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Hank Haney believes Jordan Spieth has the yips, but this is why he’s entirely wrong

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Speaking to ESPN.com, Tiger Woods’ former coach Hank Haney pulled no punches while discussing his reasons behind Jordan Spieth’s lack of form, blaming his current state on a case of the “yips.” Talking to the broadcaster, Haney stated that

“When I watch him putt, he visibly has the yips. You watch his hands on short putts and there is a tremor in there. I don’t care if the putt goes in or doesn’t. He was center cut on his first putt at the Ryder Cup. But his hands were shaking. He had to miss more short putts than anybody on Tour.”

Although Haney’s take will go unnoticed by many, who have had the prevailing opinion that Spieth’s issues are all green-related drilled into their heads, the view is in fact at best uninformed and at worst lazy. The Texan’s putting has not been the issue since the first part of 2018, yet the belief in the golfing world that Spieth now has the yips has grown legs like a fine Bordeaux.

The reality is that over his previous 32 rounds, or last eight events on the PGA Tour if you like, where strokes gained statistics are recorded, Spieth has gained strokes over the field with the flat-stick in seven of them.

An even closer study, concerning form within the ‘yip range’, i.e. inside five feet, shows that in the same period Spieth is currently one of the best. Entering this week’s Sony Open, the 25-year-old sits eight in the 144 man field for strokes gained putting inside five feet. Not too shabby for someone with the yips, right?

Extending that view, in his last nine events, Spieth stands 26th in this week’s field in strokes gained putting from 5-10 feet, and an impressive sixth from the 10-15 feet range. While in the overall picture, the three-time major champ sits 18th in this week’s field for strokes gained putting over the same period.

The view that Spieth has acquired and currently has the putting yips is an uninformed take that is surprising to hear from such a successful swing coach as Hank Haney.

Instead, Spieth’s current issues look to revolve around his long game, having lost strokes to the field in six out of his last eight events off the tee. A problem which Spieth acknowledged as much this Wednesday while preparing for the Sony Open.

“Last year I was really off with the putting the first half of the year; that started to get better and then the swing got off.”

Another reason for his winless streak looks to be from his long-distance putting. In 2015, when Spieth dominated, his putting from 15-25 feet was off the charts. The Texan made an inordinate amount of putts from distance in that period, while in his last 50 rounds, Spieth sits a lowly 133rd in this week’s field for strokes gained putting from 15-20 feet and 113th from 20-25 feet. To say his form on the greens from those ranges has been off in recent times would be fair, while to say that Spieth has the putting yips would be obtusely inaccurate.

Spieth’s putting has not been an issue since May, and the American has already acknowledged that his stroke was off for the opening months of 2018. Yet the false narrative that he can no longer putt that is still banded around by so many talking heads in the world of golf today is both baffling and insulting.

To these people, including Haney, let me refer to what the man himself had to say while he was responding to questions this week over the current state of his game.

“I know what’s wrong with Jordan Spieth, and I know what’s right with Jordan Spieth.”

The constant and lazy criticism of Spieth’s putting, since he isn’t holing everything he looks at currently, appears to have killed any of the joy that the 25-year-old once portrayed while competing at the grandest stages. Golf’s freewheeling golden boy from 2015 now looks closer to resembling Atlas from ancient Greece than ever before; the Titan forced to hold the entire world on his shoulders for eternity.

Though we may not be in ancient Greece now, Spieth is a Titan in the world of golf, with more wins on the PGA Tour than any other player in the last 30 years before the age of 26 besides Woods, and is too talented and intelligent not to discover how to throw off the shackles of whatever is ailing him on the course.

Spieth’s task, however, would be much easier to achieve if those with the platform stopped wrongly persecuting the three-time major champion for his performance on the greens.

 

Gianni is the Managing Editor at GolfWRX. He can be contacted at gianni@golfwrx.com.

69 Comments

69 Comments

  1. Charles Panco

    Jan 15, 2019 at 7:41 am

    The “journalist” is completely wrong. Stats are entirely different from the yips. Perhaps the “journalist” should leave his desk and Google in order to discover facts on his own before writing such articles.

  2. jim

    Jan 12, 2019 at 8:06 pm

    When Jordan was winning regularly,he would pick his club,line up his shot and hit it.Now it takes him forever to hit his shot.I really think he’s thinking too much.

