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Morning 9: More on the dollars and sense of TW’s win | Don’t forget Mr. Hogan | Masters ticket scheme

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By Ben Alberstadt (ben.alberstadt@golfwrx.com)

April 23, 2019

Good Tuesday morning, golf fans.
1. More perspective on the financial impact of Tiger’s win
ESPN’s Tom VanHaaren collected some interesting (and wide-ranging) data points related to the financial impact of Tiger Woods’ Masters win
  • “Brian Kim is the general manager at GumGum Sports, a company that works with brands and companies to quantify that exact value through use of computer vision technology. The company is able to measure ad equivalency by determining how long brands are showing up in footage clips across television and a large ecosystem on social media and equating that number to actual dollars.”
  • “Attention isn’t just on Tiger in the wake of his Masters’ win. The impact is on everything, including what’s in his bag. Mike Ehrmann/Getty Images
  • “Although GumGum hasn’t yet analyzed this year’s Masters numbers for its brands, Kim said the early numbers are staggering. He estimates the effect of Tiger winning to be north of $550 million at the bare minimum, a $100 million increase over last year’s victory by Patrick Reed, which was tracked by GumGum in 2018.”
  • “And this from Bridgestone prez Dan Murphy…”We’re seeing, across the board, interest in stocking up on Tiger Woods’ golf ball…So we’re pretty excited to see the order bank starting to increase. I’d say for the specific models that [Woods] plays, we’re looking at 20 to 30 percent we can bump up the sales on that product.”
Wisely, Bridgestone is launching a commemorative edition of the Tour B XS with Woods’ image on the box cover and “thank you for letting us be part of your 15th major” printed on the bottom. A source at the company told me that ALL Bridgestone Tour B XS balls are currently sold old.
2. A refresher on Ben Hogan’s comeback
Geoff Shackelford, rightly, quotes Tiger Woods at the 2018 Masters and reminds us that when we call Woods’ comeback the greatest ever in golf, we do a disservice to the legacy of one William Ben Hogan.
  • Woods: “I think that one of the greatest comebacks in all of sport is the gentleman who won here, Mr Ben Hogan. I  mean, he got hit by a bus and came back and won major championships,” he said.
  • “The pain he had to endure, the things he had to do just to play and  just how hard it was for him to walk, and he ended up walking 36 holes  (in one day) and winning a US Open.”
  • “There are few similarities between the two comebacks and yet they are equally impressive given that Hogan was near death and Tiger had appeared to lose all confidence in his game for longer period than any all-time great. Only maybe Seabiscuit appeared to lose it all before regaining elite form.”
  • “Still, Hogan has to get the nod for having played no role in his need to stage a comeback in the first place. Tiger, by his own admission, inflicted some of his pain.”
3. Masters ticket scheme
Digest’s Stephen Hennessey with the story…
  • “Charges of conspiracy to commit mail and wire fraud and aggravated identity theft were brought onto Stephen Michael Freeman, of Katy, Texas. His parents, Steven Lee Freeman and Diane Freeman, in addition to sister, Christine Oliverson, were charged with conspiracy to commit mail and wire fraud.”
  • “Names from a bulk mailing list were used by the defendants to create fake accounts within the Masters ticket lottery, according to court documents. The defendants created fake email addresses for these individuals, and had they won badges for the Masters-one of the most prized tickets in all of sports-they would’ve used false identities and contacted ticket officials to send the tickets to a different address.”
4. Bullish or bearish on Zurich Classic format?
A pair of Golf Digest staffers discuss the merits of the Zurich Classic’s team format.
  • Cut It, says Christopher Powers…”Without match play being brought into the equation, the Zurich Classic team format loses much of its appeal. The fun of the Ryder Cup (and yes, even the Presidents Cup) is the idea of pitting two two-man teams against one another, with every match mattering and both teams in full-attack mode. Take that away and I’m not so sure watching Anders Alberston and Seth Reeves play alternate shot together in the second round is all that exciting.”
  • Joel Beall says, “Keep It, But…Even in this new condensed version of the tour schedule, it’s one that remains static, and at times, stale. With a 46-tournament calendar, there are going to be certain rhythms in the year, and in the shadow of post-Masters glow and PGA Championship lead-up, this is a period mostly of indifference to the casual fan. We should be thankful that the Zurich Classic, if only in spirit, attempts to break this ennui.”
