Equipment
Odyssey Ai-One: Artificial Intelligence comes to putters
We spotted Odyssey’s new Ai-One and Ai-One Milled putters down the stretch of the PGA Tour season and were able to photograph them on the putting green at the Shriners Children’s Open three weeks ago.
And we didn’t just spot the wands on the putting green; they wound up in some pretty big-time bags pretty quickly.
Jacob Davidson, GM of Odyssey Golf and Callaway VP of Global Tour spoke to this:
“We knew we had a great product when we launched this because the testing results came in so strong, but the one thing that I think we were a little bit, maybe not surprised, but excited about was early on – this putter captured the attention of the best players in the world. This putter is already in the bag of a number one player in the world (Ruoning Yin). This putter is already in the bag of our Masters Champion (Jon Rahm). This putter is already in the bag of someone that made a switch at the Tour Championship (Sam Burns)…the same player has never made a switch in putter since he turned professional in 2017.”

Given all of the aforementioned, intrigue abounded at GolfWRX HQ and in the GolfWRX forums around Callaway/Oddysey’s apparent application of artificial intelligence to putter design. Speculation about the cutaways behind the putter faces and what exactly was being showcased was rife as well. A putter face designed leveraging the powers of artificial intelligence, perhaps?
In a word, yes.
Odyssey today unveiled its Ai-One and Ai-One milled putters, which leverage the company’s Artificial Intelligence design and super-computing capabilities, honed in recent driver faces, to create what the company is calling “the most advanced insert in golf.”
What this means visually is a unique contour pattern on the back of the insert face designed to minimize speed loss on off-center putts and expand the sweet spot. Translation: Putts that finish up to 21 percent closer to the hole, according to Odyssey.

Detail of the rear side of the Odyssey Ai-One putter face.
Introducing the putter line, Luke Williams Sr. Global Director at Odyssey said:
“We’ve designed two different putters under this Ai-One umbrella with really two different objectives. We have the milled line, the champagne-colored insert which is a milled titanium insert in a milled stainless steel head. So you get that look and feel of a milled putter, that is very important to us, to have the feel of that be consistent with what players that use milled putters expect, but with performance you wouldn’t get from a typical milled putter.
“And then we also knew that we wanted to have a White Hot version or a urethane softer feeling insert because that’s what through the years has really had the most decided advantage in the marketplace and really has become what we’ve been most known for, so that insert is a combination of an aluminum back section which has the contours which deliver the consistent ball speed married and co-molded to a White Hot urethane on the front. And that delivers the soft feel and the sound that that players have come to love for White Hot, so those are the two types of inserts – they both have tremendous performance.”
Let’s dig in further.

Odyssey Ai-One putters
At the heart of the Ai-One tech story is the Ai-One insert. A contoured aluminum insert is co-molded to the back of Odyssey’s famed White Hot insert in a bid for enhanced forgiveness and a larger sweet spot. Also notable from a feel standpoint: the White Hot insert is grooved.
Rightly proud of the innovation, Odyssey engineers developed a Panlite window to showcase the face technology behind a layer of automotive-grade polymer. The window is positioned in different locations on blade and mallet models.
Deviating from the traditional black exterior, engineers elected to use a blue PVD finish across the line.
5, 10, 15, and 20-gram weights may be used interchangeably to dial in head weight. Also, the latest iteration of Stroke Lab is a steel SL 90 shaft, which features up to 30 grams of weight in the butt end for counterbalancing.

Pricing, specs, and availability
- At retail and online: November 3
- Price: $299.99
- Head shapes (November 3): #1, Double Wide DB, Rossie S, #7S, and #7CH
- Head shapes (February): #2, Double Wide CH, Rossie DB, #7 DB, 2-Ball DB, CH, Jailbird Mini CH, DB
Family portrait, below.

Odyssey Ai-One Milled putters
Similar to the Ai-One, the insert design is essential to the Odyssey Ai-One Milled putter story. For this premium, milled stainless steel model, engineers utilize an A.I.-designed titanium insert to again achieve a larger sweet spot and enhanced forgiveness, minimizing speed loss on putts struck away from the center of the face.

Again, engineers implemented a blue PVD finish, and 5, 10, 15, and 20-gram weights may be used interchangeably to dial in head weight. The steel SL 90 shaft is standard here as well.

