous; the new golf balls we make nowadays, the new technologies, the new approaches to adding distance to drivers, it’s an exciting time.”

What say you to this news, GolfWRX members? Reason for optimism? Too small a sample for far-reaching analysis? Let us know what you’re seeing on the ground!

19th Hole

How much each player won at the 2026 Masters

Published

1 month ago

Apr 13, 2026

Gianni Magliocco

Rory McIlroy made it two wins in as many years at Augusta National, seeing off the challengers on a dramatic Sunday to slip on the green jacket once again. The victory earned Rory a whopping payday of $4.5 million, with Scottie Scheffler his closest challenger earning $2.43 million for his sole runner-up finish.

With a total prize purse of $22.5 million up for grabs, here’s a look at how much each player won at the 2026 Masters tournament.

For players that did not make the cut, they still earned $25k for their efforts at the year’s opening major.

1: Rory McIlroy, $4.5 million
2: Scottie Scheffler, $2.43 million
T3: Tyrrell Hatton, $1.08 million
T3: Russell Henley, $1.08 million
T3: Justin Rose, $1.08 million
T3: Cameron Young, $1.08 million
T7: Collin Morikawa, $725,625
T7: Sam Burns, $725,625
T9: Xander Schauffele, $630,00
T9: Max Homa, $630,00
11: Jake Knapp, $562,500
T12: Jordan Spieth, $427,500
T12: Brooks Koepka, $427,500
T12: Hideki Matsuyama, $427,500
T12: Patrick Reed, $427,500
T12: Patrick Cantlay, $427,500
T12: Jason Day, $427,500
T18: Viktor Hovland, $315,000
T18: Maverick McNealy, $315,000
T18: Matt Fitzpatrick, $315,000
T21: Keegan Bradley, $252,000
T21: Ludvig Aberg, $252,000
T21: Wyndham Clark, $252,000
T24: Matt McCarty, $182,083
T24: Adam Scott, $182,083
T24: Sam Stevens, $182,083
T24: Chris Gotterup, $182,083
T24: Michael Brennan, $182,083
T24: Brian Campbell, $182,083
T30: Alex Noren, $146,250
T30: Harris English, $146,250
T30: Shane Lowry, $146,250
T33: Gary Woodland, $121,500
T33: Dustin Johnson, $121,500
T33: Brian Harman, $121,500
T33: Tommy Fleetwood, $121,500
T33: Ben Griffin, $121,500
T38: Jon Rahm, $105,750
T38: Ryan Gerard, $101,250
T38: Haotong Li, $96,750
T41: Justin Thomas, $92,250
T41: Sepp Straka, $87,750
T41: Jacob Bridgeman, $83,250
T41: Kristoffer Reitan, $78,750
T41: Nick Taylor, $74,250
46: Sungjae Im, $69,750
47: Si Woo Kim, $65,250
48: Aaron Rai, $61,650
T49: Corey Conners, $57,600
T49: Marco Penge, $57,600
51: Kurt Kitayama, $55,250
52: Sergio Garcia, $54,000
53: Rasmus Hojgaard, $52,650
54: Charl Schwartzel, $51,300

19th Hole

CBS’s Sunday Masters coverage slammed by golf fans

Published

1 month ago

Apr 13, 2026

Gianni Magliocco

While Sunday was a dramatic day at the Masters, many golf fans were left feeling frustrated by the CBS final round coverage.

There were plenty of moments that golf fans took to social media to air their frustrations on Sunday over, including a lack of shots being shown throughout the day, being behind the live action, confusion over the approach shots of the final group on 18, and providing an angle for the winning putt where the cup couldn’t be seen.

Here’s a look at some of the criticisms that were directed at the CBS coverage throughout the day on X:

This has been a brutal broadcast for CBS. When the folks from Augusta sit down with them this year, you can bet they’ll talk about this 15 seconds where we have no idea where Rory’s ball went, and Dottie moans. #TheMasters pic.twitter.com/ak3mkpIN7V

— Ryan (@PossiblyRy) April 12, 2026

It’s rare criticism coming in for CBS, who are usually heavily praised for their Masters coverage each year.

19th Hole

The surprise club Tommy Fleetwood says is key to his Masters chances

Published

1 month ago

Apr 7, 2026

Gianni Magliocco

Tommy Fleetwood goes in search for the first major victory of his career again this week, with the Englishman proving to be a popular pick at Augusta National.

Fleetwood’s best showing at Augusta came back in 2024 where he finished T3, and while speaking at his pre-tournament press conference, the 35-year-old emphasized the importance of his 9-wood in his pursuit of the green jacket.

Speaking on Tuesday to media, Fleetwood said:

“It’s a great 9-wood golf course. I think it’s always been — I can’t remember when I first put like a 9-wood in or a high lofted club, but it’s a perfect like 9-wood golf course. I’ve had that in the bag for a few years.”

The Englishman continued, revealing that his strategy for the week won’t just be to hit driver off the tee as much as possible:

“Yeah, it’s funny really because I know Augusta is probably associated with being fairly forgiving off the tee in a way, so you think you can whale around driver a little bit. But I don’t necessarily think that’s always the play for me. I think there’s holes that set up really well where I can draw it with the mini driver if I’m feeling less comfortable with the driver and things like that.”

That strategy he believes will make his TaylorMade Qi10 9-wood extra critical this week in Georgia:

“The biggest thing is the 9-wood for me. If I can put myself in position on the par-5s or the 4th long par-3, like it — for me, I can’t really hit that high 4-iron, so 9-wood helps me a lot.”