News

Morning 9: More on the dollars and sense of TW’s win | Don’t forget Mr. Hogan | Masters ticket scheme

Published

7 years ago

Apr 23, 2019

Ben Alberstadt

By Ben Alberstadt (ben.alberstadt@golfwrx.com)

April 23, 2019

Good Tuesday morning, golf fans.

1. More perspective on the financial impact of Tiger’s win

ESPN’s Tom VanHaaren collected some interesting (and wide-ranging) data points related to the financial impact of Tiger Woods’ Masters win

“Brian Kim is the general manager at GumGum Sports, a company that works with brands and companies to quantify that exact value through use of computer vision technology. The company is able to measure ad equivalency by determining how long brands are showing up in footage clips across television and a large ecosystem on social media and equating that number to actual dollars.”

“Attention isn’t just on Tiger in the wake of his Masters’ win. The impact is on everything, including what’s in his bag. Mike Ehrmann/Getty Images

“Although GumGum hasn’t yet analyzed this year’s Masters numbers for its brands, Kim said the early numbers are staggering. He estimates the effect of Tiger winning to be north of $550 million at the bare minimum, a $100 million increase over last year’s victory by Patrick Reed, which was tracked by GumGum in 2018.”

“And this from Bridgestone prez Dan Murphy…”We’re seeing, across the board, interest in stocking up on Tiger Woods’ golf ball…So we’re pretty excited to see the order bank starting to increase. I’d say for the specific models that [Woods] plays, we’re looking at 20 to 30 percent we can bump up the sales on that product.”

Full piece.

Wisely, Bridgestone is launching a commemorative edition of the Tour B XS with Woods’ image on the box cover and “thank you for letting us be part of your 15th major” printed on the bottom. A source at the company told me that ALL Bridgestone Tour B XS balls are currently sold old.

2. A refresher on Ben Hogan’s comeback

Geoff Shackelford, rightly, quotes Tiger Woods at the 2018 Masters and reminds us that when we call Woods’ comeback the greatest ever in golf, we do a disservice to the legacy of one William Ben Hogan.

Woods: “I think that one of the greatest comebacks in all of sport is the gentleman who won here, Mr Ben Hogan. I mean, he got hit by a bus and came back and won major championships,” he said.

“The pain he had to endure, the things he had to do just to play and just how hard it was for him to walk, and he ended up walking 36 holes (in one day) and winning a US Open.”

“There are few similarities between the two comebacks and yet they are equally impressive given that Hogan was near death and Tiger had appeared to lose all confidence in his game for longer period than any all-time great. Only maybe Seabiscuit appeared to lose it all before regaining elite form.”

“Still, Hogan has to get the nod for having played no role in his need to stage a comeback in the first place. Tiger, by his own admission, inflicted some of his pain.”

Full piece.

3. Masters ticket scheme

Digest’s Stephen Hennessey with the story…

“Charges of conspiracy to commit mail and wire fraud and aggravated identity theft were brought onto Stephen Michael Freeman, of Katy, Texas. His parents, Steven Lee Freeman and Diane Freeman, in addition to sister, Christine Oliverson, were charged with conspiracy to commit mail and wire fraud.”

“Names from a bulk mailing list were used by the defendants to create fake accounts within the Masters ticket lottery, according to court documents. The defendants created fake email addresses for these individuals, and had they won badges for the Masters-one of the most prized tickets in all of sports-they would’ve used false identities and contacted ticket officials to send the tickets to a different address.”

Full piece.

4. Bullish or bearish on Zurich Classic format?

A pair of Golf Digest staffers discuss the merits of the Zurich Classic’s team format.

Cut It, says Christopher Powers…”Without match play being brought into the equation, the Zurich Classic team format loses much of its appeal. The fun of the Ryder Cup (and yes, even the Presidents Cup) is the idea of pitting two two-man teams against one another, with every match mattering and both teams in full-attack mode. Take that away and I’m not so sure watching Anders Alberston and Seth Reeves play alternate shot together in the second round is all that exciting.”

Joel Beall says, “Keep It, But…Even in this new condensed version of the tour schedule, it’s one that remains static, and at times, stale. With a 46-tournament calendar, there are going to be certain rhythms in the year, and in the shadow of post-Masters glow and PGA Championship lead-up, this is a period mostly of indifference to the casual fan. We should be thankful that the Zurich Classic, if only in spirit, attempts to break this ennui.”

Full piece.

5. More Williams on Woods

Per ESPN’s Bob Harig, who spoke with Tiger’s former bag man, Steve Williams…

“You look at it from a broader perspective,” Williams said. “Here in New Zealand, golf is somewhat struggling. The number of rounds is down, junior numbers are slipping. Now that Tiger has come right back there again, winning a major championship, possibly putting Jack’s (Nicklaus) record in play again … it just re-energizes the game.

