News

A visit to Lamb Crafted (and details on Tyson Lamb’s plans to expand)

Published

7 years ago

Mar 26, 2019

Lamb Crafted is growing. And that should be exciting for all Lamb fans. Currently working with only two machines in a small and cramped garage-style workshop, 30-year-old Tyson Lamb is making as much product as he is currently able to make.

And right now, it’s not enough to meet demand. Today, accessory sales (ball markers, divot tools, headcovers) are keeping the company moving forward. But Lamb wants to be able to focus on putters. With growth, that should be possible soon. The company is moving headquarters to a new facility in Plano, Texas, with much more space. And more importantly, more machines.

“If we were only making putters, we wouldn’t be in business,” Lamb said. “Revenue and customer based growth is strictly through accessories. We can make 15,000 products in a year and maybe make three to five hundred putters in a year. And that is going to increase astronomically when we move. Right now, we have two machines and if both are making accessories, we have nothing to make putters on. By the end of next year, we will more than likely have 5 machines. Plus, more people and more storage.”

The accessory-first business model has worked wonders for Lamb. It has been an integral part of getting his name out there. While other club manufacturers can give clubs to tour pros or pay them to showcase their stuff, that’s nearly impossible to do for a company the size of Lamb Crafted. Especially when they only make 300 putters a year. Instead, they can sell you a handcrafted, high-quality ball marker and then you are a part of the Lamb team while you wait to pull the trigger on a much pricier putter.

“So at a $55 price point, someone can get a piece of your work and then they are a part of your brand,” Lamb said. “The donut ball marker went crazy and everyone wanted it. Instantaneously we went from 300 customers to 4000 overnight. It was staggering. Then it became collectible. And once that happened, it’s a different world. The demand for our accessories is 60% or 70% in relation to our putters.”

“Everything we do is over-engineered,“said Tana Lamb, Tyson’s business partner and mother. “People look at our putter priced at $1250 and then they buy a ball marker first instead. Then they have an accessory and they can really see the quality.”

For those that don’t know the Tyson Lamb story, you can hear it directly from him here. Lamb talked with GolfWRX and told all about his company’s beginnings in his parent’s garage. How things went from belt-buckles to putters to donut ball markers, from Instagram success to wait-lists and incredibly high demand.

His putters and accessories typically sell out on his website in under 10 minutes. They have recently gone to a lottery system for their online releases. The putter maker/artist is shooting to release 10 putters a month online. They will go live and you can “purchase” a ticket for a chance at each putter for $0. Then, Lamb will draw the winning order numbers live on his Instagram account. Then you have to pay up for whichever putter you won.

So with this new growth, does that mean Tyson won’t be doing the work himself? Not at all. The guy is a perfectionist but he also understands that when customers are spending the type of money his putters are selling for, then his hands should be the ones making the thing. He never wants to lose that connection with each piece.

“Every-single-thing that goes on, I do it,” Lamb said. “If we are making 1000 markers, I write the program. I make the picture. I do all of it. We just had a whole program run two putters while we were sitting right here and I am not touching it. But I am going to be the one to go take it out of the machine, move it into the next step. And that won’t change as we grow. If you are going to pay $3000-$5000 for a putter, that putter better have my hands on it. That won’t change.”

But there is also a very real problem in making each putter custom while still meeting all of that demand. It’s just not possible. So the plan is to unveil different divisions or levels of putters for purchase. There will be a production level of putters that Tyson will design and have his hands on but they will be more standardized and machine based. These putters will obviously sell for cheaper than the custom sticks that get Lamb’s full attention, but there will be more of them to meet demand. There are certainly customers out there that just want a Lamb Crafted putter. Even if it isn’t a fully custom one that takes a week to build.

“Coming up with a more standardized model means I don’t have to be as hands on which means more people get it which means more people are happy,” said Lamb. “A lot of people just want more putters out there. And that would make the price point better as well. But I don’t think there will ever be a point where I don’t personally touch each piece.”

