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GolfWRX Morning 9: New PGA CEO…paving the way for a megadeal? | #InviteHER | Steve Williams: Tiger believer

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By Ben Alberstadt (ben.alberstadt@golfwrx.com)

August 29, 2018

Good Wednesday morning, golf fans.
1. New PGA CEO
Per Golf Channel Digital…”Former Deutsche Bank Americas CEO Seth Waugh has been named Chief Executive Officer of the PGA of America, replacing Pete Bevacqua who announced his departure from the organization last month.”
  • “Waugh is currently completing a three-year term as an independent director on the PGA of America’s board of directors. As PGA CEO he will also remain a senior advisor for the investment group Silver Lake, where he has worked since 2017.”
  • “It is an honor and a privilege to lead this remarkable Association into its second century,” Waugh said in a release. “Like so many, I share a passion for the game that has given so much to me, and in the process, has somehow become a huge influence in my life. The opportunity to work with nearly 29,000 PGA professionals and others in the game to give back and to help our beautiful sport is a true gift.”
  • “Waugh, 60, spent 13 years at Deutsche Bank and was instrumental in working with the PGA Tour to create the Deutsche Bank Championship in 2003. The tournament, now known as the Dell Technologies Championship, will be played at TPC Boston this week for the final time before it is contracted with the shortening of the FedExCup playoffs beginning in 2019.”
2. #inviteHER
A few facts: 29% of non-golfing women reported they had an interest in playing golf in the immediate future. 74% of these women said that “they’d try the sport if there were a free-golf morning event they could attend with a group of friends.”
How do we increase women’s participation in the game? Well, here’s a new idea that’s brilliant in its simplicity: #inviteHER.
  • From a joint press release…””Powered by theLPGA Women’s Network and WE ARE GOLF’s Women’s Task Force, golfers – men and women alike – are encouraged to bring friends, colleagues and family to join them on the course through online resources and social media assets. The #inviteHER movement seeks to create an enjoyable, welcoming experience for those interested in trying the game or picking it back up – whether through a group lesson, complimentary clinic, driving range session or on-course experience.”
  • #inviteHER’s primary objective is to grow awareness and participation among women and girls through the power of an invitation from one of the 24 million American golfers. The game should more closely mirror U.S. demographics as only 24 percent of the current golf population is female.
  • “Women want to be invited to the game and it’s our duty to give them that opportunity at one of our nation’s 15,000 local facilities,” says Jane Geddes, Executive Director of the LPGA Amateur Golf Association and Chair of WE ARE GOLF’s Women’s Task Force. “We are committed to promoting an environment that makes all females feel more comfortable on the course so they develop into lifetime golfers.”
3. Megadeal cometh?
Geoff Shackelford writes that Seth Waugh’s appointment to the head of the PGA could have some significant future ramifications.
Shack floats the idea that a PGA Tour/PGA merger could happen.
“Consider what currently sits before the PGA of America: an expiring television contract for the PGA Championship and a possible headquarters move to Frisco, Texas. Those are big ticket items that will shape the organization for decades to come and left by Pete Bevacqua for the next CEO when he moved to NBC Sports.  Does Seth Waugh really take the PGA job to quibble with a Mark Lazarus or Sean McManus over commercial breaks-per-hour and then have a celebratory dinner when the deal is done? When he could be playing Cypress Point or Seminole or National Golf Links?”
  • “…But here’s where a merger makes sense: power, money and branding….Rights to PGA of America’s PGA Championship expire for CBS in 2019. The PGA Tour’s rights expire in 2021 with the networks and Golf Channel. It is no secret that the PGA Tour would like its own channel or an ownership stake in NBC’s Golf Channel. They passed up that opportunity when the current deal was negotiated but these two entities begin a new streaming partnership in 2019 for PGA Tour Live.”
  • “Currently, two major media corporations have shown a love of golf and content: Comcast and AT&T, headed by two CEO’s–Brian Roberts of Comcast and Randal Stephenson of AT&T–are both Augusta National members who sign big checks in golf and are lodged in megadeal madness to expand their companies.”
4. Romo.Web.com?
Our Gianni Magliocco with the details...”Former Dallas Cowboys quarterback and current NFL analyst, Tony Romo, is ready to take a crack at earning a Web.com Tour Card. The 38-year-old will tee it up this Wednesday at the Web.com Tour Q-school pre-qualifier at Lantana Golf Club in Texas. Romo will compete as an amateur under a plus-0.4 handicap. The Californian will be the first former professional athlete to attempt the feat since ex-tennis pro, Mardy Fish, attempted to do so back in 2014.”
  • “Earlier in 2018, Romo made his PGA Tour debut at the Corales Puntacana Resort & Club Championship on a sponsor exemption and then competed in a local U.S. Open qualifier. On both occasions, he failed to break 77.”
  • “Romo tees it up in the pre-qualifying section on Wednesday morning at 9.45 ET. The former Pro Bowl quarterback will be hoping to claim one of the 228 spots on offer for pre-qualifiers to advance to the first qualifying stage which begins on September 25th.”
