19th Hole

The 10 players most likely to profit from the ‘Player Impact Program’

Published

5 years ago

Apr 30, 2021

The $40 million pool soon to be split amongst some of the tour’s most elite players and biggest names has provoked plenty of opinions amongst golf fans, but what players are most likely to earn the most from the initiative?

Well, thanks to a study from LoveUX, we may have the answer, with some surprising names sitting inside the top 10.

As a reminder, the six categories that will help players take a share of the $40 million pie are the following:

(1) Their position on the season-ending FedEx Cup points list.

The FedEx Cup rank was included among criterion in the document players received, the tour tells Golfweek that it will not be used as a metric to determine bonus payments.

(2) Their popularity in Google Search.

(3) Their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors through the minutes they are featured on broadcasts.

(4) Their Q Rating, which measures the familiarity and appeal of a player’s brand.

(5) Their MVP Index rating, which calibrates the value of the engagement a player drives across social and digital channels.

(6) Their Meltwater Mentions, or the frequency with which a player generates coverage across a range of media platforms.

For starters, here are the most searched for players on Google.

In relation to “their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors through the minutes they are featured on broadcasts” and “their Q Rating, which measures the familiarity and appeal of a player’s brand”, LoveUX placed an importance on the most followed golfers on social media.

While for their MVP index rating, the study focused on the players with the most engaged audiences on social media.

So the formula behind calculating the players most likely to benefit from the program was done as follows:

“We simply combined the number of monthly Google Searches, Twitter Followers and Instagram Followers for the top Golfers on tour. We ignored Instagram engagement rate since it massively skewed the results in an unreliable fashion. The PGA metrics refer to the value of the engagement rather than just the engagement figures themselves, which suggests Justin Thomas’ 6.86% rate is more “valuable” than Doc Redman’s 13.88%,”

Giving us the players most likely to sit within the top 10 by the end of the year…

Top 10 PGA Tour pros most likely to benefit from the PGA Tour’s Player Impact Program

Tiger Woods
Rory McIlroy
Jordan Spieth
Rickie Fowler
Bubba Watson
Ian Poulter
Dustin Johnson
Phil Mickelson
Justin Thomas
Justin Rose

Eight of the ten players above also featured in the PGA Tour’s Top 10 algorithm for 2019, however, Adam Scott is a big exclusion in this certain study.

Per LoveUX, many people searching for Adam Scott may well be looking for the Parks & Recs actor, which likely throws a curveball into his ranking by the PGA Tour.

Check out the study and methodology behind it in full here.

19th Hole

How much each player won at the 2026 Masters

Published

1 month ago

Apr 13, 2026

Gianni Magliocco

Rory McIlroy made it two wins in as many years at Augusta National, seeing off the challengers on a dramatic Sunday to slip on the green jacket once again. The victory earned Rory a whopping payday of $4.5 million, with Scottie Scheffler his closest challenger earning $2.43 million for his sole runner-up finish.

With a total prize purse of $22.5 million up for grabs, here’s a look at how much each player won at the 2026 Masters tournament.

For players that did not make the cut, they still earned $25k for their efforts at the year’s opening major.