The new headquarters will allow the company to start doing things they simply haven’t been able to do yet. While the blade style has certainly been a hit, a mallet design is on the horizon. But first and foremost, the folks at Lamb Crafted just want to be able to get putters in the hands of all the people that want them. Tyson acknowledges that has been tough in the past. And he has heard the criticism. The new space should help a ton though. Keep in mind, the company didn’t really sell its first putter until 2015 and it didn’t explode onto the scene until late 2016 with the donut ball marker. In the grand scheme of things, Lamb Crafted is still brand new.

“The minute someone starts to say we are doing bad work, that’s when I will start to worry,” Lamb said. If all they have to say bad is about our communication or wait time, I’m okay with that. We are growing. That’s growing pains. But if someone starts to say we do bad work, then we will start worrying.”

Lamb realizes that his company is growing and getting better at the things they need to get better at. And he also understands that he is working to stay a part of a pretty special group of custom putter makers.

“I don’t necessarily know where we would be without Scotty Cameron,” Tyson said. “A lot of this is possible because of Cameron and what he has done. I don’t think we could’ve done it without what he has done.”

Tyson isn’t afraid of work. The 14-hour work days are necessary in order to make the number of products he is currently making. But giving each customer an experience is what he wants the brand to be all about. The can take many different shapes, whether it be working directly with Tana and Tyson on a custom build or getting to go on a golf trip with the Lamb’s and other Lamb Enthusiasts. Tyson hosts a weekend every year in Texas called “Lamb Jam” and invites the 36 best annual spenders to visit the shop, play some golf, and just hang out with the Lambs.

“That’s probably the most fun thing for me,” Tyson said. “If I can’t do that type of stuff with clients, I’m not going to be happy here. If we stopped making product tomorrow, those relationships we built will keep going on. It’s crazy to see once you introduce someone to someone else, how their passion for putters comes out when they are in their element. It’s cool.”

Tyson and Tana just got back from Streamsong for a weekend of golf with 20 Lamb collectors.

“We met 12 customers that we had never met before,” said Tana Lamb. “That gives us the ability to interact with them. They are spending their money with us. We are building relationships.”

And soon with the new shop, there will be even more clients and experiences to be had. With growth, comes change. With Lamb Crafted, those changes seem to truly be for the better.

“We have some cool stuff coming in the next couple of months that will shock a lot of people,” Tyson said. “Big companies are going to notice. We are trying to do something a little different. We have some cool stuff planned.”

Exciting things ahead.

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Johnny Newbern

Johnny Newbern writes for GolfWRX from Fort Worth, Texas. His loving wife lets him play more golf than is reasonable and his three-year-old son is a tremendous cart partner. He is a Scotty Cameron loyalist and a lover of links-style courses. He believes Coore/Crenshaw can do no wrong, Gil Hanse is the king of renovations, and hole-in-ones are earned, not given. Johnny holds a degree in journalism from Southern Methodist University.

38 Comments

Kyle

Apr 19, 2019 at 2:45 pm

I’ve been diligent about entering lotteries trying to get a chance to have a custom Allendale made but I’ve had no Luck. I have been fortunate enough to snag a couple markers and headcovers in the recent releases. I’m still waiting for the day when I get my number drawn from the lottery. Until then, I’ll just have to deal with my old beat up Newport 🙁

Reply Report comment
A. Commoner

Mar 28, 2019 at 10:35 pm

Wait a little while and pick one of the putters from the ‘ol barrel.’ BTW: The next sales pitch will be for an aspiring independent mouse trap maker.

Reply Report comment
N

Mar 27, 2019 at 7:39 pm

So the whole thins is more about the donut ballmarkers than the putter themselves. Awesome. Not.
Girls, buy your accessories here. You like fancy colors right?

Reply Report comment
3mta3

Mar 27, 2019 at 2:24 pm

I don’t have a crystal ball, but the timing of this expansion could prove to be a huge mistake. Many economists and even the CEO of Chase, Jamie Dimon, have publicly said that there is a strong possibility of an economic downturn in the next 12-24 months. Guess what people aren’t going to be buying when money is tight? $1,200-$7,000+ putters. IMO, they waited too long to expand (or maybe they shouldn’t have at all) and are waiting too long to introduce new products and putters to the market. There should have been Polo’s, umbrellas, gloves, hats (other then the run they did 2+years ago), bags (other than the limited release that was actually made in CHINA!), etc. There should also be a streamlined online ordering process and an actual list of buyers that doesn’t get lost. They have said that they would be doing a putter release once a month for the past 2 years and we can all see how that has worked out. Tyson, Tana, Chris and the rest of the family are amazing and talented people and I wish them all the best, but I think they need to have someone in the business world they can consult with. They do or did have an angel investor, but I am not sure how much meaningful input he is or has given them.

