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No consolation? Breaking down Poulter’s rant

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If you aren’t one of Ian Poulter’s more than 1.4 million followers on Twitter, you might have missed the flamboyant Englishman’s comments about the consolation match at WGC-Accenture Match Play Championship.

Poulter fired off a series of tweets which displayed little faith in the venerable old institution of the consolation match the morning after his 1 up loss to Jason Day in the Match Play’s losers’ loop.

Like so many of our favorite athletes and celebrities, the plaid enthusiast has a history of colorful Twitter rants.

If you’re not familiar, Google “Ian Poulter + Twitter rant” for a bit of light reading.

The following are the match play ace’s comments:

Ian Poulter's Match Play Tweets

Is this all just sour grapes, or does Poulter have a point?

Primarily, Poulter was correct in his assumption that Jason Day would withdraw from the Honda Classic. The PGA Tour announced the golfer’s WD last night and his replacement in the field by Luke List.

But there is a significant cash difference between the third and fourth place finisher (in addition to OWGR rankings points, FedEx Cup points, etc). For his third place finish in the tournament Jason Day collected a $615,000 check. Ian Poulter’s fourth place check amounted to $400,000. Perhaps both would have been willing to say “good, good” on the match and pocket identical checks for $507,500, but I’m not sure.

Regardless, Poulter’s contention that playing the second match on Sunday/ the sixth match of the week is a significant hardship, which compromises the participants play in the next week’s tournament (the Honda Classic) merits examination.

Here’s a list of the participants on the WGC-Accenture Match Play consolation match between 2005 and last year and how they fared in the next week’s tournament (if they played).

Accenture Match Player Consolation match

Certainly some (perhaps Poulter) will argue that the peculiar circumstances this year were the real marrow of his complaint. The majority of those who played on Sunday had to play most of their matches over four days, rather than five. Also, weather delays plus colder-than-average temperatures may have enhanced the fatigue the last four standing were feeling.

However, as we can’t suppose that all the players who didn’t play in the next week’s event did so because of the particular fatigue brought on by having to tee it up for another 18 holes after knowing they weren’t going to win the match play, it’s difficult to draw any firm conclusion from the “DNPs.” And obviously, such players would have had to have committed to the succeeding tournament well before their consolation matches.

It may be significant to note, however, that none of the players in the consolation match from 2005 to 2012 withdrew and that fatigue didn’t seem to be a serious issue for said players. All who played in the week following their consolation match made the cut in the succeeding tournament, with two—Lee Westwood in 2012 and Camilo Villegas in 2010—finishing in the top 10.

With his withdrawal this year, Jason Day was the first to break with that tradition.

Given this, there are many ways to spin Poulter’s comments. One way is that this is another example of a PGA Tour professional whining about problems 99 percent of the world (and 99 percent of professional golfers, really) would love to have.

Another possible reading is that Poulter, fiery and honest fellow that he is, is again airing his grievances with the powers that be, such as he did last year after a final-round 76 at the Barclays.

Your assessment of the situation might have much to do with your feelings in general toward the polarizing, passionate and pink-loving fellow. The reality, though, is that those who play in the consolation match and go on to compete in the next calendar event often play quite well.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

40 Comments

40 Comments

  1. Pingback: Poulter Stumbles Finishing 2nd Round At U S OpenNgetrend.info | Ngetrend.info

  2. blopar

    Mar 1, 2013 at 1:20 pm

    Gosh Ian–doesn’t collecting $400 K so your fans can watch you duel it out in match play and placate the TV advertising sponsors who pump up your tournament purses interest you at all??? It is sports entertainment as well as competition in the long run!!!

  3. William

    Mar 1, 2013 at 8:13 am

    I agree with everything Poulter says. But, had he won, we would not be having this conversation. If he doesn’t like the way the 3rd and 4th spots are decided, he doesn’t have to play in the event. Problem solved.

  4. Golflaw

    Feb 28, 2013 at 9:50 pm

    Poulter is right. Playing for 3rd is a big nothing to a competitor. It’s to fill time for the sponsors. I’m old enough to remember when they also played a consolation game before the NCAA basketball games. The games were so lackluster and played with no emotion even TV gave up and it ended.

  5. Pingback: The Links: Rickie Fowler’s need for speed helps on golf course – CBSSports.com (blog) - Golfing Tips & More!

  6. Pingback: The Links: Rickie Fowler’s need for speed helps on golf course – CBSSports.com (blog)

  7. Mike Leether

    Feb 28, 2013 at 10:21 am

    I care what Poulter has to say for about one week every two years. That is all….

  8. Mark Burke

    Feb 28, 2013 at 8:38 am

    Just play golf.

  9. Jim

    Feb 28, 2013 at 4:30 am

    If Tiger and Rory were playing for third place and Poultrr and Day were in final which match would you watch .