5. LA Golf Shafts news day
It was a big news day for upstart LA Golf Shafts–on GolfWRX, at least.
First, LA hired former Aldila head of engineering John Oldenburg to lead product development.
Then, the company announced it has partnered with Bryson DeChambeau–an excellent choice given the business model of collaboration between player and designer.
“I love the science behind the game, so the concept of actively participating in the development of my own shafts is very appealing,” said DeChambeau. “I’m excited to partner with a design innovator such as John Oldenburg, to not only improve my game, but bring those same solutions to recreational golfers everywhere.”
6. Jenkins returns
Golf Digest has an excerpt of the legendary golf writer’s 23rd book.
Here’s a brief bit where Jenkins discusses covering the Masters…”I started in the old press tent in 1951. It overflowed with grown men in fedoras bumping into each other, or their folding chairs and Smith-Coronas. A few 40-watt bulbs dangled from the ceiling. There was a din of phones ringing and bells pinging on wire machines. The place was dense with cigarette smoke. I knew this was where I belonged.”
  • “Western Union operators were clacking on their whining contraptions in a cramped alcove sending out urgent pieces about Ben Hogan and Sam Snead, the only two golfers of interest in those days. Sports editors back in the offices in New York, Chicago, even Fort Worth, took a dim view of their writers filing stories on golfers they’d never heard of.”
  • “…The writers were still dressing in coats and ties at golf tournaments. I suppose it was because Grantland Rice did. I was excited to see the nattily attired Rice at my first Masters. This saintly gent in a shirt, tie, sweater, checkered jacket and light-gray hat. I saw him across the crowded tent. But I was too shy to introduce myself to the gentleman who, along with bringing dignity to my profession, had given the Masters its name. Three years later, he passed away.”
7. DeChambeau the worker
An unbylined AP column rightly points out that in our fixation on Bryson DeChambeau’s methods, we forget that he’s not merely sticking his nose in books and making advanced calculations: he works hard.
  • “The scientist is always working, always searching, rarely satisfied….Video captured him so frustrated on the range at the British Open that at one point he crouched and put both hands over his face. That doesn’t make him different. It makes him a golfer. He had another long range session on the eve of The Northern Trust. And he worked as long as light would allow Saturday after a 63.”
  • “It’s half of what I do in my off weeks,” DeChambeau said. “People don’t realize how hard I work to try and get a better understanding of my biomechanics. I’ve never really been super talented. People would disagree with that, but I’ve always had to work twice as hard as everybody growing up. I was never as good as a junior. Right around 14, 15, I started working really hard and that’s kind of what changed my game.”
  • “I wasn’t great at reading and writing,” DeChambeau said. “But I certainly worked my butt off to be an A student. And I’ll never forget the first time I got a B in high school. I was mortified because I had worked so hard, and I just wasn’t good enough in writing. … That’s been me my whole life. I’ve had to grind and work it out and figure it out on my own.”
8. Year of the Tiger ahead?
In a piece for the Players Voice, Woods ex-caddie Steve Williams suggested that next year we’ll see Tiger Woods win again.
“It’s set to be an epic year and the golfing world will watch with huge interest….If [Woods] can win at Augusta – and he’s proven he can compete there even when he’s not at his peak – who knows what could occur on these iconic venues of the type he loves playing.”
He also offered this interesting tidbit
  • “Back when we were working together, we’d often have this conversation about how many majors he wanted to win. I believed that when he got to the target he wanted he would rack the cue – it’s just that we were always unclear on what that number would be…Initially it was 20 and then he said one day, ‘No, Stevie, your favourite number is 21 and we’ll get to that’. I came back with: ‘No, you’re a great Michael Jordan fan, so why don’t we go for 23?’.'”
9. A new PGA Tour video game has arrived
…bet its got nothing on Tiger Woods PGA Tour ’99, glorious time waster of my youth that it was.
  • From the Golf Channel Grill Room staff...”After promises from developer HB Studios that “The Golf Club 2019″ would be made available for download before the end of the month, the game launched Tuesday with a surprise – it’s been published by 2K Sports.”
  • “The PGA Tour announced in May that it was liscensing its branding and six TPC courses (Sawgrass, Scottsdale, Boston, Deere Run, Summerlin and Southwind) to HB for the third edition of its “Golf Club” game. The Tour had previously maintained a longtime relationship with EA Sports, which produced the now-defunct “Tiger Woods PGA Tour” franchise.”
  • “The Golf Club 2019” allows players to progress from the Web.com Tour to a full 32-event season through its PGA Tour career mode. The game fills a void left by the discontinuation of the EA series, which came to an end follow the release of “Rory McIlroy PGA Tour” in 2015. It also brings back its custom course creator in addition to revamped gameplay, graphics, commentary and online multiplayer features.”

