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Barney Adams Wants To Keep The Golfers We Have

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There was a time in his professional career when Barney Adams sat near the top of the golf industry. His Tight Lies clubs were the darling of the industry and his eponymous company was growing at a profitable rate. That was back in the 1990s, when the combination of the baby boomers’ interest in golf and the advent of the Tiger Woods era gave golf its biggest boost since the 1950s and 60s.

Golfers of that era demanded (or at least we thought they demanded) courses of extreme length, to attempt to match their skills with those of the touring professionals. Many were built to accommodate this desire.

Time travel forward to 2013, where golf finds itself in a different state of grace. Course development in the U.S. has ground to a halt, and golfers are left with tracks that measure 7,200-plus yards. The Tiger impact has nearly extinguished itself and the boomers, sadly, have aged. And Barney Adams has sounded a trumpet blast of reaction to the excesses of the 1990s.

In a brief treatise he titled “A Solution to Golf’s Product Rejection,”Adams reveals a hypothesis called the Tour Test. His proposal would bring skill levels and courses in line, and work to keep current golfers in the game longer.

Adams eschews the vapid distance promotions of extreme courses, opting to focus not on length, but on shots into greens. That’s why he identified specific data on the clubs that male touring professionals hit into greens.

“Tour players will hit 6 or 7 irons into the green 26 percent of the time, an 8 iron 36 percent of the time and 9 irons or wedges 22 percent of the time,” said Adams, who gleaned the data from the PGA Tour’s ShotLink system.

Since amateur golfers typically have much longer clubs into greens and are affected psychologically by forced carries and other hazards that barely attract a touring professional’s attention, the combination of the two elements results in less success and enjoyment from approach shots. The joy born of a successful drive (often hit with an expensive driver) is offset by weak play into the green.

Amateur golfers, not touring professionals, drive the economic realities of the game. Golf now more than ever needs to direct its focus toward the amateur golfer and make the game enjoyable. Initiatives like “Tee It Forward” and “While We’re Young” promote themselves as bettering the game, but they don’t go far enough. After a thorough read of Adams’ treatise, it becomes quite evident that it’s not where you start the hole that matters, but the point from which you approach the green. Adams has determined that the magic bullet is the 8 iron. If an amateur golfer is able to hit an 8-iron (often an amateur’s favorite iron) 36 percent of the time into the green, success and enjoyment ensue.

Adams dreams of relocating yardage disks away from an emphasis on 150 yards, down to 135 yards, the average 8-iron distance of the male amateur golfer (he has similar data for women). He envisions the twin end results of his labors, neither of which he directly mentions in his monograph:

“The first is the issue of slow play; very simply, if golfers learn to play from the correct approach area play will speed up,” Adams said. “I realize slow play is a study unto itself, but this movement is definitely on the right side of the equation. The second is cost; I believe in value. Once you get courses playing correctly, you’ve increased value. The marketplace will determine actual cost far beyond any words by me.”

Throwing money at a headache is a basic and doomed approach to problem-solving. Adams prefers to break down the entire situation and determine the best element to target to resolve the dilemma. If American golf can trust itself enough to try the Adams Tour Test approach, it just might find the cure (rather than the panacea) it desperately needs.

Ronald Montesano writes for GolfWRX.com from western New York. He dabbles in coaching golf and teaching Spanish, in addition to scribbling columns on all aspects of golf, from apparel to architecture, from equipment to travel. Follow Ronald on Twitter at @buffalogolfer.

37 Comments

37 Comments

  1. Golfer X

    Sep 6, 2013 at 8:42 pm

    Way too easy, have a marshal, actually knows the game; tell him to kick a the foursome off the green when they start to plumb-bob a 4 foot putt. That’ll will get some action.