Pricing, specs, and availability
- At retail and online: November 3
- Price: $449.99
- Head shapes: One T, Two T, Three T, Six T, Seven T DB, Seven T CH, Eight T, and Eleven T
Family portrait, below.

Equipment
Why Rickie Fowler is switching to a shorter driver at the PGA Championship
In a golf world where players are looking to eke out every yard possible, usually by lengthening their drivers to add clubhead speed, there’s one player at the PGA Championship who’s going in the opposite direction. In fact, for Rickie Fowler, his goal off the tee is not about gaining extra distance or yards north to south, but rather about shrinking the misses from east to west.
Ahead of the PGA Championship and the week prior at the Truist Championship. Fowler mentioned to Cobra Tour Rep Ben Schomin that the driver didn’t quite swing feel the same as everything in the bag. As a result, and with Schomin’s suggestion to try and sync everything up with the big stick, Fowler decided to test out a shorter length shaft.
“He’s been at 45 (inches), and he’d been at 45 for a few weeks, 44 1/8 (inches) is really is where he is been living really for the most part, for the last couple of years, and is where he is been comfortable,” Schomin told GolfWRX. “It just felt like it was a little long and loose on him.”
Interestingly, Fowler ranks 40th in Driving Accuracy this year on the PGA Tour. It’s his most accurate season with the driver since the start of the decade. But sometimes for players, feel is more important than statistics.
“It was really more of a trying to get the swing to feel the fluidness from club to club to club to try to get it to feel the same,” Schomin added. “And so we took it down to 43 and a quarter, and it was a touch of a ball speed loss, just based on that overall club head speed. But honestly, he squared it up probably a little better. The right miss wasn’t nearly as far. So really, overall down-range dispersion tightened up a fair amount, and he felt confident in swinging it.”
The change in length had Fowler’s caddie, Ricky Romano, beaming at how well he had driven during Tuesday’s practice round at Aronimink. So much so, he was asking Schomin not to suggest changes anymore.
Fowler’s shaft-shortening is one of a few driver adjustments he’s made this season, and to Schomin’s credit, it’s thanks to the fact that he and the rest of the Cobra team had Fowler fit very well into three of the four heads in the Cobra OPTM lineup.
“He had three distinct drivers and the biggest decision was trying to decide which worked best at that time,” Schomin told GolfWRX previously. “He’s played the majority of the season with OPTM X, but has also played a couple of tournaments with OPTM LS. His overall driving stats have been good.”
At the RBC Heritage earlier this spring, Fowler switched drivers, changing from his Cobra OPTM X and into the Tour, low-loft Max K model that Gary Woodland used to win just a few weeks prior.
Now for the PGA Championship, Fowler’s back in the X head, but still using the UST Mamiya LIN-Q PowerCore White 6TX shaft, just a little bit shorter.
“Will he stay there? I’m not sure,” Schomin added. “Could we end up say at like 43 and 7.5 (of an inch). If it’s giving him the same feel of consistency through the bag, then I think we might end up just a touch longer. But if he likes where he is at, he’s confident where he is at, that’s really all that matters.”
If there’s more testing, though, just don’t tell his caddie.
Equipment
GolfWRX Launch Report: 2026 Titleist GTS drivers
What you need to know: As is customary for the Fairhaven-based company, Titleist officially announced today that its GTS drivers are headed to retail, following a successful tour release. The GTS2, GTS3, and GTS4 drivers will be available in golf shops June 11.
Since debuting at the Texas Children’s Houston Open, the new GTS lineup has quickly gained traction on the PGA Tour, with more than 50 players already making the switch to a GTS2, GTS3, or GTS4 driver. Among them are Justin Thomas and Jordan Spieth.

Justin Thomas’ Titleist GTS2 driver (Greg Moore, GolfWRX)
According to Titleist, the GTS series builds upon the performance foundation established by the GT Series, while introducing several major technological advancements, including a new Split Mass Frame construction, refined aerodynamics, and an updated Speed Sync face design.