Reply Report comment
- ch
  
  Mar 27, 2019 at 8:53 pm
  
  Wow dude, u are going pretty deep to bring Jamie Dimon into the discussion. The world is full of people that think they know what others woulda, shoulda, coulda done. But there are far fewer people that will actually make the sacrifices, risk everything, and put their ass on the line. I admire his guts and wish him the best.
  
  Reply Report comment
- ch
  
  Mar 27, 2019 at 10:25 pm
  
  Wow dude, bringing in Jamie Dimon is a bit of a stretch. The world is full of people that think they know what others woulda, shoulda, coulda done. The rare breed are those that sacrifice, risk everything, and put their name on the line. I hope Lamb makes it and I believe he will.
  
  Reply Report comment
Jim

Mar 27, 2019 at 1:38 pm

If you guys want great putters at reasonable prices, you should check out Tom Slighter’s work. He makes putters as fine as I’ve ever seen and they don’t hurt your wallet too much.

Reply Report comment
- Jack Nash
  
  Mar 27, 2019 at 3:46 pm
  
  Cheapest I’ve seen is $600. Not truly affordable.
  
  Reply Report comment
Dan Zimmerman

Mar 27, 2019 at 1:37 pm

Rich Sheeple buy little Lambs.
I know a ditty nutty as a fruitcake
Goofy as a goon and silly as a loon
Some call it pretty, others call it crazy
But they all sing this tune:
Mairzy doats and dozy doats and liddle lamzy divey
A kiddley divey too, wouldn’t you?
Yes! Mairzy doats and dozy doats and liddle lamzy divey
A kiddley divey too, wouldn’t you?
If the words sound queer and funny to your ear, a little bit jumbled and jivey

Reply Report comment
R Severin

Mar 27, 2019 at 1:22 pm

Never heard of this guy.

Reply Report comment
Neiman

Mar 27, 2019 at 11:48 am

folks need to learn what i learned as a child. if you want to get something its not what you know, its who you know. i waiting a long time to try and get a putter from Tyson. well over a year. then he did a road trip with his buddies santo and jamula and they basically gave open invites to people to come and golf with them along the way. i took the day off and went and played with them. got to play a round with santos and ask him how i could manage to snag a putter. he said say something when tyson drops back to our group (because tyson would play 4 holes with a group and then drop back and play 4 with the next group and so on. i talked with tyson, which was very easy during a round of golf and then after santos brought me over to where he and tyson were sitting and told tyson to get me a putter asap. i talked with tyson the next week and had my putter within the month, fully custom and with awesome photos of the stick in progress. whats neat about the lambs is they arent encolsed. i collected cameron stuff for years and if you didnt go to ICC you couldnt see cameron. and even if you did you felt as though you were talking up to someone. with tyson you feel like hes right there on your level becuase he wont let you fanboy over him. i love the company. and my recommendation to anyone is find out where he is playing when he does these open invite trips. once you talk to him its easy to bend his ear to get him to make you a stick. id assume how there are so many folks who are able to get these sticks not via lottery.

Reply Report comment
- Ricky S
  
  Apr 13, 2019 at 10:19 am
  
  Sounds like someone owes santoes a BJ!! lol The fan boys from this company are comical. like a sad, pathetic frat house.
  
  Reply Report comment
- E.C.
  
  Apr 13, 2019 at 10:28 am
  
  Neiman, your story sounds silly and pathetic…….All I have to do is track down tyson and bend his ear to get a stick made? I’ll stick with tried and true. Cameron all day with a hint of other great boutique makers coming up. Not going to hunt down a putter maker to get a stick made. If simple emails or Dm’s don’t work then that’s not the company for my money. By the way, who do you know? Do you know this jamola or santoe character. Seem like tysons cheerleaders!!!!!
  