  2. Ronald Montesano

    Sep 2, 2013 at 7:37 am

    I played a two-man scramble this weekend. I am a 5 and my teammate is a 10. The event was won by two guys who must have a combined 5 between them. Two divisions and we fell at the bottom of the upper division. Our score would have won the lower division. Sometimes there isn’t a place for you and you play for love and competition.

    In the case of tee decks, there always is a proper place for you. If ego gets in the way of enjoyment, you lose. The scorecard (outside and in) cares only about the number you write down. Hitting a 240 yard approach that you can’t handle has little chance of elevating your esteem nor relieving tension. I’m told recreation is meant to do both.

  3. Sean

    Aug 25, 2013 at 5:16 pm

    I see the majority of golfers hitting fairway woods and hybrids into par fours. I ask myself, “How much fun can that be?” How often will the golfer have a birdie putt hitting those clubs into par fours?

    Yet, they persist playing from tee boxes too far back. It has nothing to do with handicap, it does have to do with how far one hits the ball.

  4. Ronald Montesano

    Aug 24, 2013 at 9:58 pm

    The USGA is, in many ways, like the Vatican. You’ll not see it part with money. The bonus proposal is rife with potential for fraud.

    Poor play is not enough to convince people to move up a deck.

    I agree that moving up brings a different set of hazards into play, or at least a different look to the course.

  5. Matt

    Aug 24, 2013 at 9:55 pm

    Sure the average male golfer may hit an 8 iron 135 but ask that same male golfer how far he hits it and he’ll say 150 plus every time. The problem isn’t the length of golf courses from my experience they all have multiple tee’s to choose from but instead the fragile male ego. I’m a low handicap golfer with length similar to touring pro’s so naturally I play the back tee’s most of the time. Whenever someone joins up with me 90 percent of the time they play the back tee with me when they have no business being back there. I always tell them play whatever tee they’re comfortable with but once again that fragile male ego gets in the way. Sometimes I’ll move up just to make things easier on them.

  6. ABgolfer2

    Aug 24, 2013 at 8:35 pm

    Not rocket science. Encourage people to keep an index and play competitions. They’ll soon find a set of tees that works for their game. Want to get more people through the gates ? Have two shotgun start tee times per day and everything else is twilight at reduced rates. The best part of this article is the Barney Adams quotes were text not audio.

  7. mr_divots

    Aug 24, 2013 at 3:18 pm

    I have to say, one of the longest rounds I had this year came on one of the shortest courses I play. The COURSES need to do a MUCH better job of managing play and how they put golfers out on the course. This particular instance, they had the mens club and two womens clubs playing matches, with 8 minutes between them and general public play. 6200 yards took 5.5 hours. I don’t care what tees you play from that course, it should take no more than 3.5 hours to play such a track. That’s all on the courses trying to rake in as much money as possible in a down economy without much of an eye to the furture and what kind of experience they are providing presently. Everyone is scared to death to tell people to pick up the pace for fear of REVENUE loss.
    Approach this angle and we may get somewhere.
    USGA “Fast Play Rewards?” Finish in sub 4 hours and get $10 off your next round? That’s my idea anyway. USGA can do something with all their club approval profits and tournament cash and skip the private jets, thank you.

  8. Isaac Ward

    Aug 24, 2013 at 1:11 pm

    Totally agree with Zeeraq. Courses should ask for your handicap when you reserve tee times and then have the starter enforce them on the first tee.
    0-2 Black Tees
    3-10 Blue Tees
    11+ White Tees
    Seniors with anything over 9 HCP – Gold Tees
    Women and Juniors with anything over 9 HCP – Red Tees

    • Joe

      Aug 25, 2013 at 7:39 pm

      Can’t agree more.. Look I’ve been a teaching pro before, I’m currently a trunk slamming pro.. And I’ve send a ton of great players, and a ton or terrible players..
      In my opinion women shouldn’t be allowed to play until after noon unless accompanied I a man.. Men should not step foot or be allowed on a golf course until they’ve reached an 18 handicap or better and been prepped on etiquette and rules