  3. Patricknorm

    Jan 12, 2019 at 3:15 pm

    Hank Haney is correct because; Hank did have the yips; with his driver. I knew Lance Armstrong was dirty I too took EPO. So those of you giving Haney such negativity, he knows from where he comes. In fact the same could said for Rory Mcilroy who used to make everything but know struggles on the greens.
    My take is that things came so easily for Spieth and McIlroy that now that they have grown into their bodies , there are adjustments and these young guys are trying to figure it out.

    • frank cichon

      Jan 13, 2019 at 3:08 am

      I have been saying for the last 18 months that Rory has the yips. I am not sure that Rory made everything he looked at when he was winning. As for Jordan he had 2-2 1/2 years of making just about everything he looked at. No one can sustain that for any length of time. I think that Rory had success because his game what GOOD…DISTANCE and great iron play and the putting
      was (as the saying) goes just par for the course. If Rory wants to win all the majors he MUST putt better (his wedge play is fair to good at best. Rory MUST get a world class caddy that can control the 6 inches between the ears and one that CAN read greens, because IMO Rory is poor at reading greens.

  4. Scheiss

    Jan 12, 2019 at 2:13 pm

    He’s laying pipe now that he’s got a woman and every guy goes thru that slump due to lack of energy from too much humping. That’s all it is

  5. Ernie Happala

    Jan 12, 2019 at 12:54 pm

    You leave out the one stat that blows up your article, under 5 feet in 2018, way to make the numbers match your opinion. I am not a fan of Haney, have personally argued with him at a PGA Summit, but to completely ignore that stat is a slap to the face of a lot of passionate and intelligent members of GOLFWRX. Maybe it’s your opinion that is incorrect, present your argument with ALL the statistics and let the reader decide, leave the slanted journalism to CNN and Fox…

  6. James Glenn

    Jan 12, 2019 at 3:40 am

    Having the yips, and missing putts — as Haney implied clearly — are not mutually inclusive. No-one can miss the hole from two feet on tour greens without something happening. Speith stopped holing an ungodly percentage of putts from 15-25 feet and thuan he became a mortal once more. He’s a hell of a player, but something is indeed going on inside of 5 feet there.

    I’m a PhD in Sport Marketing and an amateur golfer that plays off of +4 — I think I’m just as qualified to weigh in as someone with a bachelors in Sports Journalism.

  7. Brad

    Jan 12, 2019 at 2:30 am

    pretty ignorant to think this writer thinks he knows more than hank. people don’t like it when people speak the truth and hank does just that. he has done endless studies on the yips. the yips is seen as the word you don’t say in golf, no tv commentator will ever say it. its not a death sentence like many people think, it can be over came and jordan looking at the hole is already one unconventional way of doing it. hank is a huge jordan spieth fan and people don’t like to hear the truth like it is.

  8. Scratchscorer

    Jan 11, 2019 at 10:22 pm

    Hank Haney is wrong. Jordan is struggling with the long game and putting better than 3/4 of the best players in the world. Only someone desperate for attention would claim he has the yips. His ‘hot take’ should be ignored entirely.

  9. AggOwl

    Jan 11, 2019 at 4:28 pm

    Evidently the author doesn’t understand Haney’s point. “You watch his hands… there is a tremor… I don’t care if the putt goes in …. his hands were shaking”.

    Haney as one of the most successful and respected teachers, ever, is giving an opinion of the mechanics he sees in the stroke. The author uses data and statistics to dispute Haney’s opinion of the mechanics and has totally missed the point.

    • Obee

      Jan 11, 2019 at 6:33 pm

      Exactly. Read one of my responses below. I literally cannot hit a put with ONLY my right hand without my right hand spasming out of control as I approach impact. With NOTHING on the line, on a practice putting green.

      If I turn my hand into the “claw” grip with that hand, VOILA, tremor gone.

      There’s something strange going on, and science is only beginning to understand it.

    • Mike C

      Jan 11, 2019 at 6:44 pm

      Do you see a tremor? I think Haney is the only person who can see his hands shaking.

      • Brad

        Jan 12, 2019 at 2:33 am

        would he not be one of the most qualified to do so ?

        • Bra

          Jan 13, 2019 at 7:28 pm

          I believe a doctor would be the most qualified to diagnose a tremor.