  E.C.
  
  Reply Report comment
Diamond Silvestrah

Mar 27, 2019 at 11:34 am

When I first heard about Tlamb I had high hopes. After unsuccessful attempts at communicating with taner lamb about a putter I gave up. Not sure how one gets a putter from the lambs but not worth the fight and the price imo. A lot of options these days for boutique makers!!

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Ryan H

Mar 27, 2019 at 11:25 am

tyson has been stagnant these days with no new products hitting the market. Same divot tool design and marker designs but now everything seems to be engraved with no hand stamping…. Where are all the putters? Other makers are churning out putters while tyson is off golfing with his pals!! #prioritizing Brash and arrogant might not be the key to success. my two cents….

Reply Report comment
- Hela
  
  Mar 27, 2019 at 12:58 pm
  
  Cheaper and faster. Just keep taking care of the few friends and screw everyone else in the secondary market
  
  Reply Report comment
Charles Bacon

Mar 27, 2019 at 11:17 am

A lot of talk with minimal to no production. Tuyson is a trinket maker!! A new facility to make trinkets might not have been the best move. So many other equally good makers like Cody James who make PUTTERS!! Check out Logan Olson as well.

Reply Report comment
dat

Mar 27, 2019 at 9:12 am

I don’t get it, never will.

Reply Report comment
Rich

Mar 27, 2019 at 8:46 am

I have played golf for over 20 years. I have seen businesses come and go. It’s nice to see someone going a different route for once and creating their own path. Cameron created the high end putter market. Many people don’t truly understand the scarcity and collectibility model, but it’s a serious business. There are serious $$$ associated IF you can become collectible. In the last 20 years, Cameron has been the most collectible. In a short amount of time, TL has created a strong collectible market. You may not agree with his methods, but based on eBay prices alone, it’s working. I don’t care how or what the guy does, he’s definitely made a name for himself, and he’s done it without the help of an OEM. I definitely think there needs to be more structure to his business and brand, but it’s pretty clear it’s not due to a lack of effort. I don’t know him, but I have a few of his products. The quality of his work is top notch, and to me, that’s what’s most important. Golf is ran by big business, and I bet it’s not as easy to succeed as us keyboard trolls think it is. Regardless of where he goes, I enjoy watching his story, and it looks like he truly loves his craft. Not many people can say that. Great read article btw.

Reply Report comment
Eric

Mar 27, 2019 at 8:11 am

Do people not understand that he is a small business owner and with only two machines? He is busting his butt to create as many items as he can. I have been lucky enough to obtain two ball markers and let me tell you, they are high quality items! Eventually, I look forward to owning one of his putters.
People are comparing him to Cameron and his items? Come on now, Cameron is a well established global company. Tyson started out of his family’s garage a few years back. The sale of his “knick knacks” is going to allow him to create capital and create a larger business to release more putters into the market.
BTW, great article!

Reply Report comment
- DB
  
  Mar 27, 2019 at 8:28 am
  
  Wow, you were lucky enough to be able to purchase two ball markers? Were they just $55 each? Please tell us more.
  
  Reply Report comment
  - Eric
    
    Mar 27, 2019 at 8:51 am
    
    Just $55. Got lucky in their lottery.
    
    Reply Report comment
    - MJG
      
      Mar 27, 2019 at 12:12 pm
      
      I think that was sarcasm FYI
      
      There are makers with smaller teams, less space, 1 machine that are putting out more putters than TL. You have bought in to the brands messaging – nothing wrong with that.
      
      I own a bunch of the goods. Quality is great but not anything far and away better than other creators out there. I wish LC luck but they need to figure out what business they are in sooner than later.
      
      Reply Report comment
George

Mar 26, 2019 at 11:11 pm

What makes these putters special? Never understood the hype of a lamp putter

Reply Report comment
- C
  
  Mar 27, 2019 at 8:29 am
  
  Can’t understand it. Can’t spell it, either.
  