      • Joe

        Aug 25, 2013 at 7:48 pm

        And why is it so important to grow the game… If you think the game is struggling your insane, we need less people showing up eventually searching for their pinnacle ball in the thick grass like its a family heirloom

  9. Matt

    Aug 24, 2013 at 12:59 pm

    I am a pretty descent golfer and I play a course where there are tips (black) back (blue) front (white) and red (women, seniors and if there is a day when I am not feeling like I am going to spank the ball I move up one set to the whites. This is not to speed up the game but to face reality for myself that hey I may not do so good from farther back today.
    As for making a requirement for a handicap card, move to another country that is not a free nation. Elitist attitudes like that help to kill golf interest. not one of us came into golf a pro and we should embrace new golfers and help them with their games, help to build confidence and be good sports to one another. This attitude of if you suck then you cannot be on my golf course is sickening to say the least and down right disturbing. I have seen golfers in front of me and behind me that were not very good and I asked if I could play through and did just that and that speed up my game.
    Golf is indeed hard, frustrating and time consuming but when I pay my fees and want to enjoy said paid for recreation time do not try to act like you are Tiger Woods, instead have some class and help the game. Just my two cents, from a golfer who at one time sucked lol.

  10. Jesse

    Aug 24, 2013 at 11:39 am

    Im the opposite, I find if I move up I struggle more and don’t enjoy it as much. If I play forward one tee it brings all the trouble within reach of my tee shot which is the way most courses are designed to do. I live at sea level and avg only 260 a drive so i play the tips and am usually short of trouble which allows me to score better, and in turn play faster. I would much rather hit a 5-6 iron from fairway or rough then a 7-8 iron from the bunker, or having to hit a wedge to lay up due to the bunker lip, or dropping cause I reached water.

    • Larry Sherer

      Aug 25, 2013 at 2:09 am

      Ever think of hitting a 3 wood or less? I play alot of public courses and a 260 drive puts anyone in short to mid iron range from the blue tees, white tees would puts a wedge in the hands on most 4 pars….only problem I see with a 260 drive is most guys hit it 220 and call it 260. When sky csddie first came out we all saw alot of 300 yard drives become 260…

  11. Ronald Montesano

    Aug 24, 2013 at 11:12 am

    So my take is…this is not controversial at all?

    Seriously (mighty ha-ha!) thanks for the input. There is no perfect approach to growing the game, keeping the golfers we have, adding new golfers. Every leisure activity takes away from another, so unless we eliminate competing leisure activities or bring people into the golf industry workforce, the game will struggle to add people (as with every other biz.)

    Matt…sorry, I’ll try to improve my writing~
    larrybud…you get it~
    8thehardway…I will get at those figures and get back to you~
    Zeeraq…I love the idea, but it plays out as despotism. Folks in a free society don’t want to be told where to…anything~
    J…true words, easier spoken than implemented. Some dudes and chicks want to chill on the course and have no interest in rushing their leisure~
    The rest of you…The idea is a psychological one. Get people thinking 135, not 150. Each course can figure it out for itself. The most economic is to move tees up a half to full deck. As with this forum, owners should poll their players/members to solicit advice for a solution.

  12. 8thehardway

    Aug 24, 2013 at 7:05 am

    If people go this route…
    Sales of new Tight Lies clubs plummet
    9-hole Executive courses crack Golf Digest top 100 courses list
    95-year-olds get back into golf and play from the 5,000-yard ‘tips’

    And why only publish the ‘male touring professionals’ comparison… what clubs do LPGA and Senior pros use for their second shots 85% of the time? Any gold in them nuggets of info?

  13. Zeeraq

    Aug 24, 2013 at 2:45 am

    How about this: have a maximum handicap for each tee box. Before the round, players would have to show a handicap card to validate their playing the back tees. No handicap card, move to the forward tees. It would speed up play and encourage more players to keep a handicap index. Should be interesting to see this implemented at a course as a test run.

