Instruction
GolfTEC: What it is and isn’t
What is GolfTEC?
Until recently, I didn’t have a clear answer to that question.
I had the opportunity to visit a GolfTEC facility in Burlington, Mass., earlier this week to learn about the company in general and the way specific locations function, in particular. Having been in the golf business for several years, I was tangentially aware of the 15-year-old Colorado-based franchise prior to my visit.
My assumptions were, basically, that the company was what many golf franchises are: Profit-motivated with hastily trained employees and managers, willing to approve the franchise application of anyone with enough cash to set up shop in a suburban strip mall.
My assumptions were incorrect on every front, and I was incredibly impressed by the company, its philosophy and its practices.
For those as woefully confused as I was, here’s a breakdown of what GolfTEC is and is not.
What GolfTEC Isn’t
A method-teaching franchise: Although GolfTEC did exhaustive research on the swings of over 150 tour professionals and developed optimal ranges they’d prefer to see a player in at various points during the swing, individual instructors don’t attempt to impose any particular school of golf thought on students.
Staffed by unqualified, ill-prepared teachers: At the GolfTEC I visited, three of the four teachers are PGA professionals or apprentices. The teacher at the facility with the least number of lessons given still had over 3,000. Additionally, instructors are certified through GolfTEC training and must complete ongoing education courses.
A place that teaches the full swing only: GolfTEC works with players on developing all facets of their game. For example, GolfTEC has developed the g-Putt system, which uses motion measurement, video capture and biofeedback tones to analyze and improve your putting stroke.
More expensive than lessons with a pro at a private club: Lessons at GolfTEC are priced comparable to those of professionals in the area and typically range between $50 and $70.
A sales-focused company attempting to peddle pre-packaged lesson products: After an initial assessment, a GolfTEC instructor (or “coach,” as the company calls them) lays out a lesson plan based on an individual’s goals, which can range from 5 to 50 lessons.
What GolfTEC Is
A group of qualified teaching professionals with a formula for success: As mentioned earlier, the GolfTEC coaches are qualified teachers. Further (and far from being a mere gimmick) the company has a “Proven Path” to student success. The Path is quoted below, and as you can see its both comprehensive and holistic
The five factors of The Proven Path
- Fact-based Diagnosis: An objective analysis using video, motion measurement and a proprietary database of over 150 Tour players.
- Sequential Lessons: GolfTEC’s Certified Personal Coaches give easily understood golf lessons that build repeatable skills and lasting results.
- Video-based Practice: Learning rates are dramatically accelerated with visual feedback that positively reinforces new swing habits.
- Advanced Retention Tools: GolfTEC’s online Player Performance Center provides private 24/7 access to golf lesson history, past swing videos and practice drills that reinforce every improvement program.
- Precision-matched Clubs: GolfTEC’s unbiased golf club fitting process filters through more than 1,000 clubs to find the ideal match to each player’s swing.
Focused on the long-term success of students: Swing tips and an annual lesson with your pro are great, however significant improvement in golf (or anything, really) takes a real investment of time and effort. Further, an impressive 95 percent of GolfTEC students report that they have met their defined goals — not merely “improved” — over the long term.
Committed to understanding a student’s swing flaws and deficiencies and explaining them to the student: Not surprisingly, many students don’t know much about how the golf swing (or even the golf club) works. GolfTEC focuses on helping students understand and own their swings, rather than simply telling them what to do differently.
A legitimate challenger to the traditional teaching pro and golf schools: Given the instructional methods outlined here, and the comparable pricing, GolfTEC — with its Proven Path — is positioned to challenge the bastions of golf teaching.
You can visit http://www.golftec.com/ to find a GolfTec near you.
There may be no more painful affliction in golf than the “yips” – those uncontrollable and maddening little nervous twitches that prevent you from making a decent stroke on short putts. If you’ve never had them, consider yourself very fortunate (or possibly just very young). But I can assure you that when your most treacherous and feared golf shot is not the 195 yard approach over water with a quartering headwind…not the extra tight fairway with water left and sand right…not the soft bunker shot to a downhill pin with water on the other side…No, when your most feared shot is the remaining 2- 4-foot putt after hitting a great approach, recovery or lag putt, it makes the game almost painful.