 

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

3 Comments

3 Comments

  1. ergon

    Aug 30, 2018 at 3:08 pm

    Nicklaus/Woods versus Lebron/Kaepernick … and the winners are ________________!

  2. Patricknorm

    Aug 29, 2018 at 9:14 am

    We have three millenial kids who were introduced to golf as young teens but now each in their mid to late twenties, none are playing more than a couple of times per year. Our daughter was a D-1 hockey player and can really belt the golf ball with a pretty good swing but, the issue is time and money. She only plays if I invite her to play.
    My home club is predominantly male and not by choice. The course is pretty difficult ( lots of forced carries) and kind of isolated from the main drag. The courses in our area that have a good women’s membership are all fairly urban and in populated areas. Hence the club has to be conveniently located near their friends.
    Golf is not a growth sport like soccer. If current clubs want to survive or even prosper ( not lose money) then women do need an invitation to play. It’s not a popular idea amongst guys I play with but, probably needed to help our clubs going forward.

    • lance

      Aug 30, 2018 at 3:16 pm

      Golf is a frustrating recreational activity which does not fit into the female psyche. If golf clubs need women to survive that is a bad bad business model. Sell the real estate for condos.

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Tour Rundown: Bend, but don’t break

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I’m going to gush in this intro paragraph, to get the emo stuff done early. I’ve not pulled harder for a professional to win, than Cameron Young. I coach golf in New York state, and each spring, my best golfers head to a state championship in Poughkeepsie. I first saw Cameron there as a 9th grade student. I saw him three more times after that. I reconnecected with Coach Haas from Wake Forest, an old interview subject from my days on the Old Gold and Black, the Wake newspaper. He was there to watch Cameron. After four years at Wake Forest, Young won on the Korn Ferry Tour, made it to the big tour, almost won two majors, almost won five other events, and finally got the chalice about 25 minutes from the Wake campus. Congratulations, Cameron. You truly are a glass of the finest. #MotherSoDear

OK, let’s move on to the Tour Rundown. The major championship season closed this week in Wales, with the Women’s Open championship. The PGA Tour bounced through Greensboror, N.C., while the PGA Tour Americas hit TO (aka, Toronto) for a long-winded event. The Korn Ferry lads made a stop in Utah, one of just two events for that tour in August. The many-events, golf season is winding down, as we ease from summer toward fall in the northern hemisphere. Let’s bask in the glory of an August sunrise, and run down a quartet of events from the first weekend of the eighth month.

LET/LPGA @ Women’s Open: Miyu bends, but she doesn’t break

Royal Porthcawl was not a known commodity in the major tournament community. The Welsh links had served as host to men’s senior opens, men’s amateurs, and Curtis and Walker Cups in prior years, but never an Open championship for the women or the men. The last-kept secret in UK golf was revealed once again to the world this week, as the best female golfers took to the sandy stage.

Mao Saigo, Grace Kim, Maja Stark, and Minjee Lee hoped to add a second major title to previous wins this season, but only Lee was able to finish inside the top ten. The 2025 playing of the Women’s Open gave us a new-faces gallery from day one. The Kordas and Thitikulls were nowhere to be found, and it was the Mayashitas, Katsus, and Lim Kims that secured the Cymru spotlight. The first round lead was held at 67 by two golfers. One of them battled to the end, while the other posted 81 on day two, and missed the cut. Sitting one shot behind was Miyu Yamashita.

On day two, Yamashita posted the round of the tournament. Her 65 moved her to the front of the aisle, in just her fourth turn around a women’s Open championship. With the pre-event favorites drifting off pace, followers narrowed into two camps: those on the side of an underdog, and others hoping for a weekend charge from back in the pack. In the end, we had a bit of both.

On Saturday, Yamashita bent with 74 on Saturday, offering rays of hope to her pursuing pack. England’s Charley Hull made a run on Sunday closing within one shot before tailing off to a T2 finish with Minami Katsu. Katsu posted the other 65 of the week, on Saturday, but could not overtake her countrywoman, Yamashita. wunderkind Lottie Woad needed one round in the 60s to find her pace, but could only must close-to’s, ending on 284 and a tie with Minjee for eighth.

On Sunday, Yamashita put away the thoughts of Saturday’s struggles, with three-under 33 on the outward half. She closed in plus-one 37, but still won by two, for a first Major and LPGA title.