  Reply Report comment
MJG

Mar 26, 2019 at 10:28 pm

The folllowing the Lambs have built is fantastic. Unfortunately I feel the company is loyal to them to a fault. It makes releases more difficult than they need to be as time and resources are constantly wasted trying to fight bots and resellers.

There’s a lot of potential and Tyson does great work – they need to find someone that can strengthen the business side of Lamb Crafted it is their greatness weakness and what they will need to overcome for long term success

Reply Report comment
Nanananananana

Mar 26, 2019 at 8:26 pm

Rich man’s game.
I didn’t know there were so many women playing Lamb’s putters. They need this many frilly accessories to satisfy them?
The boyfriends must be tearing their hair out trying to please their girls

Reply Report comment
JP

Mar 26, 2019 at 7:22 pm

Lamb needs to release enough markers and head covers so the flippers don’t ruin his market. At one time I wanted a donut or pop top ball marker, but the unrealistic prices on the secondary market made me go a different direction.
.
In that aspect, Cameron nailed it. You can get his standard ball markers or divot tools fairly easily. It’s the circle t stuff that’s collectible and hard to get. EVERYTHING from Lamb is hard to get.
.
The quality looks nice and I’d probably have a ball marker and divot tool if it were possible. And yes, I’d snag a putter when the right one comes up. But as it is, it really looks like he hooks up his group of friends with all the goods and lets them feed the secondary market and flood the bHey. Certain sellers have many many Lamb items up for auction, yet I can never find a single item available without a flippers markup?
.
Until they fix that, no thanks!

Reply Report comment
- Chris Murphy
  
  Mar 26, 2019 at 7:38 pm
  
  Spot on!
  
  Reply Report comment
- B
  
  Mar 26, 2019 at 8:22 pm
  
  @JP
  
  WHAT
  
  Reply Report comment
- mbrown1833
  
  Mar 26, 2019 at 8:25 pm
  
  JP shoot me a message on here.
  
  -mbrown1833
  
  Reply Report comment
  - Bill
    
    Mar 28, 2019 at 3:33 pm
    
    They talk about how the accessories fund the business. They should be paying a royalty to Walmart for copying the donuts from Walmart’s coffee brand. ““The donut ball marker went crazy and everyone wanted it.” LOL! I guess it wont be a royalty at this point because its theft.
    
    Should be paying Dumb and Dumber for using their movie quotes, and now Oreo for making an Oreo with their logo! And countless others. Pretty cool they use NFL Logos and College Logo’s with no mention of licensing. What kind of brand is this? Lets build a company but using other companies hard work and branding!
    
    What an amazing network of friends they have that support such a unique model!
    
    Reply Report comment
Chris Murphy

Mar 26, 2019 at 7:02 pm

Except for the fact that they don’t release 300 putters a year. I understand the model to release accessories first, but Tyson and Co rarely release putters. Even by their own admission, they’d like to release 10 putters a month. That’s 120 per year, not 300. I’d venture a guess there’s less than 500 putters in the wild.

The disconnect with Lamb Crafted comes when people aren’t able to get the product and it doesn’t come across as exclusive, but rather cronyistic. A select group of people have 2,3,4,5 or more putters, but average people interested in his stuff can’t even get one, regardless of how much they’re willing to pay.

I like Tyson’s stuff, and I think he’s really talented. Shoot, I still want one of his putters myself. But he needs to be careful that he isn’t late to market with the products people actually want. The flippers and buzzards flooded in with the pop tops and donuts, but the secondary market has cooled off considerably. That’s a sign that interest may be waning. As someone said on the forums, Lamb Crafted is a company of knick-knacks and other stuff, just not many putters.

I

Reply Report comment
- italianstallion
  
  Mar 27, 2019 at 9:15 am
  
  Fantastic comment. Releasing great accessories is fine, but if you’re painting yourself as a putter maker your accessories are only going to sell in as much as you’re releasing putters. If my count is correct, less than 50 putters were released in 2018 to the general public. So far in 2019 there’s been approximately 25 released.
  
  This is why the accessories are cooling off both on their website and in the secondary, ESPECIALLY headcovers. People use to buy these things with the hope of someday getting a putter. People can only cling to hope for so long with the release numbers I quoted above. Even with 10 putters released a month lottery style, there’s still not much hope of landing one with 500+ entering each lottery. Their accessory market will not survive on 10 putters a month.
  
