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Is Tiger-like domination a thing of the past?

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There has been some talk lately of the passing of the torch from Tiger Woods to Rory McIlroy, and it’s hard to ignore some of the parallels.

Rory McIlroy has put together dominating major performances in consecutive years — he won the 2011 U.S. Open and the 2012 PGA Championship by eight shots each — and took over the No. 1 spot in the world. Not to mention McIlroy deciding to leave Titleist, the brand of clubs he’d played in his formative pro years, for a lucrative contract at Nike, an identical move to the one Woods made in his prime. Adding to that is the fact that the two golfers filmed a very cheeky commercial together recently that was reminiscent of the famous Larry Bird-Michael Jordan McDonald’s commercial that aired originally in 1993. The message is pretty simple: Tiger was the man, and is still somewhat the man, but Rory is the future.

But is that really the case? There are many reasons to believe Tiger is the last golf samurai, at least for the foreseeable future. How do I know? It’s not because I’ve scouted everyone who is going to play golf in the foreseeable future. No, it’s more just a process of how things unfold, be it sports or even economic markets. They expand to the point of saturation and then stagnate. Maybe too many people have mastered the craft making differentiating oneself a very difficult task. Or maybe things like social media, and the rapidly rising salaries have quelled competitive spirit and the actual need to play well to earn a living.

The lessons from other sports

Golf is not necessarily too much like other sports, as most other popular sports feature teams. So for the sake of this discussion, we will have to examine individual golfers as their own teams. Obviously there is a difference between an individual’s ability to dominate compared to a team’s, but not necessarily in the arguments I intend to make, so stay with me.

I could start with America’s favorite sport, football, or my personal favorite sport (yes, even above golf), basketball. But really there is no need, most sports develop the same. Think about the great dynasties over the years in your favorite sport: Maybe it’s the New York Yankees of early Major League Baseball. Maybe it’s the Boston Celtics of the 1960s, or the Montreal Canadiens of the 1970s. Or maybe it’s Pittsburgh Steelers of the NFL. Notice anything about these? They didn’t exactly happen recently.

The last truly dominant team in major sports was the Chicago Bulls of the 1990s, closing in on 15 years ago and featuring quite possibly the most dominant athlete in modern team sports history (Michael Jordan, not Toni Kukoc). And even their streak of six titles in eight years was not close to the 11 of 13 that the Celtics of the 60s hung on people. What about the Yankees of the late 1990s? Impressive sure (four titles in five years) but not quite the same as their six of eight in the late 1930s. Or their six of seven they did only a decade later in the late 40s and early 50s. The Pittsburgh Steelers won four of six in the 70s — no NFL team has done it since. The Canadians and New York Islanders traded four-peats in late 1970s, with the Edmonton Oilers throwing out a five of seven after that. No team has as much as three-peated since then, in fact no team has even made three consecutive finals appearances since then. I think you see where this is going. Some sports may develop quicker then others, but the bottom line is every major sport has become harder to truly dominate over the years.

Think about it like Malcolm Gladwell would for a second. Is this a coincidence? Maybe. Or maybe it’s that sports has become more capitalized over the years, that exponentially growing salaries convinced millions of young athletes that playing a particular sport is better then working in an office. The Boston Celtics of the 1960s and Montreal Canadians of the 1970s didn’t travel in swanky private jets or stay in the nicest hotels. The average NBA salary in 1970 was $35,000, roughly five times the national average. A good salary, sure, but not out of line compared to managers or low-level executives, and certainly less than CEOs or high-level executives. Today, NBA players make 150 times the the national average. Think more kids aren’t working on their jump shot now?

The Steelers of the 1970s played before today’s television contracts, revenue sharing and the debut of the unrestricted free agent craze arguably made famous by Reggie White signing with the Packers in 1993. Salaries were once even worse in the NFL — in 1970 the average player got his brain beat in for $23,000 a year, and the average salary didn’t climb over six figures until the mid 1980s.

The trends in hockey are really no different, roughly 68 times the national average today versus eight to nine times the average in 1980, the time that the Islanders and Canadians were ripping through the league. Baseball? I could research the salaries in the 30s and 40s, or I could just tell you back then they didn’t allow African-Americans to play the sport professionally. So draw your own capitalization conclusions on that one.

