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The Wedge Guy: Some things that make me go “hmm…”

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As you might imagine, playing golf as long as I can remember–and then tacking onto that passion 40 years in the golf equipment industry–has given me a broad perspective on the evolution of golf clubs and the game we play. And those six decades of observation and experience have not yielded a shortage of things that make me scratch my head and just wonder…wonder why that is?

Of course, beginning golf in the 1950s and developing into a pretty good teenage golfer in the 1960s meant that I learned with persimmon woods and forged blade irons—that’s all there were back then. As I entered the golf industry in the late 1970s, I was blessed to do marketing work for Joe Powell, who was a total maestro when it came to crafting the finest persimmon woods. That was before the introduction of the TaylorMade metal woods, so everyone played persimmon. I learned a lot about golf club performance from Joe; for example, you wouldn’t know that he was frequency-sorting shafts before anyone was commercially offering “frequency matching.” Joe just saw it as a way to eliminate a variable in the golf club.

Over those 40 years in the golf equipment industry, I have observed the evolution of all our clubs from those earlier “states of the art.” No one then would have imagined the technology we now see in drivers, irons, putters, shafts…but all that technology leaves me scratching my head all too often; I would like to share just a few of those puzzling observations and get your take on them, OK?

What really makes today’s drivers so much longer?

It is impossible to isolate any single technology and how much it affects driving distance. Since those days of persimmon, we have had quantum leaps in shaft technology, heads have gotten nearly three times the size in volume, we have pushed perimeter weighting to the max, and we have faces of exotic metals that act like trampolines. While all of those things have contributed to the distance gains, as far as the driver is concerned, my take is that it mostly boils down to two primary things.

  1. Drivers are at least two–and up to three-plus ounces–lighter than they were back then; that’s a weight reduction of 15-25 percent, so of course, we can swing them faster…and clubhead speed makes the ball go further.
  2. We all swing harder than ever before because the penalty for an off-center hit has been reduced dramatically. In my opinion, all the other technologies only tweak the effect of these two advancements. What do you all think?

What is the deal with “matched sets” of irons?

From the advent of “matched sets” in the 1920s (a development pushed by Bobby Jones), irons have been designed so that the lowest-lofted 2-iron (now 3 or 4) through the highest loft club marked ‘P’ or ‘W’ all look alike. That’s always puzzled me because the impact dynamics of a 25-degree iron are radically different from those of a 45-degree iron.

Only recently have manufacturers begun to mildly modify the mass distribution through the set to give higher launch angles to the long irons and lower trajectories to the short irons, but when will they take this to the optimum and break the chains that bind–the restriction that all the irons in a set must look alike? [NOTE: I know that mixed sets have been offered and failed, so maybe it’s us golfers that won’t let them do that.]

About those adjustable drivers/fairways…

The advent of the adjustability device has completely taken over the driver category. There are very few sold today that are not adjustable, and there are a myriad of devices and principles espoused by the various manufacturers. But I’ve always been puzzled by one very important aspect of this. It would seem to me that to be truly “tweakable,” the driver shaft would have to perform in an identical fashion regardless of the position to which it has been rotated.

But we know that even the finest graphite shafts are not completely straight, completely round or completely symmetrical in flex performance. The fact is that, at 100-plus mph, the driver shaft is exhibiting a lot of split-second dynamics, and those can change depending on the orientation of the shaft into the clubhead. That’s why we have the concepts of “spine-ing” shafts and even more sophisticated “Pure-ing.” The problem is that we don’t know what we don’t know about any specific shaft. I’ll leave the rest of this conundrum to your own head-scratching.

Forged blade irons vs. mainstream wedges

Being a wedge junkie, this one puzzles me the most. Statistics indicate less than two percent of all golfers game a true single-piece forged blade iron (but a large percentage of tour players still favor them).

I’ve heard all the reasons…

“The thin top line is intimidating.”
“I can’t get the ball flight I need from the lower lofts.”
“I’m not good enough to play these.”
“They are not forgiving enough.”
“Blah. Blah. Blah.”

But yet 95 percent or more of all wedges sold are of the same design favored by the tour players. Single piece cast or forged designs…just like tour blade irons. Heavy and stiff steel shafts…just like tour blade irons. I can’t make sense of that, but with very few exceptions, that’s all the industry gives us, isn’t it?

Let me share a little secret that no one will tell you. On an “Iron Byron” swing robot, a tour blade 9-iron is much more forgiving of mishits than any of the current mainstream wedges.

Does that make any sense at all?

I think I might have just opened a can of worms, and we can spend lots of time talking about this, I’m sure. And we probably should. Please sound off with your comments on this first handful of topics, and let’s tackle some more.

What makes you go “hmm…”?

Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs and dozens of wedges. In 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry with his TK 15 wedges and Ft. Worth 15 iron designs. Since receiving a U.S. Patent for his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” in the wedge category. In addition to inspiring multiple companies to emulate this sole technology, the performance of his wedge designs have stimulated all other companies to reposition some mass toward the top of the blade in their wedges. Terry is retired from his role as Chairman and Director of Innovation for Edison Golf, and remains active in the industry as an independent designer and consultant.  But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

31 Comments

31 Comments

  1. Greg

    Aug 21, 2019 at 9:13 pm

    Terry

    The Iron Byron info related to single piece blades is telling.
    But i play the Ft Worth 15 and TH/SCOR wedges.
    So I agree with you

  2. GMFlash

    Aug 17, 2019 at 8:01 am

    Terry –

    In addition Rob’s comment above regarding momentum is true, and the fact that Cleveland Srixon makes their clubs heavier to increase swing MOI in many of their designs also helps create greater distance. In a regular cast cavity back the Z-355 irons are my longest to date and the 355 Driver the straightest. In other drivers I have I have added weight until my swing speed goes down – this gives me maximum momentum for my ability.

  3. GMFlash

    Aug 17, 2019 at 7:51 am

    Terry –
    Appreciate the article. Started to take golf seriously about 20 years ago at age 45. From the beginning I read and was told that I could not play forged irons, even though they looked and felt the best to me when demo-ing them at my local Golfsmith. I immediately began to try them all. The problem I found was not the head but finding such “better player” clubs with softer than usual flex shafts that worked for me was really difficult. So I got into club making and mixed and matched shafts that worked with various forged sets, and found I played just as well with those sets, and enjoyed the game more with forged clubs (cavity muscle backs mostly). Presently however I use forged clubs from the 6 or seven iron down – distance comes from hybrids now.

    But one of the biggest developments in club design for me was the implementation of the V-sole (TK invention) which I have on my collection of Cleveland /Srixon clubs (Cleveland CBX, Z-565, Z-765, and Z-355). I shoot my lowest scores with these and am convinced that it is because the way the v-sole interacts with the turf that keeps my clubbed speed up and along the target line. My success with these led me to purchase a set of used SCOR 4161 wedges (42, 47, 51, 55, 61) that have the first V-sole. Despite the small head I am amazed how these clubs always seem to be right on the pin, and go the distance I intend. And they weren’t even fitted to me. So I use the V-sole through my entire set and this design really works. Finally, at least with the scoring irons (6-wedge) my distance with cast cavity backs and forged clubs is virtually the same given the same loft. I am, most of the time on the center of the face.

    My most recent experiment is with hollow hybrid like irons with which I have not had success and never liked the feel, sound or turf interaction until I discovered the Tour Edge CB Proh irons. Forged face hollow with a V-like sole in the 3-7 iron, these perform for me especially with the stock fujikura fuel reg. flex shaft. I never like the fat soles of hybrid irons, but these get through the turf very smoothly and as with the other v-sole clubs are more along the my target line than other clubs I’ve tried – and the distances are consistent too.

    So – the v-sole is really works in CBX, RTX-3, RTX-4, SCOR 4161. And in my experience mid handicap plays like myself can indeed play with forged clubs provided other parts of the club equation are in place for their swing dynamics.

  4. Ed james

    Aug 16, 2019 at 1:03 pm

    If one sets his adjustable club for a certain bias, wouldn’t it be a) more difficult to work the shot in the direction opposite the bias, and b) exacerbate a miss in the same direction as the bias?

  5. Skip

    Aug 14, 2019 at 5:31 pm

    He actually thinks Puring matters. LOL.

    • Rob

      Aug 14, 2019 at 8:59 pm

      Makes great sense to me, and agree 100% with the wedge comment vs. the forged 9-iron. I play blades with confidence but struggle with my wedge play. What I get is I need more wedge/short game practice time. Very, very good news to know. Many thanks. Have not heard this comment from a professional instructor or club fitter to date.

  6. whatevs

    Aug 14, 2019 at 7:42 am

    I’m still wondering why this dude has a sopabox to preach from. He’s killed every company he started, often soon after it starts, and knows so little about equipment he thinks spine and flow still matter when they haven’t been anything other than snake oil for 10 years.

  7. Nomad Golfer

    Aug 14, 2019 at 7:20 am

    It was good to see Ben Hogan clubs come back into the industry, I only have one BH club and that is a forged 47* Apex Plus ‘E’ along with a Lovett LW which covers all the pitching and sand ploughing I need. Golf in the seventies with the smaller rubber wound balls and wooden clubs was a lot different from today.. When you bought a medium priced set of clubs (like Spalding) the highest loft was the 9 iron and you bought the PW and SW separately, how things have changed.

    • Bob Jones

      Aug 14, 2019 at 3:20 pm

      Ben Hogan clubs have never left. Go to eBay, buy a set of Red Line irons, and have them retro-fitted.

  8. Charles Knox

    Aug 13, 2019 at 10:54 pm

    Terry, that was a phenomenal piece. The secret re: Iron Byron and a tour 9 iron versus wedge absolutely blew me away. At my very best, I played to a plus 3.4. Played two years of mini tour golf and put 198,000 miles on a Honda Prelude, playing across North America. Today, I don’t even keep score. But all of the posts I read today, the clubs sold by players here, many soft and hard stepped, spined or pured, blah, blah, blah, blah… Leads me to wonder: How is the NGF SO WRONG about quality of play in 2019. Considering the equipment, EVERYONE must be a scratch player or better ????