          Haney is getting older and likely can’t see as well as he used to. To my much younger eyes, I can’t see a “tremor” or shaking when Speith is putting, and I’ve checked out several recent videos of his putting. In fact, his hands look steady eddie.

  10. ButchT

    Jan 11, 2019 at 4:24 pm

    Thanks, Gianni. It is good to see thought provoking articles – whether I personally agree with them or not. If you did not have a degree in sports journalism, some here would be criticizing you for that! Disagreeing with someone in a civil manner is pretty much a thing of the past.

  11. Roy

    Jan 11, 2019 at 3:54 pm

    Poorly written – with the exception of distance putting there is no pre/post comparison. Current performance alone offers no proof as to whether he does or does not have the yips. Its like saying “I cant be an alcoholic, I work 40 hours a week” . If I used to work 60 hours a week, maybe Im drinking in the free 20 hours a week now???

  12. Jerry

    Jan 11, 2019 at 3:38 pm

    Spieth has been yipping his driver under pressure. When he won at Hartford he pulled his drive dead left on both 17 and 18 barely stopping before the water (I believe he even tried using a 3 wood.) He then pulled his drive dead left again on 18 in the playoff and luckily hit a tree and stopped him from going in the water. He was fortunate that he then hit his second shot into the bunker and holed out from the bunker. It sure looks like he yipped his tee shots.

  13. Prut

    Jan 11, 2019 at 2:26 pm

    3-foot putts have always been Spieth’s nemesis. Even when he was making everything outside 10 feet he was missing short ones.

  14. Ernie Els

    Jan 11, 2019 at 2:09 pm

    It’s hard to putt when you have snakes in your head”

    Haney and the golf ‘shrinks’ won’t help.

    Should spend as much time with fellow Texan Ben Crenshaw as he cab

  15. PGA Pro & Board Certified MSc Therapist

    Jan 11, 2019 at 2:05 pm

    Haney ain’t never been right. Screwed more players up than he ever fixed & should have been DISBARRED & SUED for malpractice for what he did to Woods – instead of teaching him a couple of obviously needed changes to stop tearing up his body halfway through his career (He actually knows nothing about functional human anatomy – especially AFTER INJURIES HAVE OCCURRED) but instead tried to make visible changes to say “look, I fixed TW” NO little tweaks on grip & takeaway that ruled the planet for 10 yrs – stuff he hadn’t thought of since he was 5 – were what that man needed.

    Haney is a made up guru of caca but a great marketer

  16. Jeff

    Jan 11, 2019 at 2:02 pm

    Don’t bring fine Bordeaux into your garbage article. It deserves better than that.

  17. Dlamb

    Jan 11, 2019 at 2:00 pm

    Haney trying to remain relevant in a world that has forgotten him!

  18. Jerry G

    Jan 11, 2019 at 1:56 pm

    If you did not know, Hank has the yips, especially an unusual case of driver yips, so anyone whose short game or putting goes south has the yips in Hank’s view. First, it was Tiger, now it’s Jordan. I wonder what Jordan said about Hank at a cocktail party that got back to Hank.

    You know what happens? Tiger or Jordan change a technique, gain more confidence, etc. IOW, they overcome and the so-called yips OR the lack of confidence misdiagnosed as yips, goes away.

    Hank must have felt lignored for a while, and needed to see his name in the limelight again.

  19. A. Commoner

    Jan 11, 2019 at 1:26 pm

    Shabby journalism. Grade of D minus on this essay.

  20. Rob

    Jan 11, 2019 at 1:14 pm

    I think he’s lost confidence, some of which dates back to Birkdale when he took way too long on the 4th RD 13th and probably took an improper drop. He was given leeway by the official because of who he is. I think he knows that and it’s bothering him. BUT his real prob is his awful grip on full shots, you can’t make putts if you are too far from the hole !!!

  21. Stephe Pearcy

    Jan 11, 2019 at 1:14 pm

    I believe it is not putting that’s Spieth’s issue unless you believe that unreal putting performance from long range was going to be the strength of his game. Physics pretty much dictates that no one is going to be able to consistently sink long range putts so, if he was counting on that, he’s in trouble. But I don’t believe he is and, since the statistics say his putting is not the problem, I believe Spieth knows exactly where it is – the long game. And, he’ll get it back, though dominating now, with the many, many superior players coming into the game, with be very, very difficult.