    • larrybud

      Aug 24, 2013 at 9:29 am

      So what do you do about the 95% of the players who don’t have handicaps? As a course owner, are you going to turn them away?

      Sounds like a great plan to grow the game!

      • Zeeraq

        Aug 25, 2013 at 2:18 am

        Oh for the love of… okay genius, let’s look at this little quote from my comment: “No handicap card, move to the forward tees”. Can’t be sarcastic without the basic 1st grade reading skills to back it up, buddy. It’s not a good look.

        • Ronald Montesano

          Aug 25, 2013 at 1:40 pm

          It still comes down to enforcing it. If your course charges $50 a round and you turn the foursome away, you lose $200 plus any other sales (beverage cart, pro shop, grill room) you might have made. Ideally, your way is the way.

  14. John

    Aug 24, 2013 at 1:18 am

    this won’t do anything to increase course development nor bring more players to the game. economics has more to do with why growth stopped than 7200 yard courses. fix the economy (put more money in people’s wallets) and folks will spend more time on recreation. hope you guys don’t put too much effort into the shrink every course down to 5500 yards approach.

  15. Garry Aynbinder

    Aug 24, 2013 at 12:26 am

    I don’t see how teeing it forward or rushing people on the course is going to grow or improve the game….no question the game IS growing….the issue with golf is one that transcends the game and is almost a reflection of life and society itself….still to this day golf is expensive and time consuming and most people don’t have much of either to invest to try and get good at this crazy game.

    • wcavanau

      Aug 26, 2013 at 11:48 am

      Sorry, but the game isn’t growing. Look at the participation reports and the rounds played reports.

      • Garry Aynbinder

        Aug 27, 2013 at 12:59 am

        You need to get out of your box…golf is now in the Olympics…and courses are going up left, right and centre…around the world…just because its not happening in your backyard doesn’t mean its not happening…also more money in the game…and look at the quality of amateur players from around the world…ask guys like Nicklaus, Palmer and Woods if the game is growing….stats…ha..

  16. J

    Aug 23, 2013 at 11:08 pm

    Move up.

    Speed up.

    Thanks for the innovation.

    I’m stunned no one else has thought of those two mysterious concepts.

    Bravo.

  17. Matt

    Aug 23, 2013 at 10:52 pm

    You are a horrible writer.

    • John Smith

      Aug 24, 2013 at 8:41 am

      Actually, his article is extremely well written. If you don’t like the message or content, say so, or better yet, attempt to articulate your own wisdom on WRX. Would be amusing to measure your confidnce level once exposed to your peers.

  18. Jack

    Aug 23, 2013 at 10:36 pm

    The reason why so many of us love the game drives people away. It’s a hard game to play. Maybe have handicap requirements for courses. If you suck, go play an easier course. Just teeing it closer doesn’t make a par 3 with elevation change and a valley in between any easier for poor players.

    • Jordan J. Caron

      Aug 24, 2013 at 12:47 am

      I’m with you here. Most golfers should really stick to executive and 9 hole courses before they step foot in tougher courses. It’s almost like having minor leagues for golf. But not many courses would be thrilled with the idea of turning away paying customers.

    • Larry Sherer

      Aug 25, 2013 at 2:03 am

      Your talking about a course going private…public courses need paying customers and 70% minimum tee times filled, so requireing only people that play fairly well will never happen…

  19. CLIFF

    Aug 23, 2013 at 10:14 pm

    The only strategy actually revealed was have markers for 135yrds. How exactly does that that get people hitting 8 irons into the green? Does the article fail to actually describe the Adams Tour Test Approach or does the the ATTA fail to provide any ideas? Honestly im not entirely sure. If this genious idea has something to offer other then dont play from the tips, and play fast im not so sure its going to be a hit.