“It’s absolutely awesome. He’s the only guy who can energize the game like that. All those kids who were watching had to think it was fantastic. And so what he’s done is a remarkable achievement. It’s so positive.”

Full piece.

6. Gainers and losers

Strokes gained. Probably the easiest way to see what ailed those who suffered and why those who prospered did so. I’d like to call attention to our Gianni Magliocco’s weekly roundup of the gainers/losers, this week from the RBC Heritage.

“C.T. Pan rode a hot putter to victory over the weekend at the RBC Heritage. Despite struggling slightly on the greens on day one of the event, Pan hit blistering form over the next three days with the flatstick and finished the tournament having gained over six strokes over the field for his work on the greens. It isn’t the first time that the Taiwanese player has done so either, with this being just his third best weekly performance with the flat-stick of his career. Pan also gained almost four strokes around the green, in what was a week-long display of short game excellence.”

“Dustin Johnson’s collapse on Sunday at Harbour Town was a shock to many. The 34-year-old fired a 77 to plummet down the leaderboard in the final round, and Johnson’s irons were the issue behind him not getting the job done. The American lost strokes to the field for his approach play three out of the four days and finished 63rd in this department for the week. Johnson lost a total of 3.2 strokes to the field for his approach play, which is the worst total in this area of his career.”

Full piece.

7. More on the “Nantz 2.5”

Golf Digest’s Alex Myers (quoting a Sports Business Journal report)

“After that putt dropped on 18, there wasn’t a chance in the world that I was going to say anything,” Nantz said. “Lance Barrow’s a great producer and we work together exceptionally well. He’s in the truck half a mile away. I’m in Butler Cabin already. And Nick [Faldo] is 300 yards away from me in the tower on the 18th green.”

Nantz said on a recent episode of the Golf Digest Podcast that former CBS boss Frank Chirkinian taught him early in his career to “use silence as a weapon.” He certainly wielded it in this case for the majority of an incredible four minutes of TV.

“As soon as the ball dropped, I said to Lance on the talk-back switch, ‘I’m not saying anything for a long time.’ Lance and I wanted to make sure since that none of us were together, the next time somebody spoke it was going to be me,” Nantz told Sports Business Journal. “We were going ride this thing out and sit back and enjoy it. I never would have jumped on a moment that was that big. It was just so big. There was nothing you could do to add to it. You could only ruin it.”

Full piece.

8. Showman Jimenez

Peter Wallace at Golf Australia talked to the Most Interesting Golfer in the World…

“I love this game of golf!” the 54-year-old declares. “I still love the competition and that feeling I get when I walk on to the 1st tee in a tournament. And of course, it’s important to enjoy yourself too; for me, a nice glass of wine and a cigar will always be a part of my life and who I am.”

“Such is the attitude that has endeared Jiménez to fans around the world in spite of the occasionally up and down manner of his career statistically. That’s not to say, of course, that his 21 wins on the European Tour and four PGA Tour Champions titles are to be sniffed at, but Jiménez has often had trouble sticking the landing after strong starts, and even a couple of his victories have been snatched from the jaws of a potential defeat first initiated by his own hand when in a commanding lead.”

Full piece.

9. 15,000!

Stephen Hennessey on Doug Coupe’s cracking collection of golf balls.

“Visitors to Belfair Golf Club, the 36-hole golf community in Bluffton, S.C., which hosts next week’s PGA Professional Championship, can attest to Doug Coupe’s collection of 15,000 assorted golf balls as being one of golf’s most impressive displays.”

“Meticulously alphabetized, sorted by color and separated by category, Coupe’s collection includes prized autographs from players like Arnold Palmer and Gary Player, and logoed entries from golf clubs around the world.”

“Anybody who sees it can’t believe there’s this mad man who has spent the last 20-plus years collecting these nuggets of golf artifacts. But that’s me,” says the 75-year-old Coupe.

Full piece.

News

Testing Lorem Ipsum

Published

4 hours ago

May 13, 2026

Pro Shop

What is Lorem Ipsum?

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Why do we use it?

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News

2026 PGA Championship betting odds

Published

2 days ago

May 12, 2026

Gianni Magliocco

Scottie Scheffler leads the betting ahead of the second major championship of the year, with the World Number One a +345 favorite to get his hands on a second PGA Championship.

Rory McIlroy who won the Masters back in April is a +800 shot to complete half of the calendar slam at Aronimink Golf Club this week, while Jordan Spieth can be backed at +5900 to become a career grand slam winner.

Here is the full betting board for the 2026 PGA Championship courtesy of DraftKings.

