In a famous lecture by Alan Watts, a British writer and philosopher (among other things), he asks his audience “What would you do if money were...
Nike Golf’s Chief Club Designer, Tom Stites, has retired from his current role but will remain with the company as a consultant, according to Golfweek. The...
In the immortal words of Dan Hicks, “Expect anything different?” When Tiger Woods’ agent, Mark Steinberg, confirmed to the media on Wednesday that Nike had re-upped...
Finally, there is photo evidence that Tiger Woods is testing a Nike Covert driver. The photo, from AP, comes from Tiger Woods’ Sunday practice round at...
There is a scene in the movie “The Incredibles” when Edna shows Helen Parr (a.k.a. Elastigirl) her updated supersuits for the family. They twist and turn and...
Gone are the days of the clunky, thick-spiked golf shoes and blistering feet at the end of a round. Nike is set to release the new...
Here’s a safe bet — the non-adjustable Nike Covert Tour Version 5 driver that made its way onto the USGA’s List of Conforming Driver Heads this...
I’ve never worn a golf dress, so I was a little uneasy the first time I put on Nike’s golf dress. But I found the dress to...
Nike announced today that it has signed the former No. 1-ranked amateur golfer in the world, Chris Williams, to its Nike Golf staff Williams is making...
In what seemed to be a summation of his season so far, Rory McIlroy took his frustration out one of his Nike irons after he dunked...
[youtube id=”oDcb3eAAK1s” width=”620″ height=”360″] Analogy session 101. Nike is to advertising what Kafka is to text. Artistic. Intelligent. Purposeful and evocative. Are golfers athletes? Is golf...
If you have been following professional golf at all this season, there is a good chance you have heard the name Guan Tianlang. In case you...
Pros: We love the adjustability of the VR_S Covert Tour fairway woods ($249), which gives golfers five different lofts and three different face angles to choose...
There’s barbed wire on the fences that surround “The Oven,” the research and development center for Nike Golf – one of hardest-to-visit places in the golf...
Nike Golf is not known to stick to typical golf tradition. Perhaps that’s rooted in the way it was born. Ben Hogan never touched a Nike...
[youtube id=”l3OJz-EGLSA” width=”620″ height=”360″] Nike’s new VR Forged wedges offer three distinct sole grinds to give golfers with different short-game styles and course conditions more choices from around...
Tiger Woods wasted no time breaking in the newest version of his Nike Free-inspired golf shoe, the TW ’14. Woods wore the shoes during all four...
Nike Golf’s new line of VR_S Covert drivers and fairway woods have been the most talked about new offering from the company in its history. But...
[youtube id=”ffTe1-vpt6I” width=”620″ height=”360″] Click here to read the discussion in the forums.
Our boots on the ground at Augusta National have confirmed that Tiger Woods is using a Nike VR_S Covert 3 Wood in Round 1 of the...
Could one of these shirts be under a green jacket on Sunday at the Masters this year? Here are photos of Tiger Woods and Rory McIlroy’s Shirts...
It’s been a pretty good year so far for Tiger Woods. He has won three of the five events he has competed in, and reclaimed the...
What was true, still is true and is likely becoming even more true is this: equipment doesn’t make any difference. Or perhaps more correctly, when analyzed...
Here’s the rumor from the forums Member cradd110: I had a fitting with a Nike rep this weekend and according to him, Tiger will put the...
Pros: Thanks to their radical cavity back design (a.k.a. the large chunk missing from the rear portion of the sole), the Nike Covert and Covert Tour drivers...
By Ryan David, GolfWRX Contributor Rory McIlroy isn’t making it easy to be a fan lately. A missed cut in Dubai and a Round-1 loss at...
Just in on the USGA Conforming Club List are two new Nike VR_S Covert Tour Tour drivers, called Version 3 and Version 4. These drivers have...
In 2012, Nike released a new line of golf balls called 20XI that featured a new lightweight core material called RZN (resin). According to Nike, the...
Perhaps no manufacturer has made a bigger splash in 2013 than Nike Golf. They’ve signed many top athletes this year, including World #1 Rory McIlroy. Shortly thereafter,...
No company has boosted its stock more in 2013 than Nike Golf. Example: Viral Discussion about the new Covert Driver A big part of the company’s...
The Abu Dhabi HSBC Golf Championship always features some of the strongest fields of the year. And every year since its 2006 inception, it’s been one...
In January 1993, McDonald’s released an iconic advertisement for their Superbowl submission that featured two of basketball’s greatest athletes in a friendly game of horse, competing...
Nike has signed Rory McIlroy, the No. 1-ranked golfer in the world, to a multi-year contract to use the company’s golf equipment and wear its apparel,...
Eye-wear giant, Oakley, filed suit in Federal Court in California on December 10, 2012, against Rory McIlroy for breach of contract. The suit alleges McIlroy breached...
PGA Tour standouts Kyle Stanley and Nick Watney have entered into a multi-year agreement with Nike Golf, according to company press releases. Both players signed deals...