  20. Jeffrey

    Aug 23, 2013 at 10:12 pm

    His thought was for you to move forward a tee box or two. If the courses put more focus on 135 yards vs. 150, people would be more likely to enjoy the game. My two cents would be this, move the tees up on the weekend one box. There are those morons who have to play from the tips. I can’t remember the last time I saw a guy playing from the tips at my course that had any business being back there. Put the pins in the center of the greens. Lastly, and most importantly, clubs need to space out the tee times, having a foursome tee off on one, the very split second the group in front of them is out a driving range, is a nightmare. There is nothing worse to hurry up and wait.

  21. Blanco

    Aug 23, 2013 at 9:29 pm

    So what is the actual approach/strategy that will have us all hitting more 8 irons into greens? That’s not clear whatsoever.

    • Jordan J. Caron

      Aug 24, 2013 at 12:45 am

      I’m left thinking this as well.

      Out of all the technological advancements we’ve seen in the last 30 years, this game is still hard as hell. That’s the first thing that deters people from playing and getting hooked.

      The second is the time. Regardless of the speed of play a 4 hour round is at the minimum still a 5 hour round by the time you add in travel time and warm up.

      Thats why I believe there needs to be more initiative from the executive courses to market themselves better. People think golf is expensive because they only think the 18 hole 7200 + yard championship courses are the only option.

      But the 9 hole and executive courses have a huge opportunity. Since most new and casual golfers don’t care about the rules, they should be able to have illegal equipment (larger driver heads & balls that spin less and fly further) and hit to larger cups.

      In the end the game needs to be more affordable, easier and less time consuming to gain new golfers. I think the idea above increases the chances that new and casual golfers might play more.

      • frank

        Aug 25, 2013 at 8:06 pm

        The key to getting to the right area of approach is teeing the ball up from the correct tees. I personally tee it up from the whites even though I could easily play from the blues or blacks. By doing so I club down to my 3 wood a lot more. That allows me to hit more fairways to a relative p-7 shot into the green. I put my ego aside a long time ago in order to have more fun and get home before my wife gets mad.

    • wcavanau

      Aug 26, 2013 at 11:46 am

      He is an advocate for the “tee it forward” campaign. I’ve read this same logic for moving up to tees that give you 7 and 8 irons into greens instead of 3 and 4 irons.

  22. Martin

    Aug 23, 2013 at 9:05 pm

    Makes a lot of sense.

    • Jlwctn

      Aug 24, 2013 at 11:42 am

      It’s all about hitting the green so that you can putt and get on to the next hole. Playing wedges out of the rough and the bunkers slows the game down, especially when it’s done by people who never practice it. 2 or 3 to get close to the green, 2 or 3 to get onto the green and 2 or 3 putts… Recipe for a long day…

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Opinion & Analysis

Brandel Chamblee PGA Championship Q&A: Rose’s huge McLaren risk, distracted LIV pros and why Aronimink suits the bombers

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PGA Championship week is here, and Brandel Chamblee did not hold back in our latest discussion ahead of the season’s second major.

In our 2026 PGA Championship Q&A, golf’s leading analyst made the case that PIF pulling LIV’s funding has left its players competing in a state of confusion, called Justin Rose’s mid-season equipment switch a huge risk at 45, and explained why Aronimink will be a bombers’ delight this week.

Check out the full Q&A below.

Gianni: With the PIF confirming that they’re pulling funding from LIV at the end of the season, what impact do you expect that to have on the LIV players competing at the PGA Championship?

Brandel: I would imagine that they have all been thrown into a state of confusion, and will be distracted, not knowing where they are going to play next year and not knowing exactly their road back to either the DP World Tour or the PGA Tour. Or in Rahm’s case, being tied to a sinking ship for the next few years, likely playing for pennies on the dollar in events that no one cares about or watches.

I doubt this would put him in the best frame of mind to compete at his highest level. Keeping in mind, however, that majors are the only time that LIV disciples get to play in events that matter, so never disregard the motivation they have to prove to the world they are still relevant.