1: Rory McIlroy, $4.5 million
2: Scottie Scheffler, $2.43 million
T3: Tyrrell Hatton, $1.08 million
T3: Russell Henley, $1.08 million
T3: Justin Rose, $1.08 million
T3: Cameron Young, $1.08 million
T7: Collin Morikawa, $725,625
T7: Sam Burns, $725,625
T9: Xander Schauffele, $630,00
T9: Max Homa, $630,00
11: Jake Knapp, $562,500
T12: Jordan Spieth, $427,500
T12: Brooks Koepka, $427,500
T12: Hideki Matsuyama, $427,500
T12: Patrick Reed, $427,500
T12: Patrick Cantlay, $427,500
T12: Jason Day, $427,500
T18: Viktor Hovland, $315,000
T18: Maverick McNealy, $315,000
T18: Matt Fitzpatrick, $315,000
T21: Keegan Bradley, $252,000
T21: Ludvig Aberg, $252,000
T21: Wyndham Clark, $252,000
T24: Matt McCarty, $182,083
T24: Adam Scott, $182,083
T24: Sam Stevens, $182,083
T24: Chris Gotterup, $182,083
T24: Michael Brennan, $182,083
T24: Brian Campbell, $182,083
T30: Alex Noren, $146,250
T30: Harris English, $146,250
T30: Shane Lowry, $146,250
T33: Gary Woodland, $121,500
T33: Dustin Johnson, $121,500
T33: Brian Harman, $121,500
T33: Tommy Fleetwood, $121,500
T33: Ben Griffin, $121,500
T38: Jon Rahm, $105,750
T38: Ryan Gerard, $101,250
T38: Haotong Li, $96,750
T41: Justin Thomas, $92,250
T41: Sepp Straka, $87,750
T41: Jacob Bridgeman, $83,250
T41: Kristoffer Reitan, $78,750
T41: Nick Taylor, $74,250
46: Sungjae Im, $69,750
47: Si Woo Kim, $65,250
48: Aaron Rai, $61,650
T49: Corey Conners, $57,600
T49: Marco Penge, $57,600
51: Kurt Kitayama, $55,250
52: Sergio Garcia, $54,000
53: Rasmus Hojgaard, $52,650
54: Charl Schwartzel, $51,300

19th Hole

CBS’s Sunday Masters coverage slammed by golf fans

Published

1 month ago

Apr 13, 2026

Gianni Magliocco

While Sunday was a dramatic day at the Masters, many golf fans were left feeling frustrated by the CBS final round coverage.

There were plenty of moments that golf fans took to social media to air their frustrations on Sunday over, including a lack of shots being shown throughout the day, being behind the live action, confusion over the approach shots of the final group on 18, and providing an angle for the winning putt where the cup couldn’t be seen.

Here’s a look at some of the criticisms that were directed at the CBS coverage throughout the day on X:

This has been a brutal broadcast for CBS. When the folks from Augusta sit down with them this year, you can bet they’ll talk about this 15 seconds where we have no idea where Rory’s ball went, and Dottie moans. #TheMasters pic.twitter.com/ak3mkpIN7V

— Ryan (@PossiblyRy) April 12, 2026

It’s rare criticism coming in for CBS, who are usually heavily praised for their Masters coverage each year.

19th Hole

The surprise club Tommy Fleetwood says is key to his Masters chances

Published

1 month ago

Apr 7, 2026

Gianni Magliocco

Tommy Fleetwood goes in search for the first major victory of his career again this week, with the Englishman proving to be a popular pick at Augusta National.

Fleetwood’s best showing at Augusta came back in 2024 where he finished T3, and while speaking at his pre-tournament press conference, the 35-year-old emphasized the importance of his 9-wood in his pursuit of the green jacket.

Speaking on Tuesday to media, Fleetwood said:

“It’s a great 9-wood golf course. I think it’s always been — I can’t remember when I first put like a 9-wood in or a high lofted club, but it’s a perfect like 9-wood golf course. I’ve had that in the bag for a few years.”

The Englishman continued, revealing that his strategy for the week won’t just be to hit driver off the tee as much as possible:

“Yeah, it’s funny really because I know Augusta is probably associated with being fairly forgiving off the tee in a way, so you think you can whale around driver a little bit. But I don’t necessarily think that’s always the play for me. I think there’s holes that set up really well where I can draw it with the mini driver if I’m feeling less comfortable with the driver and things like that.”

That strategy he believes will make his TaylorMade Qi10 9-wood extra critical this week in Georgia:

“The biggest thing is the 9-wood for me. If I can put myself in position on the par-5s or the 4th long par-3, like it — for me, I can’t really hit that high 4-iron, so 9-wood helps me a lot.”