    • Dave

      Jan 11, 2019 at 8:18 pm

      +1. It will be hard, but he can scrape it as well as anyone. Unlikely to putt like 2015, but grinds in majors pretty damn well for someone so young.

  22. Mrs Haney

    Jan 11, 2019 at 1:03 pm

    Hank is right…..again.

  23. Dave r

    Jan 11, 2019 at 12:52 pm

    Most people making comments on here never had the yips I’ve had the yips lasted for 2years and I could not even pull the putter back to start a stroke ,they are not fun . Short putts are the hardest putts to make because you should make them never had a problem with long putts. This young man will figure it out he is probably the best long and lag putter out there . Mr Haney has his points and should just leave it at that no need to say anything about the problems unless he is asked by Jorden. Mr Haney is a good teacher and should stick to teaching not reporting.

  24. Tom

    Jan 11, 2019 at 12:47 pm

    Haney is a wacko….nuff said!

  25. Vance

    Jan 11, 2019 at 12:41 pm

    Only Jordon can say if it’s the yips or not. What are the yips? Fear of failure. Some observations, Jordon was maybe the best putter ever from 25-foot range, it was not going to be possible for him to continue that stellar putting forever. Jordon said that he could tell when another player was struggling with his putting as they followed the ball rather than keeping their head still. Jordon is following the ball. I do believe if he is going to win any more majors, he better start knocking those wedges stiff, the 25 foot putt days are over.

    • Obee

      Jan 11, 2019 at 5:07 pm

      The yips are “fear of failure.” Thanks, Doctor.

      Have you ever had them?

      Here’s how wrong you are: I’ve had the yips for 20 years. I had no idea how to cure them all that time. I would listen to people like you who minimized them and I would carry on. But I always had them, even when I was playing my best.

      Then one day I read an article about how putting with the claw can completely remove them for some people and I tried it. INSTANT CURE.

      I cannot putt a ball with my bottom (right) hand only without my hand spasming so bad that it’s visible to the naked eye. I realized this one day when trying to putt with only one hand (a drill that some instructors recommend). It was hilarious. I literally could not hit a single put, regardless of length, without my hand spasming prior to impact.

      A year later, after adopting the claw, I thought I’d try it again with just one hand. Maybe my brain had been re-wired. Tried it with my hand in a “normal” position and it was like I got electrocuted, spasm city. Grabbed the club with my right hand in the “paint brush” position (the “claw grip that I use”) and VOILA. I can putt one-handed with no yipping.

      There is something very, very real happening there that has NOTHING to do with fear.

      • Wes

        Jan 11, 2019 at 6:58 pm

        AGREE!! This is dead on accurate!

      • 24Linc

        Jan 12, 2019 at 9:58 pm

        Totally agree. There are “yips” and there are yips. If you have the real yips you can’t putt, chip or full swing without spasming sometimes even when you are not under pressure. Yes pressure makes it worse but doesn’t not cause it. It’s a miscommunication from the brain. You can retrain it but takes a lot of effort or you can use a different grip, motion etc to trick your brain.

  26. dixiedoc

    Jan 11, 2019 at 12:26 pm

    Yips or no yips he just looks twitchy all the time. Never settled or confident. He didn’t use exhibit those qualities

  27. MR Common Sense

    Jan 11, 2019 at 12:22 pm

    JS does not have the yips. Spank haney is an idiot in this regard. Although I respect him and what he’s done, he’s wrong here. When Jordan starts looking at the hole again, he’ll make EVERYTHING, just wait.

    • Obee

      Jan 11, 2019 at 6:31 pm

      Anybody who putts cross-handed and THEN resorts to putting while looking at the hole has had the yips. JS has had, and will continue to struggle with the yips until he does something to overcome his current bout, he will continue to suffer.

      If he starts looking at the hole again — if he starts making everything again — it will be because looking at the hole calms his yips.

      Most of you people who don’t have, or never have had, the yips just do not get it.

      Watch Mackey Sasser, Steve Sax. Rick Ankiel, Chuck Knoblauch, Markelle Fultz — all from other sports.

      The yips are a thing. They happen. Nobody wants them, they come unbidden. They are not caused by “poor mechanics” or “caring too much.” Find a few friends who have suffered. Talk to them. Learn a bit.

  28. Jose Pinatas

    Jan 11, 2019 at 12:02 pm

    Yippie dudda, yippie yie eh……. Speith can’t make a putt from 3 to 5 feet,,,Hey..

