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How power helps your golf game (and it’s not how you think)

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Editor’s Note: This is an excerpt from Rich Hunt’s 2018 Pro Golf Synopsis, which can be purchased here for $10.99. Stylistic changes were made to the story for online publication.

As a statistical analyst and researcher for Tour pros, caddies and instructors, the most common question I receive is with regards to the importance of power in the game. There is still a strong contingent of golfers that believe that driving distance is the least important metric in the game of golf. I am emphatic when I say that is incorrect.

Research conducted by myself and others has shown that driving distance is one of the more important metrics in the game. Not only have I found this to be the case when studying Tour players, but it applies to the average amateur as well.

In 2013, some friends of mine and I did a study using Trackman and the USGA GHIN to see if there was a correlation between a golfer’s club head speed and their handicap index. There were 137 subjects, ages 15-57 years old that had to have a USGA handicap and have recorded at least 20 scores in the GHIN within the last 12 months. The subjects ranged from PGA Tour players to 25 handicaps.

The findings were than the correlation very strong at +0.91 with a standard deviation of 4.5 mph. Correlation is the a mathematical methodology to determine the strength of a relationship between two variables. The closer the correlation is to 1.0, the stronger the relationship. Therefore, a correlation of +0.91 shows a very strong correlation and it is strong enough to project club head speed based on the golfer’s handicap.

Here is the regression formula that projects the club head speed based on the golfer’s USGA handicap

(Handicap *-1.38899923605806) + 106.486783804431 = Projected Club Head Speed

Here is a table showing the projected club speed based on USGA handicap (note that + handicaps are better-than-scratch golfers)

There has been some confusion from readers in interpreting the data. Understand that this is projecting the club speed and it is not definitive. The projected club speed numbers do not represent the entire population.

The data projects that 68 percent of the population will fall within 1-standard deviation from the projected values. That means that the data projects that 68 percent of the population will fall within +/- 4.5 mph from the projected numbers listed above. 95 percent of the population will fall within 2-standard deviations (+/- 9 mph) of the projected numbers listed above. And 99.7 percent of the population will fall within 3 standard deviations (+/- 13.5 mph) of the projected numbers listed above.

When I posted this table on Twitter, many readers would proclaim that they ‘underachieved’ because their club speed was much higher than the projected numbers based on their handicap. For example, a player that is a -3 handicap is projected to generate 102.3 mph club speed, but generates (or at least claims to) generate 113 mph club speed.

That player has not ‘underachieved’ nor does it mean that the regression analysis is invalid based on their anecdotal evidence. It just means that that they fall outside 95 percent of the projected population of -3 handicaps.

The key to understanding the table and regression analysis is that the study shows that there is a relationship between the two variables, not a perfect 1:1 relationship. And thus, we can use that relationship not only for more accurate projections, but to examine why that relationship exists and what can be done for golfers to use that to their advantage to improve their scores.

For example, a friend of mine is roughly a 20 handicap, but I have clocked him at 124 mph club speed. He never had much in the way of formal instruction and plays about once a month. But he is a 6’6” former college basketball player and competitive softball player. He knows how to do one thing incredibly well in golf; generate speed. It does not mean that speed (power) is any less important. It just means that he is outside 99.7% percent of the population and is an extreme anomaly.

***

One issue with the regression analysis that I posted is that it does not determine why the relationship exists. Do lower handicaps tend to have higher club head speeds because they are utilizing better technique that allows them to generate more speed or does the distance gained actually help the golfer shoot a lower score?

A few years ago, my friend Mark Sweeney from AimPoint Golf found another strong correlation involving distance. This time the correlation was with the length of the average birdie putt for Tour players. The chart looks something like this:

Essentially, the further the player hits the ball off the tee, the more likely their average birdie putt will be shorter in length. Thus, a player that is a lesser skilled putter can sink more putts than superior skilled putters if they are longer off the tee because they are having easier putts to make. I call this The Power to Putting Principle.

For example, Rory McIlroy is one of the longest hitters on Tour and has struggled with the putter in recent years. Brian Gay is one of the shortest hitters on Tour and one of the better putters. Rory may sink more putts in a round because he may have an average birdie putt length of 15-feet while Gay’s average birdie putt length may be at 25-feet. On birdie putts, McIlroy is giving himself putts that have a 22 percent make probability on average compared to Gay having putts with a 10 percent make probability on average. Thus, while Gay is a far superior putter he will not likely make as many putts as McIlroy because Gay’s putts are much more difficult to make.