Gianni: Justin Rose switched to McLaren Golf equipment mid-season while playing some of the best golf of his career. What do you make of the change?

Brandel: I don’t really know what to make of Rose switching equipment. It seems a huge risk on his part, even though it is likely, in my opinion, that the clubs he’s playing are similar, if not the exact grinds, to what he was playing previously, with a McLaren stamp on them.

Having said that, at best, it is a distraction when he seemed to be as dialed in with his game as any 45-year-old could be and trending in the majors to perhaps do something that would definitely put him in the Hall of Fame. At worst, given the possibility that these clubs aren’t just duplicates of his old set stamped with McLaren on them, he’s made an equipment change that would take time, and 45-year-old athletes don’t have the time to do such things.

Gianni: Aronimink has only hosted a handful of professional events since it hosted the 1962 PGA Championship. What kind of test does it present, and does a course with less recent major championship history tend to level the playing field?

Brandel: Even though Aronimink has only hosted a handful of meaningful professional events, it has been fairly discerning in who can win there. When Keegan Bradley won the BMW Championship on the Donald Ross masterpiece in 2018, he was the 2nd best iron player on tour coming into that week. When Nick Watney won the AT&T at Aronimink in 2011, he was 2nd in strokes gained total coming into the week.

In 2020, Aronimink hosted the KPMG Championship, and Sei Young Kim won. On the LPGA that year, she was first in greens in regulation, putts per green in regulation, and scoring average on the way to being the LPGA player of the year. And then there is the 1962 PGA Championship won by Gary Player, who eventually became just one of a few players to win the career grand slam on the way to winning 9 majors. It is a formidable test, and if it’s not softened by rain, it will bring out the best in the upper echelons of the game.

Gianni: Is there a specific hole at Aronimink that you think will do the most to decide the winner?

Brandel: The hardest hole at Aronimink in each of the three tour events that have been played there since 2010 has been the long par-3 8th hole, with the par-4 10th being the second hardest, so most of the carnage will happen around the turn, but with the par-5 16th offering opportunities for bold plays and the tough closing holes at 17 and 18, the finish is likely to be frenetic.

Gianni: The PGA Championship has always sat in the shadow of the other majors. What does the ideal PGA Championship look like in your eyes, and what would it take for it to carve out its own identity?

Brandel: The PGA Championship, to whatever degree it suffers from the comparison to the other three majors, is still counted just as much when adding them up at the end of one’s career. Almost 1/3 of Nicklaus’ major wins were the five PGA Championships he won. Walter Hagen won 11 majors, five of which were PGA Championships.

Tiger Woods twice in his career won back-to-back PGA Championships, and those four majors count just as much as the other 11 he won. The PGA may not have the prestige of the other three, but it carries the same weight. Having said that, I preferred the identity that it had as the last major of the year.

Gianni: You nailed your Masters picks. Rory won, Scottie finished solo second, and Morikawa surged to a tie for seventh. Who are your top 3 picks for the PGA Championship and why?

Brandel: I am not a huge fan of majors played on golf courses that have been shorn of most of the trees, although I understand some of the agronomic reasons for doing so and of course the ease with which it allows members to play after errant drives. However, at the highest level, it all but eliminates any strategy off the tee and turns professional golf into an even bigger slugfest. That means that it will likely be a bomber’s delight this week, but fortunately, Scottie Scheffler is long enough to play that game and straight enough to play it better than anyone else.

The major championships give us very few surprises anymore, going back to the beginning of 2012, so the last 57 majors played, the average world rank of the winners has been better than 15th in the world. So look at the highest ranked and longest drivers who are on form coming into the PGA Championship who also have great short games as the surrounds at Aronimink are very challenging. That’s Scottie Scheffler by a mile and then McIlroy and Cameron Young with a far bigger nod towards DeChambeau than I gave him at the Masters.