  29. TheCityGame

    Jan 11, 2019 at 11:39 am

    You are cherry picking statistics. 5-10 feet? 10-15 feet? The yips affect people on short putts and last year Spieth was 128th on putts inside of 5 feet.

    2019, it’s still too early to tell. We’re still at a stage where the top guys are at 100%.

    • Obee

      Jan 11, 2019 at 5:11 pm

      Hey, bud, they also affect people on long putts and uphill putts sometimes. I’ve had both kinds over the years. More so the longer ones than the short, actually.

  30. Jolonda

    Jan 11, 2019 at 11:35 am

    The last paragraph states that Spieth’s task to play better will be much easier if his performance on the greens will stop be criticized. That is false. Spieth playing better has nothing to do with what Haney or anyone else says. That is simply up to him to fix whatever ails him and perform better. That being said, I do agree that Jordan’s real issue is that he hits a lot of offline and strange shots for someone of his caliber—it is his ball striking from distance that lets him down.

  31. GMatt

    Jan 11, 2019 at 11:29 am

    I think I’d trust the opinion of an experienced golf instructor over the opinion of a hack sports reporter (with a bachelors degree in sports journalism yet) who probably doesn’t even play. Hank may be a Douche Bag at times but I’d say he probably forgot more about the golf swing than Gianni has ever learned…..

    • John

      Jan 11, 2019 at 11:49 am

      I agree. As someone who battled the yips for the best part of 30 years, I recognise the affliction in others. Spieth himself might not want to admit it but his putting stroke today isn’t anywhere near as assured as it was a few years ago. As the old saying goes: ‘There are lies, damn lies and statistics’ and, no matter what the stats say, Spieth is no longer winning because he isn’t holing out as well when it matters. Gianni is obviously a Spieth fanboy and, like all fanboys, refuses to acknowledge what is glaringly obvious to others.

  32. Obee

    Jan 11, 2019 at 11:20 am

    Yes, he has the yips.

    It is baffling to me that so many people (the overwhelming percentage of them who have NEVER had them) are so unwilling to even consider that a tour pro might have them. He exhibits literally everything I would associate with the yips last year.

    But the most telling thing: The hands trembling, as Haney mentioned. He’s not my favorite guy to listen to either, but he’s 100% right.

    Can Spieth get over them? Absolutely, but he’s going to have to make a change, and a pretty big one. If this continues, look for him to go to the claw.

  33. Nick

    Jan 11, 2019 at 11:13 am

    he dropped from 39th to 123rd in strokes gained: putting in 2018.

  34. Prime21

    Jan 11, 2019 at 10:55 am

    Hank is just moving on to the next “victim” so he can stay relevant. Didn’t Hank say Tiger had the chipping yips and that he’d never recover from them & once you have them they never go away? How’d that theory hold up? Just teach Hank, it’s what you’re good at, leave the commentary stuff alone.

    • Funkaholic

      Jan 11, 2019 at 1:38 pm

      The Hank Haney project says otherwise, this fraud rode Tiger’s coattails to fame and has never proven he was capable of teaching anyone.

    • d lamb

      Jan 11, 2019 at 2:03 pm

      exactly!!

  35. Brian McGranahan

    Jan 11, 2019 at 10:41 am

    The simple fact that his yips are visible and he missed more short putts than any player on tour last year means more than bs stats. You can still make a putt with a yip, Its going to get worse if he doesn’t do something.

  36. Wyatt

    Jan 11, 2019 at 10:37 am

    Yips are about what your hands do when the adrenaline is pumping, like on the back nine on Sunday, not what you do the other 63 holes of the tournament. That said, if you want to look at stats, it seems pretty clear that 1) Spieth has never been particularly exceptional inside of 5 feet and 2) last year was a low point for him. Putting Inside of 5′ and Three Putt Avoidance are pretty easy to check. I believe that Haney actually could help Spieth become a great short putter, and I think we all know that nerves do not age like a “fine Bordeaux.”

    The flaw in the article is trying to use such a small statistical sample size to discredit Haney. If we want to use the author’s logic, Jason Day is now a terrible putter because he’s currently 224th in Putting Inside of 5′.

    • Obee

      Jan 12, 2019 at 12:59 pm

      Yips have VERY little to do with adrenaline.

