Opinion & Analysis
GolfWRX Interview: Jeff Brauer, first director of outreach for ASGCA
The term “outreach” has the general American lexicon with verve over the past decade. Nearly every organization has appointed a person or team to spread not only its mission, but also its availability for assistance and support. The American Society of Golf Course Architects interviewed candidates for a new position, the director of outreach, in 2021.
Jeff Brauer was named to the position, and it is no surprise to this interviewer. I’ve had the fortune to engage with Mr. Brauer on the Golf Club Atlas discussion group for over a decade, and his availability and enthusiasm fit the position perfectly. Mr. Brauer was kind to answer my nine questions, and I’m happy to present them to you.
Ron Montesano: Introduce yourself and give us some background into how you got involved in golf, and what your involvement was until 2022.
Jeff Brauer: My next door neighbors were members at Medinah, in suburban Chicago where I grew up. My first round was on Medinah No. 2 at age 12, but we soon played no. 1 and 3. I went home after that first round and told my parents I was going to be a Golf Course Architect. (They told me to do something “where I would use my brain” )
In 1970, when I was 15, my Dad saw a blurb in the Tribune business section about the ASGCA moving its HQ to Chicago. He brought home a large envelope of ASGCA and National Golf Foundation articles and booklets on golf design. I noticed from the ASGCA membership list that Killian and Nugent were in the next suburb and arranged to visit their office. They told me to take drafting in high school, work for landscapers or on a golf maintenance crew, and then to take landscape architecture in college, with side classes of aerial photography, turf management, business, soils, and surveying, which I did.
When I came out of University of Illinois, they felt obligated to hire me, since I had followed their advice, despite a low workload. I apprenticed there for seven years until, including the last year with Ken Killian, after they broke up. I was always going to go on my own, and walked into Ken’s office on my 29th birthday, wanting to start before I was 30. I wanted to move south. I went to the local library to look at phone books, and Dallas was the only major city without a yellow page listing for Golf Course Architects, so Dallas it was. I moved without a single client in the wings and not really knowing anyone in Texas. What could possibly go wrong?
Not long after I moved, Jim Colbert called me to help him in the renovation of a Dick Wilson design in Vegas, which I had started under Killian. Other early jobs included a nine hole expansion in La., when the selection committee was headed by man who had also just started his own business and was sympathetic to “the new guy.” On the same day, I signed a renovation near Dallas and I went from virtually nothing to a real business in a hurry. A year later, Larry Nelson’s agent, who was in Dallas, called with some questions about design, and I ended up teaming with him on several projects, including my first 18 hole design, Brookstone Golf and Country Club NW of Atlanta.
Ron Montesano: You are the new and first director of outreach for the American Society of Golf Course Architects. What are the origin, role and purpose of the ASCGA?
Jeff Brauer: The basic mission of ASGCA is the same as when it was founded 75 years ago. Mainly, we help our members design good golf courses for a variety of clients and needs. Our mission has expanded as the world gets more complicated, with increasing technical, economic, community and environmental requirements found in modern golf courses.
We try to help members create better designs by fostering professionalism and fellowship among golf course architects, knowledge sharing, and continuing education that allows members to increase their skills and understanding of modern issues.
My new position is about engaging and connecting people in the profession and related fields, including both member and non-member golf course architects, builders, owner groups, suppliers, allied associations, and other consultants, making sure we personally stay in touch, especially on issues that affect us all. We believe there are initiatives and projects out there where we are better working together.
Perhaps even more than other professional societies, given the uniqueness, diversity of backgrounds (a trend which appears to be accelerating) and small size of the field, ASGCA is in the best position to create education offerings targeted specifically to modern issues in golf course design. ASGCA members have always shown willingness to share knowledge, and we will continue to foster that knowledge sharing at all our get together.
Ron Montesano: What do you anticipate will be your first duties as director of outreach?
Jeff Brauer: My first tasks will be to reach out – it’s in the job title – with a focus on finding out ways in which ASGCA can be better for the constituencies I listed above. In just my early calls, I have heard several “new to me” ideas to create more tangible value from ASGCA for those within the golf course design and building profession in general.
Of course, phase 2 will be implementing the best ideas we get. My calls will help me develop programs, but initially, I envision that new value will be created via more education for golf course architects, using both in person and web-based technology for learning and open discussion on important topics. I think the profession needs more than we can provide at our two annual meetings, and COVID showed us how useful Zoom and Webinars can be. I believe we will be expanding those types of learning events, but also organize more architecture oriented on course events.
Ron Montesano: If you could go back in history and choose three international architects, who were not able to join the ASGCA, who would they be and why?