  10. Simon

    Feb 28, 2013 at 2:30 am

    Poor Poults, he knew the rules when he entered the event. If he feels hard done by I will pick him up early one morning and take him to a factory to work 60 hrs a week for about $500 that should stop his whingeing

  11. Steve

    Feb 27, 2013 at 9:06 pm

    I also agree with Poulter on this (of course, I pretty much always agree with him – he’s honest to a fault). I for one would LOVE to ba able to pick Ian’s brain for an hour regarding match play strategies and tactics.

  12. luke keefner

    Feb 27, 2013 at 6:42 pm

    The consolation match is just there to fill up air time on tv. It would be pretty boring watching 2 guys walking to their shots for most of the telecast. The bright side would be choking on the same Michelob Light commercials over and over(sarcasm)

    • RJD

      Mar 1, 2013 at 1:31 pm

      ding, ding, ding!!! this is exactly what it is about. That entire day is nothing but commercials as it is but if you had one less match to air, it would be ridiculous.

  13. jerrrrry

    Feb 27, 2013 at 6:09 pm

    TW 67 so true…….forgot all about that, glad you brought that to attention of those that don’t no how deep his integrity goes……

  14. Jeremiah

    Feb 27, 2013 at 6:05 pm

    It’s his job. Sorry if playing golf and getting paid is so rough. He knew the stipulations of the event going into it. If you dont win, you play consultation round. If you don’t like it stay home. People would kill to be in his ugly shoes….

  15. Blanco

    Feb 27, 2013 at 5:36 pm

    Yes Ian Poulter can say what he wants… but so can the pubic. He will continue to loose the respect of fans and the media with his combination of ignorant frat-boy perspectives and this “emo” super wealthy selfishness.

    I must says this: anyone who thinks IJP design or its founder makes good looking clothing or makes clothing look good, has an extremely foul sense of esthetics and taste in general. If he wore it like John Daly wears Loudmouth, I’d have no problems with it… but this guy is SERIOUS about the gothic-argyle-spandex-leather thing. I started biting my nails again after watching his interview on Feherty Live– I have not stopped since.

    • Devon

      Feb 27, 2013 at 6:02 pm

      Agreed, my wife and I were watching the match play last weekend, she doesn’t know much about golf and giggled and mentioned he needs a new stylist. I told her that those were actually his designs and he owns a clothling line, the look on her face was priceless. Poulter’s ignorance and this “me me me” attitude is growing tiresome to watch these days.

  16. Trevor

    Feb 27, 2013 at 4:53 pm

    Ian Poulter; LOL. I can’t stand his bratty-baby ways and tantrums. He cries when he wins, he cries when he loses, he cries about playing Golf for a living and cries when he has to spend time with his kids and play golf at the same time!

    Just Ridiculous.

  17. TWShoot67

    Feb 27, 2013 at 4:12 pm

    You know if he doesn’t like the format just don’t enter, it’s not like they changed the format and all of a sudden 3 and 4th play a consolation match …. it’s been happening for years. This is not soccer / football this is individual play. Why even bring up another sport. this is how golf has been played for ever in match play. You can always opt out if it’s too tough of a schedule. They are independent contractors, you don’t like it DON’T ENTER.

  18. TWShoot67

    Feb 27, 2013 at 4:08 pm

    I have no sympathy for Ian Poulter who puts his foot in mouth at times, I ractually like who his is most of the time a fierce competitor, but sometimes he’s dead wrong. So he has no problem playing the extra 18 holes if it’s for 1 or 2 but not 3 or 4. Funny the day before this Tweet I read something like better coming in 3rd then 4th, now he says it’s first or nothing, that’s Tiger’s line? Of course every player wants to win, but it’s a small % that do. Guess that was a joke I didn’t catch, or that tweet was tongue and cheek. Seriously I know all about where Ian Poulter’s came from. Also part of his story is that he actually lied/cheated filling out card about his handicap to become a Club pro first before getting good enough to become a tour pro. So don’t feel too sad about a guy who lied in game where its all supposed to be about integrity. So not’s not give him all the props some may want to give the guy. I’ll give him props for making it. But you have to have talent not just a want or will yourself to be a touring pro, there’s too many parts of the game you have to be really really good at to become a pro. I personally sat and beat balls for 2 years every single day and never became a pro. i became scratch but not a pro. Just didn’t get the god given talent that some receive.

  19. footwedge

    Feb 27, 2013 at 3:50 pm

    Ridiculous.
    When he entered the tourney he knew there was a chance he might be subjected to the shame and horror of having to play a consolation round, where he would only recieve as little as $400,000 (to play a round of golf).

    Get real

    • Dolph Lundgrenade

      Feb 28, 2013 at 11:47 pm

      He already earned the $400k before he tee’d off in the consolation match. For these players the $100k difference isn’t the deal. The win was the deal and that is over.