And I’ve been fighting the yips (again) for a while now. It’s a recurring nightmare that has haunted me most of my adult life. I even had the yips when I was in my 20s, but I’ve beat them into submission off and on most of my adult life. But just recently, that nasty virus came to life once again. My lag putting has been very good, but when I get over one of those “you should make this” length putts, the entire nervous system seems to go haywire. I make great practice strokes, and then the most pitiful short-stroke or jab at the ball you can imagine. Sheesh.
But I’m a traditionalist, and do not look toward the long putter, belly putter, cross-hand, claw or other variation as the solution. My approach is to beat those damn yips into submission some other way. Here’s what I’m doing that is working pretty well, and I offer it to all of you who might have a similar affliction on the greens.
When you are over a short putt, forget the practice strokes…you want your natural eye-hand coordination to be unhindered by mechanics. Address your putt and take a good look at the hole, and back to the putter to ensure good alignment. Lighten your right hand grip on the putter and make sure that only the fingertips are in contact with the grip, to prevent you from getting to tight.
Then, take a long, long look at the hole to fill your entire mind and senses with the target. When you bring your head/eyes back to the ball, try to make a smooth, immediate move right into your backstroke — not even a second pause — and then let your hands and putter track right back together right back to where you were looking — the HOLE! Seeing the putter make contact with the ball, preferably even the forward edge of the ball – the side near the hole.
For me, this is working, but I am asking all of you to chime in with your own “home remedies” for the most aggravating and senseless of all golf maladies. It never hurts to have more to fall back on!
Over the last couple of decades, golf has become much more science-based. We measure swing speed, smash factor, angle of attack, strokes gained, and many other metrics that can really help golfers improve. But I often wonder if the advancement of golf’s “hard” sciences comes at the expense of the “soft” sciences.
Take, for example, golf instruction. Good golf instruction requires understanding swing mechanics and ball flight. But let’s take that as a given for PGA instructors. The other factors that make an instructor effective can be evaluated by social science, rather than launch monitors.
If you are a recreational golfer looking for a golf instructor, here are my top three points to consider.
1. Cultural mindset
What is “cultural mindset? To social scientists, it means whether a culture of genius or a culture of learning exists. In a golf instruction context, that may mean whether the teacher communicates a message that golf ability is something innate (you either have it or you don’t), or whether golf ability is something that can be learned. You want the latter!
It may sound obvious to suggest that you find a golf instructor who thinks you can improve, but my research suggests that it isn’t a given. In a large sample study of golf instructors, I found that when it came to recreational golfers, there was a wide range of belief systems. Some instructors strongly believed recreational golfers could improve through lessons. while others strongly believed they could not. And those beliefs manifested in the instructor’s feedback given to a student and the culture created for players.
2. Coping and self-modeling can beat role-modeling
Swing analysis technology is often preloaded with swings of PGA and LPGA Tour players. The swings of elite players are intended to be used for comparative purposes with golfers taking lessons. What social science tells us is that for novice and non-expert golfers, comparing swings to tour professionals can have the opposite effect of that intended. If you fit into the novice or non-expert category of golfer, you will learn more and be more motivated to change if you see yourself making a ‘better’ swing (self-modeling) or seeing your swing compared to a similar other (a coping model). Stay away from instructors who want to compare your swing with that of a tour player.
3. Learning theory basics
It is not a sexy selling point, but learning is a process, and that process is incremental – particularly for recreational adult players. Social science helps us understand this element of golf instruction. A good instructor will take learning slowly. He or she will give you just about enough information that challenges you, but is still manageable. The artful instructor will take time to decide what that one or two learning points are before jumping in to make full-scale swing changes. If the instructor moves too fast, you will probably leave the lesson with an arm’s length of swing thoughts and not really know which to focus on.
As an instructor, I develop a priority list of changes I want to make in a player’s technique. We then patiently and gradually work through that list. Beware of instructors who give you more than you can chew.
So if you are in the market for golf instruction, I encourage you to look beyond the X’s and O’s to find the right match!
Most pros take months, even years, to win their first tournament. Lottie Woad needed exactly four days.
The 21-year-old from Surrey shot 21-under 267 at Dundonald Links to win the ISPS Handa Women’s Scottish Open by three shots — in her very first event as a professional. She’s only the third player in LPGA history to accomplish this feat, joining Rose Zhang (2023) and Beverly Hanson (1951).