2026 Titleist GTS drivers: What’s new, key technology
Split Mass Frame and thermoform body
At the center of the new GTS lineup is a redesigned internal structure: the Split Mass Frame. This technology works with a full-thermoform body made from Titleist’s Proprietary Matrix Polymer (PMP), a lightweight composite that enables engineers to reposition mass more efficiently throughout the head. Compared to the previous GT generation, GTS drivers feature nearly double the PMP material, increasing from 13 grams to 26 grams, while maintaining the sound and feel preferred by better players.
The weight savings from the thermoform construction allowed Titleist engineers to strategically separate mass placement inside the head. Specifically, more weight is pushed rearward to improve stability and forgiveness, while additional mass is positioned low and forward to optimize speed, launch, and spin.
In short, golfers are able to maintain ball speed and consistency across both centered and off-center strikes.

Faster aerodynamics
Titleist also refined the aerodynamic shaping of the GTS heads to help players generate more clubhead speed.
The tails of the new GTS2 and GTS3 heads have been raised compared to previous models, helping airflow stay attached to the crown and sole longer during the swing. According to Titleist, the improved airflow reduces drag and increases speed without affecting launch conditions or center of gravity placement.
Typically, aerodynamic gains can compromise forgiveness or launch characteristics, but the weight savings from the Split Mass Frame allowed engineers to preserve preferred CG locations.

New Speed Sync face
The new Speed Sync Face design is engineered to improve ball speed retention across a larger portion of the face. A reinforced perimeter structure helps maximize face deflection and COR on centered strikes, while the upper portion of the support ring is opened up to increase speed on high-face impacts, a common strike location for many golfers. The face also features a variable thickness design to preserve speed and performance across a wider impact area.
Expanded adjustability
Each GTS model includes a dual-weighting system to fine-tune launch, spin, and shot shape more precisely than previous generations. GTS2 uses interchangeable forward and aft weights, while GTS3 and GTS4 combine a rear weight with an adjustable forward track weight system.
Tour-inspired face graphics
The new lineup features redesigned high-contrast face graphics to improve alignment and framing at address, according to Titleist. Sharp visual lines are designed to make it easier to center the golf ball and to perceive loft more easily at setup.

Additional model details
GTS2

- The GTS2 is the most forgiving model, designed for golfers seeking maximum stability and consistent speed across the face.
- It produces high launch with mid spin and features a larger, confidence-inspiring profile behind the ball.
- Standard weighting includes an 11-gram forward weight and a 5-gram rear weight, with additional fitting configurations available.
GTS3

- The GTS3 is aimed at players who want more control over launch, spin, and shot shaping.
- Compared to GTS2, the GTS3 offers lower launch and spin while featuring a more compact profile and deeper face design preferred by many stronger players.
- The head features an adjustable forward-track weight system to further fine-tune center of gravity placement.
GTS4

- The lowest-spinning option in the lineup, GTS4 is built for golfers looking to reduce excessive spin and maximize total distance.
- Unlike previous “4” models from Titleist, the new GTS4 features a full 460cc profile that improves forgiveness and stability while retaining its low-spin DNA.
- Like GTS3, it includes a forward track weighting system for precise fitting adjustments.