5. More Williams on Woods
Per ESPN’s Bob Harig, who spoke with Tiger’s former bag man, Steve Williams…
  • “You look at it from a broader perspective,” Williams said. “Here in New Zealand, golf is somewhat struggling. The number of rounds is down, junior numbers are slipping. Now that Tiger has come right back there again, winning a major championship, possibly putting Jack’s (Nicklaus) record in play again … it just re-energizes the game.
  • “It’s absolutely awesome. He’s the only guy who can energize the game like that. All those kids who were watching had to think it was fantastic. And so what he’s done is a remarkable achievement. It’s so positive.”
6. Gainers and losers
Strokes gained. Probably the easiest way to see what ailed those who suffered and why those who prospered did so. I’d like to call attention to our Gianni Magliocco’s weekly roundup of the gainers/losers, this week from the RBC Heritage.
  • “C.T. Pan rode a hot putter to victory over the weekend at the RBC Heritage. Despite struggling slightly on the greens on day one of the event, Pan hit blistering form over the next three days with the flatstick and finished the tournament having gained over six strokes over the field for his work on the greens. It isn’t the first time that the Taiwanese player has done so either, with this being just his third best weekly performance with the flat-stick of his career. Pan also gained almost four strokes around the green, in what was a week-long display of short game excellence.”
  • “Dustin Johnson’s collapse on Sunday at Harbour Town was a shock to many. The 34-year-old fired a 77 to plummet down the leaderboard in the final round, and Johnson’s irons were the issue behind him not getting the job done. The American lost strokes to the field for his approach play three out of the four days and finished 63rd in this department for the week. Johnson lost a total of 3.2 strokes to the field for his approach play, which is the worst total in this area of his career.”
7. More on the “Nantz 2.5”
Golf Digest’s Alex Myers (quoting a Sports Business Journal report)
  • “After that putt dropped on 18, there wasn’t a chance in the world that I was going to say anything,” Nantz said. “Lance Barrow’s a great producer and we work together exceptionally well. He’s in the truck half a mile away. I’m in Butler Cabin already. And Nick [Faldo] is 300 yards away from me in the tower on the 18th green.”
  • Nantz said on a recent episode of the Golf Digest Podcast that former CBS boss Frank Chirkinian taught him early in his career to “use silence as a weapon.” He certainly wielded it in this case for the majority of an incredible four minutes of TV.
  • “As soon as the ball dropped, I said to Lance on the talk-back switch, ‘I’m not saying anything for a long time.’ Lance and I wanted to make sure since that none of us were together, the next time somebody spoke it was going to be me,” Nantz told Sports Business Journal. “We were going ride this thing out and sit back and enjoy it. I never would have jumped on a moment that was that big. It was just so big. There was nothing you could do to add to it. You could only ruin it.”
8. Showman Jimenez
Peter Wallace at Golf Australia talked to the Most Interesting Golfer in the World…
  • “I love this game of golf!” the 54-year-old declares. “I still love the competition and that feeling I get when I walk on to the 1st tee in a tournament. And of course, it’s important to enjoy yourself too; for me, a nice glass of wine and a cigar will always be a part of my life and who I am.”
  • “Such is the attitude that has endeared Jiménez to fans around the world in spite of the occasionally up and down manner of his career statistically. That’s not to say, of course, that his 21 wins on the European Tour and four PGA Tour Champions titles are to be sniffed at, but Jiménez has often had trouble sticking the landing after strong starts, and even a couple of his victories have been snatched from the jaws of a potential defeat first initiated by his own hand when in a commanding lead.”
9. 15,000!
Stephen Hennessey on Doug Coupe’s cracking collection of golf balls.
  • “Visitors to Belfair Golf Club, the 36-hole golf community in Bluffton, S.C., which hosts next week’s PGA Professional Championship, can attest to Doug Coupe’s collection of 15,000 assorted golf balls as being one of golf’s most impressive displays.”
  • “Meticulously alphabetized, sorted by color and separated by category, Coupe’s collection includes prized autographs from players like Arnold Palmer and Gary Player, and logoed entries from golf clubs around the world.”
  • “Anybody who sees it can’t believe there’s this mad man who has spent the last 20-plus years collecting these nuggets of golf artifacts. But that’s me,” says the 75-year-old Coupe.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