But here’s what caught my attention as a coach: Woad didn’t win through miraculous putting or bombing 300-yard drives. She won through relentless precision and unshakeable composure. After watching her performance unfold, I’m convinced every golfer — from weekend warriors to scratch players — can steal pages from her playbook.
Precision Beats Power (And It’s Not Even Close)
Forget the driving contests. Woad proved that finding greens matters more than finding distance.
What Woad did:
• Hit it straight, hit it solid, give yourself chances
• Aimed for the fat parts of greens instead of chasing pins
• Let her putting do the talking after hitting safe targets
• As she said, “Everyone was chasing me today, and managed to maintain the lead and played really nicely down the stretch and hit a lot of good shots”
Why most golfers mess this up:
• They see a pin tucked behind a bunker and grab one more club to “go right at it”
• Distance becomes more important than accuracy
• They try to be heroic instead of smart
ACTION ITEM: For your next 10 rounds, aim for the center of every green regardless of pin position. Track your greens in regulation and watch your scores drop before your swing changes.
The Putter That Stayed Cool Under Fire
Woad started the final round two shots clear and immediately applied pressure with birdies at the 2nd and 3rd holes. When South Korea’s Hyo Joo Kim mounted a charge and reached 20-under with a birdie at the 14th, Woad didn’t panic.
How she responded to pressure:
• Fired back with consecutive birdies at the 13th and 14th
• Watched Kim stumble with back-to-back bogeys
• Capped it with her fifth birdie of the day at the par-5 18th
• Stayed patient when others pressed, pressed when others cracked
What amateurs do wrong:
• Get conservative when they should be aggressive
• Try to force magic when steady play would win
• Panic when someone else makes a move
ACTION ITEM: Practice your 3-6 foot putts for 15 minutes after every range session. Woad’s putting wasn’t spectacular—it was reliable. Make the putts you should make.
Course Management 101: Play Your Game, Not the Course’s Game
Woad admitted she couldn’t see many scoreboards during the final round, but it didn’t matter. She stuck to her game plan regardless of what others were doing.
Her mental approach:
• Focused on her process, not the competition
• Drew on past pressure situations (Augusta National Women’s Amateur win)
• As she said, “That was the biggest tournament I played in at the time and was kind of my big win. So definitely felt the pressure of it more there, and I felt like all those experiences helped me with this”
Her physical execution:
• 270-yard drives (nothing flashy)
• Methodical iron play
• Steady putting
• Everything effective, nothing spectacular
ACTION ITEM: Create a yardage book for your home course. Know your distances to every pin, every hazard, every landing area. Stick to your plan no matter what your playing partners are doing.
Mental Toughness Isn’t Born, It’s Built
The most impressive part of Woad’s win? She genuinely didn’t expect it: “I definitely wasn’t expecting to win my first event as a pro, but I knew I was playing well, and I was hoping to contend.”
Her winning mindset:
• Didn’t put winning pressure on herself
• Focused on playing well and contending
• Made winning a byproduct of a good process
• Built confidence through recent experiences:
- Won the Women’s Irish Open as an amateur
- Missed a playoff by one shot at the Evian Championship
- Each experience prepared her for the next
What this means for you:
• Stop trying to shoot career rounds every time you tee up
• Focus on executing your pre-shot routine
• Commit to every shot
• Stay present in the moment
ACTION ITEM: Before each round, set process goals instead of score goals. Example: “I will take three practice swings before every shot” or “I will pick a specific target for every shot.” Let your score be the result, not the focus.
The Real Lesson
Woad collected $300,000 for her first professional victory, but the real prize was proving that fundamentals still work at golf’s highest level. She didn’t reinvent the game — she simply executed the basics better than everyone else that week.
The fundamentals that won:
• Hit more fairways
• Find more greens
• Make the putts you should make
• Stay patient under pressure
That’s something every golfer can do, regardless of handicap. Lottie Woad just showed us it’s still the winning formula.
FINAL ACTION ITEM: Pick one of the four action items above and commit to it for the next month. Master one fundamental before moving to the next. That’s how champions are built.