  37. John

    Jan 11, 2019 at 10:14 am

    Hank Haney is an insufferable idiot when it comes to golf commentating. He needs to stick to instruction, coaching, and teaching. All he ever does is bash Tiger because he got dumped all those years ago. He drones on an on during his painful Sirius XM show about the yips this and the yips that. I change the channel whenever he comes on now. He also turned into a snake oil salesman, pushing his “voodoo” pain cream. Looks like the end of Hank.

    • dat

      Jan 11, 2019 at 10:56 am

      Agree. He is hard to listen to on that program and doesn’t do himself any favors. It is all post-Tiger hate which is fairly old at this point.

    • Vas

      Jan 11, 2019 at 11:47 am

      Hank sold his soul to cash out on Tiger Woods, and now years later, he seems to be regretting that decision. Oh well. That said, if you watch Spieth closely, it’s pretty clear he gets flinchy at times. I’m not going to say he has the yips yet, but he’s certainly on that road unless he fixes something. The dude made a lifetime’s worth of chips and putts in like 5 years… that cannot possibly continue going forward. Also, he hits more foul balls than any other elite professional I can think of. I’ll always be a fan of his because he’s a great dude, but I’m not betting on him this year.

      • maxi kerr

        Jul 18, 2022 at 7:02 am

        I always have an e/w bet on his matches since 2020, and I’m so frustrated at his collapsing from good positions at the end of the 72 holes. Again at St Andrews 2022, he missed what should be easy little putts and scuppered my dosh.He is definitely going through some sort of crisis in his game and I’m sure it would be pointless for us to try and solve his problem. Saying that he seems an ok lad who like the rest of them has made staggering amounts of money for playing a game that most people have to pay for.

    • Jerrry G

      Jan 11, 2019 at 1:50 pm

      Correct – HH is unsufferable.

  38. Paul

    Jan 11, 2019 at 10:08 am

    Haney worked with Mark O’mera for years, who had the yips admittedly. I think he knows what the yips are and what they look like .

    • Brad

      Jan 12, 2019 at 2:40 am

      finally somebody who speaks the facts

    • Jerry G

      Jan 13, 2019 at 1:16 pm

      No, Haney admitted he has the yips and has written articles on dealing with it.

  39. Travis

    Jan 11, 2019 at 9:51 am

    He missed an incredibly amount of 2-3 footers last year where the ball didn’t even touch the hole. In these strokes there was a noticeable flinch of the hands. You hold a BA in Journalism when Hank Haney has coached the greatest players of all time, including Tiger Woods. I’m not defending Haney as the greatest teacher ever or anything like that, but ti call his criticism “lazy” is just plain ignorant and disrespectful. Spieth had a horrendous year last year on the greens and he very well could have a serious problem with his nerves, confidence, and physical putting stroke.

  40. Wes

    Jan 11, 2019 at 9:51 am

    I’ve seen Jordan twitch on putts. Look at the 16th hole from Pebble in the final round in 2017. He yips it, but it goes in. This article is so lazy and uninformed. You can have the yips and still be making putts, at least for a short period.

  41. carl

    Jan 11, 2019 at 9:20 am

    He got married, and there are lots of examples of getting married ruins your game. Bye bye Jordan

    • d

      Jan 11, 2019 at 11:26 am

      Yeah….Jack Nicklaus certainly suffered, dumb comment.

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Opinion & Analysis

The 2 primary challenges golf equipment companies face

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As the editor-in-chief of this website and an observer of the GolfWRX forums and other online golf equipment discourse for over a decade, I’m pretty well attuned to the grunts and grumbles of a significant portion of the golf equipment purchasing spectrum. And before you accuse me of lording above all in some digital ivory tower, I’d like to offer that I worked at golf courses (public and private) for years prior to picking up my pen, so I’m well-versed in the non-degenerate golf equipment consumers out there. I touched (green)grass (retail)!

Complaints about the ills of and related to the OEMs usually follow some version of: Product cycles are too short for real innovation, tour equipment isn’t the same as retail (which is largely not true, by the way), too much is invested in marketing and not enough in R&D, top staffer X hasn’t even put the new driver in play, so it’s obviously not superior to the previous generation, prices are too high, and on and on.

Without digging into the merits of any of these claims, which I believe are mostly red herrings, I’d like to bring into view of our rangefinder what I believe to be the two primary difficulties golf equipment companies face.

