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Toulon Golf reimagines its roots with Small Batch Dogwood putter release

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Sean Toulon is returning to the roots he established in 2015 with Toulon Design expanding on the initial vision of premium milled putters with the new Toulon Golf.

With this third iteration of the company, channeling the spirit of a smaller, boutique manufacturer of high-end golf clubs, Toulon — who retired from his role as Senior Vice President at Callaway and GM of Odyssey in July — will leverage Callaway’s manufacturing capabilities and efficiencies in something of a “best of both worlds” scenario.

Material and budgetary constraints will take a back seat to unique products (not just putters!) of the highest quality that seamlessly blend art and science, Toulon, who has licensed the Toulon name back from Callaway, told GolfWRX. The industry veteran indicated small quantities and atypical processes will be standard operating procedures for the new Toulon offerings. An example of this: The company plans to utilize paints only found in Italian hypercars and aerospace construction methodologies.

With respect to the products, while larger ambitions are being kept close to the vest, GolfWRX learned the company plans a series of limited “Small Batch” releases over the next year, beginning with the Small Batch Dogwood putter, which is available today via the Toulon Golf website.

Small Batch Dogwood

In addition to refining the putter’s appearance, sound and feel were paramount for Toulon and company in crafting what he calls “the quintessential blade putter.”

The Small Batch Dogwood is manufactured from 904L stainless steel, the same material used by Rolex in crafting its watches.

The milling process is long, difficult, and requires special tooling, but according to Toulon, worth it because of the polish and unique feel it creates.

Complementing the heel-to-toe arc, a double-shelf back flange is featured in the putter’s traditional pintail design. Toulon has elected to widen the body of the putter slightly and craft “a little more aggressive” second step in the design.

The hours-long slow machining process concludes with hand polishing of the Midnight Brilliant Black finish for a unique depth and luster.

Toulon completes the design with its Super Fine Double Fly face mill, precisely tuned for sound and feel, a gentle flow neck, and intricate sole engraving.

Toulon Golf Small Batch Dogwood specs

  • Material: 904L stainless
  • Face Mill: Super Fine Double Fly
  • Finish: Midnight Brilliant Black PVD
  • Grip: Toulon Special Midsize Pistol
  • Head Weight: 350 grams
  • Toe Hang: 57 degrees
  • Loft: 3 degrees
  • Lie: 70 degrees
  • Shaft: Chrome steel
  • Headcover: Small Batch Leather

Pricing and availability

The Small Batch Dogwood is available for purchase now via the company’s website — ToulonGolf.com.

Supply is extremely limited with only 75 available worldwide. The price is $2,000, and a strict one-per-customer policy will be enforced.

More on Toulon Golf

Sean Toulon will be joined in the venture by his son Tony, who has departed Odyssey Golf, and entrepreneur Toru Kamatari, who has helped multiple golf brands enter Asian markets and is now poised to assist Toulon Design in this capacity.

Beyond the aforementioned Small Batch releases of Toulon designs, the company plans to collaborate with Callaway, beginning in 2024.

Stay tuned to ToulonGolf.com and GolfWRX for details.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

18 Comments

18 Comments

  1. Pingback: Latrobe: Toulon Golf launches its latest Small Batch putter - Fly Pin High

  2. Pingback: Latrobe: Toulon Golf launches its latest Small Batch putter – GolfWRX

  3. Pingback: Santa Monica: Toulon Golf releases latest Small Batch putter - Fly Pin High

  4. Pingback: Santa Monica: Toulon Golf releases latest Small Batch putter – GolfWRX

  5. Pingback: Vista: Toulon Golf releases 3rd Small Batch putter – GolfWRX

  6. Pingback: Toulon Golf introduces the second Small Batch putter at Montecito - Fly Pin High

  7. Pingback: Montecito: Toulon Golf debuts 2nd Small Batch putter – GolfWRX

  8. DPL

    Sep 8, 2023 at 1:24 pm

    AWW is spot on. No one would notice the difference between the 2. Itts a complete copy of the Cameron Studio.

  9. Aj

    Aug 28, 2023 at 5:20 pm

    Why on earth do you all buy putters with some other dudes name stamped on it?

    • Pat

      Aug 30, 2023 at 11:08 am

      Don’t all putters have some ones name on it?

      • Pat

        Aug 30, 2023 at 11:13 am

        PXG
        PIng
        Cameron
        Toulon
        Benttinardi

        I guess Odyssey is an exception.

  10. Sean

    Aug 25, 2023 at 3:37 pm

    I can’t wait to buy this putter

  11. AWW

    Aug 24, 2023 at 2:20 pm

    Scotty Cameron California Coronado – Interchangeable weights and same quality.

    1/10th the price!

  12. B

    Aug 24, 2023 at 1:59 pm

    $2000.00 for a putter?

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BK’s Breakdowns: Cameron Young’s winning WITB, 2025 Wyndham Championship

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Cameron Young’s WITB from his win at the 2025 Wyndham Championship. Cameron is a Titleist staff player but his bag is definitely filled with some unique clubs. Here are the clubs he used to secure his first PGA Tour win!