PGA Professional Brendon Elliott is an award-winning coach and golf writer. You can check out his writing work and learn more about him by visiting BEAGOLFER.golf and OneMoreRollGolf.com. Also, check out “The Starter” on RG.org each Monday.
Editor’s note: Brendon shares his nearly 30 years of experience in the game with GolfWRX readers through his ongoing tip series. He looks forward to providing valuable insights and advice to help golfers improve their game. Stay tuned for more Tips!
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Srhack62
Feb 16, 2017 at 11:01 am
I purchased 10 lessons from Golftec. Having a over the top swing & currently at lesson 8, I’ve been repeating almost the same drills over & over in the lessons w/2 to 3 times a week at the range. For the $ spent ($800). Am not pleased w/results & was not expecting quick fix. Currently have been using my iPhone to video my swing at the range, with some pretty good results. This is the 3rd instructor so far. Recently purchased The Orange Whip & have noticed some positive swing tempo.
Being a 15 handicap my goal of getting to a 10 seems a way off. Since Golftec my driver is my enemy,luckily I’ve almost always had a decent short game & putting stroke
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Jamie Katz
Aug 19, 2013 at 11:09 pm
I’ve taken lessons at a different indoor facility and at a range. Ryan Skoglund at the Burlington, MA GolfTec facility has been my best, most consistent, most flexible, and most disciplined teacher. He has helped me play my most consistent golf at my advanced age of 61. On occasion, he has showed me pro swings, but not to get me to adopt those swings–rather, just to show me aspects of the swing. He’s been flexible in thinking about my swing and has not tried to force me into a formulaic swing. There may be some GolfTecs that are not well run–but when they are well-run with good instructors, there’s nothing evil or improper about what they do, or how they do it. For me, GolfTec has made my golf experiences much better.
JHM
Aug 13, 2013 at 12:30 pm
As a former GolfTec customer – i think it all boils down to the quality of the instructor. A good instructor can help you anywhere, and a bad instructor, even with great technology, can do more harm than good.
With that said, I agree that GolfTec has incredible technology (hear it has gotten better since I left) and also agree that the last thing you shuld be worrying about is what the ball is doing when you are making changes
Steve Barry
Sep 3, 2013 at 5:00 pm
I’d agree with this. I got a series of 5 lessons as a gift one Christmas from my folks. I was down in NC and after the initial consultation, the instructors first question was “what do you want to improve?” I was taken back because he was concerned with what I was looking for in my golf game and not to impose his system/method on me. My response was I didn’t get a chance to play as much as I used to and the swing I had was very timing dependent. I could shoot even par or 85 on any given day. I said I wanted something more repeatable with less moving parts. Done.
When I played a ton, I was between 0-2 handicap. When I went to GolfTec, I was a 7. After the five lessons (which I took on my schedule, over the course of 4-5 months), I was right around 4 because my swing didn’t take as much maintenance as it did before. They asked what I wanted, I told them, and they delivered. This was in Cary, NC back in probably 2008 or so.
c
Aug 13, 2013 at 12:32 am
If you watch the average duffer at your local range they just rake balls and try to hit them well with no real concept of what they are doing with the club. I would argue that if you want to change your swing seeing the ball flight can actually hold you back. One of the best ways to make a drastic change to your swing flaws is to hit foam balls. The idea being that you forget about where the ball is going and concentrate on changing your motion. Once you have the motion ingrained you go back to hitting real balls. This fits the theory that there are two modes of practice.
1) practicing real golf, hitting to different targets with different clubs
2) practicing technique, hitting 100 7 irons in a row into a field
Most people try to do both at the same time with little success
JOL
Aug 12, 2013 at 10:25 am
After an initial swing analysis (purchased at a discount on Groupon) I purchased a series of 10 (?) lessons from GolfTec in Westchester, NY. The season had just ended and I wanted to improve over the off season. The instructor I had was a seasoned PGA professional that knew what she was doing. If you are a visual learner, the video system they have is great. They have both down the line and front shots, with playback modes in normal and slow motion. As a recap of the session, she also provided commentary on the video session that you can access via the internet on your own account. This particlar site didn’t have access to an outdoor driving range. I guess you can argue that not being able to see the actual ball flight has its pluses and minuses, but for me it got old after a while. The end result was that I was much more aware of my swing faults and have had some success at “fixing” them on the course. IMO, a combination of this type of learning coupled with on the course learning would be ideal.
