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Morning 9: Whan emphasizes tour pay gap | Plenty of support for Fowler | WAGR revamp

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By Ben Alberstadt
Email me at ben.alberstadt@golfwrx.com and find me at @benalberstadt on Instagram and golfwrxEIC on Twitter.

November 21, 2019

Good Thursday morning, golf fans. Today is somehow my brother’s 31st birthday (and he’s soon to be a father). Tempus fugit! 
 
**Just a reminder we’re looking for advertisers for 2020. Drop me a line if you’d like to talk about getting your message in front of the M9 readership.** 

 

1. Plenty of support for Rickie
There was, however, plenty of support for Fowler as the late addition to the team.
  • “Rickie loves the stage. A lot like a Phil Mickelson or now hanging around Kevin Kisner some, there’s some guys that like to walk out on the final green and make that putt, they want the ball with no time on the clock and Rickie’s that guy,” Davis Love III said. “It’s unfortunate for Brooks, but I think they picked up an all-around team guy both playing and in the team room, so I’m excited for him.”
2. Whan emphasizes pay gap in letter
Fresh off a contract extension, LPGA commissioner Mike Whan penned a letter to tour members and sponsors.
Golf Channel’s Randall Mell…”He put special emphasis on the LPGA’s opportunity to advance larger causes, including closing the gender pay gap.”
  • “Mike Whan doesn’t intend to leave the LPGA anytime soon. With his contract set to expire late next year, Whan confirmed with GolfChannel.com Tuesday that he has signed a contract extension.”
  • “If a company’s stated values are to provide equal opportunities for women to advance and succeed, why wouldn’t their marketing/sponsorship dollars reflect that?” Whan wrote. “How is it that nearly every company claims equal opportunity is a cornerstone of their business, but 95% of all corporate sports sponsorship dollars are spent on male sports? There is no doubt we’re at a tipping point and more executives, shareholders and investors are questioning whether their corporate values are reflected in every aspect of their company, including marketing and sponsorship decisions. Increased corporate support translates into more opportunities for women in golf and more opportunities for female athletes to be seen as role models of confidence, ability and accomplishment.”

Full piece.

3. Revamp for World Amateur Golf Ranking 
Golfweek’s Alistair Tait…”The World Amateur Golf Ranking is to receive a major revamp for the 2020 season. The R&A and USGA is instituting a new system called the “Power Method” to try to improve the way amateurs are ranked.”
  • “The governing bodies believe the new system will “better reflect the current performance of golfers by placing greater emphasis on current form and results by improving the algorithms used to determine the WAGR.”
  • “In the new structure, every event in the world will earn a power number based on the strength of its starting field, which will then determine the total number of ranking points on offer to the field. This will extend to a maximum of 1000 for amateur events, with players also able to gain ranking points from playing in professional tournaments.”

Full piece.

4. The hardest thing about the LPGA Tour? 
Golf Digest’s Keely Levins with this interesting tidbit…”Jeongeun Lee6 made the transition from the Korean LPGA Tour to the LPGA Tour in 2019, and her rookie year has been an undeniable success. She won the U.S. Women’s Open in May and had nine other top-10 finishes…”
  • “Through a translator, Lee6 noted that on the KLPGA, you can take a cart during the pro-ams. “But in LPGA,” she said, “you have to walk no matter what, even during the pro-am, and so that was like the most hardest thing I ever experienced.”
  • “Really? Harder than the grind of traveling across country? Harder than playing against elite competition every week? Harder than winning the U.S. Women’s Open?”
5. Wide open
The first of two pieces by Greg Hardwig at the Naples Daily News, syndicated in Golfweek…
  • “No more promotional photos for the top 5 or top 9 players with their hands on the $1 million box of cash this week.”
  • “Instead, there will be 60…Whoever wins Sunday will take home $1.5 million – to be clear, they automatically win the $1 million Race to the CME Globe and $500,000 for finishing first in the tournament. It’s the biggest winning check in women’s golf.”
  • “Previously, the winner of the Race to the CME Globe, which went through the entire LPGA Tour season, won $1 million, with the tournament champion winning $500,000.”
  • “The tournament purse also has been doubled, from $2.5 million to $5 million.”

Full piece.

6. Ramifications 
“NBC Sports Group today announced it has acquired EZLinks Golf, a PGA Tour-affiliated company, including Teeoff.com, its online tee-time marketplace for golfers, and its technology platforms, business solutions and customer service for golf course partners.”
  • “The move cements GolfNow as the 800-pound gorilla in the online tee-time category, but it won’t be welcomed by course owners and operators, The Forecaddie hears. An independent TeeOff.com, backed by the Tour’s marketing clout, was perceived as critical to a healthy, competitive marketplace. The combination of the two largest players in the category means that, more than ever, partnering with GolfNow becomes almost a cost of doing business.”
  • “Rumors of this move had been circulating for a few months. As one insider tells The Forecaddie, the industry should have felt “the tremors.” This puts into the hands of one entity upwards of 85 percent of the online tee-time inventory in the United States, according to sources.”