What does this have to do with golf? Do you know what the average purse was in 1996 (the year before Tiger’s Masters win)? I will give you a hint. The winner of an event in 2013 will make almost as much as the total purse was in 1996. Google it if you don’t believe me. The Mercedes Championship? One million dollars. The Bob Hope was $1.3 million. Purses are five to six times higher in 2013. And this isn’t just inflation here, 1996 isn’t as long ago as you think.

Basketball fans might remember Glenn Robinson signing a $68 million contract in the NBA in 1994. There was a lot of money going around back then, just not in golf. Would Gary Woodland have played golf in 1996? Would Dustin Johnson? Would Rickie Fowler? Tiger made golf supremely profitable on the course (not to mention the value he brought as an endorser, which spread through the ranks) and this was also his demise. He brought more competitors and more real athletes to the game. Other golfers have flat out admitted this, and it takes only about five minutes on Google to find a pretty substantial list of golfers who fess up to it. Tiger monetized golf, but he made himself less unique. In Tiger’s first year on Tour, he was 10 yards longer than his closest real competitor on the course (Davis Love). In 2012, 50 players drove it farther then he did then, and everyone in the top 10 with the exception of John Daly and J.B. Holmes was a recent Tour winner. Nobody is overpowering the field anymore.

Steve Jones made news in 1996 when he won the U.S. Open despite coming into the event ranked 100th in the world. In 2013, Scott Stallings, Jonathan Byrd, Mark Wilson, Alvaro Quiros, Brian Gay, Retief Goosen, Y.E. Yang, Paul Casey, J.B. Holmes, etc., multiple winners all of them, are all ranked lower. Golf is freakin’ loaded people.

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Money changes people

The big-contract curse is a well-known issue in team sports, pro leagues have held contentious debates during union negotiations over the rookie scale. The Glenn Robinson contract I discussed earlier was not brought up by accident. I refer to it now because it was long seen as the defining pro basketball contract, symbolic of an age of spoiled athletes who got paid too early and lost their desire to compete.

This wasn’t just relegated to basketball, as football recently changed their rookie salary scale as well. Could it have been in part because of Jamarcus Russell’s lackluster performance as a quarterback after raking the Oakland Raiders over the coals for a $61 million deal, of which half was guaranteed, even before he threw his first of many errant passes? My guess is probably. Golf will now face these same challenges. As Tiger Woods maintains his position as one of the highest paid endorsers in all of sports, with Phil Mickelson nipping at his heels, companies will continue looking more and more toward golfers to be their spokesman. Especially now with PED scandals seemingly affecting athletes all over the map. Who is safer to stand behind then a pro golfer who gets a lot of television exposure and looks as trustworthy as your next-door neighbor?

Does money change a player’s motivation? Jack Nicklaus did a controversial interview published by the Associated Press in 2008 where he questioned these very things, and which has since been the subject of much discussion. Nicklaus was quoted, among other things, “If they don’t win, they still walk home with a big check,” and also, “When I started on Tour, maybe one or two guys might have made enough money to make a living. …Then it got to five or 10. Now there’s a couple hundred guys who make a living playing golf. We had to really play well and scratch it out to be in a position to get endorsements. But we worked to try to build the Tour so they didn’t have to do that.” And how does that affect performance? “The kids today play perfect conditions every week. If they don’t like what’s going on, they’re finishing 10th or 15th and still make a check. I don’t think it makes them as tough.”

You don’t need to be a huge fan of Nicklaus to see that there is some merit to what he said. Today’s golfers can hang around the top 50 and become millionaires. They can have their houses on “Cribs” and their cars on “Rides.” Golf websites like golf.com can post features like “Pro golfers and their cars,” which shows off the expensive customized cars of Tour players like Anthony Kim, Stuart Appleby and others who have failed to win a major. Today, you don’t need a major to earn a substantial living, so winning multiple majors now more then ever probably requires a Tiger-like obsession with domination. How many people really have that?