Josh Lymon
Aug 11, 2013 at 5:58 pm
Some of this is just copied and pasted from the company’s site… odd.
Fred
Aug 12, 2013 at 3:17 pm
More than “odd” – kind of a bold-faced infomercial parading as objective reporting.
Ben Alberstadt
Aug 13, 2013 at 10:27 am
The only portion which has been “copied and pasted” is presented as so and is set off as a quotation. I figured a regurgitation of the core of GolfTEC’s teaching philosophy in my own words was of no greater value then adding the Proven Path wholesale for readers to have a look at.
Jason Burge
Aug 10, 2013 at 11:25 am
I purchased a 6 month program at Golftec and noticed significant improvement. I began as a 0 handicap and improved to a +2 fairly quickly. The best part about Golftec are the video practice sessions. Using the video during each practice swing is very effective since you know you’re doing exactly what you intend;ie feel isn’t real. I just wish they offered this service. Although, the instructors are great, I felt that after the 6 months of lessons, I knew my faults and only needed to maintain my swing.
Carlos Danger
Aug 10, 2013 at 8:25 am
test
MD
Aug 10, 2013 at 6:59 am
I took lessons at Golftec for the past 6 months, first of I ended up with the City Manager (PGA) pro wasted three months of my plan and the practice time I was shooting low 80’s before going there and went up in the 90’s then I switched to another teacher and now he has me trying to do a Dustin Johnson swing with a bowed wrist, it is hard as heck but if and when you connect and can lag you are able to hit the ball pretty straight but again if and when…I wish I never went, I have wasted money and this season down the drain. I can care less about their video and would rather take lessons from a pro at a driving range with an iphone camera at least I can see ball flight and make immediate corrections.
Pretty Ricky
Aug 10, 2013 at 4:33 am
I took lessons at golftec. AVG of 90 to avg 82 in 6 months. I wasn’t forced in to any sort of mold, but was taught a swing that could shoot the scores I wanted. Like Matt said- I was way outside on my takeaway, so they showed me zach johnson taking his hands/club inside to show the difference.
These are the facts – teaching and learning with video is way easier. Practicing solely at the range is a very tough way to ingrain your changes. If you do GolfTEC, you need to buy the practice membership.
Talk to all the coaches at your GolfTEC, find one you like, and quit reading golf digest hoping for a miracle.
Matt Newby, PGA
Aug 9, 2013 at 10:33 pm
Ben,
Thank you very much for the review. I can tell you 100% that many GolfTEC coaches are faithful GolfWRXers.
Mic
Aug 9, 2013 at 9:59 pm
Not profit-driven? Puhleeeeze. That concept is anathema to golfers.
Marty
Aug 9, 2013 at 9:51 pm
Have to disagree with the payment aspect of it. I am a semi-retired PGA pro and I’ve never had anyone sign a contract and leave a credit card number on file with me so I could charge you a monthly fee for however many lessons you took. While I never “made a commitment” (the instructor used that phrase A LOT.) to the GolfTEC plan, the way the instructor described it, it sure sounded like a method system to me. He said that after they take exhaustive measurements your physical characteristics are then matched with a tour pro so there can be a side-by-side comparison of what the tour pro is doing vs. you. I suppose if I wanted to be a tour pro this would be helpful but I don’t see how this helps old, less flexible, slightly flabby me. I already KNOW I can’t get into a tour pro’s positions, that’s why I taught.
I will say this though, their video system is the best I’ve ever seen, and it’s hooked up to a Trackman. I would have gladly paid for the time to use their system. I hear that is available at some GolfTEC facilities, unfortunately not at mine.
Matt Newby, PGA
Aug 9, 2013 at 10:43 pm
Marty,
I just want to clarify a few points on this. The payment system works a little differently than you described. We do not keep a card on file and then charge based on how many lessons you took. We do offer monthly payment options for pre-negotiated packages. For example if you purchased $1000 (arbitrary round number, not actual pricing) worth of lessons you would have the option to either pay all up front or for example pay $250 down and then 5 monthly payments around $150. This way you can spread the cost of your lessons over time.