  9. John B

    Aug 13, 2019 at 8:04 pm

    I grew up with a P and an S club and was a very good wedge player not knowing loft, bounce, grind or lie angle. We just bought those clubs stamped P and S and learned how to use them. I’m not sure I am a better wedge player today.

  10. Rob

    Aug 13, 2019 at 5:51 pm

    Is it really so simple as to say more speed equals more distance? The physics of the club/ball interaction is elastic collision, which means momentum is what matters. Momentum is mass x velocity. More mass or more velocity equals more momentum, but if you change both variables in opposite ways, you can’t say for sure what happens to momentum.

    • Brent Anderson

      Aug 14, 2019 at 3:18 pm

      This right here.

    • CJB

      Aug 16, 2019 at 5:34 am

      I would like to see more discussion about this. I tried discussing it once with our club pro but he sort of dismissed it.

      I believe the benefits of a heavier club have been overlooked by manufacturers. Heavier heads give more feedback and feeling during the swing and I feel that they are easier to swing on a natural plane. Plus the extra mass must be good at impact – getting hit by a bus at 30mph will know you a lot further than being hit a 30mph by a go cart – I think! or am I wrong?

      • geohogan

        Dec 29, 2019 at 7:25 am

        @CJB, totally agree

        Most club heads (drivers) decelerate at impact by 20-25%.

        Heavier heads will decelerate less, IF the shaft used is stiff enough and short enough.

        All top shafts have the same tip diameter. At a certain length of shaft, that tip diameter cannot stabilize the clubhead at impact, regardless how stiff.
        That limit of length is 45 inches.

        Only one shaft designer I know has done the calculations.

        His shaft, the Nunchuk is designed with the bend point near the center of the shaft, not near the tip. All twisting and bending occurs during the DS and not at impact, as long as total length is less than 45 inches.

        Shafts less than 45 inches in length(club length), can maintain SW with more weight in the clubhead, another plus, as you point out, CJB.
        This shaft design also eliminates gear effect as well as , deceleration at impact is less than 8%.

  11. ALAN L STEIN

    Aug 13, 2019 at 4:23 pm

    That’s my old Palmer Peerless persimmon driver!

  12. Curtis

    Aug 13, 2019 at 3:42 pm

    I’ll never respect pros till clubs and golf balls get rolled back. Personally I think the equipment does to much work for them. Swing accuracy should matter more. They are very spoiled these days.

    • NRJyzr

      Aug 13, 2019 at 4:05 pm

      The golf ball has been regulated for decades, since the original ODS was implemented. And, the ball was actually rolled back a bit when the new test protocols were introduced.

      The golf balls aren’t the problem.

    • Doug Dobney

      Aug 13, 2019 at 4:16 pm

      Oh noes the best golfers in the world don’t have Curtis’ respect. How will they go on?

    • Nomad Golfer

      Aug 14, 2019 at 7:25 am

      But even with all the modern tech they spray their tee shots every which way in pursuit of distance. I prefer to stay on the fairway.

      • whatevs

        Aug 14, 2019 at 7:40 am

        Of course you prefer it because you can’t hit it as far as them

        • Nils Nelson

          Aug 14, 2019 at 4:20 pm

          Switch to decaf, perhaps?

          • John L Wullkotte

            Aug 18, 2019 at 8:11 am

            You tell em Nils. There is nothing prettier than a custom made persimmon driver made by you know who.

      • Mike

        Aug 16, 2019 at 1:18 pm

        Have you been to a tour event before and saw them “spray it”? I’d love to have their “spray” shots. When you swing it 125MPH a degree or two off is a lot larger miss than when you’re swinging it 95MPH.

        If you’re playing a 7200 yard course first things first. You have to be long enough to play the course regardless of hitting a fairway. “I can stop my 9 iron out of the rough faster than you can stop your 6 iron from the fairway” -B Koepka

  13. Fitz

    Aug 13, 2019 at 1:06 pm

    What makes me go Hmmm?

    That one of the finest wedge and iron designers in the world isn’t producing wedges and irons for the marketplace.

  14. Juststeve

    Aug 13, 2019 at 12:53 pm

    What makes the ball go so much further is the ball. Modern drivers contribute but the biggest factor is the modern ball. It was when Nike then Titleist introduced the solid multi-layer ball that driving distances shot up.

    • NRJyzr

      Aug 13, 2019 at 4:10 pm

      Strata was the first solid core multilayer ball. Bridgestone was in there ahead of Nike, also.

      Driving distance change from the solid core ball was all of 5.5 yards. There was a bigger spike due to the mass move to 400cc+ drivers, and launch monitor introduction, a couple years later.

  15. Reid Thompson

    Aug 13, 2019 at 12:11 pm

    Here’s one. Why do they say hit it on the screws when the screws were never in the middle?

    • Ben Hargraves

      Aug 14, 2019 at 7:44 am

      It’s actually the sweet spot, all part of the gear effect. That’s why persimmon woods are so workable

      • Robert Coggins

        Aug 14, 2019 at 3:08 pm

        Golf today is a farce, golf should have been baseball, make the pros play with wood.

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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