PGA Tour @ Wyndham: Young gathers first title near home

Cameron Young grew up along the Hudson river, above metro New York, but he also calls Winston-Salem home. He spent four years as a student and athlete at Wake Forest University, then embarked on tour. This week in Greensboro, after a bit of a break, Young opened with 63-62, and revved the engine of Is this the week once more. Runner-up finishes at the Open, the PGA, and a handful of PGA Tour events had followers wonder when the day would come.

On Saturday, Young continued his torrid pace with 65, giving him a five-shot advantage over his closest pursuer. Sunday saw the Scarborough native open with bogey, then reel off five consecutive birdies to remind folks that his time had, at last, arrived. Pars to the 16th, before two harmless bogeys coming home, made Young the 1000th winner of an official PGA Tour event (dating back to before there was a PGA Tour) throughout history. What’s next? I have a suspicion, but I’m not letting on. Mac Meissner closed with 66 to finish solo 2nd, while Mark Hubbard and Alex Noren tied for third.

Korn Ferry Tour @ Utah Championship: Are you Suri it’s Julian?

Who knows exactly when the flower will bloom? Julian Suri played a solid careet at Duke University, then paid his dues on the world’s minor tours for three years. He won twice on two tours in Europe, in 2017. Since then, the grind has continued for the journeyman from New York city. At age 34, Suri broke through in Beehive state, outlasting another grinder (Spencer Levin) and four others, by two shots.

Taylor Montgomery began the week with 62, then posted 64, then 68, and finally, 70. That final round was his undoing. He finished in that second-place tie, two back of the leader. Trace Crowe, Barend Botha, and Kensei Hirata made up the last of the almost quintet. As for Suri, his Sunday play was sublime. His nines were 32 and 31, with his only radar blip a bogey at ten. He closed in style with one final birdie, to double his winning margin. Hogan bloomed late…might Suri?

PGA Tour Americas @ Osprey Valley Open presented by Votorantim Cimentos – CBM Aggregates

Some tournament names run longer than others. This week in Toronto, at the Heathlands course at TPC Toronto, we might have seen the longest tournament title in recorded history. The OVOPBVCCBMA was a splendid affair. It saw three rounds of 62 on Thursday, but of those early risers, only Drew Goodman would stick around until the end. 64 was the low tally on day two, and two of those legionnaires managed to finish inside the top three at week’s end. Saturday brought a 63 from Patrick Newcomb, and he would follow with 64 on Sunday, to finish solo fourth.

Who, then, ended up winning the acronym of the year? It turns out that Carson Bacha had the right stuff in TeeOhhh. Bacha and Jay Card III posted 63 and 64, respectively, on day four, to tie for medalist honors at 23-under 261. Nathan Franks was one shot adrift, despite also closing with 63. If you didn’t go low on Sunday, it was about the check, not the championship.

Bacha and JC3 returned to the 18th hole twice in overtime. Card nearly chipped in from the thick stuff for birdie, while Bacha peeked and shoved a ten-feet attempt at the win. On the second go-round, Card was long with his approach, into the native grasses once more. He was unable to escape, and a routine par from the fairway was enough to earn the former Auburn golfers a first KFT title.

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Tour Photo Galleries

Photos from the 2025 Wyndham Championship

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GolfWRX is live this week from the final event of the PGA Tour’s regular season, the Wyndham Championship.

Photos are flowing into the forums from Sedgefield Country Club, where we already have a GolfWRX spirit animal Adam Schenk WITB and plenty of putters for your viewing pleasure.

Check out links to all our photos below, which we’ll continue to update as more arrive.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying and join the discussion in the forums.

 

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BK’s Breakdowns: Kurt Kitayama’s Winning WITB, 3M Open

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Kurt Kitayama just won his 2nd PGA Tour event at the 3M Open. Kurt is a Bridgestone staffer but with just the ball and bag. Here are the rest of the clubs he used to secure a win at the 2025 3M Open.

Driver: Titleist GT3 (11 degrees, D1 SureFit setting)
Shaft: Graphite Design Tour AD VF 7 TX

3-wood: Titleist GT1 3Tour (14.5 degrees, A3 SureFit setting)
Shaft: Graphite Design Tour AD DI 8 TX

7-wood: Titleist GT1 (21 degrees, A1 SureFit setting)
Shaft: Graphite Design Tour AD DI 9 TX

Irons: TaylorMade P7CB (4), TaylorMade P7MB (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM10 (52-12F, 56-14F), Vokey Design WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Newport 2 Tour Prototype
Grip: SuperStroke Zenergy 1.0PT

Grips: Golf Pride Tour Velvet

Ball: Bridgestone Tour B XS (with Mindset)

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