Is the need for domination something that we will see again anyway? Does Bubba Watson really care if he loses to golf boys brother Rickie Fowler or Hunter Mahan, or is he happy to take home a $500,000 check and watch his friend win $1 million? With so much money going around, there’s probably not as much motivation to really beat the other guy, when players can team up for marketing campaigns and have it be a more profitable venture.

Ryder Cup - Preview Day 2

Global game and increased reach

Much has been made of the current level of interest in golf in the U.S. Is golf gaining or losing players? Are more players playing golf now then before? These are valid questions sure. But it’s somewhat missing the larger point. Golf is a more global game then it was 20 to 25 years ago. There are golfers popping up from every region of the globe, Denmark, Austria, Zimbabwe, you name it. American golfers aren’t just competing with a limited number of rest-of-world golfers for rankings and prize money. They are now the minority when it comes to the top 100. In 1986 (the first year of the modern golf rankings) all the way through 2000, more then half of the world’s top 100 came from the U.S. Starting in 2001, that number has dwindled progressively to where we are now: A record-low 31 American players in the top 100 to close out 2012. Europe has increased its representation from 17 to 40 over this span, a remarkable 23 percent increase in share. International players have also grown moderately, from numbers in the mid 20s, all the way to high 30s and now settling in around 30 total out of the top 100. More representation from various countries means more competition. Would Rory Mcilroy, Justin Rose, Luke Donald, Louie Oousthuizen, Adam Scott, Sergio Garcia or Charl Schwartzel have played golf in 1986? Or would they have played something else, like soccer?

Even at home in the U.S., overall numbers of golfers have stayed flat or gone down in the last 10 years, a fact that often gets pointed out. But it fails to acknowledge that golf experienced somewhat of a second boom after Tiger Woods’ first Masters win. At that time, total numbers of golfers jumped from 25 million to just more than 30 million in five years, truly an impressive increase in such a short time-span. So while that number has now slowly come down over the past decade, it is still higher than it had ever been prior. Looking at costs of playing golf, studies commissioned by Golf Digest in 2008 showed that 30 percent of golf courses had initiation fees of $7,500 or less. An article published by USA Today during the recession in 2010 expanded further on how private courses are now more willing then ever to make deals, freeze initiations, give trial periods, etc. I can speak from experience that in my home town of Montreal, there are fewer clubs forcing initiations on members then any time in recent memory. Did I take advantage of this? Why yes. The private club to which I belong now waived my initiation fee in exchange for a three-year commitment, and this was on top of the club lowering its yearly green fees to all members. This would not have happened 10 to 15 years ago. Golf is suddenly a bit more accessible then it has been at arguably any time since the first golf course construction boom happened in the 1960s.

The verdict?

With more people capable of playing golf then ever before, both domestically and globally; with the king’s ransoms being provided to anyone playing regularly on the Tour; with club technology essentially frozen and real athletes playing the game already, does the likelihood of another player coming along and dominating the sport like Tiger Woods seem a little far-fetched? I think it does. Don’t worry about it though, Rory will still be fine, word is he just signed a pretty lucrative Nike deal. At least that’s what I gathered from his new commercial where he is chumming around with new buddy Tiger Woods, a man whose friendship he has earned, but whose level of success will likely elude him.

Jeff Singer was born and still resides in Montreal, Canada. Though it is a passion for him today, he wasn't a golfer until fairly recently in life. In his younger years Jeff played collegiate basketball and football and grew up hoping to play the latter professionally. Upon joining the workforce, Jeff picked up golf and currently plays at a private course in the Montreal area while working in marketing. He has been a member of GolfWRX since 2008

9 Comments

9 Comments

  1. Will

    Feb 19, 2013 at 9:57 pm

    Chummy? They didn’t even tape the commercial together.

  2. Svensson

    Feb 19, 2013 at 4:28 am

    This is an interesting discussion but, you know, Rory only has to repeat his above mentioned major performances a couple more times for him to be considered dominating.

    My main takeaway from this though is that while having one dominating player who wins every other weekend can be fun to watch for a while, it gets repetitive and boring quite fast. At least compared to having a field of 100+ players that could get their game on just right for a couple of days and win. Golf should, by all means, be a lot more interesting to watch today than 10-15 years ago.