Full piece.

7. A golfer, a brain infection & one heckuva story
Golf Digest’s Joel Beall relays the story of Brett White…
  • “By the time he returned to the physician’s office, White was in terrible shape. He had a fever, was sweating uncontrollably and in a state that was as uncomfortable as it was unfamiliar. A lab nurse recognized White’s situation and called the doctor, who told White’s dad to get him to the emergency room, and fast.”
  • “When White was admitted to Spectrum Hospital, the medical staff believed he was suffering vertigo. Treatments for it, however, were ineffective, so they focused on White’s recent visits to South America, testing for malaria, Zika and Lyme disease. Those results were negative, leading to further examination, which included more blood samples, an MRI and a spinal tap.”
  • “After 10 days of analysis, White received an ultra-rare diagnosis of viral encephalitis secondary to Epstein Barr Virus (mononucleosis) infection with complications of ataxia. His brain was under attack by a virus and was swelling at an alarming rate.”
  • “I didn’t know, or wasn’t told, at the time,” White says, “but at that point my life was in serious jeopardy.”

Full piece.

8. Does the LPGA need American golfers to be good? 
That’s the question, in part, Greg Hardwig of the Naples Daily News, explores…
  • “The year-to-year, ongoing saga of where Americans stand on the LPGA Tour against the rest of the world appears to be in another downturn.”
  • “Does it really matter?…Maybe not to the tour itself, which has successfully marketed itself as a global tour and tapped into the Asian market, which continues to grow rapidly. Maybe not to the players that much. Golf’s an individual sport anyway, and many tour players are happy to have friends on the tour from other countries.”
  • “It matters to the tour in the aspect of people watching and your sponsors,” said former world No. 1 Stacy Lewis. “Your American players that are the ones that sell a little easier. On our side, for the players, we don’t care. I don’t see those other players as being Koreans or Japanese. They’re just people I want to beat.”

Full piece.

9. Rahm’s break
Golfweek’s Alistair Tait…”What prompted the break? Two reasons: next year is going to be a busier season than normal with the Olympics Games in Tokyo, and he decided to get a little practice as a family man.”
  • “It was more like a future thing. Knowing that with me getting married in Christmas, and the year we’re going to have, I needed a break at some point. I feel like that was the only time I could get a break to recharge a little bit and make sure, you know, I’m going to be fresh for next year.”
  • “Rahm and girlfriend Kelley got engaged last year, and the Spaniard has given himself quite a few brownie points ahead of the wedding.”
  • “I’m not going to lie. At first it was hard to step away from it a little bit. Honestly, I did nothing special. Just being a 25-year-old, enjoying time with my friends, enjoying time with Kelley. We spend so much of our life making decisions just for me and for my golf game, that it was nice just to, you know, tell her for a month straight, ‘What do you want to do?’ right, instead of what do I need to do. It was very nice to be able to do that. I wish I could do it every day of the year, but golf, it’s somewhat of a selfish sport in that sense.”

 

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

3 Comments

3 Comments

  1. Jbone

    Nov 21, 2019 at 5:11 pm

    The LPGA is delusional. It’s a successful women’s sport but give me a break about wanting to get paid the same as the men. If you want to be paid like an elite athlete you have to compete with them. So come over and try to make that money on the mens tour

    • Shallowface

      Nov 22, 2019 at 8:02 am

      No, we’ve seen that and it’s nothing more than a sideshow.

      If the LPGA or WNBA can figure out some way to draw the same size audience as their male counterparts, then the compensation will follow. But for anyone to expect more sponsorship dollars (which are in effect advertising dollars and advertising must reach a large audience. It’s why you see companies drop off the men’s tour. Often times it just isn’t money well spent) in the name of “equality” could certainly be characterised as delusional.

      Mike Whan understands that I’m sure, but part of keeping that job is to say the right things. So much of Corporate America today is about management appearing to be trying to do something, even if there is no possible way to accomplish it. The appearance is all that matters.

  2. Shallowface

    Nov 21, 2019 at 3:41 pm

    The LPGA pay gap has nothing to do with discrimination due to gender and everything to do with attendance and television ratings.

    If Whan can bridge THAT gap, then the pay gap will close as well. All the best to him in that effort.

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