  I have no doubt the Lambs are busting their butts right now, but we’ve seen plenty of pictures of raw billet steel, with no putters coming to market. It becomes disheartening when you see people post pictures of the multiple full custom putters they’ve recently received and you start to make the connections. It’s not my buisness to run, but I hope that the Lambs see the long-term connection between their accessories and their putters.
  
  Reply Report comment
  - Jay
    
    Mar 27, 2019 at 4:31 pm
    
    I agree 100%. If you are into his work it’s obvious the secondary market is almost non-existent for anything remotely new (i.e. newer than the 1st set of donuts release). Headcovers, Divot tools etc. are frequently sold at cost or below once you factor out selling fees, shipping etc. The holiday offerings have taken the biggest hit.
    
    I think more and more people are thinking why am I paying $100 for something that can’t even retain its original value. After all these are collectibles for the majority of buyers.
    
    I think the primary buckets of Lamb buyers are:
    1. Collectors. – Large %. Starting to leave – These people are starting to feel less compelled to buy everything based upon secondary market.
    2. Flippers. – See #1
    3. Rich People. – Smaller % of people that don’t care about the value of their collectibles as money doesn’t matters. They will stay with the brand.
    4. Users. – Smaller % of people that are actively using them and think the cost is fair to their enjoyment using it. They will stay with the brand.
    5. Extreme Collectors/Fans – Smallest % of people who fit multiple buckets above PLUS they want to be part of the story. Whether it’s through the normal sales, to even the random drawings the same “insiders” seem to be able to consistently score and have duplicates to move. They will stay with the brand.
    
    I hope they make it as the more options the better, but worry like others the expansion may be too late.
    
    Reply Report comment
- ch
  
  Mar 27, 2019 at 10:42 pm
  
  I believe the releasing of 10 putters a month is in addition to all the custom putters being done.
  
  Reply Report comment
  - Mike B
    
    Mar 28, 2019 at 10:25 am
    
    When I see release after release then I will be a believer. Until then, I’ll stick with makers who actually make sticks
    
    Reply Report comment
Phil

Mar 26, 2019 at 4:24 pm

Great read. Your new writer is fantastic.

Reply Report comment

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Casey Jarvis +49000
William Mouw +50000
Steven Fisk +50000
John Parry +50000
Nico Echavarria +52500
Garrick Higgo +52500
John Keefer+55000
Matthias Schmid +57500
Austin Smotherman +57500
Sami Valimaki +60000
Andrew Putnam +60000
Lucas Glover +62500
Daniel Brown +62500
Jhonattan Vegas +75000
Emiliano Grillo +80000
Mikael Lindberg +85000
Adrien Saddier +100000
Bernd Wiesberger +100000
Elvis Smylie +110000
Stewart Cink +130000
Kota Kaneko +130000
David Lipsky +150000
Chandler Blanchet +150000
Andy Sullivan +150000
Joe Highsmith +180000
Adam Schenk +200000
Travis Smyth +200000
Davis Riley +225000
Martin Kaymer +400000
Brian Campbell +400000
Padraig Harrington +450000
Kazuki Higa +450000
Jordan Gumberg +450000
Ryan Vermeer +500000
Austin Hurt +500000
Tyler Collet +500000
Timothy Wiseman +500000
Shaun Micheel +500000
Y.E. Yang +500000
Michael Block+500000
Mark Geddes+500000
Luke Donald+500000
Bryce Fisher+500000
Jimmy Walker +500000
Jason Dufner +500000
Jesse Droemer +500000
Jared Jones +500000
Garrett Sapp +500000
Francisco Bide +500000
Zach Haynes +500000
Paul McClure+500000
Derek Berg +500000
Chris Gabriele +500000
Braden Shattuck +500000
Ben Polland +500000
Ben Kern +50000

Tour Photo Galleries

Photos from the 2026 PGA Championship

Published

2 days ago

May 11, 2026

GolfWRX Staff

GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.

Check out links to all our photos below.