This is where power provides the greatest advantage to golfers; on the putting greens.

Is there any advantage to being short, but accurate off the tee?

Well, note that the Sweeney study is about the length of the average birdie putt. When a long ball hitter misses the green in regulation, they are more likely to have a longer and more difficult scrambling opportunity. This is because of the times that the bomber misses the fairway by a wide margin and ends up in the trees and has to punch out or they end up in a penalty area.

This is why I advise Tour players that analytics if golf is not a rigid ‘one size fits all’ system. Not only should a golfer accurately determine their strengths and weaknesses and figure out how to utilize them to play the best golf possible, but distance plays a major role in what areas of the game a player needs to focus on. Brian Gay should not try to play Bubba Watson’s game and Bubba Watson should not try to play Jordan Spieth’s game all because their differing lengths off the tee creates different advantages they must exploit and different weaknesses that they must account for.

Applying this to your game

As I mentioned earlier, the Power to Putting Principle states that longer hitters have an advantage on the greens because they are more likely to have short length birdie putts on average than shorter hitters. But shorter hitters have an advantage when the green in regulation is missed.

Thus, shorter hitters need to be more skilled putters to compete with the longer hitters. And longer hitters need to be more skilled with their abilities around the greens in order to convert those up-and-downs like the shorter, but more accurate golfer.

Therefore the best short hitting golfers in the world over the years (Zach Johnson, Brian Gay, Jim Furyk, etc.) have been very good putters. They must be great putters to make up for them having more difficult putts on average than the longer hitters. That is how some of the best long hitters in the world tend to still play great golf despite putting poorly (i.e. Dustin Johnson, Rory McIlroy, Bubba Watson).

But we do see that the long hitters tend to play their best golf when their short game around the green and/or their putting improves.

The misconception from the press and fans becomes that because a bomber improved so much in their putting and/or short game around the green that is what really matters most in golf. The reality is completely different from perception though. They are great players and better than the rest of the world because of their ballstriking and their power. It’s just that when they improve their putting and short game around the green, now they become the very best of the best.

Bubba Watson isn’t ranked #17 in the world due to his short game around the green (ranked 174th last season) and putting (ranked 108th last season). However, if he starts to dominate the Tour and get into the top-10 it is very likely that he will have improved upon those areas and essentially have little in the way of flaws in his game.

How does this apply to the 10-handicap golfer?

The projected club speed of a 10-handicap golfer using my regression analysis is 92.6 mph. If a golfer is a legitimate 10-handicap golfer and generates 85 mph they are likely more accurate off the tee and a better putter than the other 10-handicap golfer that generates 93 mph of speed.

With any golfer, an increase in club speed is likely to improve their handicap. However, if the golfer just wants to compete with other 10-handicaps without working on their golf swing, it is very important that he hit the ball more accurately than his competitors and that he will need to be more skilled with the putter.

If the golfer is a 10-handicap and generates 100 mph of club speed with the driver, they most likely are less accurate off the tee and worse putters than their fellow 10-handicap golfers. However, the key here is that the 100-mph golfer has more options than the 85-mph golfer. The 100-mph golfer can beat out his fellow 10-handicappers by hitting the ball more accurately or by improving their short game around the green to make up for having more difficult scramble opportunities or they can improve their putting.

In a previous example, I showed why Brian Gay has to be more skilled of a putter to sink more putts than Bubba Watson. Gay hits it shorter and has longer (and thus more difficult) putts to make than Watson. But, what if Bubba was equally as skilled or more skilled than Gay with the putter?

You would have an equally skilled or more skilled putter that is putting from more makeable distances. This is why long hitters are so dangerous. If they can keep the ball out of trouble and get four good days with the putter, they are going to contend. And the same applies with amateurs.

Developing young golfers

I am frequently asked by coaches of junior golfers and colleges that have Professional Golf Management programs about what their golfers should focus on developing in their golf game.

My answer is ‘Power and Putting.’

It may sound like a cliché with all the discussion with regards to how the Tour is becoming about who can hit it the longest, but my opinion is based on the math and the historical data with regards to the subject.