One: As Terry Koehler, back when he was the CEO of Ben Hogan, told me at the time of the Ft Worth irons launch, if you can’t regularly hit the golf ball in a coin-sized area in the middle of the face, there’s not a ton that iron technology can do for you. Now, this is less true now with respect to irons than when he said it, and is less and less true by degrees as the clubs get larger (utilities, fairways, hybrids, drivers), but there remains a great deal of golf equipment truth in that statement. Think about it — which is to say, in TL;DR fashion, get lessons from a qualified instructor who will teach you about the fundamentals of repeatable impact and how the golf swing works, not just offer band-aid fixes. If you can’t repeatably deliver the golf club to the golf ball in something resembling the manner it was designed for, how can you expect to be getting the most out of the club — put another way, the maximum value from your investment?

Similarly, game improvement equipment can only improve your game if you game it. In other words, get fit for the clubs you ought to be playing rather than filling the bag with the ones you wish you could hit or used to be able to hit. Of course, don’t do this if you don’t care about performance and just want to hit a forged blade while playing off an 18 handicap. That’s absolutely fine. There were plenty of members in clubs back in the day playing Hogan Apex or Mizuno MP-32 irons who had no business doing so from a ballstriking standpoint, but they enjoyed their look, feel, and complementary qualities to their Gatsby hats and cashmere sweaters. Do what brings you a measure of joy in this maddening game.

Now, the second issue. This is not a plea for non-conforming equipment; rather, it is a statement of fact. USGA/R&A limits on every facet of golf equipment are detrimental to golf equipment manufacturers. Sure, you know this, but do you think about it as it applies to almost every element of equipment? A 500cc driver would be inherently more forgiving than a 460cc, as one with a COR measurement in excess of 0.83. 50-inch shafts. Box grooves. And on and on.

Would fewer regulations be objectively bad for the game? Would this erode its soul? Fortunately, that’s beside the point of this exercise, which is merely to point out the facts. The fact, in this case, is that equipment restrictions and regulations are the slaughterbench of an abundance of innovation in the golf equipment space. Is this for the best? Well, now I’ve asked the question twice and might as well give a partial response, I guess my answer to that would be, “It depends on what type of golf you’re playing and who you’re playing it with.”

For my part, I don’t mind embarrassing myself with vintage blades and persimmons chasing after the quasi-spiritual elevation of a well-struck shot, but that’s just me. Plenty of folks don’t give a damn if their grooves are conforming. Plenty of folks think the folks in Liberty Corner ought to add a prison to the museum for such offences. And those are just a few of the considerations for the amateur game — which doesn’t get inside the gallery ropes of the pro game…

Different strokes in the game of golf, in my humble opinion.

Anyway, I believe equipment company engineers are genuinely trying to build better equipment year over year. The marketing departments are trying to find ways to make this equipment appeal to the broadest segment of the golf market possible. All of this against (1) the backdrop of — at least for now — firm product cycles. And golfers who, with their ~15 average handicap (men), for the most part, are not striping the golf ball like Tiger in his prime and seem to have less and less time year over year to practice and improve. (2) Regulations that massively restrict what they’re able to do…

That’s the landscape as I see it and the real headwinds for golf equipment companies. No doubt, there’s more I haven’t considered, but I think the previous is a better — and better faith — point of departure when formulating any serious commentary on the golf equipment world than some of the more cynical and conspiratorial takes I hear.

Agree? Disagree? Think I’m worthy of an Adam Hadwin-esque security guard tackle? Let me know in the comments.

@golfoncbs The infamous Adam Hadwin tackle ? #golf #fyp #canada #pgatour #adamhadwin ? Ghibli-style nostalgic waltz – MaSssuguMusic

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Fore Love of Golf: Introducing a new club concept

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Episode #16 brings us Cliff McKinney. Cliff is the founder of Old Charlie Golf Club, a new club, and concept, to be built in the Florida panhandle. The model is quite interesting and aims to make great, private golf more affordable. We hope you enjoy the show!

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On Scottie Scheffler wondering ‘What’s the point of winning?’

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Last week, I came across a reel from BBC Sport on Instagram featuring Scottie Scheffler speaking to the media ahead of The Open at Royal Portrush. In it, he shared that he often wonders what the point is of wanting to win tournaments so badly — especially when he knows, deep down, that it doesn’t lead to a truly fulfilling life.