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Tour Rundown: Bend, but don’t break

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I’m going to gush in this intro paragraph, to get the emo stuff done early. I’ve not pulled harder for a professional to win, than Cameron Young. I coach golf in New York state, and each spring, my best golfers head to a state championship in Poughkeepsie. I first saw Cameron there as a 9th grade student. I saw him three more times after that. I reconnecected with Coach Haas from Wake Forest, an old interview subject from my days on the Old Gold and Black, the Wake newspaper. He was there to watch Cameron. After four years at Wake Forest, Young won on the Korn Ferry Tour, made it to the big tour, almost won two majors, almost won five other events, and finally got the chalice about 25 minutes from the Wake campus. Congratulations, Cameron. You truly are a glass of the finest. #MotherSoDear

OK, let’s move on to the Tour Rundown. The major championship season closed this week in Wales, with the Women’s Open championship. The PGA Tour bounced through Greensboror, N.C., while the PGA Tour Americas hit TO (aka, Toronto) for a long-winded event. The Korn Ferry lads made a stop in Utah, one of just two events for that tour in August. The many-events, golf season is winding down, as we ease from summer toward fall in the northern hemisphere. Let’s bask in the glory of an August sunrise, and run down a quartet of events from the first weekend of the eighth month.

LET/LPGA @ Women’s Open: Miyu bends, but she doesn’t break

Royal Porthcawl was not a known commodity in the major tournament community. The Welsh links had served as host to men’s senior opens, men’s amateurs, and Curtis and Walker Cups in prior years, but never an Open championship for the women or the men. The last-kept secret in UK golf was revealed once again to the world this week, as the best female golfers took to the sandy stage.

Mao Saigo, Grace Kim, Maja Stark, and Minjee Lee hoped to add a second major title to previous wins this season, but only Lee was able to finish inside the top ten. The 2025 playing of the Women’s Open gave us a new-faces gallery from day one. The Kordas and Thitikulls were nowhere to be found, and it was the Mayashitas, Katsus, and Lim Kims that secured the Cymru spotlight. The first round lead was held at 67 by two golfers. One of them battled to the end, while the other posted 81 on day two, and missed the cut. Sitting one shot behind was Miyu Yamashita.

On day two, Yamashita posted the round of the tournament. Her 65 moved her to the front of the aisle, in just her fourth turn around a women’s Open championship. With the pre-event favorites drifting off pace, followers narrowed into two camps: those on the side of an underdog, and others hoping for a weekend charge from back in the pack. In the end, we had a bit of both.

On Saturday, Yamashita bent with 74 on Saturday, offering rays of hope to her pursuing pack. England’s Charley Hull made a run on Sunday closing within one shot before tailing off to a T2 finish with Minami Katsu. Katsu posted the other 65 of the week, on Saturday, but could not overtake her countrywoman, Yamashita. wunderkind Lottie Woad needed one round in the 60s to find her pace, but could only must close-to’s, ending on 284 and a tie with Minjee for eighth.

On Sunday, Yamashita put away the thoughts of Saturday’s struggles, with three-under 33 on the outward half. She closed in plus-one 37, but still won by two, for a first Major and LPGA title.

PGA Tour @ Wyndham: Young gathers first title near home

Cameron Young grew up along the Hudson river, above metro New York, but he also calls Winston-Salem home. He spent four years as a student and athlete at Wake Forest University, then embarked on tour. This week in Greensboro, after a bit of a break, Young opened with 63-62, and revved the engine of Is this the week once more. Runner-up finishes at the Open, the PGA, and a handful of PGA Tour events had followers wonder when the day would come.