Secondly, while we do use tour players as comparison it is not intended to have you swing like a certain tour player. We just may use an example of someone who does the opposite move in order to show contrast. For example if you have an extremely “cupped” wrist at the top I may show you Dustin Johnson since he is so “bowed”. But then I may use a different player to illustrate a different concept.
Marty
Aug 10, 2013 at 2:57 am
Thanks for the response, Mr. Newby. I appreciate the clarification on the use of the tour player video. I will stand by what I was told as a payment structure. I never was told how much a lesson cost. I was told that after an initial evaluation a plan would be developed and monthly financial commitment would need to be made and a contract would be signed. A fixed amount was never mentioned and in fact, I had received a Golfsmith gift card for$ 300 from my wife for my birthday and I asked him how many lessons I could get with that. I was told GolfTEC doesn’t work that old way of charging per lesson. To this day I am still unclear as to what the fee structure is.
Pretty Ricky
Aug 10, 2013 at 4:36 am
Golfsmith and GolfTEC are different companies my friend. Can you use a Starbucks gift card at safeway?
Marty
Aug 10, 2013 at 9:15 am
My local GolfTEC is located inside of a newly opened Golfsmith. The instructor was willing to take the gift card for the initial evaluation and if there had been thousands of dollars on it I’m sure he would have accepted that as payment for my commitment.
Matt Newby, PGA
Aug 10, 2013 at 2:19 pm
Ricky,
Could not help thinking back to the episode of Always Sunny in Philadelphia when Mac tries using his Dave & Buster’s card at TGI Friday’s…gave me a good laugh thank you. I hope you are familiar with the show/episode I am referring to.
Ronnie Martin
Aug 10, 2013 at 11:21 am
Marty,
You probably went to a franchise that us privately owned, that’s why they have Trackman at some locations and not others. GT is like any other business, it all depends on the instructor. The main drawback with GT, and it’s huge, is that it’s done indoors into a net, with no ball flight feedback. Positions are important , but without the feedback of seeing what the club made the ball do, you’re just excersizing.
dunfering
Aug 10, 2013 at 12:59 pm
I could be wrong,but I think all golftec’s have ball flight. the ball flight provided at golftec portland is better than being outside in my opinion.
1. it is coupled with video
2. it shows what actually happened at impact …your driving range pro still has ball flight laws WRONG.
Steve Lippincott
Aug 21, 2013 at 7:24 am
Marty,
Golfsmith and GolfTEC are two seperate entities. You would not be able to use a Golfsmith gift card at any GolfTEC just like you couldn’t use it at Edwin Watts/Golf Galaxy/Anywhere not named Golfsmith. We give a broad view on the fee structure as different centers in different areas off different programs. But on the whole I would say most of my clients in the Tampa area pay around $60 for a half hour lesson with me, whether or not they decide to pay it all up front or finance it with me to avoid a trip to the divorce lawyer ;). We’re not hear to sell them into anything, we’re here to help everyone enjoy golf more.
Appreciate your comments and interest in GolfTEC.
John Aiello
Aug 14, 2013 at 11:15 am
It was my experience that at the local GolfTec near my home that the instructor kept overlaying my swing with Tiger Woods in an effort to get me into the positions he gets into (in his golf swing). I am 60 years old. I am never going to have the flexibility of a tour player. I gave up after two lessons because I felt that the instruction was not right for me. I would never go back.
Thomas Howell - 20 year instructor
Aug 10, 2013 at 3:23 pm
I taught for 14 years before I ever heard of golfTEC and I sounded just like Marty before I truly became educated.
Marty – The pricing and purchasing is simple. Pay up front for a predetermined plan (that includes X amount of lessons and practice time) or finance it, just like buying a car or house.
GolfTEC does not use Trackman, WE use Foresight as Trackman is a doppler system that requires 40 yards of tracking range and costs over $20k. Foresight is available at all golfTEC’s thought on a limited basis, for a reason. All you golfers out there trying to “fix” something at the range in full speed motion are ingraining, not fixing. While golfTEC is not for everyone, just most, the results are undeniable. If you are a golfer that does not use video for improvement, or worse, an instructor not using video properly than you simply are not taking advantage of technology and doing yourselves and your students a disservice.