Driver: Titleist GT2 (9 degrees, A1 SureFit setting)
Shaft: Mitsubishi Tensei 1K Pro Orange 70 TX

3-wood: Titleist GT3 (15 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Hybrid: Titleist GT2 (21 degrees)
Shaft: Fujikura Ventus HB Black VeloCore+ 10 X

Irons: Titleist T200 (4), Titleist T100 (5), Titleist 631.CY Prototype (6-9)
Shafts: True Temper Dynamic Gold X7 (4-9)

Wedges: Titleist Vokey Design SM10 (48-10F, 52-12F, 56-14F @57), WedgeWorks (60-K* @62)
Shafts: True Temper Dynamic Gold X7

Putter: Scotty Cameron Phantom 9.5 Tour Prototype

Grips: Golf Pride Tour Velvet Cord

Ball: Titleist Pro V1x Prototype

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Whats in the Bag

Peter Malnati WITB 2025 (August)

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Driver: Titleist GT3 (10 degrees, C2 SureFit setting)
Shaft: Project X Denali Blue 60 TX

3-wood: Titleist GT3 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 7 X

7-wood: Titleist GT2 (21 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T150 (4, 5), Titleist T100 (6-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F, 56-08M @57, 60-04T @62)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Studio Style Fastback 1.5 Tour Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x Yellow

Check out more in-hand photos Malnati’s clubs here.

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Equipment

GolfWRX Members Choice presented by 2nd Swing: Best driver of 2025

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We’re proud to once again partner with 2nd Swing Golf to bring you GolfWRX Members Choice 2025! 2nd Swing has more than 150,000 new and pre-swung golf clubs available in six store locations and online. Check them out here

What is the best driver in 2025? At GolfWRX, we take great pride in our online community and the cumulative knowledge and experience of our members. When it comes to the best driver of 2025, we want to know what our forum faithful think.

Since our founding in 2005, the bedrock of GolfWRX.com has been the community of passionate and knowledgeable golfers in our forums, and we put endless trust in the opinions of our GolfWRX members — the most knowledgeable community of golfers on the internet. No other group of golfers in the world tests golf clubs as frequently or as extensively, nor is armed with such in-depth information about the latest technology.

Below are the results of GolfWRX member voting for the 2025 best driver, along with the vote percentage for each club.

Best driver of 2025: The top 5

5. Callaway Elyte Triple Diamond: 6.02%

Callaway’s pitch: “For golfers looking for a fast, forgiving, yet workable driver, the Elyte Triple Diamond features a tour-inspired shape and is the preferred model by most Callaway tour players.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Callaway Elyte Triple Diamond here.

4. Ping G440 Max: 6.86%

Ping’s pitch: “The most forgiving G440 model, MAX has a hotter face to generate speed and distance, and a lighter overall system weight with a longer shaft (46″) for faster clubhead speed, higher launch and longer carries. The Free Hosel and Carbonfly Wrap crown save weight to create our lowest CG ever and increase forgiveness while contributing to a more muted, pleasing sound.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 Max here.

3. Ping G440 LST: 9.53%

Ping’s pitch: “LST is an especially good fit for faster swings, offering less spin and more control with a penetrating trajectory. A hotter face, lighter overall system weight and longer shaft (46″) deliver more speed and distance while maintaining tight dispersion.”

@phizzy30: “Not a fan of Ping drivers in general, but 440 LST takes the cake. It’s super forgiving across the face for a low spin head, looks and sounds good and the ability to make it play neutral or slightly fade biased through the hosel settings is very appealing.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Ping G440 LST here.

2. Titleist GT3: 16.55%

Titleist’s pitch: “The GT3 Driver offers Titleist’s boldest combination of power and personalization through adjustable performance. Dial in the CG Track to your frequent contact location to make your biggest drives even bigger while taking total control over flight and shaping.”

@mrmikeac: “I’ve been Anti-Titleist for years and years and years (outside of Vokey, of course). With that being said, HOLY BEGEEZUS the GT3 driver is an absolute NUCLEAR MONSTER! This thing blew my G430 10K Max out of the water in every single category. Forgiveness is the biggest thing that stands out of me, the 3 model has always been one of the less forgiving models in the past but this GT3 can take bad shot after bad shot and still end up in the fairway, I think a ton of that has to do with the adjustability, it’s actually effective. Feel and sound is perfect, that solid crack is so addicting to hear and when you hit it out the screws this thing can absolutely bomb it. Titleist, I’m sorry for doubting you. You have converted me.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT3 here.

1. Titleist GT2: 22.91%

Titleist’s pitch: “Delivering impressive distance from any impact point, the Titleist GT2 Driver extracts maximum performance through a forgiving design. Get the stability and added confidence of a high-MOI driver without sacrificing speed.”

@DTorres: “The Titleist GT2 has proven to be the best driver of the year. Packaged in a classic profile, GT2 perfectly balances performance and forgiveness while consistently being a high performer across all categories.”

You can read what other golfers are saying about the driver in the GolfWRX forums, and see our launch piece here. Shop the Titleist GT2 here.

Other drivers receiving >2% of the vote

Driver Vote percentage (%)
Cobra DS Adapt Max K 4.85%
Ping G430 Max 10K 3.85%
Callaway Elyte Triple Diamond 3.68%
TaylorMade Qi35 3.51%
Callaway Elyte 3.18%
Cobra DS Adapt X 2.34%
Cobra DS Adapt LS 2.17%
TaylorMade Qi35 LS 2.17%

 

 

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