Jeff Brauer: We’ve always required our members be a part of a North American based organization, even if living abroad. I suspect the European Institute of Golf Course Architects is similar and would want to lay claim to most of their own for memberships for guys like Colt, MacKenzie, etc.
As a post WWII organization, it was impossible for most of the Golden Age greats to be included, and I think all of them would have brought some interesting discussion. ASGCA is about passing on knowledge between architects and from generation to generation, and we can only speculate what knowledge may have fallen through the cracks due to the 15 year lull or stoppage of active golf design from 1930-1945.

Ron Montesano: What elements (five at most) are misunderstood or missed by the majority of golfers, amateur and professional?
Jeff Brauer: Golf course architecture is about taking the great strategic, playability and artistic ideas many of us think we have and getting them efficiently built to make the course functional. Otherwise, you are just playing in the sand box.
Few golfers consider how much drainage, air, soil, safety concerns, and golfer circulation, just to name a few affects design. And, that a professional golf course architect weaves all of those into every design. The best ones make it look easy, but it usually isn’t.
Ron Montesano: As an architect, you have been involved in many courses. Which was the most satisfying, and for which reasons?
Jeff Brauer: In general, the best projects have both great sites and a great working relationship between the Owner or Owner’s Representative and the Golf Course Architect. I was fortunate to have had those combinations on several occasions. As to the most satisfying projects I ever had, I go back to the four courses I did in northern Minnesota. In addition to great owners and sites, they were all an opportunity to get out of 100-degree Texas summer heat and go where it was much cooler. I put in a lot more field time than normal, just for the weather and scenery, and I think it showed in the final products. I think of myself as an honorary Minnesotan.
Ron Montesano: Which do you consider to be the most important project in the USA, past, present, or future, for the permanence of golf in this country?
Jeff Brauer: There were several watermark courses that contributed to golf as we know it today in the US. Certainly, early great courses like Myopia Hunt set a bar. But the early public courses like Van Cortlandt Park had to be almost equally influential. The first courses of any type, like residential, mountain, desert, and quarry courses, etc. also expanded the game and made it more permanent.
As to the future, it will probably be the course that maintain great design interest while using less water and resources.
Ron Montesano: How is your golf game these days? Which are your strengths and weaknesses?
Next question, please. (editor’s note: LOL and an oldie but goodie, ROFLcopter)
Ron Montesano: Which question haven’t we asked, that we should have? Ask it and answer it, please.
Jeff Brauer: I have been asked by my fellow architects why I am so excited about this position and how difficult it was to give up design. As with most things in life, timing plays a part. At the time this position was created, I was comparing my career to Broadway plays and wondered what the best script for the final act of a golf course architecture career might be. After 44 years of being in the profession, I am excited to spend years 45-50 helping set it up for a better future.
Opinion & Analysis
Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers
PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.
In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.
Check out the full Q&A below.
Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?
Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.
I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.
Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?
Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.
Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.
Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?
Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.
In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.
Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?
Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.
Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?
Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.
Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.
Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?
Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.
The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.
Club Junkie
A putter that I love and hate – Club Junkie Podcast
In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.
We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.
To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.
Opinion & Analysis
From 14 handicap to pro: 4 things I’d tell golfers at 50
This year my 50th birthday. Gosh, where has the time gone?
As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.
I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.
Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.
I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.
It’s been a ride, and I’ve gone both deep and wide.
So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.
1. Think About What You Want
Everyone has their own reason for picking up a golf club.
Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.
For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.
You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.
The point is to give yourself permission to play for your own reasons, and let that be enough.
But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.
None of these goals are better than the others, but each requires a different plan that you can work backward from.
2. There Are Lots of Things That Can Work
One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.
You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.
You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.
I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.
Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.
I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.
3. Get Custom Fit
If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.
If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.
Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.
It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.
Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.
I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.
So if you’re going to get fit, be smart about it.
Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.
Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.
I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.
4. Distance and Strategy Matter
There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.
I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.
Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being
-
Equipment2 weeks agoJustin Rose WITB 2026 (April): Full WITB breakdown with new McLaren irons
-
Equipment1 week agoWhat’s the story behind Webb Simpson’s custom-stamped irons?
-
Equipment2 weeks agoCadillac Championship Tour Report: Spieth’s sizable changes, McLaren Golf launches, and more
-
Whats in the Bag3 days agoKristoffer Reitan’s winning WITB: 2026 Truist Championship
-
Whats in the Bag1 week agoCameron Young’s winning WITB: 2026 Cadillac Championship
-
Whats in the Bag3 weeks agoNelly Korda WITB 2026 (April)
-
Equipment2 weeks agoJustin Rose on the switch to McLaren Golf, learnings from previous equipment moves
-
Tour Photo Galleries2 weeks agoPhotos from the 2026 Cadillac Championship