Obviously I am employed, PROUDLY, by golfTEC as the Regional Director of Orange County in Southern California. Yes, we are indoors, in a bay, into a net, in AC, and intentionally taking ball flight away for a reason. It is misleading. Not only am I a 20 year instructor but also a competitive player and student. Like many uneducated golfers I struggled making swing changes because I focused on IMMEDIATE results vs. permanent change and root cause. The difference? Permanent change is hard and requires dedication, time, money and most importantly FACT BASED FEEDBACK. Quick fixes don’t last because there is no reinforcement and there is a reason that over 80% of professional golfers work with a Swing Coach: Feedback and Reinforcement. Do you really think that Tiger, Justin Rose, Rory, Hunter, Phil don’t use video to make permanent changes? It is a staple in golf instruction and GolfTEC provides the ability for golfers to use video to develop REPEATABLE SKILLS then we train our players HOW to practice on the range. Ball flight is important and so is quality range time and of course, playing. We (golfTEC) have no delusions about this. We simply build a fact based plan to meet golfers goals and if you are a former client that is dissatisfied than I suggest you look in the mirror first. No one is perfect and sometimes a Coaching change is necessary because of communication barriers or personality conflicts. I have fired myself as a Coach and I have taken over several times for another Coach. Also, I have taken 100’s of lessons, some from top 10 teachers, and gained very little because of a method being forced upon me or the Instructor not taking the time to ask important questions to get to know me.
When a golfer feels they will benefit more from “traditional” instruction on a range, fine. That is an emotional response, not a rational response. There is TONS of data to support our Proven Path to Proven Results approach. Look up every top teaching school in the world and you will see glimpses of our business model but nothing exact as we own our own patented technology. Haney’s schools, Faldo Institute, Annika Academy, Leadbetter, etc. all use video, motion technology and ball flight substitution.
As a personal Coach and Director of Instruction it is my goal to build educated golfers that enjoy the game more. It is not my goal to turn everyone into a Tour Pro but rather help my students set realistic goals and build a fact based plan to achieve them. This will require indoor instruction, range time, rounds of golf, physical and mental conditioning and statistical analysis that is relative to my respective students goals. Once my students have reached their goals I usually like to see them once a month (roughly) to maintain their games or, we set new goals and put a new plan in place.
As I mentioned before, we have a business model and yes, we are profit driven as we are not a non-for profit organization. Our profits come from simply being VERY good at what we do. I will not go into detail but our Coaches make more money as clients games improve. We are success driven, not sales driven. Having said that, you must pay for our services. Our founders have created not only the best learning and teaching environment but also a business that rewards top Teaching Quality, Service and student goal achievement. We are not the cheapest lesson in town, just the best. We do not advertise pricing, neither does Ferrari. We do not make guarantees, just promises. We promise to match or exceed your commitment level but, please, don’t come to us with self-diagnoses, preconceived notions or a mentality that this doesn’t work. Over 4 million lessons taught to over 400,000 students in 5 different countries says otherwise.
Bring us your frustrations, your golfing desires and goals. Let us show you how we can and will help. We will build a plan, make a time based recommendation of how long we would like to work with you and then you decide how you want to move forward.
I love what I do and I am very good at it. If you are in Southern California and need some help with your game, come see me at GolfTEC in Irvine, CA or any of our facilities in LA or Orange County.
Matt Newby, PGA
Aug 10, 2013 at 6:58 pm
For Los Angeles GolfWRXers you can also find me at GolfTEC in El Segundo, CA.
Marty
Aug 11, 2013 at 9:34 am
Mr. Howell, with a couple of mouse clicks I can find out how much a Ferrari costs. I still have no idea how much a lesson costs and the more you guys talk, the more it sounds like signing up for a time share.
big meech
Aug 15, 2013 at 2:58 pm
its about 350 for 5 lessons
690 for 10
900 for 15
1300 for 25
something like that if i remember
I did a couple 15 packs and dropped 3 shots on the first one and 4 on the second. really pleased with the video practice and my coach
Jason
Aug 9, 2013 at 6:06 pm
I’m a pretty intelligent individual but I have no idea what tangentially means…..but I’m impressed with you’re vocabulary.
Boo
Aug 9, 2013 at 8:45 pm
Google it, actually quite commonly used!
Jason
Aug 9, 2013 at 9:07 pm
I googled it…..wasn’t used logically within the sentence.