On Saturday, Young continued his torrid pace with 65, giving him a five-shot advantage over his closest pursuer. Sunday saw the Scarborough native open with bogey, then reel off five consecutive birdies to remind folks that his time had, at last, arrived. Pars to the 16th, before two harmless bogeys coming home, made Young the 1000th winner of an official PGA Tour event (dating back to before there was a PGA Tour) throughout history. What’s next? I have a suspicion, but I’m not letting on. Mac Meissner closed with 66 to finish solo 2nd, while Mark Hubbard and Alex Noren tied for third.

Korn Ferry Tour @ Utah Championship: Are you Suri it’s Julian?

Who knows exactly when the flower will bloom? Julian Suri played a solid careet at Duke University, then paid his dues on the world’s minor tours for three years. He won twice on two tours in Europe, in 2017. Since then, the grind has continued for the journeyman from New York city. At age 34, Suri broke through in Beehive state, outlasting another grinder (Spencer Levin) and four others, by two shots.

Taylor Montgomery began the week with 62, then posted 64, then 68, and finally, 70. That final round was his undoing. He finished in that second-place tie, two back of the leader. Trace Crowe, Barend Botha, and Kensei Hirata made up the last of the almost quintet. As for Suri, his Sunday play was sublime. His nines were 32 and 31, with his only radar blip a bogey at ten. He closed in style with one final birdie, to double his winning margin. Hogan bloomed late…might Suri?

PGA Tour Americas @ Osprey Valley Open presented by Votorantim Cimentos – CBM Aggregates

Some tournament names run longer than others. This week in Toronto, at the Heathlands course at TPC Toronto, we might have seen the longest tournament title in recorded history. The OVOPBVCCBMA was a splendid affair. It saw three rounds of 62 on Thursday, but of those early risers, only Drew Goodman would stick around until the end. 64 was the low tally on day two, and two of those legionnaires managed to finish inside the top three at week’s end. Saturday brought a 63 from Patrick Newcomb, and he would follow with 64 on Sunday, to finish solo fourth.

Who, then, ended up winning the acronym of the year? It turns out that Carson Bacha had the right stuff in TeeOhhh. Bacha and Jay Card III posted 63 and 64, respectively, on day four, to tie for medalist honors at 23-under 261. Nathan Franks was one shot adrift, despite also closing with 63. If you didn’t go low on Sunday, it was about the check, not the championship.

Bacha and JC3 returned to the 18th hole twice in overtime. Card nearly chipped in from the thick stuff for birdie, while Bacha peeked and shoved a ten-feet attempt at the win. On the second go-round, Card was long with his approach, into the native grasses once more. He was unable to escape, and a routine par from the fairway was enough to earn the former Auburn golfers a first KFT title.

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Photos from the 2025 Wyndham Championship

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GolfWRX is live this week from the final event of the PGA Tour’s regular season, the Wyndham Championship.

Photos are flowing into the forums from Sedgefield Country Club, where we already have a GolfWRX spirit animal Adam Schenk WITB and plenty of putters for your viewing pleasure.

Check out links to all our photos below, which we’ll continue to update as more arrive.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying and join the discussion in the forums.

 

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BK’s Breakdowns: Kurt Kitayama’s Winning WITB, 3M Open

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Kurt Kitayama just won his 2nd PGA Tour event at the 3M Open. Kurt is a Bridgestone staffer but with just the ball and bag. Here are the rest of the clubs he used to secure a win at the 2025 3M Open.

Driver: Titleist GT3 (11 degrees, D1 SureFit setting)
Shaft: Graphite Design Tour AD VF 7 TX

3-wood: Titleist GT1 3Tour (14.5 degrees, A3 SureFit setting)
Shaft: Graphite Design Tour AD DI 8 TX

7-wood: Titleist GT1 (21 degrees, A1 SureFit setting)
Shaft: Graphite Design Tour AD DI 9 TX

Irons: TaylorMade P7CB (4), TaylorMade P7MB (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM10 (52-12F, 56-14F), Vokey Design WedgeWorks (60-K*)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Newport 2 Tour Prototype
Grip: SuperStroke Zenergy 1.0PT

Grips: Golf Pride Tour Velvet

Ball: Bridgestone Tour B XS (with Mindset)

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