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Club Junkie

A putter that I love and hate – Club Junkie Podcast

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In this episode of the Club Junkie Podcast, we dive into one of the most interesting flatstick releases of the year with a full review of the new TaylorMade SYSTM 2 putters. After spending time on the greens, I break down what makes this design stand out, where it performs, and why it has me completely torn between loving it and fighting it. If you are into feel, alignment, and consistency, this is one you will want to hear about.

We also take a look at some of the putters in play on the PGA Tour last week. From familiar favorites to a few surprising setups, there is always something to learn from what the best players in the world are rolling with under pressure.

To wrap things up, I walk through the process of building a set of JP Golf Prime irons paired with Baddazz Gold Series shafts. From component selection to performance goals, this is a deep dive into what goes into creating a unique custom set and why this combo has been so intriguing.

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Opinion & Analysis

From 14 handicap to pro: 4 things I’d tell golfers at 50

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This year my 50th birthday. Gosh, where has the time gone?

As a teenager in rural Missouri, some of my junior high and high school years felt interminable. Graduation seemed light years away. But the older I get, the faster life seems to fly by.

I’m also increasingly aware of my mortality. My dad died recently. Earlier this year, a friend and fellow PGA of America professional and I were texting about our next catch-up. The next message I received was news of his unexpected passing at 48. Shortly after, a woman I dated in college succumbed to cancer at 51.

Certainly, one can share perspective at any age. Seniors help freshmen, veterans guide rookies. But reaching this milestone feels like as good a time as any to do one of those “what would I tell my younger self?” articles.

I’ve had a uniquely varied career in golf. I started as a 27-year-old, average-length-hitting, 14-handicap computer engineer and somehow managed to turn pro before running out of money, constantly bootstrapping my way forward. I’ve won qualifiers and set venue records in the World Long Drive Championships, finished fifth at the Speedgolf World Championships, coached all skill levels as a PGA of America professional, built industry-leading swing speed training programs for Swing Man Golf, helped advance the single-length iron market with Sterling Irons®, caddied on the PGA TOUR and PGA TOUR Champions, and played about 300 courses across 32 countries.

It’s been a ride, and I’ve gone both deep and wide.

So while I can consult and advise from a lot of angles, let me keep it to a few things I’d tell the average golfer who wants to improve.

1. Think About What You Want

Everyone has their own reason for picking up a golf club.

Oddly, as a professional athlete, I’m not internally driven by competition. That can be challenging, as the industry currently prioritizes and incentivizes competition over the love of the game.

For me, I love walking and being outdoors. Nature helps balance my energy. I prefer courses that are integrated into the natural beauty of their surroundings. I’m comfortable practicing alone. I’m a deep thinker, and I genuinely enjoy investigating the game, using data and intuition to unearth unique, often innovative insights. I’m fortunate to be strong and athletic, so I appreciate the chance to engage with my abilities. Traveling feels adventurous. I could go on.

You don’t have to overthink it like I do. For you, it might be as simple as hitting balls to escape work, hanging out with friends, and playing loosely with the rules and the score.

The point is to give yourself permission to play for your own reasons, and let that be enough.

But if improvement is your goal, thinking about your destination—and when you want to get there—is important, because it dictates the steps you need to take. When I set out to go from a 14-handicap to the PGA TOUR as quickly as possible, the steps I needed were very different from those of a working golfer trying to break 90 in six months. That’s also different from someone who just wants a few peaceful hours outside each week, away from work or family.

None of these goals are better than the others, but each requires a different plan that you can work backward from.

2. There Are Lots of Things That Can Work

One of the challenges of golf is that, although there are rules for playing, there aren’t clear, industry-wide standards for how to best play the game. There’s a lot of gray area.

You might hear a top coach or trainer insist that a certain move is the best way to swing or train. Then you dig a bit deeper and, much to your confusion and frustration, another respected coach or trainer says something completely different. I don’t think anyone is trying to confuse you—at least I hope not. It’s just where the industry is right now.