 

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“Is it great to be able to win tournaments and to accomplish the things I have in the game of golf? Yeah, it brings tears to my eyes just to think about it because I’ve literally worked my entire life to be good at this sport,” Scheffler said. “To have that kind of sense of accomplishment, I think, is a pretty cool feeling. To get to live out your dreams is very special, but at the end of the day, I’m not out here to inspire the next generation of golfers. I’m not out here to inspire someone to be the best player in the world, because what’s the point?”

Ironically — or perhaps perfectly — he went on to win the claret jug.

That question — what’s the point of winning? — cuts straight to the heart of the human journey.

As someone who’s spent over two decades in the trenches of professional golf, and in deep study of the mental, emotional, and spiritual dimensions of the game, I see Scottie’s inner conflict as a sign of soul evolution in motion.

I came to golf late. I wasn’t a junior standout or college All-American. At 27, I left a steady corporate job to see if I could be on the PGA Tour starting as a 14-handicap, average-length hitter. Over the years, my journey has been defined less by trophies and more by the relentless effort to navigate the deeply inequitable and gated system of professional golf — an effort that ultimately turned inward and helped me evolve as both a golfer and a person.

One perspective that helped me make sense of this inner dissonance around competition and our culture’s tendency to overvalue winning is the idea of soul evolution.

The University of Virginia’s Division of Perceptual Studies has done extensive research on reincarnation, and Netflix’s Surviving Death (Episode 6) explores the topic, too. Whether you take it literally or metaphorically, the idea that we’re on a long arc of growth — from beginner to sage elder — offers a profound perspective.

If you accept the premise literally, then terms like “young soul” and “old soul” start to hold meaning. However, even if we set the word “soul” aside, it’s easy to see that different levels of life experience produce different worldviews.

Newer souls — or people in earlier stages of their development — may be curious and kind but still lack discernment or depth. There is a naivety, and they don’t yet question as deeply, tending to see things in black and white, partly because certainty feels safer than confronting the unknown.

As we gain more experience, we begin to experiment. We test limits. We chase extreme external goals — sometimes at the expense of health, relationships, or inner peace — still operating from hunger, ambition, and the fragility of the ego.

It’s a necessary stage, but often a turbulent and unfulfilling one.

David Duval fell off the map after reaching World No. 1. Bubba Watson had his own “Is this it?” moment with his caddie, Ted Scott, after winning the Masters.

In Aaron Rodgers: Enigma, reflecting on his 2011 Super Bowl win, Rodgers said:

“Now I’ve accomplished the only thing that I really, really wanted to do in my life. Now what? I was like, ‘Did I aim at the wrong thing? Did I spend too much time thinking about stuff that ultimately doesn’t give you true happiness?’”

Jim Carrey once said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.”

Eventually, though, something shifts.

We begin to see in shades of gray. Winning, dominating, accumulating—these pursuits lose their shine. The rewards feel more fleeting. Living in a constant state of fight-or-flight makes us feel alive, yes, but not happy and joyful.

Compassion begins to replace ambition. Love, presence, and gratitude become more fulfilling than status, profits, or trophies. We crave balance over burnout. Collaboration over competition. Meaning over metrics.

Interestingly, if we zoom out, we can apply this same model to nations and cultures. Countries, like people, have a collective “soul stage” made up of the individuals within them.

Take the United States, for example. I’d place it as a mid-level soul: highly competitive and deeply driven, but still learning emotional maturity. Still uncomfortable with nuance. Still believing that more is always better. Despite its global wins, the U.S. currently ranks just 23rd in happiness (as of 2025). You might liken it to a gifted teenager—bold, eager, and ambitious, but angsty and still figuring out how to live well and in balance. As much as a parent wants to protect their child, sometimes the child has to make their own mistakes to truly grow.

So when Scottie Scheffler wonders what the point of winning is, I don’t see someone losing strength.

I see someone evolving.

He’s beginning to look beyond the leaderboard. Beyond metrics of success that carry a lower vibration. And yet, in a poetic twist, Scheffler did go on to win The Open. But that only reinforces the point: even at the pinnacle, the question remains. And if more of us in the golf and sports world — and in U.S. culture at large — started asking similar questions, we might discover that the more meaningful trophy isn’t about accumulating or beating others at all costs.

It’s about awakening and evolving to something more than winning could ever promise.

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