What Titleist says
“When we talk about driver design, it’s never about the one feature or benefit — it’s about all of them,” said Stephanie Luttrell, Titleist’s Senior Director of Metalwood R&D. “Ball speed, forgiveness, spin stability, adjustability, exceptional sound and feel… these are all attributes that golfers care about. It’s our job to design a lineup that elevates performance across the board without sacrificing in key areas, and we feel we’ve done that with GTS.”
“We know that forward CGs drive speed with great launch and spin characteristics, but you need to be able to do that with an inertial stability that still preserves ball speed, launch and spin consistency on off-center hits,” Luttrell said. “We’ve never before been able to hit these CG positions and inertia properties at the same time, and we’re achieving that because of GTS’ construction.”
Club Junkie’s take
I feel like every time there is a new Titleist wood release, I figure they can’t outdo their previous driver. And every year, I am wrong and impressed with the performance. The GTS fits right into that narrative again, as I didn’t know where Titleist could go from GT, but they pushed the limits again, and my fitting proved the smart people there found ways to improve.
My past four Titleist drivers have been a 2 series as my swing typically requires a little height, spin, and forgiveness so I figured I would just get a new GTS2 and be on my way. During the fitting, I was impressed by the new GTS construction, its added PMP material, and the advanced adjustability on each model. My fitter, Joey, got to work putting together a GTS2 and we started there. The launch and spin were great, and the consistency on misses was very tight. My average ball speed with the GTS went up a little bit as the new Speed Sync face creates more speed away from the center.
Joey then built up a GTS3 in 11 degrees, but I figured this wouldn’t have the stability I needed for tight dispersion on my miss hits. That thought was quickly erased after a few shots, and I really liked the more center start line and reduced draw on the misses I was seeing. We tried a few different settings and shafts to dial in the details in order to get the best fit. Having a forward and rear weight in the head allowed Joey to set up the GTS3 with a heavier rear weight to keep the launch and spin up, while the Sure Fit hosel set flat created a more center start line for me. My misses were not nearly as far left, and I was really impressed with the consistency on the spin and launch when I didn’t hit it in the center.
Titleist again created a wood line in GTS that delivers improvements over previous drivers while keeping the traditional look and feel you expect. More adjustability, better off-center speed, and 3 drivers that are playable over a wider range of players should make these extremely successful in fittings.
Pricing, specs, availability
GTS2 lofts: 8, 9, 10, 11 degrees (RH/LH)
GTS3 lofts: 8, 9, 10, 11 degrees (RH/LH)
GTS4 lofts: 8, 9, 10 (RH/LH)
Featured shafts
- Project X Titan Black
- Mitsubishi Tensei 1K White
- Mitsubishi Tensei 1K Blue
- Mitsubishi Tensei 1K Red
Premium shafts
- Graphite Design Tour AD DI
- Graphite Design Tour AD VF
- Graphite Design Tour AD FI
Available for fittings and pre-sale now.
In golf shops worldwide beginning June 11.
Price: $699 (standard), $899 (premium)
Equipment
Titleist launches new GTS2 and GTS3 fairways
Titleist has today introduced its new GTS2 and GTS3 fairways.
Lower and deeper center of gravity (CG) positions, new adjustable heel-toe weights and advanced clubface innovations drive total performance in the two tour-proven models.
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GetOverYourselves
Nov 8, 2023 at 4:06 pm
A lot of Bitter beer face posters on here. All every company does is recycle their old designs, except maybe LAB, and no there is nothing special about Cameron putters, they stole their design from Ping, you the purchase just pay for the name.
Don
Nov 4, 2023 at 9:26 am
BS. It’s PIXIE DUST. Callaway uses all of their existing designs with an alleged technology that suddenly turns everyone into a world class putter. It’s a marketing gimmick, nothing more.
As someone who has a US patent in the use of AI and works with it daily, I understand it’s capability and source of it’s inferences. AI is a type of software that cycles and through a process of “backpropagation” refines a desired output from a set of human inputs. It’s input parameters follow a criteria from the original training by the developer. The tasks are then processed through a Rule-base before presentation to the developer for evaluation. It’s unlikely to create new criteria on its own. So, go ahead and getcha some of that AI stuffed in your putter. If anything, it’ll make you happy and ready to brag to all of your friends about you smart putter.
The Truth Network
Nov 4, 2023 at 7:28 am
Nobody cares.
Martin
Nov 3, 2023 at 3:47 pm
Marketing At its best
Joey5Picks
Nov 3, 2023 at 3:33 pm
Gimmick. What’s next? AI grips?
$300 is better spent on putting lessons.
The Truth Network
Nov 3, 2023 at 8:39 am
Every time Odyssey releases this trash, Scotty Cameron is laughing all the way to the bank.
The Truth Network
Nov 3, 2023 at 8:20 am
Every time Odyssey rolls out garbage like this, Scotty Cameron is laughing all the way to the bank.
NotToulon
Nov 3, 2023 at 12:50 am
Was supposed to be a Toulon brand but he is no longer with callaway.
Billy
Nov 2, 2023 at 3:38 pm
Isn’t this just Ping TR grooves? Or what they accomplish, or evnroll too? I just feel like oddy is so gimmicky sometimes. I get there is AI, and it probably helps some-but you put a robot testing off the sweet spot help and I bet they perform similar to tech (see above) that has been around a decade.
Louis
Nov 2, 2023 at 2:37 pm
Same old tired designs Odyssey has had for years.
D Gillis
Nov 2, 2023 at 11:47 am
Aka – reinventing the wheel!
Jimmy
Nov 2, 2023 at 10:05 am
Same old tired putter designs.
boydenit
Nov 2, 2023 at 4:22 am
Is this the same Ai software Callaway used in there Golf Ball plant a few years back?