    So why isn’t it?

  3. DaphneWB

    Feb 18, 2013 at 11:18 am

    Tiger definitely changed the vector of professional golf in many ways, and this is a great article presenting facts behind his impact, another point: Tiger’s mental game is vital in this sport more than others, and his current form validates it’s importance (hard to win with his recent history/demons in his head)

    • Never Forget

      Feb 25, 2013 at 8:45 pm

      I have read this article entirely, and hoped that the last four words, “will likely elude him”, referring to McIlroy would have appeared at the beginning of the article, rather than at the end.

      The author does not describe the absolute 365/24/7 hate from the media, golf media in particular which is thrown at Tiger Woods. You mention demons in his head. That is EXACTLY what the media wants, and has done, and will continue to do until TW is GONE. Why else would they encourage their on air announcers/so-called analysts such as Nick Fako Falso Faldo to offer their opinion on what is in Tiger’s head. Is Faldo Karnak? Chrissie Evert left him within 18 months of marriage (his 4th) due to HIS not being able to keep it in his pants. Tom Watson called Tiger out 3.5 years ago on television, yet he absolutely refused to speak to the media when it was his turn, citing “private matters, I will not speak about them”. Onto this century and year, and the golf media will do everything they can to bash Tiger by bringing up fake rumored stories, or creating their own.

      He is always under the microscope and books and stories appear always before a pre-tourney press conference, in order to get into his head and discourage a peaceful mind to concentrate ONLY on practice and golf ahead. This is NOT a gentleman’s game, the way the media is acting. He did less damage to his family than T.Watson and Faldo. Google them plus the word “divorce”, and you will see how biased and hateful they continue to be towards Tiger.

      They try and rip his stats and wins down all the time, by neglecting to mention his wins, only that he left early, and didn’t place the last 4 years….Yes, I am upset, as this clearly shows. I wish Tiger didn’t have kids and could just play the Euro Tour. Boy would Finchem, etc. then realize what bon.ers they have been towards Tiger.

      PS others: Spelling 101: Difference between dominant and DOMINATE.

      • Never Forget

        Feb 25, 2013 at 8:49 pm

        *Evert left Greg, while Faldo chased 20 yr old college student for a year he pursued from the gallery, and married, had another kid, and then left her w/in 3 yrs for current 4th wife. Watson “dated” another pro’s wife while playing with the unknowing hubby. How’s that for degenerate? Finally married her and his own adult kids wouldn’t speak to him for years…of course, he imbibed excessively for years, as well. Tiger hurt himself and his immediate family. He is black, rich, very good looking, and a physically better specimen than any golf media person can stand. Too bad. He will conquer you all.

  4. Troy Vayanos

    Feb 15, 2013 at 11:01 pm

    It’s very difficult to predict the future and say there will be another dominate player. World golf is very competitive at present and I don’t see anyone dominating for a few years yet.

    Rory is very good no question but dominating like Tiger did is still a long way off.

    I just want to sit back and enjoy the great golf these golfers are producing.

  5. Chris

    Feb 15, 2013 at 6:51 pm

    All you need to see is your first picture of that dufus Ian Poulter to know that there is way too much money for being average….

  6. Josh

    Feb 15, 2013 at 6:03 pm

    I have to disagree with this and I also have to say you missed the biggest direct comparison. Golf is almost exactly like tennis is global scale and international participation. Everyone thought Pete Sampras was going to be the best ever for a long time, and literary right as his career ended Roger Fedderer shows up and smashes all his records. There is always the potential for a new more dominant player to show up and he will come. It just maybe 5 to 20 years from now.

    • jeff singer

      Feb 15, 2013 at 11:33 pm

      Tennis is an interesting comparison. I stayed away from it mostly because i think a sport that’s 1 on 1 will always be more susceptible to individual dominance, as a marginal/moderate skill advantage means a lot more then in team sports, or when playing against a field. Golf is a pretty unique sport in that you can’t defend your opponents. I relate it a bit more to team sports where chance/breaks can play a factor, so becoming a dynasty requires an immense skill advantage. Well, at least in my opinion anyway

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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