You have to be careful with advice from tournament pros, too. They might be great at scoring, but they’re also human and sometimes just as susceptible as amateurs to believing things that don’t really move the needle. Tour players might describe what they feel, but that’s not always what they’re actually doing when assessed with technology.

I recently ran a test on my YouTube channel (which connects to my GolfWRX article “How to use your hands in the golf swing for power and accuracy”), and, interestingly, two of the most commonly taught hand actions produced the worst results in the test.

Coaches can certainly help. If you find someone you connect with to help navigate, that’s great. But there are many ways to get the ball in the hole. In the current landscape, you may need to seek multiple opinions, think critically, and use your own intuition to discern what seems true and whose advice resonates with you.

I’d recommend seeking someone who is open-minded and always learning, because things constantly change. Absolutes like “correct” or “proper” should raise a red flag. AI can be useful, but it tends to confidently repeat popular advice, so proceed with caution.

3. Get Custom Fit

If you’re serious about becoming a better player, getting custom fit is hugely important. There’s no sense fighting your equipment if you don’t have to. Most better players get fit these days and, if they don’t, they’re usually skilled enough to work around clubs that aren’t ideal.

If you plan to play for a long time, it’s worth spending a little more upfront to get something that truly fits you and your game, rather than continually buying and discarding equipment.

Equipment rules haven’t really changed significantly since the early 2000s. To stay in business, manufacturers keep pushing those limits. If you pull a bunch of clubs and balls off the rack and test them, you’ll find differences. I’ve tested two new drivers and seen a 30-yard total distance gap. Usually, the issue isn’t bad equipment; it’s that the combination of components simply isn’t the best fit.

It’s like wearing a new pair of floppy clown shoes. Sure, they’re shoes—but you won’t sprint your best in them compared to track shoes that fit perfectly.

Be wary of what’s called custom fitting, too. Sometimes the term is used as a marketing strategy rather than an actual fitting. In some retail settings, fitters may be incentivized to steer you toward higher-priced components. That doesn’t automatically mean it’s not the best fit, but you should be aware of potential biases.

I learned a version of this lesson outside of golf. Years ago, I bought a tennis racquet at a big box store from a seemingly knowledgeable employee who thought it would suit me best. The racquet gave me tennis elbow, and I spent months recovering with rest and acupuncture. The next season, I invested more time and money to find what actually fit me, and I walked away with something amazing that I still play with years later.

So if you’re going to get fit, be smart about it.

Find someone you believe has deep knowledge—possibly with certifications, but not necessarily. Make sure there’s a wide inventory across many brands. Check recent reviews for the individual fitter if possible. Make sure you trust that the fitter has your best interests at heart. If they’re wearing a hat or shirt with a specific brand’s logo, proceed with caution. Unless you specifically want a certain brand or look, be wary of upsells, especially if two options perform nearly the same.

Also, while golf is called a sport of integrity, there’s a thread of manipulation in the industry. I once drafted an equipment article for an industry magazine, structured just like one of their previous popular stories, with matching word count and great photos. The assistant editor loved it; it was useful to readers and required little work on his part. But the editor-in-chief nixed the story. When I asked why, I was told it was because I wasn’t an advertiser. It turned out the article I’d modeled mine after was a paid ad cleverly disguised as editorial content.

I really dislike games, clickbait, and fear-based manipulation. I hope this changes, but golfers deserve to know it exists.

4. Distance and Strategy Matter

There’s a real relationship between how far you hit the ball and your scoring average, even at the PGA TOUR level.

I experienced this early in my pro career. I started as a power hitter, swinging in the high 120s and breaking 200 mph ball speed with a stock driver.

Back then, some instructors advised swinging at 80%, so I tried slowing down for more accuracy. That worked fine on shorter, tighter courses. But on longer setups, I was coming into greens with too much club, and par 5s stopped being

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