Scottie Scheffler +345 – (Check 0ut his WITB here)

Rory McIlroy +800 – (Check out his WITB here)

Jon Rahm +1300
Cameron Young +1500
Bryson DeChambeau +1700
Xander Schauffele +1850
Matt Fitzpatrick +1950
Ludvig Aberg +2000
Tommy Fleetwood +2600
Collin Morikawa +3500
Brooks Koepka +3900
Justin Rose +4300
Russell Henley +4600
Si Woo Kim +4700
Justin Thomas +4800
Robert MacIntyre +5300
Patrick Cantlay +5300
Viktor Hovland +5400
Tyrrell Hatton +5500
Jordan Spieth +5900
Sam Burns +6000
Hideki Matsuyama +6200
Adam Scott +6400
Rickie Fowler +7000
Chris Gotterup +7400
Patrick Reed +7400
Min Woo Lee +7800
Ben Griffin +8000
Sepp Straka +8400
Shane Lowry +9000
Akshay Bhatia +9200
Maverick McNealy +9200
Joaquin Niemann +9200
Jake Knapp +9200
Jason Day +9600
Kurt Kitayama +10000
J.J. Spaun +10000
Harris English +10500
Nicolai Hojgaard +11000
Gary Woodland +11000
David Puig +11000
Michael Thorbjornsen +12000
Jacob Bridgeman +12000
Keegan Bradley +12500
Corey Conners +14000
Alex Fitzpatrick +15000
Sungjae Im +15500
Sahith Theegala +15500
Harry Hall +15500
Alex Noren +16000
Thomas Detry +16500
Marco Penge +16500
Kristoffer Reitan +17000
Alex Smalley +17000
Wyndham Clark +17500
Sam Stevens +17500
Keith Mitchell +17500
Daniel Berger +18500
Ryan Gerard +20000
Nick Taylor +20000
Rasmus Hojgaard +21000
Dustin Johnson +21000
Pierceson Coody +23000
Aaron Rai +24000
Jordan Smith +24000
Angel Ayora +24000
Bud Cauley +25000
Matt McCarty +26000
Jayden Schaper +26000
Brian Harman +27000
Taylor Pendrith +27000
Ryan Fox +27000
J.T. Poston +27000
Cameron Smith +29000
Ryo Hisatsune +29000
Michael Kim +29000
Max Homa +29000
Denny McCarthy +29000
Tom McKibbin +30000
Rico Hoey +32000
Matt Wallace +32500
Ricky Castillo +33000
Haotong Li +33000
Michael Brennan +34000
Max Greyserman +36000
Stephan Jaeger +37500
Christiaan Bezuidenhout +37500
Rasmus Neergaard-Petersen +39000
Aldrich Potgieter +40000
Andrew Novak +42000
Patrick Rodgers +42500
Daniel Hillier +42500
Max McGreevy +46000
Billy Horschel +48000
Chris Kirk +48000
Ian Holt +49000
Casey Jarvis +49000
William Mouw +50000
Steven Fisk +50000
John Parry +50000
Nico Echavarria +52500
Garrick Higgo +52500
John Keefer+55000
Matthias Schmid +57500
Austin Smotherman +57500
Sami Valimaki +60000
Andrew Putnam +60000
Lucas Glover +62500
Daniel Brown +62500
Jhonattan Vegas +75000
Emiliano Grillo +80000
Mikael Lindberg +85000
Adrien Saddier +100000
Bernd Wiesberger +100000
Elvis Smylie +110000
Stewart Cink +130000
Kota Kaneko +130000
David Lipsky +150000
Chandler Blanchet +150000
Andy Sullivan +150000
Joe Highsmith +180000
Adam Schenk +200000
Travis Smyth +200000
Davis Riley +225000
Martin Kaymer +400000
Brian Campbell +400000
Padraig Harrington +450000
Kazuki Higa +450000
Jordan Gumberg +450000
Ryan Vermeer +500000
Austin Hurt +500000
Tyler Collet +500000
Timothy Wiseman +500000
Shaun Micheel +500000
Y.E. Yang +500000
Michael Block+500000
Mark Geddes+500000
Luke Donald+500000
Bryce Fisher+500000
Jimmy Walker +500000
Jason Dufner +500000
Jesse Droemer +500000
Jared Jones +500000
Garrett Sapp +500000
Francisco Bide +500000
Zach Haynes +500000
Paul McClure+500000
Derek Berg +500000
Chris Gabriele +500000
Braden Shattuck +500000
Ben Polland +500000
Ben Kern +50000

Tour Photo Galleries

Photos from the 2026 PGA Championship

Published

2 days ago

May 11, 2026

GolfWRX Staff

GolfWRX is on site for the second major of 2026: The PGA Championship from Aronimink in Newtown Square, Pennsylvania.

The tournament’s location, just outside Philadelphia, and its status as a major championship mean GolfWRXers are in for a treat: WITBs from a strong field, custom gear celebrating the PGA Championship, and the rich culture of the City of Brotherly Love — we have noted a relative absence of cheesesteak-themed items thus far this week, but most of the rest of the usual suspects are well represented.

Check out links to all our photos below.