      Tied for 3rd is better. Another format for the consolation would be even better. Maybe the 3-6 or 3-8 play some sort of skins match.

  20. footwedge

    Feb 27, 2013 at 3:12 pm

    Total whiner, has no idea what a day of hard work really is. He’s complaining about playing a round of golf, of all things, and getting more money than 99.9% of people earn in an entire year.
    Completely distorted sense of reality, sniffling baby.

    • setter02

      Feb 27, 2013 at 3:41 pm

      Do you know anything about Poults? He’s far from silver spoon fed/country club culture like so many other kids grew up into… Give the guy some props who at 17 and a 5 capper decided he was going to become what he is now… Do some research before expressing your opinion… He’s earned the right…

    • Boydeeo

      Feb 27, 2013 at 3:42 pm

      I understand your point that its hard to accept a complaint about this from a guy that makes more money both of us combined without getting out of bed

      Do remember that he did start his career in a local pro shop and you have to beleive he worked is a$$ off to get there.

      Just my 2 cents

  21. Dane

    Feb 27, 2013 at 3:11 pm

    I agree with him…Put the 2 best Junior amateurs on for a second match if they need more golf on tv. That would be more fun to watch than 2 guys that don’t want to be out there.

  22. Kevin

    Feb 27, 2013 at 2:42 pm

    This is the key. The reason he has amassed great wealth without winning wiith great regularity is a result of the large purses from the sponsors and tv deals/exposure. I’m on the fence regarding “Poults”. I admire his visible tenacity in high pressure team and match play situations. I think his attitude should change some when he analyzes his situation and realizes his empire is intertwined with the hand that feeds.

  23. Jerry

    Feb 27, 2013 at 2:37 pm

    Nobody wants to play for 3-4, and no one wants to watch it either.

  24. PoloFox

    Feb 27, 2013 at 2:23 pm

    I am sorry but I disagree with him. Sure no one will remember who finished 3rd or 4th but there is a reason why PGA TOUR players get paid what they do. Publicity/Ratings!!! I mean seriously the amount of money he gets paid/wins… He can’t go out and play another 18 holes??? Come on!! I mean he does have FANS that want to watch him right?? Why not do it for them? If he did not want to play he should have dropped out!! End of story and don’t go on social media crying. Not a Poulter fan and this is another good reason why.

  25. Gary Ward

    Feb 27, 2013 at 1:58 pm

    He’s right, the losing semi finalists don’t play off in tennis or in FA cup or champions league or in NFL and no-one complains we don’t know who comes third. Split the money and fed-ex points etc the Tv only uses it to fill between shots on the game everyones wants to see anyway.

  26. larrybud

    Feb 27, 2013 at 1:04 pm

    He may be right, but it’s all about TV. It’s already slow going on TV when there’s only 2 matches going on. Make it 1 match and it’d be a snoozefest.

  27. tom

    Feb 27, 2013 at 12:34 pm

    Ian is correct who cares tie for 3rd split cash..

  28. Callaway X Hot

    Feb 27, 2013 at 12:29 pm

    Poulter is entitled to his opinion but to me he comes off as a spoiled brat that is upset because he did not win. Come one you’re making millions by playing golf and there may be some hard working folks who paid money to watch you play in the consolation match.

    Suck it up and play.

    • Rob

      Feb 27, 2013 at 4:19 pm

      I agree, Poulter comes off as a baby. If he really had a good argument he could have stated it more maturely. The article does well to point out the importance of the difference between 3rd and 4th, not only for the cash they receive but for season-long points and rankings.

    • Rufiolegacy

      Feb 27, 2013 at 5:44 pm

      A lot of people feel the same way about Poulter, and maybe he is a bit of a brat. However, under the circumstances to get that close through the field and end up not in the finals match. I can understand his frustration.

    • Shark

      Feb 27, 2013 at 9:51 pm

      I disagree. I think he is to be admired as he plays to win. So many get cushy only concerned with cuts and monet (although he does get a knock for winning so rarely… Not sure why?)
      But In a tourney until the last swing you feel you could win… In consolation match you hit first ball knowing you can only do third at best.

  29. SCOTT MILLER

    Feb 27, 2013 at 12:11 pm

    Why is it so bad when someone states what they believe?? Let him make his point and let him feel the way he wants. It is none of my business.

    • Joey5Picks

      Feb 27, 2013 at 3:58 pm

      Everyone is entitled to their opinion and to make their point. It doesn’t mean others don’t have the right to question it. Bottom line; you have the right to say what you think, but you don’t have the right to do it without repurcussions or blowback.

  30. E-gree

    Feb 27, 2013 at 11:43 am

    I agree with him completely!!!

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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Our Privacy Policy and Terms of Use have been updated as of January 29th, 2026. Please review the updated policies here Privacy Policy | Terms of Use. By continuing to use our site after January 29th, 2026, you agree to the changes.

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