If hitting it further is likely to leave you with more makeable birdie putts and the golfer is a great putter, then it is a scenario where a great putter has easier putts to make and that equates to the lowest scores.

Yes, every shot does count. Long approach shots are certainly important and the same with mid-length approach shots. The same goes for having a respectable amount of accuracy and precision. And you do lose strokes if your short game around the green stinks to high heaven. But most players that hit it long have a high level of competence as a golfer. And those that can putt well along with it are at an enormous advantage.

And if I were to just name players that hit the ball long (175+ mph ball speed) and putted great for a significant length of time with no regards to the rest of the game, the players I come up with are:

  • Tiger Woods
  • Phil Mickelson
  • Brooks Koepka
  • Jason Day
  • Rickie Fowler
  • Paul Casey
  • Jimmy Walker

And those are the players that I could measure with ShotLink. While it is speculation, players off the top of my head that were both very long and great putters pre-ShotLink were:

  • Bobby Jones
  • Arnold Palmer
  • Jack Nicklaus
  • Tom Watson
  • Seve Ballesteros

There was more to their games than hitting it long and putting well. But, the math behind hitting it long and putting well is why it was not a coincidence that they were also some of the greatest players to have ever played the game.

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at ProGolfSynopsis@yahoo.com or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

11 Comments

11 Comments

  1. Tom54

    Jan 30, 2019 at 5:18 pm

    I get the point about power is definitely an advantage over those who do not. I’ve always argued with a buddy of mine that power is not the end all when it comes to advantages. For example,if he pushes a tee ball off line in the same vicinity as mine,his will stay in the rough. Since I’m much longer,mine will be deep in the trees. I just think accuracy should weigh in more when just assuming the power hitter will always have shorter birdie putts.

  2. Tee-Bone

    Jan 30, 2019 at 1:27 pm

    No mention of Strokes Gained Driving? This is the best metric for what Tour players actually gain or lose from driving.

  3. dlygrisse

    Jan 30, 2019 at 12:41 pm

    Thank you for validating what I suspected. I’m the 8-9 capper that doesnt hit it long, I putt pretty well and I have a good short game. I keep the ball in play but don’t make a ton of birdies. Buddies of mine look like they might dominate me during a round, but at the end of the day I often have a lower score. My handicap used to be about 3 shots lower before I injured my back, biggest difference is a loss of speed. While I make a lot of pars and bogeys, they make more birdies, about the same amount of pars and a lot more “others”

    now if I could just get my bad back in order, I might regain some of my speed…..

  4. Scott

    Jan 29, 2019 at 10:53 am

    Interesting. I would have thought a +6 would have a higher club head speed than 115. I thought that the average PGA Tour speed was just south of 120.

  5. James

    Jan 29, 2019 at 9:38 am

    Simplest example for this article is Tiger when he debuted on Tour – pounded past most everyone, putted very well, and, well, we all know the rest about 1997-2003 😉

    • Keith Reynolds

      Jan 31, 2019 at 7:29 am

      But Tiger’s best shot was the second shot to the green. As Richie indicated, having a shorter putt is a great advantage. The advantage of a longer drive is that you’re using a shorter club for your shot to the green.

  6. St

    Jan 29, 2019 at 9:12 am

    It just means that golf is a stupid game. You hit the ball as far as you can and try to avoid trouble. If you can do that, the game becomes really silly

  7. JP

    Jan 29, 2019 at 12:00 am

    I must suck. My club head speed is much higher than my suggested handicap. I’ve got some work to do this year. Haha

  8. Patricknorm

    Jan 28, 2019 at 7:47 pm

    Another great article Rich. With you being a statistician there’s nothing you say or do that cannot be disputed. That’s why I don’t understand why anyone would “ shank” any of your articles. They are pure analytical gold. I think many people cannot understand the pure logic that statistics bring. Or took the time and energy to read it. Like I said, pure gold.

    • Richie Hunt

      Jan 30, 2019 at 10:43 am

      Thanks for the kind words. I will say that with most statistical analysis and research the data is compiled and then there is an interpretation of the data. The interpretation of the data can be more up for debate.

      The problem is that most non-statisticians are arguing their own opinion that is based on their own, long held belief system instead of actually debating the interpretation of the data.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Podcasts

Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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Opinion & Analysis

On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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